{"id":67162,"date":"2026-08-14T09:38:00","date_gmt":"2026-08-14T02:38:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=67162"},"modified":"2026-08-14T09:38:00","modified_gmt":"2026-08-14T02:38:00","slug":"colgate-launches-new-optic-white-vitamin-c-with-j-hope-of-bts","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=67162","title":{"rendered":"Colgate\u00ae Launches New Optic White\u2122 Vitamin C with j-hope of BTS"},"content":{"rendered":"

HONG KONG<\/span>, Aug. 14, 2026<\/span> \/PRNewswire\/ — Colgate\u00ae has launched Colgate\u00ae Optic White\u2122 Vitamin C, a new clinically proven whitening toothpaste powered by Vitamin C, alongside a major Asia Pacific partnership with j-hope, a member of Pop Royalty BTS.<\/p>\n

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The brand has partnered with j-hope \u2013\u00a0famous for his world renowned “Sunshine Smile”, high energy and vibrant personality \u2013 as the official ambassador for its new oral beauty range.<\/p>\n

Samir Singh, President, Enterprise Oral Care, Colgate-Palmolive and previously, EVP Marketing, Asia Pacific, said: “Vitamin C transformed the skincare industry by helping people’s skin look brighter and more radiant. Based on pioneering oral science work at Colgate-Palmolive, we have unlocked a clinically effective Vitamin C formula for teeth whitening.[1]<\/span><\/sup><\/p>\n

“The launch of Colgate\u00ae Optic White\u2122 Vitamin C represents a major leap forward in oral beauty innovation. Consumers no longer separate beauty from oral care\u00a0and this product reflects that shift.”<\/p>\n

j-hope & Colgate\u00ae Optic White\u2122 Vitamin C<\/b><\/p>\n

j-hope will headline Colgate’s major new launch campaign across APAC to inspire consumers to unlock their most confident self. Fans can look forward to seeing j-hope bring the power of Vitamin C brightening to life across exclusive campaign drops, behind-the-scenes content and interactive challenges on Colgate’s official social media channels.<\/p>\n

Samir Singh, added: “j-hope’s optimism and famous sunshine smile has inspired millions around the world. He is the perfect partner for us to take this product to millions of people”.<\/p>\n

Breakthrough Whitening Innovation<\/b><\/p>\n

For the first time, Colgate\u00ae Optic White\u2122 Vitamin C incorporates 95 percent pure stabilised Vitamin C*<\/span>. This unique formulation delivers high-impact brightening to reduce yellowing and helps you remove 7 years of stains in as little as 7 days[3]<\/span><\/sup><\/b> \u2013 all while keeping your enamel protected and healthy.[2]<\/span><\/sup><\/p>\n

Created by experts to fit seamlessly into your daily beauty and self-care routine, the new toothpaste combines high-impact whitening power with daily care you can trust:<\/p>\n