{"id":66359,"date":"2026-08-05T01:06:00","date_gmt":"2026-08-04T18:06:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=66359"},"modified":"2026-08-05T01:06:00","modified_gmt":"2026-08-04T18:06:00","slug":"hard-rock-cafe-and-coca-cola-launch-hard-rock-rising-music-competition-for-emerging-artists","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=66359","title":{"rendered":"Hard Rock Cafe and Coca-Cola\u00ae Launch Hard Rock Rising Music Competition for Emerging Artists"},"content":{"rendered":"<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mmx.prnasia.com\/media\/MS1963785\/HRR-logo.jpg?id=OA2824208&amp;p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4745489-1&amp;h=3026764510&amp;u=https%3A%2F%2Fwww.multivu.com%2Fhard-rock%2F9401352-en-hard-rock-cafe-coca-cola-launch-hard-rock-rising-global-music-competition&amp;a=Full+press+release\" target=\"_blank\" rel=\"nofollow\"><i>Full press release<\/i><\/a><\/p>\n<p><span class=\"legendSpanClass\">HOLLYWOOD, Fla.<\/span>, <span class=\"legendSpanClass\">Aug. 5, 2026<\/span> \/PRNewswire\/ &#8212; Hard Rock Cafe and Coca\u2011Cola today launched <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4745489-1&amp;h=878830372&amp;u=https%3A%2F%2Fcafe.hardrock.com%2Fhard-rock-rising.aspx&amp;a=Hard+Rock+Rising\" target=\"_blank\" rel=\"nofollow\">Hard Rock Rising<\/a>. The music competition spans 34 countries and 64 Hard Rock Cafes, giving emerging artists a career\u2011launching stage.<\/p>\n<div dir=\"ltr\">   <a href=\"https:\/\/mmx.prnasia.com\/media\/MS1963786\/HRR-global-release-image.jpg?id=OA2824209&amp;p=medium600\" target=\"_blank\"><img decoding=\"async\" title=\"Rising artists worldwide can enter Hard Rock Rising for a grand prize including a Coke Studio recording session, $10,000, a Hard Rock Orlando performance and more.\" src=\"https:\/\/mmx.prnasia.com\/media\/MS1963786\/HRR-global-release-image.jpg?id=OA2824209&amp;p=medium600\" alt=\"Rising artists worldwide can enter Hard Rock Rising for a grand prize including a Coke Studio recording session, $10,000, a Hard Rock Orlando performance and more.\" align=\"middle\" \/><\/a>   <br \/>   <span>Rising artists worldwide can enter Hard Rock Rising for a grand prize including a Coke Studio recording session, $10,000, a Hard Rock Orlando performance and more.<\/span>  <\/div>\n<p>For more than five decades, breakthrough artists and legends have taken the stage at Hard Rock Cafes. Coca\u2011Cola has built a global platform for musicians through <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4745489-1&amp;h=2288474128&amp;u=https%3A%2F%2Fwww.coca-cola.com%2Fus%2Fen%2Fofferings%2Fcoke-studio&amp;a=Coke+Studio+L.A.+Live\" target=\"_blank\" rel=\"nofollow\">Coke Studio L.A. Live<\/a>. Now, the two brands are joining forces to help singer\u2011songwriters, bands and DJs launch their careers.<\/p>\n<p>Hard Rock Rising unfolds as a series of performances at participating Cafes. Local fan votes advance artists round by round. The Coke Studio team then selects one grand prize winner who earns a recording session, $10,000, a performance at Hard Rock Orlando and more.<\/p>\n<p>Artist submissions are open now through August 18, with live competition rounds running September 2, 9, 16 and 23. The global winner will be announced October 5.<\/p>\n<p>&#8220;Hard Rock Cafes have always connected people through the power of music with local artist residencies, open mic events, Battle of the Bands competitions, and pop culture memorabilia,&#8221; said Eric Martino, President of Hard Rock Cafe and Retail at Hard Rock International. &#8220;Now, Hard Rock Rising is a natural extension of that mission to empower emerging artists to perform their original music. Together with Coca-Cola, we&#8217;re proud to provide a platform where musicians can be seen, heard and celebrated in their communities, and for the winner, around the world.&#8221;<\/p>\n<p>Multi\u2011platinum, GRAMMY\u2011\u00a0and Juno\u2011nominated executive producer Rob Rettberg leads the Coke Studio team.<\/p>\n<p>&#8220;This partnership taps into Hard Rock&#8217;s unparalleled reach and iconic stages while leveraging Coke Studio&#8217;s production expertise to transform talented musicians into the next generation of recording artists,&#8221; said Rettberg.<\/p>\n<p>The competition is amplified by a full Hard Rock Rising lineup, from a limited-time menu with cocktails made with Coca-Cola products to merchandise available at Rock Shops\u00ae and <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4745489-1&amp;h=3338641160&amp;u=https%3A%2F%2Fshop.hardrock.com%2F&amp;a=shop.hardrock.com\" target=\"_blank\" rel=\"nofollow\">shop.hardrock.com<\/a>.<\/p>\n<p>Extending the competition&#8217;s celebration of music and self-expression beyond the stage, Hard Rock is partnering with <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4745489-1&amp;h=2749031834&amp;u=https%3A%2F%2Fcultofindividuality.com%2F&amp;a=Cult+of+Individuality\" target=\"_blank\" rel=\"nofollow\">Cult of Individuality<\/a>, the streetwear brand renowned for its roots in music culture. Together, the brands will launch a Hard Rock Rising tee and a co-branded apparel collection.<\/p>\n<p>Artists ready to take the stage can apply through August 18. Each application must include two original songs. For submissions, rules, competition details and participating Cafe locations, visit <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4745489-1&amp;h=2862691086&amp;u=https%3A%2F%2Fcafe.hardrock.com%2Fhard-rock-rising.aspx&amp;a=cafe.hardrock.com%2Fhard%E2%80%91rock%E2%80%91rising\" target=\"_blank\" rel=\"nofollow\">cafe.hardrock.com\/hard\u2011rock\u2011rising<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mmx.prnasia.com\/media\/MS1963785\/HRR-logo.jpg?id=OA2824208&amp;p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4745489-1&amp;h=3026764510&amp;u=https%3A%2F%2Fwww.multivu.com%2Fhard-rock%2F9401352-en-hard-rock-cafe-coca-cola-launch-hard-rock-rising-global-music-competition&amp;a=Full+press+release\" target=\"_blank\" rel=\"nofollow\"><i>Full press release<\/i><\/a><\/p>\n<p><span class=\"legendSpanClass\">HOLLYWOOD, Fla.<\/span>, <span class=\"legendSpanClass\">Aug. 5, 2026<\/span> \/PRNewswire\/ &#8212; Hard Rock Cafe and Coca\u2011Cola today launched <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4745489-1&amp;h=878830372&amp;u=https%3A%2F%2Fcafe.hardrock.com%2Fhard-rock-rising.aspx&amp;a=Hard+Rock+Rising\" target=\"_blank\" rel=\"nofollow\">Hard Rock Rising<\/a>. The music competition spans 34 countries and 64 Hard Rock Cafes, giving emerging artists a career\u2011launching stage.<\/p>\n<div dir=\"ltr\">   <a href=\"https:\/\/mmx.prnasia.com\/media\/MS1963786\/HRR-global-release-image.jpg?id=OA2824209&amp;p=medium600\" target=\"_blank\"><img decoding=\"async\" title=\"Rising artists worldwide can enter Hard Rock Rising for a grand prize including a Coke Studio recording session, $10,000, a Hard Rock Orlando performance and more.\" src=\"https:\/\/mmx.prnasia.com\/media\/MS1963786\/HRR-global-release-image.jpg?id=OA2824209&amp;p=medium600\" alt=\"Rising artists worldwide can enter Hard Rock Rising for a grand prize including a Coke Studio recording session, $10,000, a Hard Rock Orlando performance and more.\" align=\"middle\" \/><\/a>   <br \/>   <span>Rising artists worldwide can enter Hard Rock Rising for a grand prize including a Coke Studio recording session, $10,000, a Hard Rock Orlando performance and more.<\/span>  <\/div>\n<p>For more than five decades, breakthrough artists and legends have taken the stage at Hard Rock Cafes. Coca\u2011Cola has built a global platform for musicians through <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4745489-1&amp;h=2288474128&amp;u=https%3A%2F%2Fwww.coca-cola.com%2Fus%2Fen%2Fofferings%2Fcoke-studio&amp;a=Coke+Studio+L.A.+Live\" target=\"_blank\" rel=\"nofollow\">Coke Studio L.A. Live<\/a>. Now, the two brands are joining forces to help singer\u2011songwriters, bands and DJs launch their careers.<\/p>\n<p>Hard Rock Rising unfolds as a series of performances at participating Cafes. Local fan votes advance artists round by round. The Coke Studio team then selects one grand prize winner who earns a recording session, $10,000, a performance at Hard Rock Orlando and more.<\/p>\n<p>Artist submissions are open now through August 18, with live competition rounds running September 2, 9, 16 and 23. The global winner will be announced October 5.<\/p>\n<p>&#8220;Hard Rock Cafes have always connected people through the power of music with local artist residencies, open mic events, Battle of the Bands competitions, and pop culture memorabilia,&#8221; said Eric Martino, President of Hard Rock Cafe and Retail at Hard Rock International. &#8220;Now, Hard Rock Rising is a natural extension of that mission to empower emerging artists to perform their original music. Together with Coca-Cola, we&#8217;re proud to provide a platform where musicians can be seen, heard and celebrated in their communities, and for the winner, around the world.&#8221;<\/p>\n<p>Multi\u2011platinum, GRAMMY\u2011\u00a0and Juno\u2011nominated executive producer Rob Rettberg leads the Coke Studio team.<\/p>\n<p>&#8220;This partnership taps into Hard Rock&#8217;s unparalleled reach and iconic stages while leveraging Coke Studio&#8217;s production expertise to transform talented musicians into the next generation of recording artists,&#8221; said Rettberg.<\/p>\n<p>The competition is amplified by a full Hard Rock Rising lineup, from a limited-time menu with cocktails made with Coca-Cola products to merchandise available at Rock Shops\u00ae and <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4745489-1&amp;h=3338641160&amp;u=https%3A%2F%2Fshop.hardrock.com%2F&amp;a=shop.hardrock.com\" target=\"_blank\" rel=\"nofollow\">shop.hardrock.com<\/a>.<\/p>\n<p>Extending the competition&#8217;s celebration of music and self-expression beyond the stage, Hard Rock is partnering with <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4745489-1&amp;h=2749031834&amp;u=https%3A%2F%2Fcultofindividuality.com%2F&amp;a=Cult+of+Individuality\" target=\"_blank\" rel=\"nofollow\">Cult of Individuality<\/a>, the streetwear brand renowned for its roots in music culture. Together, the brands will launch a Hard Rock Rising tee and a co-branded apparel collection.<\/p>\n<p>Artists ready to take the stage can apply through August 18. Each application must include two original songs. For submissions, rules, competition details and participating Cafe locations, visit <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4745489-1&amp;h=2862691086&amp;u=https%3A%2F%2Fcafe.hardrock.com%2Fhard-rock-rising.aspx&amp;a=cafe.hardrock.com%2Fhard%E2%80%91rock%E2%80%91rising\" target=\"_blank\" rel=\"nofollow\">cafe.hardrock.com\/hard\u2011rock\u2011rising<\/a>.<\/p>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-66359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/66359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=66359"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/66359\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=66359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=66359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=66359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}