{"id":68944,"date":"2026-09-04T08:10:35","date_gmt":"2026-09-04T01:10:35","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=68944"},"modified":"2026-09-04T08:10:35","modified_gmt":"2026-09-04T01:10:35","slug":"from-vietnam-to-china-east-west-barbershop-redefines-mens-grooming","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=68944","title":{"rendered":"From Vietnam to China: East West Barbershop Redefines Men\u2019s Grooming"},"content":{"rendered":"

HO CHI MINH CITY, VIETNAM – Media OutReach Newswire<\/a> \u2013 4 September 2026 \u2013 As more men place greater emphasis on their personal image, getting a haircut is no longer simply a matter of “when your hair gets long, it’s time to get a trim.” Hairstyles, appearance, personal style and service quality are increasingly becoming important aspects of modern men’s everyday lives. <\/p>\n

\"East
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East West Barbershop (Dong Tay Barbershop) is creating a distinction between simply “getting a haircut” and “experiencing a barbershop.”<\/i> <\/div>\n<\/figcaption><\/figure>\n

A well-suited hairstyle can transform a person’s appearance. A relaxing environment can turn an hour at a barbershop into genuine time for care and relaxation. And a barber who truly understands a customer can transform an ordinary haircut into a more personalized experience. <\/p>\n

This shift is driving the barbershop model in a new direction: from a place that simply provides haircuts to a space that brings together men’s grooming, relaxation and lifestyle. <\/p>\n

This is the experience that East West Barbershop (Dong Tay Barbershop) – a Vietnamese men’s grooming brand is bringing to the Chinese market. <\/p>\n

From Vietnam to China: East West Barbershop<\/b> (Dong Tay Barbershop)<\/b> Brings a Proven Model to a New Market<\/b> <\/p>\n

Starting with its first store in 2018, East West Barbershop (Dong Tay Barbershop) has gradually expanded its network, standardized its operating processes and built a professional team in the men’s grooming sector. <\/p>\n

After years of development in Vietnam, East West Barbershop (Dong Tay Barbershop) began expanding into international markets, with China becoming one of the important markets in its international journey. <\/p>\n

In 2024, East West Barbershop (Dong Tay Barbershop) opened its first store in China, marking a transition from a brand developed primarily in Vietnam to one with an international presence. <\/p>\n

But entering a new market does not mean simply replicating an existing model. <\/p>\n

\"The
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The Chinese market represents the next step in taking a model developed in Vietnam to the international stage.<\/i> <\/div>\n<\/figcaption><\/figure>\n

For a service brand, one of the greatest challenges of internationalization is ensuring that an experience developed in one market can resonate with consumers in another. <\/p>\n

East West Barbershop (Dong Tay Barbershop) has chosen to preserve the core values of its model: A strong focus on customer experience, professional barbering expertise, thoughtfully designed spaces and a diverse service ecosystem. <\/p>\n

At the same time, it adapts and localizes its approach to meet the needs and consumption habits of Chinese consumers. <\/p>\n

East West Barbershop (Dong Tay Barbershop) brings with it the experience accumulated through years of hands-on operations and applies it to a new market, where the model can be further tested, refined and developed. <\/p>\n

This is also how East West Barbershop (Dong Tay Barbershop) approaches internationalization: Building its model in Vietnam, then testing and localizing it in the Chinese market. <\/p>\n

For Chinese consumers, this creates another option in an increasingly diverse men’s grooming market: A barbershop experience originating from Southeast Asia, yet designed around the needs of today’s modern customers. <\/p>\n

When a Haircut Becomes Part of a Lifestyle<\/b> <\/p>\n

For many years, the criteria for evaluating a barbershop were relatively simple: Whether the haircut was quick and neat, whether the style met expectations, and whether the price was reasonable. But for younger consumers, these criteria are gradually changing. <\/p>\n

They may spend more time researching hairstyles that suit them. They are also paying greater attention to a barber’s technical expertise, consultation and communication, as well as the overall experience throughout the service. <\/p>\n

In particular, as the pace of urban life continues to accelerate, having time dedicated to oneself is increasingly becoming part of the consumption experience. <\/p>\n

As a result, the question a modern barbershop needs to answer is no longer simply, “How can we give customers a good haircut?” but rather: “How can we deliver the best overall experience for our customers?”<\/b> <\/p>\n

East West Barbershop (Dong Tay Barbershop) is pursuing precisely this approach. Its customer experience is built around more than just haircuts. <\/p>\n

Customers can choose from services including haircuts, shampooing, facial and neck massage, hair restoration, perming, coloring, nail care and shoe cleaning. <\/p>\n

At some stores, the spaces are designed with facilities such as pianos, billiard tables, chess boards, reading areas, bars and fresh ice cream machines, creating a more diverse leisure environment where customers can relax before, during and after their services. <\/p>\n

In the future, as men become increasingly attentive to appearance, personal style and service quality, the boundaries between a traditional “barbershop” and a dedicated “men’s grooming space” are likely to become increasingly blurred. This is precisely the direction East West Barbershop aims to continue exploring. <\/p>\n

From Vietnam to China, East West Barbershop (Dong Tay Barbershop)’s international journey is about more than simply opening another store overseas. <\/p>\n

More importantly, it represents the process of a men’s grooming model developed in Vietnam adapting, evolving and creating new experiences for male consumers in China. <\/p>\n

Hashtag: #EastWestBarbershop<\/p>\n

https:\/\/dongtaybarbershop.com<\/a><\/p>\n

The issuer is solely responsible for the content of this announcement.<\/p>\n\n

East West Barbershop Vietnam Joint Stock Company<\/h4>\n\n
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