{"id":66491,"date":"2026-08-06T09:04:00","date_gmt":"2026-08-06T02:04:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=66491"},"modified":"2026-08-06T09:04:00","modified_gmt":"2026-08-06T02:04:00","slug":"kanebo-selects-eastman-cristal-one-im812-for-luxury-overcap-packaging","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=66491","title":{"rendered":"KANEBO selects Eastman Cristal\u2122 One IM812 for luxury overcap packaging"},"content":{"rendered":"<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mmx.prnasia.com\/media\/MS619256\/Eastman-Logo.jpg?id=OA2826909&amp;p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><i>Premium cosmetics brand chose recyclable material for an overcap that delivers aesthetics, strength and sustainability.<\/i><\/p>\n<p><span class=\"legendSpanClass\">KINGSPORT, Tenn.<\/span>, <span class=\"legendSpanClass\">Aug. 6, 2026<\/span> \/PRNewswire\/ &#8212; Prestigious Japanese cosmetics brand KANEBO has selected Eastman Cristal\u2122 One IM812 specialty PET resin for the overcap of its new Generating Essentials Treatment Lotion.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p> <a href=\"https:\/\/mmx.prnasia.com\/media\/MS1963986\/Eastman-Cristal-One-IM812-x-Kanebo-Generating-Essentials-Treatment-Lotion-overcap_Credit-Kanebo.jpg?id=OA2826910&amp;p=medium600\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/mmx.prnasia.com\/media\/MS1963986\/Eastman-Cristal-One-IM812-x-Kanebo-Generating-Essentials-Treatment-Lotion-overcap_Credit-Kanebo.jpg?id=OA2826910&amp;p=medium600\" title=\"KANEBO selects Eastman Cristal One IM812 for luxury overcap packaging to deliver aesthetics, strength and sustainability.\" alt=\"KANEBO selects Eastman Cristal One IM812 for luxury overcap packaging to deliver aesthetics, strength and sustainability.\" \/><\/a><br \/><span>KANEBO selects Eastman Cristal One IM812 for luxury overcap packaging to deliver aesthetics, strength and sustainability.<\/span><\/p>\n<\/div>\n<p>&#8220;Rooted in KANEBO&#8217;s &#8216;Progress Care&#8217; philosophy and our message, &#8216;Going beyond beauty, KANEBO heightens hope,&#8217; this lotion reflects our approach to supporting skin through different stages of life rather than focusing on anti-aging,&#8221; said Shinsuke Magai, KANEBO designer. &#8220;We wanted the packaging to bring that philosophy to life through a design that conveys both refinement and progression.&#8221;<\/p>\n<p>For the thick-walled black overcap, KANEBO needed a material that could meet demanding performance and design requirements, especially given the cap&#8217;s heavier construction. Cristal One IM812 met that challenge by passing drop impact testing and maintaining required strength after post-mold painting.<\/p>\n<p>Cristal One IM812 delivered the precise aesthetic KANEBO envisioned: a clean, high-quality black with the right gloss and a subtle transition from opaque black to a more transparent black gradient at the top. This combination of toughness, transparency and color precision helped create a refined premium look without making the package appear overly heavy.<\/p>\n<p>&#8220;From an engineering perspective, this packaging required careful alignment of material performance, processing and finish,&#8221; said Shota Kawasaki, KANEBO packaging engineer. &#8220;We evaluated several candidate materials, and Cristal One IM812 proved to be the best match for our needs.&#8221;<\/p>\n<p>This specialty material can be injection molded and is designed to provide high transparency and toughness for premium cosmetic components.<\/p>\n<p>KANEBO selected this specialty PET resin for its sustainability benefits, as it is recyclable in the PET recycling stream. Although compliance with the European Union&#8217;s Packaging and Packaging Waste Regulation (PPWR) was not an immediate requirement for a product sold primarily in Asian markets, KANEBO chose to go a step further by adopting a material that aligns with anticipated future regulatory expectations.<\/p>\n<p>Market response has been positive since the lotion&#8217;s January 2026 launch, and KANEBO plans to expand use of Cristal One Renew IM812 in upcoming products.<\/p>\n<p>&#8220;KANEBO&#8217;s adoption of Cristal One IM812 in its product cap is meaningful to Eastman,&#8221; said Tara Cary, Eastman\u00a0marketing manager for cosmetics\u202fand personal care\u202fpackaging. &#8220;This commercial example shows how Eastman&#8217;s materials can help beauty brands address the challenge of combining sustainability with uncompromised appearance, durability and function.&#8221;<\/p>\n<p>Kao, KANEBO&#8217;s parent company, has partnered with Eastman for many years. Built through collaboration on Eastman material innovations, the longstanding relationship reflects Kao&#8217;s confidence in Eastman&#8217;s global technical support and materials expertise for cosmetic packaging that demands premium finishes and reliable performance.<\/p>\n<p><b>About KANEBO<\/b> <br \/>KANEBO is a prestigious Japanese cosmetics brand that conveys a message of hope, not just beauty. Centered on skin care, the brand also offers a full range of makeup products. At the heart of KANEBO&#8217;s skin care is a signature cream inspired by Taishi. Taishi (\u80ce\u8102) is the Japanese term for vernix caseosa, a naturally disappearing substance that protects a baby&#8217;s immature stratum corneum from environmental changes and dryness. Through its unique skin care and makeup, KANEBO empowers individuals to pursue their aspirations while fostering a positive mindset.<\/p>\n<p><b>About Eastman\u00a0<br \/><\/b>Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company&#8217;s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive company, Eastman employs approximately 13,000 people around the world and serves customers in more than 100 countries. The company had 2025 revenue of approximately $8.8 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4745835-1&amp;h=1650999620&amp;u=https%3A%2F%2Fwww.eastman.com%2F&amp;a=www.eastman.com\" target=\"_blank\" rel=\"nofollow\">www.eastman.com<\/a>.\u00a0<\/p>\n<p><b>Media Contact<br \/><\/b>Eastman<br \/>Jacob Teetzmann, APR<br \/><a href=\"mailto:jteetzmann@tombras.com\" target=\"_blank\" rel=\"nofollow\">jteetzmann@tombras.com<\/a><\/p>\n<div class=\"PRN_ImbeddedAssetReference\">  <\/div>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mmx.prnasia.com\/media\/MS619256\/Eastman-Logo.jpg?id=OA2826909&amp;p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><i>Premium cosmetics brand chose recyclable material for an overcap that delivers aesthetics, strength and sustainability.<\/i><\/p>\n<p><span class=\"legendSpanClass\">KINGSPORT, Tenn.<\/span>, <span class=\"legendSpanClass\">Aug. 6, 2026<\/span> \/PRNewswire\/ &#8212; Prestigious Japanese cosmetics brand KANEBO has selected Eastman Cristal\u2122 One IM812 specialty PET resin for the overcap of its new Generating Essentials Treatment Lotion.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p> <a href=\"https:\/\/mmx.prnasia.com\/media\/MS1963986\/Eastman-Cristal-One-IM812-x-Kanebo-Generating-Essentials-Treatment-Lotion-overcap_Credit-Kanebo.jpg?id=OA2826910&amp;p=medium600\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/mmx.prnasia.com\/media\/MS1963986\/Eastman-Cristal-One-IM812-x-Kanebo-Generating-Essentials-Treatment-Lotion-overcap_Credit-Kanebo.jpg?id=OA2826910&amp;p=medium600\" title=\"KANEBO selects Eastman Cristal One IM812 for luxury overcap packaging to deliver aesthetics, strength and sustainability.\" alt=\"KANEBO selects Eastman Cristal One IM812 for luxury overcap packaging to deliver aesthetics, strength and sustainability.\" \/><\/a><br \/><span>KANEBO selects Eastman Cristal One IM812 for luxury overcap packaging to deliver aesthetics, strength and sustainability.<\/span><\/p>\n<\/div>\n<p>&#8220;Rooted in KANEBO&#8217;s &#8216;Progress Care&#8217; philosophy and our message, &#8216;Going beyond beauty, KANEBO heightens hope,&#8217; this lotion reflects our approach to supporting skin through different stages of life rather than focusing on anti-aging,&#8221; said Shinsuke Magai, KANEBO designer. &#8220;We wanted the packaging to bring that philosophy to life through a design that conveys both refinement and progression.&#8221;<\/p>\n<p>For the thick-walled black overcap, KANEBO needed a material that could meet demanding performance and design requirements, especially given the cap&#8217;s heavier construction. Cristal One IM812 met that challenge by passing drop impact testing and maintaining required strength after post-mold painting.<\/p>\n<p>Cristal One IM812 delivered the precise aesthetic KANEBO envisioned: a clean, high-quality black with the right gloss and a subtle transition from opaque black to a more transparent black gradient at the top. This combination of toughness, transparency and color precision helped create a refined premium look without making the package appear overly heavy.<\/p>\n<p>&#8220;From an engineering perspective, this packaging required careful alignment of material performance, processing and finish,&#8221; said Shota Kawasaki, KANEBO packaging engineer. &#8220;We evaluated several candidate materials, and Cristal One IM812 proved to be the best match for our needs.&#8221;<\/p>\n<p>This specialty material can be injection molded and is designed to provide high transparency and toughness for premium cosmetic components.<\/p>\n<p>KANEBO selected this specialty PET resin for its sustainability benefits, as it is recyclable in the PET recycling stream. Although compliance with the European Union&#8217;s Packaging and Packaging Waste Regulation (PPWR) was not an immediate requirement for a product sold primarily in Asian markets, KANEBO chose to go a step further by adopting a material that aligns with anticipated future regulatory expectations.<\/p>\n<p>Market response has been positive since the lotion&#8217;s January 2026 launch, and KANEBO plans to expand use of Cristal One Renew IM812 in upcoming products.<\/p>\n<p>&#8220;KANEBO&#8217;s adoption of Cristal One IM812 in its product cap is meaningful to Eastman,&#8221; said Tara Cary, Eastman\u00a0marketing manager for cosmetics\u202fand personal care\u202fpackaging. &#8220;This commercial example shows how Eastman&#8217;s materials can help beauty brands address the challenge of combining sustainability with uncompromised appearance, durability and function.&#8221;<\/p>\n<p>Kao, KANEBO&#8217;s parent company, has partnered with Eastman for many years. Built through collaboration on Eastman material innovations, the longstanding relationship reflects Kao&#8217;s confidence in Eastman&#8217;s global technical support and materials expertise for cosmetic packaging that demands premium finishes and reliable performance.<\/p>\n<p><b>About KANEBO<\/b> <br \/>KANEBO is a prestigious Japanese cosmetics brand that conveys a message of hope, not just beauty. Centered on skin care, the brand also offers a full range of makeup products. At the heart of KANEBO&#8217;s skin care is a signature cream inspired by Taishi. Taishi (\u80ce\u8102) is the Japanese term for vernix caseosa, a naturally disappearing substance that protects a baby&#8217;s immature stratum corneum from environmental changes and dryness. Through its unique skin care and makeup, KANEBO empowers individuals to pursue their aspirations while fostering a positive mindset.<\/p>\n<p><b>About Eastman\u00a0<br \/><\/b>Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company&#8217;s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive company, Eastman employs approximately 13,000 people around the world and serves customers in more than 100 countries. The company had 2025 revenue of approximately $8.8 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4745835-1&amp;h=1650999620&amp;u=https%3A%2F%2Fwww.eastman.com%2F&amp;a=www.eastman.com\" target=\"_blank\" rel=\"nofollow\">www.eastman.com<\/a>.\u00a0<\/p>\n<p><b>Media Contact<br \/><\/b>Eastman<br \/>Jacob Teetzmann, APR<br \/><a href=\"mailto:jteetzmann@tombras.com\" target=\"_blank\" rel=\"nofollow\">jteetzmann@tombras.com<\/a><\/p>\n<div class=\"PRN_ImbeddedAssetReference\">  <\/div>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-66491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/66491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=66491"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/66491\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=66491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=66491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=66491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}