{"id":68681,"date":"2026-09-02T09:00:00","date_gmt":"2026-09-02T02:00:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=68681"},"modified":"2026-09-02T09:00:00","modified_gmt":"2026-09-02T02:00:00","slug":"hec-group-enters-strategic-partnerships-in-macau-to-advance-the-internationalization-of-cordyceps-sinensis","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=68681","title":{"rendered":"HEC Group Enters Strategic Partnerships in Macau to Advance the Internationalization of Cordyceps Sinensis"},"content":{"rendered":"\n\n\n
\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

MACAU<\/span>, Sept. 2, 2026<\/span> \/PRNewswire\/ — HEC Group has entered into strategic partnerships with MCCY Science & Greater Health Manufactory (operating regionally as Seed Scientific Research International Limited) and Longtai Health to strengthen the production, commercialization and international development of HEC life+ \u6771\u967d\u5149\u9bae\u87f2\u8349.<\/p>\n

\n

\"Representatives<\/a>
Representatives from HEC Group Health and Wellness Division and Longtai Health pose for a photo holding the signed agreements at the strategic partnership signing ceremony in Macau on August 31, 2026.<\/span><\/p>\n<\/div>\n

\n

\"HEC<\/a>
HEC life+ Cordyceps Sinensis products are displayed on a counter at the Longtai Health Oasis by H&B in Macau.<\/span><\/p>\n<\/div>\n

HEC life+ \u6771\u967d\u5149\u9bae\u87f2\u8349 Macau strategic cooperation signing ceremony and new product launch, themed “\u6fb3\u79d1\u5275\u82af \u2022 \u87f2\u8349\u81fb\u6e90” was held on August 31 at Longtai Health Oasis by H&B, No. 1 Avenida Dr. Sun Yat-Sen, Macau. The event was organized in support of the Macao SAR Government’s “1+4” strategy for moderately diversified economic development, with a focus on promoting the high-quality development of the Traditional Chinese Medicine (TCM) and healthcare industry.<\/p>\n

The ceremony marked two key strategic collaborations, HEC Group Health & Wellness Division and MCCY Science & Greater Health formally entered into an exclusive production partnership for HEC life+ in Macau. At the same time, HEC Group Health & Wellness Division entered into its first strategic brand collaboration with Longtai Health, laying the foundation for future co-branded products and joint market development in Macau.<\/p>\n

The partnerships bring together complementary strengths across research, manufacturing, retail and distribution, creating a more integrated platform for the development and commercialization of high-quality Cordyceps sinensis products. The collaboration also represents a convergence of traditional health and wellness practices with modern scientific research and advanced manufacturing capabilities, supporting the vision of “Made in Macau, Empowered by Scientific Research.”<\/p>\n

Xu Shaobo, Founding President of the Macau Chinese Medicine & Comprehensive Health Manufacturing, Supply and Retailers Commercial Association<\/b>, said that the association has been committed to facilitating collaboration between high-quality mainland enterprises and Macau’s local research and manufacturing resources.<\/p>\n

“HEC Group has strong scientific research capabilities and a portfolio of high-quality products. By combining these strengths with Macau’s manufacturing and distribution capabilities, the collaboration can further enhance brand development and create greater opportunities for international market expansion,” said Mr. Xu.<\/p>\n

He added that the partners will continue to deepen resource integration and promote high-quality TCM and healthcare products to international markets.<\/p>\n

Fang Yan,<\/b> Head of HEC Health & Wellness Overseas Division, HEC Group<\/b>, said the Group has been engaged in the ecological cultivation and breeding of Cordyceps sinensis for nearly two decades, with a long-standing commitment to applying science and technology to the development of traditional Chinese medicinal materials.<\/p>\n

“HEC Group and MCCY Science have been working together since 2018, and our collaboration has now entered its eighth year. Over the years, we have developed a strong understanding of MCCY Science’s capabilities across research, manufacturing, sales and internationalization,” said Ms. Fang.<\/p>\n

“We see Macau as an important platform for international expansion. Through this strategic partnership, we hope to leverage MCCY Science’s manufacturing capabilities and established retail network to jointly advance the international development of TCM and bring high-quality Cordyceps sinensis products to consumers in more markets around the world.”<\/p>\n

During the ceremony, representatives from HEC Group, Longtai Health and MCCY Science exchanged commemorative plaques to mark the strategic partnership.<\/p>\n

\n

\"Representatives<\/a>
Representatives from HEC Group, Longtai Health and MCCY Science participate in the ribbon-cutting ceremony for the HEC life+ Cordyceps Sinensis strategic partnership launch in Macau.<\/span><\/p>\n<\/div>\n

The event was attended by representatives from government and business communities, industry experts and scholars, as well as representatives from relevant enterprises. Guests also witnessed the signing ceremony, ribbon-cutting and unveiling ceremony, marking an important milestone in the collaboration between the three parties.<\/p>\n

The strategic partnerships are expected to further strengthen the connection between research, manufacturing, supply and sales, while supporting the development of Macau as a platform for the internationalization of TCM and healthcare products.<\/p>\n

About\u00a0HEC Group and HEC life+\u6771\u967d\u5149\u9bae\u87f2\u8349<\/b><\/p>\n

Founded in 1997, HEC Group is a high-tech enterprise operating across Health and Wellness, Biomedicine, and Electronic New Materials. With nearly 30,000 employees worldwide, the company owns two listed entities and operates seven R&D and production bases across China.<\/p>\n

HEC life+\u6771\u967d\u5149\u9bae\u87f2\u8349 is HEC Group’s wellness lifestyle brand, offering premium Cordyceps-based products and science-backed wellness solutions. By combining traditional wellness wisdom with modern innovation, HEC life+ supports healthier living, everyday well-being and healthy ageing for consumers worldwide.<\/p>\n

\u00a0<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

<\/p>\n\n\n\n
\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

MACAU<\/span>, Sept. 2, 2026<\/span> \/PRNewswire\/ — HEC Group has entered into strategic partnerships with MCCY Science & Greater Health Manufactory (operating regionally as Seed Scientific Research International Limited) and Longtai Health to strengthen the production, commercialization and international development of HEC life+ \u6771\u967d\u5149\u9bae\u87f2\u8349.<\/p>\n

\n

\"Representatives<\/a>
Representatives from HEC Group Health and Wellness Division and Longtai Health pose for a photo holding the signed agreements at the strategic partnership signing ceremony in Macau on August 31, 2026.<\/span><\/p>\n<\/div>\n

\n

\"HEC<\/a>
HEC life+ Cordyceps Sinensis products are displayed on a counter at the Longtai Health Oasis by H&B in Macau.<\/span><\/p>\n<\/div>\n

HEC life+ \u6771\u967d\u5149\u9bae\u87f2\u8349 Macau strategic cooperation signing ceremony and new product launch, themed “\u6fb3\u79d1\u5275\u82af \u2022 \u87f2\u8349\u81fb\u6e90” was held on August 31 at Longtai Health Oasis by H&B, No. 1 Avenida Dr. Sun Yat-Sen, Macau. The event was organized in support of the Macao SAR Government’s “1+4” strategy for moderately diversified economic development, with a focus on promoting the high-quality development of the Traditional Chinese Medicine (TCM) and healthcare industry.<\/p>\n

The ceremony marked two key strategic collaborations, HEC Group Health & Wellness Division and MCCY Science & Greater Health formally entered into an exclusive production partnership for HEC life+ in Macau. At the same time, HEC Group Health & Wellness Division entered into its first strategic brand collaboration with Longtai Health, laying the foundation for future co-branded products and joint market development in Macau.<\/p>\n

The partnerships bring together complementary strengths across research, manufacturing, retail and distribution, creating a more integrated platform for the development and commercialization of high-quality Cordyceps sinensis products. The collaboration also represents a convergence of traditional health and wellness practices with modern scientific research and advanced manufacturing capabilities, supporting the vision of “Made in Macau, Empowered by Scientific Research.”<\/p>\n

Xu Shaobo, Founding President of the Macau Chinese Medicine & Comprehensive Health Manufacturing, Supply and Retailers Commercial Association<\/b>, said that the association has been committed to facilitating collaboration between high-quality mainland enterprises and Macau’s local research and manufacturing resources.<\/p>\n

“HEC Group has strong scientific research capabilities and a portfolio of high-quality products. By combining these strengths with Macau’s manufacturing and distribution capabilities, the collaboration can further enhance brand development and create greater opportunities for international market expansion,” said Mr. Xu.<\/p>\n

He added that the partners will continue to deepen resource integration and promote high-quality TCM and healthcare products to international markets.<\/p>\n

Fang Yan,<\/b> Head of HEC Health & Wellness Overseas Division, HEC Group<\/b>, said the Group has been engaged in the ecological cultivation and breeding of Cordyceps sinensis for nearly two decades, with a long-standing commitment to applying science and technology to the development of traditional Chinese medicinal materials.<\/p>\n

“HEC Group and MCCY Science have been working together since 2018, and our collaboration has now entered its eighth year. Over the years, we have developed a strong understanding of MCCY Science’s capabilities across research, manufacturing, sales and internationalization,” said Ms. Fang.<\/p>\n

“We see Macau as an important platform for international expansion. Through this strategic partnership, we hope to leverage MCCY Science’s manufacturing capabilities and established retail network to jointly advance the international development of TCM and bring high-quality Cordyceps sinensis products to consumers in more markets around the world.”<\/p>\n

During the ceremony, representatives from HEC Group, Longtai Health and MCCY Science exchanged commemorative plaques to mark the strategic partnership.<\/p>\n

\n

\"Representatives<\/a>
Representatives from HEC Group, Longtai Health and MCCY Science participate in the ribbon-cutting ceremony for the HEC life+ Cordyceps Sinensis strategic partnership launch in Macau.<\/span><\/p>\n<\/div>\n

The event was attended by representatives from government and business communities, industry experts and scholars, as well as representatives from relevant enterprises. Guests also witnessed the signing ceremony, ribbon-cutting and unveiling ceremony, marking an important milestone in the collaboration between the three parties.<\/p>\n

The strategic partnerships are expected to further strengthen the connection between research, manufacturing, supply and sales, while supporting the development of Macau as a platform for the internationalization of TCM and healthcare products.<\/p>\n

About\u00a0HEC Group and HEC life+\u6771\u967d\u5149\u9bae\u87f2\u8349<\/b><\/p>\n

Founded in 1997, HEC Group is a high-tech enterprise operating across Health and Wellness, Biomedicine, and Electronic New Materials. With nearly 30,000 employees worldwide, the company owns two listed entities and operates seven R&D and production bases across China.<\/p>\n

HEC life+\u6771\u967d\u5149\u9bae\u87f2\u8349 is HEC Group’s wellness lifestyle brand, offering premium Cordyceps-based products and science-backed wellness solutions. By combining traditional wellness wisdom with modern innovation, HEC life+ supports healthier living, everyday well-being and healthy ageing for consumers worldwide.<\/p>\n

\u00a0<\/p>\n

<\/div>\n

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