{"id":70864,"date":"2026-09-22T08:00:00","date_gmt":"2026-09-22T01:00:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=70864"},"modified":"2026-09-22T08:00:00","modified_gmt":"2026-09-22T01:00:00","slug":"sanrios-new-game-title-sanrio-kawaii-me-live-slated-for-global-release-in-january","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=70864","title":{"rendered":"Sanrio’s New Game Title, ‘Sanrio Kawaii Me Live!,’ Slated for Global Release in January!"},"content":{"rendered":"\n\n\n
\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

First Smartphone Title Release for Sanrio Games! Pre-registration begins September 21<\/p>\n

TOKYO<\/span>, Sept. 22, 2026<\/span> \/PRNewswire\/ — Sanrio Co., Ltd. announced its first smartphone title under its Sanrio Games brand, the dance and rhythm game Sanrio Kawaii Me Live!<\/i><\/b>, is slated for a global release in January 2027. Pre-registration begins on Monday, September 21, 2026.<\/p>\n

\n

\"\u00a9<\/a>
\u00a9 2026 SANRIO CO., LTD<\/span><\/p>\n<\/div>\n

In Sanrio Kawaii Me Live!<\/i>, players can enjoy rhythm-based gameplay featuring their favorite Sanrio characters jamming out to songs they inspired. Players can also customize character outfits and stage designs to create their own one-of-a-kind “super-kawaii” look. Original songs were created specifically for this title through collaborations with Universal Music artists Soala, SHE’S, Lienel, Polkadot Stingray, Yabai T-Shirts Yasan,<\/b>\u00a0and Mi’Line Hearts<\/b>. A new collaboration with ZUTOMAYO<\/b>\u00a0has also been confirmed.<\/p>\n

Ahead of the game’s release, a concept promotion video is now available on the official Sanrio Games YouTube channel (https:\/\/youtu.be\/4x1UhaqvskM<\/a>). A campaign offering in-game items and other rewards also coincides with the start of pre-registration. Rewards will be based on the combined number of app pre-registrations and official social media followers\u2014for instance, a special\u00a0Sanrio Games\u2013themed Hello Kitty outfit will be awarded when the total reaches 1 million. (Campaign site: https:\/\/www.sanrio-games.jp\/en-us\/games\/sanrio-kawaii-me-live\/pre-registration\/<\/a>)<\/p>\n

Pre-registration and Release Information<\/b><\/p>\n