{"id":63626,"date":"2026-06-30T20:00:00","date_gmt":"2026-06-30T13:00:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=63626"},"modified":"2026-06-30T20:00:00","modified_gmt":"2026-06-30T13:00:00","slug":"dynata-launches-dynata-platform","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=63626","title":{"rendered":"Dynata launches Dynata+ platform"},"content":{"rendered":"<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2950505\/Dynata_logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Dynata+ delivers a faster, more flexible way to access and activate research-grade, first-party data by combining self-service simplicity and control with trusted quality<\/p>\n<p><span class=\"legendSpanClass\">WESTPORT, Conn.<\/span>, <span class=\"legendSpanClass\">June 30, 2026<\/span> \/PRNewswire\/ &#8212; Dynata, the industry leader in providing high-quality, first-party data to help businesses gain precise insights, activate the right audiences, and confidently measure impact, today announced the launch of Dynata+, a new platform that reimagines how users access, purchase, and activate research-grade data.<\/p>\n<p>Dynata+ represents a fundamental shift in Dynata&#8217;s product delivery, introducing a modern, self-service experience that makes it easier than ever for clients to tap into the industry&#8217;s highest-quality first-party data, with speed and control.<\/p>\n<p>With Dynata+, users can seamlessly assess feasibility, price, and launch projects in real time. Dynata+ enables users to create an account and pay by credit card or set up an enterprise account and start fielding in minutes.<\/p>\n<p>At launch, the platform will offer two core products:<\/p>\n<ul type=\"disc\">\n<li><b>Dynata+ Sample &#8211;<\/b> providing direct, on-demand access to global survey respondents.<\/li>\n<li><b>Dynata+ Brand Lift &#8211;<\/b> measuring cross-channel campaign impact across digital, connected TV, and linear TV.<\/li>\n<\/ul>\n<p>Powered by Dynata&#8217;s fully permissioned global data asset, Dynata+ Sample gives users access to respondents with rich behavioral, attitudinal, and demographic attributes across 82 countries. Built-in feasibility, transparent pricing, and real-time project visibility allow clients to move from idea to execution in a single, streamlined workflow.<\/p>\n<p>Dynata+ Brand Lift brings the same speed and usability to cross-channel campaign measurement, enabling advertisers, agencies, and publishers to quickly launch studies and understand the impact of their media performance. Using deterministic first-party data to identify ad exposure at the individual level, clients can monitor performance in real time and optimize campaigns while they are still in flight to maximize ROI.<\/p>\n<p>Additional products and capabilities will be introduced throughout the second half of 2026 and beyond, as Dynata+ expands into a comprehensive destination for data, insights, activation, and measurement.<\/p>\n<p>&#8220;Innovation starts with the strength of our data,&#8221; said Deirdre Thomas, Chief Product Officer. &#8220;Dynata+ is a new way for clients to access that power\u2014bringing our industry-leading first-party data, products, and capabilities into a single platform that is faster, more flexible, and easier to use. It&#8217;s about putting control directly in our clients&#8217; hands while maintaining the quality, transparency, and trust we are known for.&#8221;<\/p>\n<p>While Dynata+ enables greater control and transparency, customers can continue to leverage managed services for more complex research needs, creating a seamless blend of self-serve efficiency and expert support. Managed project proposals are also accessible via the Dynata+ portal.<\/p>\n<p>To learn more about Dynata+, visit <b><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4722130-1&amp;h=1281792605&amp;u=https%3A%2F%2Fwww.dynata.com%2Fplatform-services%2Fdynata-plus%2F&amp;a=https%3A%2F%2Fwww.dynata.com%2Fplatform-services%2Fdynata-plus%2F\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.dynata.com\/platform-services\/dynata-plus\/<\/a><\/b>. To get started, create an account by visiting <b>plus.dynata.com<\/b>.<\/p>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2950505\/Dynata_logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Dynata+ delivers a faster, more flexible way to access and activate research-grade, first-party data by combining self-service simplicity and control with trusted quality<\/p>\n<p><span class=\"legendSpanClass\">WESTPORT, Conn.<\/span>, <span class=\"legendSpanClass\">June 30, 2026<\/span> \/PRNewswire\/ &#8212; Dynata, the industry leader in providing high-quality, first-party data to help businesses gain precise insights, activate the right audiences, and confidently measure impact, today announced the launch of Dynata+, a new platform that reimagines how users access, purchase, and activate research-grade data.<\/p>\n<p>Dynata+ represents a fundamental shift in Dynata&#8217;s product delivery, introducing a modern, self-service experience that makes it easier than ever for clients to tap into the industry&#8217;s highest-quality first-party data, with speed and control.<\/p>\n<p>With Dynata+, users can seamlessly assess feasibility, price, and launch projects in real time. Dynata+ enables users to create an account and pay by credit card or set up an enterprise account and start fielding in minutes.<\/p>\n<p>At launch, the platform will offer two core products:<\/p>\n<ul type=\"disc\">\n<li><b>Dynata+ Sample &#8211;<\/b> providing direct, on-demand access to global survey respondents.<\/li>\n<li><b>Dynata+ Brand Lift &#8211;<\/b> measuring cross-channel campaign impact across digital, connected TV, and linear TV.<\/li>\n<\/ul>\n<p>Powered by Dynata&#8217;s fully permissioned global data asset, Dynata+ Sample gives users access to respondents with rich behavioral, attitudinal, and demographic attributes across 82 countries. Built-in feasibility, transparent pricing, and real-time project visibility allow clients to move from idea to execution in a single, streamlined workflow.<\/p>\n<p>Dynata+ Brand Lift brings the same speed and usability to cross-channel campaign measurement, enabling advertisers, agencies, and publishers to quickly launch studies and understand the impact of their media performance. Using deterministic first-party data to identify ad exposure at the individual level, clients can monitor performance in real time and optimize campaigns while they are still in flight to maximize ROI.<\/p>\n<p>Additional products and capabilities will be introduced throughout the second half of 2026 and beyond, as Dynata+ expands into a comprehensive destination for data, insights, activation, and measurement.<\/p>\n<p>&#8220;Innovation starts with the strength of our data,&#8221; said Deirdre Thomas, Chief Product Officer. &#8220;Dynata+ is a new way for clients to access that power\u2014bringing our industry-leading first-party data, products, and capabilities into a single platform that is faster, more flexible, and easier to use. It&#8217;s about putting control directly in our clients&#8217; hands while maintaining the quality, transparency, and trust we are known for.&#8221;<\/p>\n<p>While Dynata+ enables greater control and transparency, customers can continue to leverage managed services for more complex research needs, creating a seamless blend of self-serve efficiency and expert support. Managed project proposals are also accessible via the Dynata+ portal.<\/p>\n<p>To learn more about Dynata+, visit <b><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4722130-1&amp;h=1281792605&amp;u=https%3A%2F%2Fwww.dynata.com%2Fplatform-services%2Fdynata-plus%2F&amp;a=https%3A%2F%2Fwww.dynata.com%2Fplatform-services%2Fdynata-plus%2F\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.dynata.com\/platform-services\/dynata-plus\/<\/a><\/b>. To get started, create an account by visiting <b>plus.dynata.com<\/b>.<\/p>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-63626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/63626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=63626"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/63626\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=63626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=63626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=63626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}