MUMBAI, India<\/span>, Sept. 18, 2026<\/span> \/PRNewswire\/ — Indian Hotels Company (IHCL)<\/b><\/a>,\u00a0India’s\u00a0largest hospitality company, announces that its iconic brand\u00a0Taj<\/a> is the\u202fWorld’s\u202fStrongest Luxury Hotel Brand<\/b>\u00a0by\u00a0Brand Finance UK<\/b><\/a>, <\/b>for the 5th<\/sup> time.\u00a0The\u00a0‘Hotels 50 2026’<\/b>\u00a0<\/a>annual report by the world’s leading brand valuation consultancy recognises the most valuable and strongest hotel brands across the globe.<\/p>\n Mr.\u00a0Puneet Chhatwal, Managing Director & CEO, IHCL<\/b>, said, “For over a century, Taj has been the embodiment of Indian hospitality for the world. The dual honour of being India’s Strongest Brand<\/b> and the World’s Strongest Luxury Hotel Brand<\/b>, reflects the strength of Taj’s legacy and its continued relevance to travellers across generations and geographies.”<\/p>\n He added<\/b>, “This recognition is a testament to the unwavering commitment of our 50,000+ associates, who continue to serve with the values that have shaped our identity.”<\/p>\n As per Brand Finance’s ‘Hotel 50 <\/b>2026′<\/b>\u00a0report, with a Brand Strength Index (BSI) score<\/b> of 93.5\/100<\/b> and an AAA+<\/b> brand strength rating, TAJ <\/b>(brand value up 32%<\/b> to USD878 million<\/b>) retains its position as the World’s Strongest Luxury Hotel Brand<\/b>. As luxury travellers increasingly seek authentic and experience-led stays, Taj continues to differentiate itself through its distinctive blend of Indian heritage, personalised hospitality, and timeless luxury.<\/p>\n Mr.\u00a0David Haigh, Chairman & CEO, Brand Finance<\/b>, said, “Taj’s continued recognition as the world’s strongest luxury hotel brand is a remarkable achievement. With an exceptional Brand Strength Index score of 93.5, Taj demonstrates how a brand can build global stature while remaining deeply rooted in its cultural identity. Its distinctive blend of Indian heritage, timeless luxury and personalised hospitality continues to create powerful guest affinity and sets an important benchmark for the global luxury hospitality industry.”<\/p>\n The iconic brand Taj<\/b> has a portfolio of 150<\/b> hotels across 14<\/b> countries offering a diverse portfolio including grand palaces, city hotels, beach & spa resorts, wildlife safaris and serviced residences.<\/p>\n About The Indian Hotels Company Limited <\/u><\/b><\/p>\n Indian Hotels Company <\/b>and its subsidiaries bring together a group of brands and businesses that offer a fusion of warm Indian hospitality and world-class service.<\/p>\n IHCL has a portfolio of\u00a0660<\/b>\u00a0hotels including\u00a0274<\/b>\u00a0in the pipeline globally across\u00a04<\/b>\u00a0continents,\u00a015<\/b>\u00a0countries and over\u00a0300<\/b>\u00a0locations. IHCL is India’s largest hospitality company by market capitalization.<\/p>","protected":false},"excerpt":{"rendered":" <\/p>\n AS PER BRAND FINANCE UK’S ‘HOTELS 50 2026’ <\/b>REPORT\u00a0<\/p>\n MARKS THE 5TH<\/sup>YEAR OF THIS RECOGNITION<\/b><\/p>\n MUMBAI, India<\/span>, Sept. 18, 2026<\/span> \/PRNewswire\/ — Indian Hotels Company (IHCL)<\/b><\/a>,\u00a0India’s\u00a0largest hospitality company, announces that its iconic brand\u00a0Taj<\/a> is the\u202fWorld’s\u202fStrongest Luxury Hotel Brand<\/b>\u00a0by\u00a0Brand Finance UK<\/b><\/a>, <\/b>for the 5th<\/sup> time.\u00a0The\u00a0‘Hotels 50 2026’<\/b>\u00a0<\/a>annual report by the world’s leading brand valuation consultancy recognises the most valuable and strongest hotel brands across the globe.<\/p>\n![\"TAJ](\"https:\/\/mmx.prnasia.com\/media\/MS1990741\/TAJ-IS-WORLD-S-STRONGEST-LUXURY-HOTEL-BRAND-2026.jpg?id=OA2956974&p=medium600\" "\\"TAJ")
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TAJ IS WORLD’S STRONGEST LUXURY HOTEL BRAND 2026<\/span><\/p>\n<\/div>\n