{"id":66865,"date":"2026-08-11T17:00:00","date_gmt":"2026-08-11T10:00:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=66865"},"modified":"2026-08-11T17:00:00","modified_gmt":"2026-08-11T10:00:00","slug":"kate-spade-new-york-turns-new-york-city-into-a-spontaneous-search-for-joy-in-the-fall-campaign-featuring-new-global-brand-ambassador-tyla","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=66865","title":{"rendered":"KATE SPADE NEW YORK TURNS NEW YORK CITY INTO A SPONTANEOUS SEARCH FOR JOY IN THE FALL CAMPAIGN FEATURING NEW GLOBAL BRAND AMBASSADOR, TYLA"},"content":{"rendered":"\n\n\n
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Joined by Bretman Rock and an unexpected cast of cultural voices, the campaign launches an invitation for people everywhere to discover, share and spread joy.<\/i>\u00a0<\/p>\n

NEW YORK<\/span>, Aug. 11, 2026<\/span> \/PRNewswire\/ — What if joy wasn’t something to chase, but something already present in the everyday small moments, waiting to be found?\u00a0 At a time when consumers are constantly scrolling past everyday moments, Kate Spade reminds us that joy isn’t something you manufacture \u2013 it’s something to notice. This fall, Kate Spade New York invites the world to look closer and celebrate the small discoveries that spark something beautiful every day.\u00a0 In the new campaign, \u00a0Kate Spade New York<\/a>\u00a0transforms New York City into a playful game of hide-and-seek where delight reveals itself in unexpected places, and makes the debut of two-time Grammy-winning artist, Tyla, as the brand’s new global ambassador.<\/p>\n

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Kate Spade New York Fall 2026 Campaign Video<\/span><\/p>\n<\/div>\n

“We often think joy has to come from something extraordinary, when in reality it’s usually present in moments we almost miss,” said Eva Erdmann, CEO and Brand President, Kate Spade New York<\/b>. “This campaign is a reminder to look closer, be a little more curious, and share those joyful moments with others.\u00a0 That’s what Spark Something Beautiful has always been about.”\u00a0<\/p>\n

Kate Spade New York Brings People Together from Different Corners of Culture, Who Each Embody a Different Expression of Joy
<\/b>In addition to starring Kate Spade Global Ambassador, Tyla, who recently debuted her new sophomore album A*POP, the campaign also brings people together from many corners of culture.\u00a0 Together their voices share today’s cultural conversation \u2013 from music and fashion, to comedy, food and beauty \u2013 the campaign celebrates the many different ways joy shows up in everyday life.\u00a0 Each talent represents a distinct perspective, reinforcing that there’s no single way to experience, or share joy.\u00a0<\/p>\n