{"id":67411,"date":"2026-08-18T20:36:00","date_gmt":"2026-08-18T13:36:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=67411"},"modified":"2026-08-18T20:36:00","modified_gmt":"2026-08-18T13:36:00","slug":"wears-hk-citywide-fashion-pop-up-to-make-grand-debut","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=67411","title":{"rendered":"“Wear’s HK” Citywide Fashion Pop-Up to Make Grand Debut"},"content":{"rendered":"

20 units of Hong Kong Fashion Designers to Showcase at Six Prime Locations<\/b><\/p>\n

Seamlessly Blending Physical Discovery with Instant Shopping, Bringing a New Generation of Design Talent to the World<\/b><\/p>\n

HONG KONG<\/span>, Aug. 18, 2026<\/span> \/PRNewswire\/ — The Clothing Industry Training Authority (CITA) today <\/span>announced the upcoming launch of “Wear’s HK”, a major fashion retail initiative. Running for 14 consecutive days from 1st to 14th September, the event will span six landmark malls and locations in prime districts across Hong Kong, bringing together 20 of the city’s leading and emerging fashion designer brands. Bringing runway design directly to the public and visitors alike, the initiative will create an immersive shopping experience where consumers can see, try on, wear and buy instantly. Wear’s HK is organised by the Clothing Industry Training Authority (CITA) and sponsored by the Creative Industries Development Agency of the Government of the Hong Kong Special Administrative Region as a flagship programme of the Hong Kong Fashion Fest.<\/p>\n

“Wear’s HK” is centred on the theme “Strategic Retail Integration for Emerging High-Value Design”. Th<\/span>e project aims to bring original Hong Kong fashion to local fashionistas, Gen Z, millennials and global consumers.<\/p>\n

“Wear’s\u00a0HK” is a fashion pop-up project that goes beyond retail. It is an innovative platform designed to connect designers with the market. Through this initiative, “Wear’s HK” is committed to creating greater exposure and broader sales channels for local designers, helping these young fashion talents bring their work into Hong Kong’s mainstream market and grow into a proud symbol of the city’s home-grown creative strength.<\/p>\n

By building a high-performance pop-up ecosystem and curating premium retail spaces, “Wear’s HK” closely connects Hong Kong designers with local fashionistas, Gen Z, millennials and global consumers, seamlessly blending physical discovery with instant shopping. Guided by three key objectives \u2014 driving revenue, expanding markets and nurturing local talent \u2014 the initiative enables original Hong Kong design to be tested in authentic commercial settings while opening up a sustainable retail pathway for emerging high-value design.<\/p>\n

From shopping mall atriums and department stores to the departures level of an international airport, “Wear’s HK” brings Hong Kong fashion into the everyday routes of residents and travellers, showcasing the many facets of local brands in high-value design, cross-cultural storytelling, sustainable fashion, youth culture and contemporary lifestyle aesthetics.<\/p>\n

Highlights<\/u><\/b><\/p>\n

Six prime locations across Hong Kong<\/b><\/p>\n

From ifc mall in Central and Harbour City in Tsim Sha Tsui to Harvey Nichols Pacific Place, Hysan Place in Causeway Bay, Festival Walk in Kowloon Tong and Hong Kong International Airport (HKIA), the pop-up shops will cover Hong Kong’s core commercial districts, major tourism landmarks and international gateway.<\/p>\n

\n\n\n\n\n\n\n\n\n\n\n
\n

“Wear’s HK” pop-up locations are as follows:<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Location<\/b><\/span><\/p>\n<\/td>\n

\n

Venue<\/b><\/span><\/p>\n<\/td>\n

\n

Operating Period<\/b><\/span><\/p>\n<\/td>\n

\n

Opening Hours<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Harbour City<\/b><\/span><\/p>\n<\/td>\n

\n

Gateway
Arcade, Atrium
II<\/span><\/p>\n<\/td>\n

\n

1\u201314 September<\/span><\/p>\n<\/td>\n

\n

11:00\u201320:00<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

ifc mall<\/b><\/span><\/p>\n<\/td>\n

\n

Podium Level 1<\/span><\/p>\n<\/td>\n

\n

1\u201314 September<\/span><\/p>\n<\/td>\n

\n

11:00\u201320:00<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Harvey Nichols
Pacific Place<\/b><\/span><\/p>\n<\/td>\n

\n

Level 2, Pacific
Place<\/span><\/p>\n<\/td>\n

\n

1\u201314 September<\/span><\/p>\n<\/td>\n

\n

11:00\u201320:00<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Hong Kong
International Airport
(HKIA)<\/b><\/span><\/p>\n<\/td>\n

\n

Shop 6T508C,
Level 6
Departures
Hall, Terminal
1 (Restricted
Area)<\/span><\/p>\n<\/td>\n

\n

1\u201314 September<\/span><\/p>\n<\/td>\n

\n

07:00\u201323:00<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Hysan Place<\/b><\/span><\/p>\n<\/td>\n

\n

5\/F Atrium<\/span><\/p>\n<\/td>\n

\n

2\u201313 September<\/span><\/p>\n<\/td>\n

\n

11:00\u201320:00<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Festival Walk<\/b><\/span><\/p>\n<\/td>\n

\n

Area B, LG2<\/span><\/p>\n<\/td>\n

\n

8\u201313 September<\/span><\/p>\n<\/td>\n

\n

11:00\u201320:00<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

20 units of Hong Kong Fashion Designer brand showcase the city’s new fashion force<\/b><\/p>\n

A group of exceptionally talented rising stars from Hong Kong’s fashion scene will take part. Many are award-winning designers whose work spans couture, streetwear, sustainable fashion and gender-fluid design.<\/p>\n

\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

20 Featured Designers (in no particular order):<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Alex Po & Derek Cheng @ PONDER.ER<\/b><\/span><\/p>\n

@ponder.er<\/a>\u00a0<\/span><\/p>\n<\/td>\n

\n

Finalists for the LVMH Prize for
Young Fashion Designers,
winners of the Yu Prize 2022,
and collaborators with the
Hong Kong Ballet. Their
genderless fashion label
PONDER.ER seeks to
challenge gender stereotypes
and deconstruct social norms.
The brand’s striking gender-
neutral designs examine and
question stereotypes and
traditional conventions,
inviting wearers to experiment
with and explore their own
identities.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Calvin Chan & Joyce Kun @ THE WORLD
IS YOUR OYSTER<\/b><\/span><\/p>\n

@theworld_is_youroyster<\/a><\/span><\/p>\n<\/td>\n

\n

Known for embracing
practicality and a
contemporary retro aesthetic,
the duo earned industry
recognition when Fashion Asia
Hong Kong selected them
among the “10 Asian
Designers to Watch” for their
brand THE WORLD IS YOUR
OYSTER.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Christy Fok @ NONOBO<\/b><\/span><\/p>\n

@nonobo.official<\/a>\u00a0<\/span><\/p>\n<\/td>\n

\n

Christy is a multidisciplinary
fashion designer and
illustrator whose creative
practice centres on wearable
art. She excels at translating
visual art fluidly into the
language of clothing. As an
award winner and participant
in multiple fashion and art
competitions, she continues to
create hand-drawn collections
at the intersection of art and
fashion, exploring a singular
and distinctive aesthetic.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Derek Chan @ DEMO<\/b><\/span><\/p>\n

@_demo_official<\/a><\/span><\/p>\n<\/td>\n

\n

Derek incorporates elements
of philosophy, poetry and
science into fashion creation,
reinterpreting traditional
masculinity through a
contemporary and gender-
neutral design language. He
received the Designer of the
Year – Menswear and Best
Collection of the Year Award
in 2016, and was named
among Fashion Asia Hong
Kong’s “10 Asian Designers
to Watch” in both 2019 and
2020.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Doris Kath Chan @ DorisKath<\/b><\/span><\/p>\n

@doriskath<\/a><\/span><\/p>\n<\/td>\n

\n

Renowned in Hong Kong’s
fashion scene for her
innovative fashion sensibility,
Doris has been featured in
print and online media, radio
and television programmes
across numerous local and
international fashion
exhibitions and events. Her
recent achievements include
participating in the fashion
show at the arts and cultural
gala celebrating the 20th
anniversary of the
establishment of the HKSAR in
2017, as well as Fashion Hong
Kong at Copenhagen Fashion
Week in 2015 and 2016.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Gary Tsang @ ARTY:ACTIVE<\/b><\/span><\/p>\n

@artyactive<\/a><\/span><\/p>\n<\/td>\n

\n

A fashion designer, brand
consultant, cross-media
creator and illustrator, Gary
was also formerly a
professional mountain bike
athlete. The fusion of sports
and fashion has become one
of his signature design traits.
His work has received
numerous international
awards, including the Global
Design Awards, the Hong
Kong Jockey Club Most
Creative Design Project Award,
honours from the Hong Kong
Trade Development Council,
and the Most Influential Design
Awards in Asia.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Jesse Lee @ JESSE LEE<\/b><\/span><\/p>\n

@jesseleepocheung<\/a>\u00a0<\/span><\/p>\n<\/td>\n

\n

Currently based between
London and Hong Kong, Jesse
has developed a distinctive
design philosophy shaped by
a multicultural background
and upbringing. He is
committed to integrating
precious personal memories,
cultural heritage and cutting-
edge modern technology. His
innovative work in sustainable
and circular fashion has
earned broad international
recognition, including the
Redress Allstars Award, the
championship in the
sportswear category at the
prestigious International
Talent Support (ITS)
competition, and a 2025 Global
Design Awards honour in the
sustainable fashion category.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Jessica Lau & Walter Kong @ Blind by JW<\/b><\/span><\/p>\n

@blindbyjw<\/a><\/span><\/p>\n<\/td>\n

\n

The two designers work in
close creative partnership:
Jessica creates meaningful
motifs in watercolour, while
Walter transforms them into
digital prints for fashion
pieces. Though they come
from different cultural
backgrounds, they share a
common vision and passion
for fashion, creating a fresh
East-meets-West aesthetic that
celebrates harmony in
difference.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Kayan Lam @ WHY<\/b><\/span><\/p>\n

@womenhumanyouth<\/a>\u00a0<\/span><\/p>\n<\/td>\n

\n

Guided by a design philosophy
rooted in contrast,
contradiction and timeless
beauty, Kayan combines
vintage and historical
elements with contemporary
everyday dress. She was
shortlisted for the Hong Kong
Young Fashion Designers’
Contest (YDC) in 2019 and
hopes to lead wearers on a
journey of exploration through
fashion, discovering the self
while understanding the world.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Kev Yiu @ KEV YIU<\/b><\/span><\/p>\n

@kevyiu<\/a><\/span><\/p>\n<\/td>\n

\n

Winner of Amazing Cut Season
1, Kev has more than 15 years
of haute couture experience
and has designed for
celebrities including G.E.M.,
Daniel Chan and Celina Harto.
His signature opulent
creations are distinguished by
luxurious detailing and
exquisite embroidery, earning
him admiration from
international luxury fashion
houses, renowned actresses
and members of high society.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Kinyan Lam @ KINYAN LAM<\/b><\/span><\/p>\n

@kinyan_lam<\/a>\u00a0<\/span><\/p>\n<\/td>\n

\n

Kinyan Lam founded his
eponymous label in 2023.
Working with artisans, he
incorporates traditional
craftsmanship into his designs
while preserving and passing
on heritage techniques. He is
committed to bringing cultural
craftsmanship into a
contemporary design context
while supporting local
community development.
Often inspired by nature, his
work reflects a deep
commitment to cultural craft
and encourages wearers to
reflect on the origins of
clothing, as well as on the
meaning and roots of life itself.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Lorraine Tam @ MOODLABBYLORRAINE<\/b><\/span><\/p>\n

@moodlabbylorraine<\/a>\u00a0<\/span><\/p>\n<\/td>\n

\n

Lorraine won the Hong Kong
Regional Championship of the
SDC International Design
Competition in 2018, the
HAECO x HKBU Upcycling’s
Got Talent Design Competition
in 2020, and both the Best
Visual Presentation Award at
the Hong Kong Young Fashion
Designers’ Contest (YDC) in
2022. Bold patterns and vivid
colours are her hallmark style,
and she consistently draws
inspiration from everyday life.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Mandy Fong @ SZMAN<\/b><\/span><\/p>\n

@szmannie__official<\/a>\u00a0<\/span><\/p>\n<\/td>\n

\n

Mandy developed a strong
interest in haute couture and
sustainable fashion during her
studies. After graduation, she
actively took part in many well-
known competitions, including
garment skills competitions,
the Hong Kong Young Fashion
Designers’ Contest (YDC), a
TVB fashion reality show
<\/b>“<\/b>Amazing Cut 2″ <\/b>in which
she won third place, and the
Redress Design Award where
she was recognised as Hong
Kong Best Prize. Driven by her
passion for fashion, she went
on to establish her
independent designer label
SZMAN.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Max Tsang @ IP-Axis Studio<\/b><\/span><\/p>\n

@ipaxis_industrial.studio<\/a><\/span><\/p>\n<\/td>\n

\n

Max founded IP-Axis Studio on
a design philosophy built
around the fusion of
functionality and future
imagination. The brand
focuses on the relationship
between the human body,
urban environments and
technological systems,
transforming these
interactions into a clothing
language defined by structure
and fluidity. Its narrative views
clothing as an adaptive
interface \u2014 one that is not
only protective and practical,
but also responsive to the
pace and pressures of
contemporary urban life.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Natacha Van @ Natacha Van<\/b><\/span><\/p>\n

@natacha_van<\/a><\/span><\/p>\n<\/td>\n

\n

A recurring theme in Natacha’s
work is the concept of fairy
tales. Drawing inspiration from
myths and stories, she seeks
to educate and inspire the next
generation, encouraging them
to pay attention to issues in
contemporary society. Each
collection carries a narrative
reflecting her personal
experiences and artistic vision.
Based in Hong Kong,\u00a0Natacha
continues an evolving creative
journey for both herself and
her brand.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Otto Tang @ Oplus2<\/b><\/span><\/p>\n

@oplus2.official<\/a>\u00a0<\/span><\/p>\n<\/td>\n

\n

Otto has taken part in
numerous fashion design
competitions, including a Top
10 Merit Award in the Hong
Kong Young Fashion
Designers’ Contest organised
by the Hong Kong Trade
Development Council in 2003,
the Overall Championship of
the Hong Kong New Collection
Award in 2005, and the Hong
Kong Young Design Talent
Award presented by the Hong
Kong Design Centre in 2007.
He has remained dedicated to
creating collections filled with
freshness and youthful spirit.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Tiger Chung @ Tigerstrolling<\/b><\/span><\/p>\n

@tigerstrolling<\/a>\u00a0<\/span><\/p>\n<\/td>\n

\n

Winner of Amazing Cut 2, the
YDC 2024 Grand Award and
the Redress Design Award
2024, Tiger also designed
stage costumes for 16 DJs at
the Commercial Radio Ultimate
Song Chart Awards
Presentation 2025. His
signature aesthetic is
expressed through
deconstructed tailoring,
unconventional proportions
and the transformation and
repurposing of materials.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

TIMBEE LO @ TIMBEELO<\/b><\/span><\/p>\n

@timbeelo<\/a>\u00a0<\/span><\/p>\n<\/td>\n

\n

TIMBEE LO’s contemporary
designs blend bold detailing,
distinctive layering and
draping techniques, and three-
dimensional tailoring. He also
excels at transforming fashion
show concept pieces into
commercially wearable
everyday garments. The brand
offers bespoke luxury services
across menswear,
womenswear, corporate
uniforms, fur and leather,
sportswear, custom jewellery
and modern lifestyle products.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Toki Wong @ Kowloon City Boy<\/b><\/span><\/p>\n

@kowlooncityboy<\/a><\/span><\/p>\n<\/td>\n

\n

A double-theme award winner
from Amazing Cut Season 1
and a Prestige Magazine “40
Under 40″ honouree, Toki is
known for vibrant knitwear and
retro sports-inspired style. He
believes fashion should not be
distant or unattainable, but
approachable and grounded \u2014
his goal is to create fashion
that is both stylish and down
to earth.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Uia Kwok & K Cheang @ \u00c6NRMO\u00daS<\/b><\/span><\/p>\n

@aenrmous<\/a><\/span><\/p>\n<\/td>\n

\n

The two are emerging Hong
Kong fashion designers who
co-founded the fashion label
\u00c6NRMO\u00daS in 2022. Having
studied fashion and worked in
the industry in Hong Kong,
they joined forces after
realising that the fashion
industry differed from popular
imagination. Their designs
integrate a strong personal
worldview and narrative
quality, using semiotics as a
language to convey deep
perceptions of time and space.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

Also on show: Fashion Summit (HK) 2026 cross-disciplinary exhibition<\/b><\/p>\n

All 20 designers participating in “Wear’s HK” will also be featured in a cross-disciplinary promotional exhibition at the Common Arcade on 1\/F, Jardine House, Central, from 1 to 14 September, creating even stronger synergy. In addition, the Fashion Summit (Hong Kong) 2026 International Summit will be held on 3 September 2026 at the Hong Kong Palace Museum under the theme “Code the Fashion Forward”, exploring the future direction of the fashion industry.<\/p>\n

About Wear’s HK<\/u><\/b><\/p>\n

“Wear’s HK” is a fashion pop-up shop project organised by the Clothing Industry Training Authority (CITA) and sponsored by the Cultural and Creative Industries Development Agency (CCIDA) of the Government of the Hong Kong Special Administrative Region as a flagship programme of the Hong Kong Fashion Fest. A series of pop-up shops will be launched across six prime fashion and shopping destinations in Hong Kong from 1 to 14 September 2026, bringing the fashion vibe to various districts across the city. The pop-up shops will be located at Harbour City, ifc mall, Harvey Nichols Pacific Place, Hong Kong International Airport, Hysan Place and Festival Walk \u2014 six prime locations featuring carefully selected retail spaces. These physical spaces will connect 20 units of Hong Kong Fashion Designers with local fashionistas, Gen Z, millennials, and global consumers. By seamlessly integrating physical exploration with instant purchasing, the pop-up shops not only drive revenue but also help local fashion designers expand their market reach, nurture talent, and build a high-efficiency “Wear’s HK” pop-up ecosystem.<\/p>\n

Plea<\/span>se visit the official website: https:\/\/wearshk.com\/<\/span><\/a>.
<\/span>Please visit the official social media platforms:
Instagram: @wearshk_popup<\/a>
Facebook (Wear’s HK):\u00a0<\/span>ht<\/span>tps:\/\/www.facebook.com\/share\/194FjvAKC4\/<\/a><\/p>\n

About Hong Kong Fashion Fest<\/u><\/b>
Announced by the Hong Kong Special Administrative Region Chief Executive in the 2023 Policy Address, “Hong Kong Fashion Fest” will be organised to develop Hong Kong into a fashion design hub in Asia. Through consolidating various fashion design events and introducing innovative elements and affiliate activities annually, the Hong Kong Fashion Fest promotes Hong Kong’s fashion and textile design brands and boosts Hong Kong’s position as a prime destination for hosting mega cultural and creative events. Under the theme “Rhythm of the Heart”, the third edition of Hong Kong Fashion Fest will be held from 1 to 14 September 2026 at various landmarks in Hong Kong. The event will bring together eight flagship programmes organised by six industry organisations and, for the first time, will be combined with CENTRESTAGE – the annual fashion extravaganza organised by the Hong Kong Trade Development Council – to generate stronger synergies. The event will attract fashion design industry players from all over the world to come to Hong Kong; foster collaboration, innovation and business opportunities; establish a pl<\/span>atform for local and international fashion designers and brands and connect with different sectors in the fashion design industry of Hong Kong, the Chinese Mainland and overseas, thereby consolidating Hong Kong’s position as the East-meets-West centre for international cultural exchange.<\/p>\n

About Cultural and Creative Industries Development Agency
<\/u><\/b>The Cultural and Creative Industries Development Agency (CCIDA), formerly known as Create Hong Kong (CreateHK) since 2009, was established in June 2024. CCIDA is a dedicated office under the Culture, Sports and Tourism Bureau of the Government of the Hong Kong Special Administrative Region (HKSAR Government) to provide one-stop services and support to the cultural and creative sectors with a mission to foster a conducive environment in Hong Kong to facilitate development of the arts, culture and creative sectors as industries.\u00a0CCIDA’s strategic foci are nurturing talent and facilitating start-ups, exploring markets, promoting cross-sectoral and multi-disciplinary collaboration, promoting industrialisation of the arts, culture and creative sectors under the industry-oriented principle, and fostering a creative atmosphere in the community, thereby reinforcing Hong Kong as Asia’s creative capital and our positioning as the East-meets-West centre for international cultural exchange.<\/p>\n

For more details about the Cultural and Creative Industries Development Agency, please visit: www.ccidahk.gov.hk<\/span><\/a>.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

<\/p>\n

20 units of Hong Kong Fashion Designers to Showcase at Six Prime Locations<\/b><\/p>\n

Seamlessly Blending Physical Discovery with Instant Shopping, Bringing a New Generation of Design Talent to the World<\/b><\/p>\n

HONG KONG<\/span>, Aug. 18, 2026<\/span> \/PRNewswire\/ — The Clothing Industry Training Authority (CITA) today <\/span>announced the upcoming launch of “Wear’s HK”, a major fashion retail initiative. Running for 14 consecutive days from 1st to 14th September, the event will span six landmark malls and locations in prime districts across Hong Kong, bringing together 20 of the city’s leading and emerging fashion designer brands. Bringing runway design directly to the public and visitors alike, the initiative will create an immersive shopping experience where consumers can see, try on, wear and buy instantly. Wear’s HK is organised by the Clothing Industry Training Authority (CITA) and sponsored by the Creative Industries Development Agency of the Government of the Hong Kong Special Administrative Region as a flagship programme of the Hong Kong Fashion Fest.<\/p>\n

“Wear’s HK” is centred on the theme “Strategic Retail Integration for Emerging High-Value Design”. Th<\/span>e project aims to bring original Hong Kong fashion to local fashionistas, Gen Z, millennials and global consumers.<\/p>\n

“Wear’s\u00a0HK” is a fashion pop-up project that goes beyond retail. It is an innovative platform designed to connect designers with the market. Through this initiative, “Wear’s HK” is committed to creating greater exposure and broader sales channels for local designers, helping these young fashion talents bring their work into Hong Kong’s mainstream market and grow into a proud symbol of the city’s home-grown creative strength.<\/p>\n

By building a high-performance pop-up ecosystem and curating premium retail spaces, “Wear’s HK” closely connects Hong Kong designers with local fashionistas, Gen Z, millennials and global consumers, seamlessly blending physical discovery with instant shopping. Guided by three key objectives \u2014 driving revenue, expanding markets and nurturing local talent \u2014 the initiative enables original Hong Kong design to be tested in authentic commercial settings while opening up a sustainable retail pathway for emerging high-value design.<\/p>\n

From shopping mall atriums and department stores to the departures level of an international airport, “Wear’s HK” brings Hong Kong fashion into the everyday routes of residents and travellers, showcasing the many facets of local brands in high-value design, cross-cultural storytelling, sustainable fashion, youth culture and contemporary lifestyle aesthetics.<\/p>\n

Highlights<\/u><\/b><\/p>\n

Six prime locations across Hong Kong<\/b><\/p>\n

From ifc mall in Central and Harbour City in Tsim Sha Tsui to Harvey Nichols Pacific Place, Hysan Place in Causeway Bay, Festival Walk in Kowloon Tong and Hong Kong International Airport (HKIA), the pop-up shops will cover Hong Kong’s core commercial districts, major tourism landmarks and international gateway.<\/p>\n

\n\n\n\n\n\n\n\n\n\n\n
\n

“Wear’s HK” pop-up locations are as follows:<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Location<\/b><\/span><\/p>\n<\/td>\n

\n

Venue<\/b><\/span><\/p>\n<\/td>\n

\n

Operating Period<\/b><\/span><\/p>\n<\/td>\n

\n

Opening Hours<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Harbour City<\/b><\/span><\/p>\n<\/td>\n

\n

Gateway
Arcade, Atrium
II<\/span><\/p>\n<\/td>\n

\n

1\u201314 September<\/span><\/p>\n<\/td>\n

\n

11:00\u201320:00<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

ifc mall<\/b><\/span><\/p>\n<\/td>\n

\n

Podium Level 1<\/span><\/p>\n<\/td>\n

\n

1\u201314 September<\/span><\/p>\n<\/td>\n

\n

11:00\u201320:00<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Harvey Nichols
Pacific Place<\/b><\/span><\/p>\n<\/td>\n

\n

Level 2, Pacific
Place<\/span><\/p>\n<\/td>\n

\n

1\u201314 September<\/span><\/p>\n<\/td>\n

\n

11:00\u201320:00<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Hong Kong
International Airport
(HKIA)<\/b><\/span><\/p>\n<\/td>\n

\n

Shop 6T508C,
Level 6
Departures
Hall, Terminal
1 (Restricted
Area)<\/span><\/p>\n<\/td>\n

\n

1\u201314 September<\/span><\/p>\n<\/td>\n

\n

07:00\u201323:00<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Hysan Place<\/b><\/span><\/p>\n<\/td>\n

\n

5\/F Atrium<\/span><\/p>\n<\/td>\n

\n

2\u201313 September<\/span><\/p>\n<\/td>\n

\n

11:00\u201320:00<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Festival Walk<\/b><\/span><\/p>\n<\/td>\n

\n

Area B, LG2<\/span><\/p>\n<\/td>\n

\n

8\u201313 September<\/span><\/p>\n<\/td>\n

\n

11:00\u201320:00<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

20 units of Hong Kong Fashion Designer brand showcase the city’s new fashion force<\/b><\/p>\n

A group of exceptionally talented rising stars from Hong Kong’s fashion scene will take part. Many are award-winning designers whose work spans couture, streetwear, sustainable fashion and gender-fluid design.<\/p>\n

\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

20 Featured Designers (in no particular order):<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Alex Po & Derek Cheng @ PONDER.ER<\/b><\/span><\/p>\n

@ponder.er<\/a>\u00a0<\/span><\/p>\n<\/td>\n

\n

Finalists for the LVMH Prize for
Young Fashion Designers,
winners of the Yu Prize 2022,
and collaborators with the
Hong Kong Ballet. Their
genderless fashion label
PONDER.ER seeks to
challenge gender stereotypes
and deconstruct social norms.
The brand’s striking gender-
neutral designs examine and
question stereotypes and
traditional conventions,
inviting wearers to experiment
with and explore their own
identities.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Calvin Chan & Joyce Kun @ THE WORLD
IS YOUR OYSTER<\/b><\/span><\/p>\n

@theworld_is_youroyster<\/a><\/span><\/p>\n<\/td>\n

\n

Known for embracing
practicality and a
contemporary retro aesthetic,
the duo earned industry
recognition when Fashion Asia
Hong Kong selected them
among the “10 Asian
Designers to Watch” for their
brand THE WORLD IS YOUR
OYSTER.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Christy Fok @ NONOBO<\/b><\/span><\/p>\n

@nonobo.official<\/a>\u00a0<\/span><\/p>\n<\/td>\n

\n

Christy is a multidisciplinary
fashion designer and
illustrator whose creative
practice centres on wearable
art. She excels at translating
visual art fluidly into the
language of clothing. As an
award winner and participant
in multiple fashion and art
competitions, she continues to
create hand-drawn collections
at the intersection of art and
fashion, exploring a singular
and distinctive aesthetic.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Derek Chan @ DEMO<\/b><\/span><\/p>\n

@_demo_official<\/a><\/span><\/p>\n<\/td>\n

\n

Derek incorporates elements
of philosophy, poetry and
science into fashion creation,
reinterpreting traditional
masculinity through a
contemporary and gender-
neutral design language. He
received the Designer of the
Year – Menswear and Best
Collection of the Year Award
in 2016, and was named
among Fashion Asia Hong
Kong’s “10 Asian Designers
to Watch” in both 2019 and
2020.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Doris Kath Chan @ DorisKath<\/b><\/span><\/p>\n

@doriskath<\/a><\/span><\/p>\n<\/td>\n

\n

Renowned in Hong Kong’s
fashion scene for her
innovative fashion sensibility,
Doris has been featured in
print and online media, radio
and television programmes
across numerous local and
international fashion
exhibitions and events. Her
recent achievements include
participating in the fashion
show at the arts and cultural
gala celebrating the 20th
anniversary of the
establishment of the HKSAR in
2017, as well as Fashion Hong
Kong at Copenhagen Fashion
Week in 2015 and 2016.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Gary Tsang @ ARTY:ACTIVE<\/b><\/span><\/p>\n

@artyactive<\/a><\/span><\/p>\n<\/td>\n

\n

A fashion designer, brand
consultant, cross-media
creator and illustrator, Gary
was also formerly a
professional mountain bike
athlete. The fusion of sports
and fashion has become one
of his signature design traits.
His work has received
numerous international
awards, including the Global
Design Awards, the Hong
Kong Jockey Club Most
Creative Design Project Award,
honours from the Hong Kong
Trade Development Council,
and the Most Influential Design
Awards in Asia.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Jesse Lee @ JESSE LEE<\/b><\/span><\/p>\n

@jesseleepocheung<\/a>\u00a0<\/span><\/p>\n<\/td>\n

\n

Currently based between
London and Hong Kong, Jesse
has developed a distinctive
design philosophy shaped by
a multicultural background
and upbringing. He is
committed to integrating
precious personal memories,
cultural heritage and cutting-
edge modern technology. His
innovative work in sustainable
and circular fashion has
earned broad international
recognition, including the
Redress Allstars Award, the
championship in the
sportswear category at the
prestigious International
Talent Support (ITS)
competition, and a 2025 Global
Design Awards honour in the
sustainable fashion category.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Jessica Lau & Walter Kong @ Blind by JW<\/b><\/span><\/p>\n

@blindbyjw<\/a><\/span><\/p>\n<\/td>\n

\n

The two designers work in
close creative partnership:
Jessica creates meaningful
motifs in watercolour, while
Walter transforms them into
digital prints for fashion
pieces. Though they come
from different cultural
backgrounds, they share a
common vision and passion
for fashion, creating a fresh
East-meets-West aesthetic that
celebrates harmony in
difference.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Kayan Lam @ WHY<\/b><\/span><\/p>\n

@womenhumanyouth<\/a>\u00a0<\/span><\/p>\n<\/td>\n

\n

Guided by a design philosophy
rooted in contrast,
contradiction and timeless
beauty, Kayan combines
vintage and historical
elements with contemporary
everyday dress. She was
shortlisted for the Hong Kong
Young Fashion Designers’
Contest (YDC) in 2019 and
hopes to lead wearers on a
journey of exploration through
fashion, discovering the self
while understanding the world.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Kev Yiu @ KEV YIU<\/b><\/span><\/p>\n

@kevyiu<\/a><\/span><\/p>\n<\/td>\n

\n

Winner of Amazing Cut Season
1, Kev has more than 15 years
of haute couture experience
and has designed for
celebrities including G.E.M.,
Daniel Chan and Celina Harto.
His signature opulent
creations are distinguished by
luxurious detailing and
exquisite embroidery, earning
him admiration from
international luxury fashion
houses, renowned actresses
and members of high society.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Kinyan Lam @ KINYAN LAM<\/b><\/span><\/p>\n

@kinyan_lam<\/a>\u00a0<\/span><\/p>\n<\/td>\n

\n

Kinyan Lam founded his
eponymous label in 2023.
Working with artisans, he
incorporates traditional
craftsmanship into his designs
while preserving and passing
on heritage techniques. He is
committed to bringing cultural
craftsmanship into a
contemporary design context
while supporting local
community development.
Often inspired by nature, his
work reflects a deep
commitment to cultural craft
and encourages wearers to
reflect on the origins of
clothing, as well as on the
meaning and roots of life itself.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Lorraine Tam @ MOODLABBYLORRAINE<\/b><\/span><\/p>\n

@moodlabbylorraine<\/a>\u00a0<\/span><\/p>\n<\/td>\n

\n

Lorraine won the Hong Kong
Regional Championship of the
SDC International Design
Competition in 2018, the
HAECO x HKBU Upcycling’s
Got Talent Design Competition
in 2020, and both the Best
Visual Presentation Award at
the Hong Kong Young Fashion
Designers’ Contest (YDC) in
2022. Bold patterns and vivid
colours are her hallmark style,
and she consistently draws
inspiration from everyday life.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Mandy Fong @ SZMAN<\/b><\/span><\/p>\n

@szmannie__official<\/a>\u00a0<\/span><\/p>\n<\/td>\n

\n

Mandy developed a strong
interest in haute couture and
sustainable fashion during her
studies. After graduation, she
actively took part in many well-
known competitions, including
garment skills competitions,
the Hong Kong Young Fashion
Designers’ Contest (YDC), a
TVB fashion reality show
<\/b>“<\/b>Amazing Cut 2″ <\/b>in which
she won third place, and the
Redress Design Award where
she was recognised as Hong
Kong Best Prize. Driven by her
passion for fashion, she went
on to establish her
independent designer label
SZMAN.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Max Tsang @ IP-Axis Studio<\/b><\/span><\/p>\n

@ipaxis_industrial.studio<\/a><\/span><\/p>\n<\/td>\n

\n

Max founded IP-Axis Studio on
a design philosophy built
around the fusion of
functionality and future
imagination. The brand
focuses on the relationship
between the human body,
urban environments and
technological systems,
transforming these
interactions into a clothing
language defined by structure
and fluidity. Its narrative views
clothing as an adaptive
interface \u2014 one that is not
only protective and practical,
but also responsive to the
pace and pressures of
contemporary urban life.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Natacha Van @ Natacha Van<\/b><\/span><\/p>\n

@natacha_van<\/a><\/span><\/p>\n<\/td>\n

\n

A recurring theme in Natacha’s
work is the concept of fairy
tales. Drawing inspiration from
myths and stories, she seeks
to educate and inspire the next
generation, encouraging them
to pay attention to issues in
contemporary society. Each
collection carries a narrative
reflecting her personal
experiences and artistic vision.
Based in Hong Kong,\u00a0Natacha
continues an evolving creative
journey for both herself and
her brand.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Otto Tang @ Oplus2<\/b><\/span><\/p>\n

@oplus2.official<\/a>\u00a0<\/span><\/p>\n<\/td>\n

\n

Otto has taken part in
numerous fashion design
competitions, including a Top
10 Merit Award in the Hong
Kong Young Fashion
Designers’ Contest organised
by the Hong Kong Trade
Development Council in 2003,
the Overall Championship of
the Hong Kong New Collection
Award in 2005, and the Hong
Kong Young Design Talent
Award presented by the Hong
Kong Design Centre in 2007.
He has remained dedicated to
creating collections filled with
freshness and youthful spirit.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Tiger Chung @ Tigerstrolling<\/b><\/span><\/p>\n

@tigerstrolling<\/a>\u00a0<\/span><\/p>\n<\/td>\n

\n

Winner of Amazing Cut 2, the
YDC 2024 Grand Award and
the Redress Design Award
2024, Tiger also designed
stage costumes for 16 DJs at
the Commercial Radio Ultimate
Song Chart Awards
Presentation 2025. His
signature aesthetic is
expressed through
deconstructed tailoring,
unconventional proportions
and the transformation and
repurposing of materials.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

TIMBEE LO @ TIMBEELO<\/b><\/span><\/p>\n

@timbeelo<\/a>\u00a0<\/span><\/p>\n<\/td>\n

\n

TIMBEE LO’s contemporary
designs blend bold detailing,
distinctive layering and
draping techniques, and three-
dimensional tailoring. He also
excels at transforming fashion
show concept pieces into
commercially wearable
everyday garments. The brand
offers bespoke luxury services
across menswear,
womenswear, corporate
uniforms, fur and leather,
sportswear, custom jewellery
and modern lifestyle products.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Toki Wong @ Kowloon City Boy<\/b><\/span><\/p>\n

@kowlooncityboy<\/a><\/span><\/p>\n<\/td>\n

\n

A double-theme award winner
from Amazing Cut Season 1
and a Prestige Magazine “40
Under 40″ honouree, Toki is
known for vibrant knitwear and
retro sports-inspired style. He
believes fashion should not be
distant or unattainable, but
approachable and grounded \u2014
his goal is to create fashion
that is both stylish and down
to earth.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Uia Kwok & K Cheang @ \u00c6NRMO\u00daS<\/b><\/span><\/p>\n

@aenrmous<\/a><\/span><\/p>\n<\/td>\n

\n

The two are emerging Hong
Kong fashion designers who
co-founded the fashion label
\u00c6NRMO\u00daS in 2022. Having
studied fashion and worked in
the industry in Hong Kong,
they joined forces after
realising that the fashion
industry differed from popular
imagination. Their designs
integrate a strong personal
worldview and narrative
quality, using semiotics as a
language to convey deep
perceptions of time and space.<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

Also on show: Fashion Summit (HK) 2026 cross-disciplinary exhibition<\/b><\/p>\n

All 20 designers participating in “Wear’s HK” will also be featured in a cross-disciplinary promotional exhibition at the Common Arcade on 1\/F, Jardine House, Central, from 1 to 14 September, creating even stronger synergy. In addition, the Fashion Summit (Hong Kong) 2026 International Summit will be held on 3 September 2026 at the Hong Kong Palace Museum under the theme “Code the Fashion Forward”, exploring the future direction of the fashion industry.<\/p>\n

About Wear’s HK<\/u><\/b><\/p>\n

“Wear’s HK” is a fashion pop-up shop project organised by the Clothing Industry Training Authority (CITA) and sponsored by the Cultural and Creative Industries Development Agency (CCIDA) of the Government of the Hong Kong Special Administrative Region as a flagship programme of the Hong Kong Fashion Fest. A series of pop-up shops will be launched across six prime fashion and shopping destinations in Hong Kong from 1 to 14 September 2026, bringing the fashion vibe to various districts across the city. The pop-up shops will be located at Harbour City, ifc mall, Harvey Nichols Pacific Place, Hong Kong International Airport, Hysan Place and Festival Walk \u2014 six prime locations featuring carefully selected retail spaces. These physical spaces will connect 20 units of Hong Kong Fashion Designers with local fashionistas, Gen Z, millennials, and global consumers. By seamlessly integrating physical exploration with instant purchasing, the pop-up shops not only drive revenue but also help local fashion designers expand their market reach, nurture talent, and build a high-efficiency “Wear’s HK” pop-up ecosystem.<\/p>\n

Plea<\/span>se visit the official website: https:\/\/wearshk.com\/<\/span><\/a>.
<\/span>Please visit the official social media platforms:
Instagram: @wearshk_popup<\/a>
Facebook (Wear’s HK):\u00a0<\/span>ht<\/span>tps:\/\/www.facebook.com\/share\/194FjvAKC4\/<\/a><\/p>\n

About Hong Kong Fashion Fest<\/u><\/b>
Announced by the Hong Kong Special Administrative Region Chief Executive in the 2023 Policy Address, “Hong Kong Fashion Fest” will be organised to develop Hong Kong into a fashion design hub in Asia. Through consolidating various fashion design events and introducing innovative elements and affiliate activities annually, the Hong Kong Fashion Fest promotes Hong Kong’s fashion and textile design brands and boosts Hong Kong’s position as a prime destination for hosting mega cultural and creative events. Under the theme “Rhythm of the Heart”, the third edition of Hong Kong Fashion Fest will be held from 1 to 14 September 2026 at various landmarks in Hong Kong. The event will bring together eight flagship programmes organised by six industry organisations and, for the first time, will be combined with CENTRESTAGE – the annual fashion extravaganza organised by the Hong Kong Trade Development Council – to generate stronger synergies. The event will attract fashion design industry players from all over the world to come to Hong Kong; foster collaboration, innovation and business opportunities; establish a pl<\/span>atform for local and international fashion designers and brands and connect with different sectors in the fashion design industry of Hong Kong, the Chinese Mainland and overseas, thereby consolidating Hong Kong’s position as the East-meets-West centre for international cultural exchange.<\/p>\n

About Cultural and Creative Industries Development Agency
<\/u><\/b>The Cultural and Creative Industries Development Agency (CCIDA), formerly known as Create Hong Kong (CreateHK) since 2009, was established in June 2024. CCIDA is a dedicated office under the Culture, Sports and Tourism Bureau of the Government of the Hong Kong Special Administrative Region (HKSAR Government) to provide one-stop services and support to the cultural and creative sectors with a mission to foster a conducive environment in Hong Kong to facilitate development of the arts, culture and creative sectors as industries.\u00a0CCIDA’s strategic foci are nurturing talent and facilitating start-ups, exploring markets, promoting cross-sectoral and multi-disciplinary collaboration, promoting industrialisation of the arts, culture and creative sectors under the industry-oriented principle, and fostering a creative atmosphere in the community, thereby reinforcing Hong Kong as Asia’s creative capital and our positioning as the East-meets-West centre for international cultural exchange.<\/p>\n

For more details about the Cultural and Creative Industries Development Agency, please visit: www.ccidahk.gov.hk<\/span><\/a>.<\/span><\/p>\n

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