{"id":67037,"date":"2026-08-13T06:30:00","date_gmt":"2026-08-12T23:30:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=67037"},"modified":"2026-08-13T06:30:00","modified_gmt":"2026-08-12T23:30:00","slug":"hyundai-motor-group-and-kirara-release-temper-a-musical-interpretation-of-technological-refinement","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=67037","title":{"rendered":"Hyundai Motor Group and KIRARA Release &#8216;Temper,&#8217; a Musical Interpretation of Technological Refinement"},"content":{"rendered":"<ul type=\"disc\">\n<li>The Group&#8217;s collaborative composition with Korean musician KIRARA, titled &#8216;Temper,&#8217; transforms manufacturing technology into sensory art<\/li>\n<li>Electronic track reflects the process of raw materials becoming finished vehicles through meticulous refinement<\/li>\n<li>By blending glitch and breakbeat elements, the composition creates a precise and mysterious soundscape inspired by cutting-edge manufacturing technologies<\/li>\n<li>Song available across major streaming platforms with an accompanying manufacturing technology video to follow later this year<\/li>\n<li>Partnership demonstrates the Group&#8217;s commitment to communicating innovation through creative storytelling<\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\">SEOUL, South Korea<\/span>, <span class=\"legendSpanClass\">Aug. 13, 2026<\/span> \/PRNewswire\/ &#8212;<b> Hyundai Motor Group <\/b>(the Group) has partnered with Korean electronic music artist <b>KIRARA<\/b> to debut <b>&#8216;Temper,&#8217; <\/b>a musical composition that translates the Group&#8217;s technology development philosophy into an auditory experience. The track is available on the Group&#8217;s official YouTube channel (<a href=\"https:\/\/youtu.be\/JHYwdhoDPfQ\" target=\"_blank\" rel=\"nofollow\">Link<\/a>).<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" align=\"center\">\n<p title=\"Hyundai Motor Group and KIRARA Release \u2018Temper,\u2019 a Musical Interpretation of Technological Refinement\"><span>Hyundai Motor Group and KIRARA Release \u2018Temper,\u2019 a Musical Interpretation of Technological Refinement<\/span><\/p>\n<\/div>\n<p>&#8216;Temper&#8217; reimagines the journey of raw materials transforming into finished vehicles through advanced manufacturing processes, weaving complex beats and synthesized textures to capture the precision of innovation. The Korean title &#8216;Jeongryeon&#8217; (\uc815\ub828, or J\u012bngli\u00e0n\u7cbe\u934a in Mandarin) refers to the process of refining materials by removing impurities to reveal their purest and most valuable form. This collaboration expresses the Group&#8217;s technology development efforts through music, representing a new approach to connecting with customers on a sensory level.<\/p>\n<p><i>&#8220;Working on Hyundai Motor Group&#8217;s new technology was a constant source of wonder, much like when I first learned synthesizing. I wanted to express the refined technology and the feeling I had when encountering it through equally refined music.&#8221; <\/i><b>\u2013 KIRARA<\/b><\/p>\n<p><b>How Does the Track Capture Manufacturing Innovation?<\/b><\/p>\n<p>&#8216;Temper&#8217; opens with an ambient, mysterious introduction representing infinite possibility within raw materials. As the composition progresses, layered beats build gradually \u2014 mirroring the vehicle&#8217;s emerging form \u2014 before concluding with crystalline clarity reflecting the final form of a finished vehicle.<\/p>\n<p>To authentically convey cutting-edge technology, the track blends <b>ambient techno<\/b> genre elements, specifically <b>glitch<\/b> and <b>breakbeat<\/b> components, creating a sophisticated yet mysterious soundscape that mirrors the technical complexity inherent in the Group&#8217;s technological advancements.<\/p>\n<p><b>Who Is KIRARA?<\/b><\/p>\n<p><b>KIRARA<\/b> is one of Korea&#8217;s leading electronic musicians. Since launching her career in 2014, she has released five studio albums and performed extensively at prestigious events including <b>Pentaport Rock Festival<\/b> (Korea), <b>Venice Biennale<\/b> (Italy), <b>SXSW<\/b> (United States) and <b>Primavera Pro<\/b> (Spain).<\/p>\n<p>Drawing deep inspiration from <b>1990s British dance music<\/b> and <b>2000s Japanese electronic music<\/b>, KIRARA&#8217;s music evokes a unique juxtaposition of sorrow and euphoria through a delicate blend of melodies. She currently performs live sets \u2014 composing directly through computer and MIDI controller \u2014 more than 30 times annually across domestic and international venues.<\/p>\n<p>Her recognitions include:<\/p>\n<ul type=\"disc\">\n<li><b>23rd Korean Music Awards (2026)<\/b>: Best Electronic Album for &#8216;<b>KIRARA<\/b>&#8216; (fifth studio album), marking her second Korean Music Award, nine years after first winning the category<\/li>\n<li><b>Korean Music Awards (2017)<\/b>: Best Electronic Album for &#8216;<b>Moves<\/b>&#8216; (second studio album)<\/li>\n<\/ul>\n<p><b>Where Can Listeners Access &#8216;Temper&#8217;?<\/b><\/p>\n<p>The track is now available on:<\/p>\n<ul type=\"disc\">\n<li><b>Hyundai Motor Group&#8217;s official YouTube channel <\/b>(<a href=\"https:\/\/youtu.be\/JHYwdhoDPfQ\" target=\"_blank\" rel=\"nofollow\">Link<\/a>)<\/li>\n<li><b>Melon, Bugs, Spotify, Apple Music and YouTube Music<\/b><\/li>\n<\/ul>\n<p>Later this year, the Group will release an accompanying manufacturing technology video featuring the &#8216;Temper&#8217; composition.<\/p>\n<p class=\"prntac\">\u2013 End \u2013<\/p>\n<p><b>About Hyundai Motor Group<\/b><\/p>\n<p>Hyundai Motor Group is a global enterprise that has created a value chain based on mobility, steel, and construction, as well as logistics, finance, IT, and service. With about 250,000 employees worldwide, the Group&#8217;s mobility brands include Hyundai, Kia, and Genesis. Armed with creative thinking, cooperative communication, and the will to take on any challenges, we strive to create a better future for all.<br \/>\u00a0<\/p>\n<p>More information about Hyundai Motor Group can be found at: <a href=\"https:\/\/www.hyundaimotorgroup.com\/main\/mainRecommend\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.hyundaimotorgroup.com<\/a> or <a href=\"https:\/\/www.hyundai.com\/worldwide\/en\/newsroom\" target=\"_blank\" rel=\"nofollow\">Newsroom: Media Hub by Hyundai<\/a>, <a href=\"https:\/\/worldwide.kia.com\/en\/newsroom\" target=\"_blank\" rel=\"nofollow\">Kia Global Newsroom<\/a>, <a href=\"https:\/\/newsroom.genesis.com\/\" target=\"_blank\" rel=\"nofollow\">Genesis Newsroom<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<ul type=\"disc\">\n<li>The Group&#8217;s collaborative composition with Korean musician KIRARA, titled &#8216;Temper,&#8217; transforms manufacturing technology into sensory art<\/li>\n<li>Electronic track reflects the process of raw materials becoming finished vehicles through meticulous refinement<\/li>\n<li>By blending glitch and breakbeat elements, the composition creates a precise and mysterious soundscape inspired by cutting-edge manufacturing technologies<\/li>\n<li>Song available across major streaming platforms with an accompanying manufacturing technology video to follow later this year<\/li>\n<li>Partnership demonstrates the Group&#8217;s commitment to communicating innovation through creative storytelling<\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\">SEOUL, South Korea<\/span>, <span class=\"legendSpanClass\">Aug. 13, 2026<\/span> \/PRNewswire\/ &#8212;<b> Hyundai Motor Group <\/b>(the Group) has partnered with Korean electronic music artist <b>KIRARA<\/b> to debut <b>&#8216;Temper,&#8217; <\/b>a musical composition that translates the Group&#8217;s technology development philosophy into an auditory experience. The track is available on the Group&#8217;s official YouTube channel (<a href=\"https:\/\/youtu.be\/JHYwdhoDPfQ\" target=\"_blank\" rel=\"nofollow\">Link<\/a>).<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" align=\"center\">\n<p title=\"Hyundai Motor Group and KIRARA Release \u2018Temper,\u2019 a Musical Interpretation of Technological Refinement\"><span>Hyundai Motor Group and KIRARA Release \u2018Temper,\u2019 a Musical Interpretation of Technological Refinement<\/span><\/p>\n<\/div>\n<p>&#8216;Temper&#8217; reimagines the journey of raw materials transforming into finished vehicles through advanced manufacturing processes, weaving complex beats and synthesized textures to capture the precision of innovation. The Korean title &#8216;Jeongryeon&#8217; (\uc815\ub828, or J\u012bngli\u00e0n\u7cbe\u934a in Mandarin) refers to the process of refining materials by removing impurities to reveal their purest and most valuable form. This collaboration expresses the Group&#8217;s technology development efforts through music, representing a new approach to connecting with customers on a sensory level.<\/p>\n<p><i>&#8220;Working on Hyundai Motor Group&#8217;s new technology was a constant source of wonder, much like when I first learned synthesizing. I wanted to express the refined technology and the feeling I had when encountering it through equally refined music.&#8221; <\/i><b>\u2013 KIRARA<\/b><\/p>\n<p><b>How Does the Track Capture Manufacturing Innovation?<\/b><\/p>\n<p>&#8216;Temper&#8217; opens with an ambient, mysterious introduction representing infinite possibility within raw materials. As the composition progresses, layered beats build gradually \u2014 mirroring the vehicle&#8217;s emerging form \u2014 before concluding with crystalline clarity reflecting the final form of a finished vehicle.<\/p>\n<p>To authentically convey cutting-edge technology, the track blends <b>ambient techno<\/b> genre elements, specifically <b>glitch<\/b> and <b>breakbeat<\/b> components, creating a sophisticated yet mysterious soundscape that mirrors the technical complexity inherent in the Group&#8217;s technological advancements.<\/p>\n<p><b>Who Is KIRARA?<\/b><\/p>\n<p><b>KIRARA<\/b> is one of Korea&#8217;s leading electronic musicians. Since launching her career in 2014, she has released five studio albums and performed extensively at prestigious events including <b>Pentaport Rock Festival<\/b> (Korea), <b>Venice Biennale<\/b> (Italy), <b>SXSW<\/b> (United States) and <b>Primavera Pro<\/b> (Spain).<\/p>\n<p>Drawing deep inspiration from <b>1990s British dance music<\/b> and <b>2000s Japanese electronic music<\/b>, KIRARA&#8217;s music evokes a unique juxtaposition of sorrow and euphoria through a delicate blend of melodies. She currently performs live sets \u2014 composing directly through computer and MIDI controller \u2014 more than 30 times annually across domestic and international venues.<\/p>\n<p>Her recognitions include:<\/p>\n<ul type=\"disc\">\n<li><b>23rd Korean Music Awards (2026)<\/b>: Best Electronic Album for &#8216;<b>KIRARA<\/b>&#8216; (fifth studio album), marking her second Korean Music Award, nine years after first winning the category<\/li>\n<li><b>Korean Music Awards (2017)<\/b>: Best Electronic Album for &#8216;<b>Moves<\/b>&#8216; (second studio album)<\/li>\n<\/ul>\n<p><b>Where Can Listeners Access &#8216;Temper&#8217;?<\/b><\/p>\n<p>The track is now available on:<\/p>\n<ul type=\"disc\">\n<li><b>Hyundai Motor Group&#8217;s official YouTube channel <\/b>(<a href=\"https:\/\/youtu.be\/JHYwdhoDPfQ\" target=\"_blank\" rel=\"nofollow\">Link<\/a>)<\/li>\n<li><b>Melon, Bugs, Spotify, Apple Music and YouTube Music<\/b><\/li>\n<\/ul>\n<p>Later this year, the Group will release an accompanying manufacturing technology video featuring the &#8216;Temper&#8217; composition.<\/p>\n<p class=\"prntac\">\u2013 End \u2013<\/p>\n<p><b>About Hyundai Motor Group<\/b><\/p>\n<p>Hyundai Motor Group is a global enterprise that has created a value chain based on mobility, steel, and construction, as well as logistics, finance, IT, and service. With about 250,000 employees worldwide, the Group&#8217;s mobility brands include Hyundai, Kia, and Genesis. Armed with creative thinking, cooperative communication, and the will to take on any challenges, we strive to create a better future for all.<br \/>\u00a0<\/p>\n<p>More information about Hyundai Motor Group can be found at: <a href=\"https:\/\/www.hyundaimotorgroup.com\/main\/mainRecommend\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.hyundaimotorgroup.com<\/a> or <a href=\"https:\/\/www.hyundai.com\/worldwide\/en\/newsroom\" target=\"_blank\" rel=\"nofollow\">Newsroom: Media Hub by Hyundai<\/a>, <a href=\"https:\/\/worldwide.kia.com\/en\/newsroom\" target=\"_blank\" rel=\"nofollow\">Kia Global Newsroom<\/a>, <a href=\"https:\/\/newsroom.genesis.com\/\" target=\"_blank\" rel=\"nofollow\">Genesis Newsroom<\/a><\/p>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-67037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/67037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=67037"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/67037\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=67037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=67037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=67037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}