{"id":71426,"date":"2026-09-27T08:18:00","date_gmt":"2026-09-27T01:18:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=71426"},"modified":"2026-09-27T08:18:00","modified_gmt":"2026-09-27T01:18:00","slug":"segi-fresh-unveils-new-store-concept-and-refreshed-brand-identity-in-bidor","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=71426","title":{"rendered":"SEGI FRESH UNVEILS NEW STORE CONCEPT AND REFRESHED BRAND IDENTITY IN BIDOR"},"content":{"rendered":"

BIDOR, Malaysia<\/span>, Sept. 26, 2026<\/span> \/PRNewswire\/ — Segi Fresh, Malaysia’s Top 1 Fresh Mart, operating more than 160 stores nationwide and recognised by the Malaysia Book of Records for “Most Fresh Mart Outlets”<\/b>, today unveiled its new store concept and refreshed brand identity<\/b> with the official opening of its latest store in Bidor, Perak.<\/p>\n

\n

\"SEGI<\/a>
SEGI FRESH UNVEILS NEW STORE CONCEPT AND REFRESHED BRAND IDENTITY IN BIDOR<\/span><\/p>\n<\/div>\n

The Bidor store showcases Segi Fresh’s refreshed logo and visual identity, a redesigned layout, enhanced presentation of fresh categories and a more modern, organised and customer-friendly shopping environment.<\/p>\n

Importantly, the concept introduced in Bidor will be adopted for future Segi Fresh store openings<\/b>, while existing outlets will be progressively upgraded as part of the company’s nationwide transformation.<\/p>\n

“The opening in Bidor represents an important milestone for Segi Fresh as we introduce the next generation of our stores,”<\/i> said Mr. Chia Ah Keong, Chief Executive Officer of Segi Fresh<\/b>.<\/p>\n

“Our focus is to continue raising the standard of freshness, value and customer experience as we expand, while ensuring Segi Fresh remains relevant and accessible to the communities we serve.”<\/i><\/p>\n

At the heart of the refreshed concept remains Segi Fresh’s commitment to freshness<\/b>. Fresh products arrive daily from farms and the sea, while the retailer maintains its commitment to fresh chicken rather than thawed poultry, alongside fresh seafood for its customers.<\/p>\n

\n

\"SEGI<\/a>
SEGI FRESH UNVEILS NEW STORE CONCEPT AND REFRESHED BRAND IDENTITY IN BIDOR<\/span><\/p>\n<\/div>\n

Across its network, Segi Fresh sells more than 12 million kilograms of fresh seafood and over 14 million fresh chickens annually<\/b>, reflecting expertise in fresh products that dates back to the beginnings of the business in 1984.<\/p>\n

The newly opened outlet is Segi Fresh’s second store in Bidor<\/b>, strengthening its presence in the town while serving as the first showcase of the concept that will be progressively introduced across the wider network.<\/p>\n

In conjunction with the opening, Segi Fresh also presented Pek Asnaf<\/b> to selected recipients from the local community, reflecting the company’s commitment to growing alongside the communities it serves.<\/p>\n

The Bidor store is now open to customers, with opening promotions and activities beginning from 26 September 2026<\/span><\/b>.<\/span><\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

<\/p>\n

BIDOR, Malaysia<\/span>, Sept. 26, 2026<\/span> \/PRNewswire\/ — Segi Fresh, Malaysia’s Top 1 Fresh Mart, operating more than 160 stores nationwide and recognised by the Malaysia Book of Records for “Most Fresh Mart Outlets”<\/b>, today unveiled its new store concept and refreshed brand identity<\/b> with the official opening of its latest store in Bidor, Perak.<\/p>\n

\n

\"SEGI<\/a>
SEGI FRESH UNVEILS NEW STORE CONCEPT AND REFRESHED BRAND IDENTITY IN BIDOR<\/span><\/p>\n<\/div>\n

The Bidor store showcases Segi Fresh’s refreshed logo and visual identity, a redesigned layout, enhanced presentation of fresh categories and a more modern, organised and customer-friendly shopping environment.<\/p>\n

Importantly, the concept introduced in Bidor will be adopted for future Segi Fresh store openings<\/b>, while existing outlets will be progressively upgraded as part of the company’s nationwide transformation.<\/p>\n

“The opening in Bidor represents an important milestone for Segi Fresh as we introduce the next generation of our stores,”<\/i> said Mr. Chia Ah Keong, Chief Executive Officer of Segi Fresh<\/b>.<\/p>\n

“Our focus is to continue raising the standard of freshness, value and customer experience as we expand, while ensuring Segi Fresh remains relevant and accessible to the communities we serve.”<\/i><\/p>\n

At the heart of the refreshed concept remains Segi Fresh’s commitment to freshness<\/b>. Fresh products arrive daily from farms and the sea, while the retailer maintains its commitment to fresh chicken rather than thawed poultry, alongside fresh seafood for its customers.<\/p>\n

\n

\"SEGI<\/a>
SEGI FRESH UNVEILS NEW STORE CONCEPT AND REFRESHED BRAND IDENTITY IN BIDOR<\/span><\/p>\n<\/div>\n

Across its network, Segi Fresh sells more than 12 million kilograms of fresh seafood and over 14 million fresh chickens annually<\/b>, reflecting expertise in fresh products that dates back to the beginnings of the business in 1984.<\/p>\n

The newly opened outlet is Segi Fresh’s second store in Bidor<\/b>, strengthening its presence in the town while serving as the first showcase of the concept that will be progressively introduced across the wider network.<\/p>\n

In conjunction with the opening, Segi Fresh also presented Pek Asnaf<\/b> to selected recipients from the local community, reflecting the company’s commitment to growing alongside the communities it serves.<\/p>\n

The Bidor store is now open to customers, with opening promotions and activities beginning from 26 September 2026<\/span><\/b>.<\/span><\/p>\n

<\/div>\n

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