{"id":63156,"date":"2026-06-25T19:26:00","date_gmt":"2026-06-25T12:26:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=63156"},"modified":"2026-06-25T19:26:00","modified_gmt":"2026-06-25T12:26:00","slug":"skf-teams-up-with-football-stars-to-create-game-changing-football-shirt-designed-by-players-for-players","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=63156","title":{"rendered":"SKF teams up with football stars to create game changing football shirt, designed by players for players"},"content":{"rendered":"<p><span class=\"legendSpanClass\">GOTHENBURG, Sweden<\/span>, <span class=\"legendSpanClass\">June 25, 2026<\/span> \/PRNewswire\/ &#8212;\u00a0As the year&#8217;s most important tournament approaches, SKF is launching a new collection of match kits designed by players from Sweden&#8217;s national football team, Monica Jusu Bah and Felicia Schr\u00f6der. The design is dedicated to the more than 300 young football players that SKF brings to the world&#8217;s largest youth football tournament, Gothia Cup, each year from around the world.<\/p>\n<p><i>Meet<\/i>\u00a0<i>the World<\/i>\u00a0is a\u00a0qualifying\u00a0tournament\u00a0to\u00a0Gothia\u00a0Cup. Having played in the Gothia Cup themselves just a few years ago, football stars Monica Jusu Bah and Felicia Schr\u00f6der are now at key moments in their careers, recently selected for Sweden&#8217;s national team World Cup qualifiers\u00a0and winners of\u00a0UEFA Women&#8217;s Europa Cup.\u00a0They are now\u00a0players\u00a0designing for\u00a0players,\u00a0representing\u00a0their own\u00a0experiences,\u00a0understanding the power of big dreams in football, and bringing their personal perspective into the design.\u00a0<\/p>\n<p>&#8220;The idea for the design comes from a personal story. We got tattoos together as a symbol of our friendship, and we thought this would make a great football shirt for the young players representing SKF and Meet the world in Gothia Cup,&#8221; says Monica Jusu Bah, professional football player in BK H\u00e4cken and the Swedish national team.\u00a0<\/p>\n<p>Being close not only in age but also in mindset to the\u00a0younger\u00a0players, they embody what\u00a0the\u00a0Meet the World-tournament\u00a0is\u00a0all about:\u00a0football and friendship\u00a0becoming\u00a0reality.\u00a0<\/p>\n<p>&#8220;The sun and the moon represent our differences but also what brings us together as friends and football players, it is great to share this with other football lovers from around the world,&#8221; says Felicia\u00a0Schr\u00f6der, professional football player and former BK\u00a0H\u00e4cken player, as well as the Swedish national team.<\/p>\n<p>Last year SKF teamed up with world renowned football player Ze\u0107ira Mu\u0161ovi\u0107, Swedish national team goalie,\u202fwho returned from Chelsea FC, and signed by Malm\u00f6 FF in 2025. Ze\u0107ira Mu\u0161ovi\u0107 met and inspired the more than 400 kids SKF brought to Gothia Cup last year, when they came together to Gothenburg city.<\/p>\n<p>&#8220;As the main sponsor of the Gothia Cup, our mission is not only to give young people the chance to participate in the world&#8217;s largest youth football tournament, but also to offer new experiences and the opportunity to form lifelong friendships,&#8221; says Rickard Gustafson, President and CEO, SKF.\u00a0<\/p>\n<p><b><i>About<\/i><\/b>\u00a0<b><i>The kit<\/i><\/b>\u00a0<\/p>\n<p>This year&#8217;s kit features a sun\/moon print, identical to the tattoos Felicia and Monica did together when starting their joint football journey three years ago, paying tribute to their\u00a0differences and what brings them together, on and off the pitch. The ombre shirt is a testament to friendship and is combined with gold numbers and logos.<\/p>\n<p><b><i>About Meet the World<\/i><\/b><\/p>\n<ul type=\"disc\">\n<li>At SKF, we do everything we can to combat friction, whether in machines, industries, or in the effort to create collaboration across boundaries.\u00a0Meet\u00a0the World\u00a0represents\u00a0our pursuit of a more frictionless world.\u00a0<\/li>\n<li>Meet the World\u00a0as\u00a0a SKF pre-tournament to Gothia Cup,\u00a0is\u00a0held locally in 15-25 countries where SKF operates. Local SKF project managers and football experts provide essential support to both beginners and more experienced footballers.<\/li>\n<li>This year, teams from 15 countries will participate, including six girls&#8217; teams, 12 boys&#8217; teams across various age groups, and three Special Olympics teams from India, France, and Italy.<\/li>\n<li>The participating countries\u00a0this year,\u00a0are Thailand, Ukraine, Germany, India, Belgium, Nigeria, Zambia, Indonesia, Italy, Malaysia, Bulgaria, Brazil, France, the United States, and the Czech Republic.\u00a0<\/li>\n<\/ul>\n<p><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4719723-1&amp;h=3855493448&amp;u=https%3A%2F%2Fwww.skf.com%2Fgroup%2Forganisation%2Fsustainability%2Fthe-community-we-are-a-part-of%2Fmeet-the-world&amp;a=Read+more%C2%A0about+the+Meet+the+world+initiative\" target=\"_blank\" rel=\"nofollow\"><b><i>Read more<\/i><\/b>\u00a0<b><i>about the Meet the world initiative<\/i><\/b><\/a><\/p>\n<p><b><i>Facts: Gothia Cup<\/i><\/b><\/p>\n<ul type=\"disc\">\n<li>Participants:\u00a01,945\u00a0teams from around 79\u00a0countries each year\u00a0<\/li>\n<li>Age groups:\u00a0Boys and girls aged 11\u201318\u00a0<\/li>\n<li>Dates:\u00a013\u201319\u00a0July\u00a02026\u00a0<\/li>\n<li>Venues:\u00a0Matches are played on football pitches throughout the Gothenburg area. The opening ceremony is held at\u00a0Gamla\u00a0Ullevi, creating a unique, world-class tournament atmosphere.<\/li>\n<\/ul>\n<p>Aktiebolaget SKF<br \/>\u00a0 \u00a0 \u00a0\u00a0(publ)<\/p>\n<p><b>For further information, please contact:<\/b><br \/>Press Relations: Carl Bjernstam, +46 31-337 2517; +46 722 201 893; <a href=\"mailto:carl.bjernstam@skf.com\" target=\"_blank\" rel=\"nofollow\">carl.bjernstam@skf.com<\/a><\/p>\n<p>This information was brought to you by Cision <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4719723-1&amp;h=1109836725&amp;u=http%3A%2F%2Fnews.cision.com%2F&amp;a=http%3A%2F%2Fnews.cision.com\" target=\"_blank\" rel=\"nofollow\">http:\/\/news.cision.com<\/a>.<\/p>\n<p><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4719723-1&amp;h=3875603718&amp;u=https%3A%2F%2Fnews.cision.com%2Fskf%2Fr%2Fskf-teams-up-with-football-stars-to-create-game-changing-football-shirt--designed-by-players-for-pla%2Cc4367535&amp;a=https%3A%2F%2Fnews.cision.com%2Fskf%2Fr%2Fskf-teams-up-with-football-stars-to-create-game-changing-football-shirt--designed-by-players-for-pla%2Cc4367535\" target=\"_blank\" rel=\"nofollow\">https:\/\/news.cision.com\/skf\/r\/skf-teams-up-with-football-stars-to-create-game-changing-football-shirt&#8211;designed-by-players-for-pla,c4367535<\/a><\/p>\n<p>The following files are available for download:<\/p>\n<div>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"1\">\n<tbody>\n<tr>\n<td class=\"prngen1\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4719723-1&amp;h=1545930291&amp;u=https%3A%2F%2Fmb.cision.com%2FMain%2F637%2F4367535%2F4167972.pdf&amp;a=https%3A%2F%2Fmb.cision.com%2FMain%2F637%2F4367535%2F4167972.pdf\" target=\"_blank\" class=\"prnews_a\" rel=\"nofollow\">https:\/\/mb.cision.com\/Main\/637\/4367535\/4167972.pdf<\/a><\/span><\/p>\n<\/td>\n<td class=\"prngen1\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">20260625 SKF teams up with football stars to create game changing football shirt, designed by players for players<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen1\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4719723-1&amp;h=421322612&amp;u=https%3A%2F%2Fnews.cision.com%2Fskf%2Fi%2Fskf-kit-2026-meet-the-world-02%2Cc3549123&amp;a=https%3A%2F%2Fnews.cision.com%2Fskf%2Fi%2Fskf-kit-2026-meet-the-world-02%2Cc3549123\" target=\"_blank\" class=\"prnews_a\" rel=\"nofollow\">https:\/\/news.cision.com\/skf\/i\/skf-kit-2026-meet-the-world-02,c3549123<\/a><\/span><\/p>\n<\/td>\n<td class=\"prngen1\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">SKF Kit 2026 Meet The world 02<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen1\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4719723-1&amp;h=3026149428&amp;u=https%3A%2F%2Fnews.cision.com%2Fskf%2Fi%2Fskf-kit-2026-meet-the-world-03%2Cc3549124&amp;a=https%3A%2F%2Fnews.cision.com%2Fskf%2Fi%2Fskf-kit-2026-meet-the-world-03%2Cc3549124\" target=\"_blank\" class=\"prnews_a\" rel=\"nofollow\">https:\/\/news.cision.com\/skf\/i\/skf-kit-2026-meet-the-world-03,c3549124<\/a><\/span><\/p>\n<\/td>\n<td class=\"prngen1\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">SKF Kit 2026 Meet The world 03<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen1\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4719723-1&amp;h=120757124&amp;u=https%3A%2F%2Fnews.cision.com%2Fskf%2Fi%2Fskf-kit-2026-meet-the-world-01-9-16%2Cc3549139&amp;a=https%3A%2F%2Fnews.cision.com%2Fskf%2Fi%2Fskf-kit-2026-meet-the-world-01-9-16%2Cc3549139\" target=\"_blank\" class=\"prnews_a\" rel=\"nofollow\">https:\/\/news.cision.com\/skf\/i\/skf-kit-2026-meet-the-world-01-9-16,c3549139<\/a><\/span><\/p>\n<\/td>\n<td class=\"prngen1\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">SKF Kit 2026 Meet The world 01 9 16<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen1\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4719723-1&amp;h=426206767&amp;u=https%3A%2F%2Fnews.cision.com%2Fskf%2Fi%2Fdsc01101-rickard-gustafson%2Cc3549126&amp;a=https%3A%2F%2Fnews.cision.com%2Fskf%2Fi%2Fdsc01101-rickard-gustafson%2Cc3549126\" target=\"_blank\" class=\"prnews_a\" rel=\"nofollow\">https:\/\/news.cision.com\/skf\/i\/dsc01101-rickard-gustafson,c3549126<\/a><\/span><\/p>\n<\/td>\n<td class=\"prngen1\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">DSC01101 Rickard Gustafson<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen1\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4719723-1&amp;h=3391558103&amp;u=https%3A%2F%2Fnews.cision.com%2Fskf%2Fe%2Fready-to-represent%2Cc3549176&amp;a=https%3A%2F%2Fnews.cision.com%2Fskf%2Fe%2Fready-to-represent%2Cc3549176\" target=\"_blank\" class=\"prnews_a\" rel=\"nofollow\">https:\/\/news.cision.com\/skf\/e\/ready-to-represent,c3549176<\/a><\/span><\/p>\n<\/td>\n<td class=\"prngen1\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Ready to Represent<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<p><span class=\"legendSpanClass\">GOTHENBURG, Sweden<\/span>, <span class=\"legendSpanClass\">June 25, 2026<\/span> \/PRNewswire\/ &#8212;\u00a0As the year&#8217;s most important tournament approaches, SKF is launching a new collection of match kits designed by players from Sweden&#8217;s national football team, Monica Jusu Bah and Felicia Schr\u00f6der. The design is dedicated to the more than 300 young football players that SKF brings to the world&#8217;s largest youth football tournament, Gothia Cup, each year from around the world.<\/p>\n<p><i>Meet<\/i>\u00a0<i>the World<\/i>\u00a0is a\u00a0qualifying\u00a0tournament\u00a0to\u00a0Gothia\u00a0Cup. Having played in the Gothia Cup themselves just a few years ago, football stars Monica Jusu Bah and Felicia Schr\u00f6der are now at key moments in their careers, recently selected for Sweden&#8217;s national team World Cup qualifiers\u00a0and winners of\u00a0UEFA Women&#8217;s Europa Cup.\u00a0They are now\u00a0players\u00a0designing for\u00a0players,\u00a0representing\u00a0their own\u00a0experiences,\u00a0understanding the power of big dreams in football, and bringing their personal perspective into the design.\u00a0<\/p>\n<p>&#8220;The idea for the design comes from a personal story. We got tattoos together as a symbol of our friendship, and we thought this would make a great football shirt for the young players representing SKF and Meet the world in Gothia Cup,&#8221; says Monica Jusu Bah, professional football player in BK H\u00e4cken and the Swedish national team.\u00a0<\/p>\n<p>Being close not only in age but also in mindset to the\u00a0younger\u00a0players, they embody what\u00a0the\u00a0Meet the World-tournament\u00a0is\u00a0all about:\u00a0football and friendship\u00a0becoming\u00a0reality.\u00a0<\/p>\n<p>&#8220;The sun and the moon represent our differences but also what brings us together as friends and football players, it is great to share this with other football lovers from around the world,&#8221; says Felicia\u00a0Schr\u00f6der, professional football player and former BK\u00a0H\u00e4cken player, as well as the Swedish national team.<\/p>\n<p>Last year SKF teamed up with world renowned football player Ze\u0107ira Mu\u0161ovi\u0107, Swedish national team goalie,\u202fwho returned from Chelsea FC, and signed by Malm\u00f6 FF in 2025. Ze\u0107ira Mu\u0161ovi\u0107 met and inspired the more than 400 kids SKF brought to Gothia Cup last year, when they came together to Gothenburg city.<\/p>\n<p>&#8220;As the main sponsor of the Gothia Cup, our mission is not only to give young people the chance to participate in the world&#8217;s largest youth football tournament, but also to offer new experiences and the opportunity to form lifelong friendships,&#8221; says Rickard Gustafson, President and CEO, SKF.\u00a0<\/p>\n<p><b><i>About<\/i><\/b>\u00a0<b><i>The kit<\/i><\/b>\u00a0<\/p>\n<p>This year&#8217;s kit features a sun\/moon print, identical to the tattoos Felicia and Monica did together when starting their joint football journey three years ago, paying tribute to their\u00a0differences and what brings them together, on and off the pitch. The ombre shirt is a testament to friendship and is combined with gold numbers and logos.<\/p>\n<p><b><i>About Meet the World<\/i><\/b><\/p>\n<ul type=\"disc\">\n<li>At SKF, we do everything we can to combat friction, whether in machines, industries, or in the effort to create collaboration across boundaries.\u00a0Meet\u00a0the World\u00a0represents\u00a0our pursuit of a more frictionless world.\u00a0<\/li>\n<li>Meet the World\u00a0as\u00a0a SKF pre-tournament to Gothia Cup,\u00a0is\u00a0held locally in 15-25 countries where SKF operates. Local SKF project managers and football experts provide essential support to both beginners and more experienced footballers.<\/li>\n<li>This year, teams from 15 countries will participate, including six girls&#8217; teams, 12 boys&#8217; teams across various age groups, and three Special Olympics teams from India, France, and Italy.<\/li>\n<li>The participating countries\u00a0this year,\u00a0are Thailand, Ukraine, Germany, India, Belgium, Nigeria, Zambia, Indonesia, Italy, Malaysia, Bulgaria, Brazil, France, the United States, and the Czech Republic.\u00a0<\/li>\n<\/ul>\n<p><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4719723-1&amp;h=3855493448&amp;u=https%3A%2F%2Fwww.skf.com%2Fgroup%2Forganisation%2Fsustainability%2Fthe-community-we-are-a-part-of%2Fmeet-the-world&amp;a=Read+more%C2%A0about+the+Meet+the+world+initiative\" target=\"_blank\" rel=\"nofollow\"><b><i>Read more<\/i><\/b>\u00a0<b><i>about the Meet the world initiative<\/i><\/b><\/a><\/p>\n<p><b><i>Facts: Gothia Cup<\/i><\/b><\/p>\n<ul type=\"disc\">\n<li>Participants:\u00a01,945\u00a0teams from around 79\u00a0countries each year\u00a0<\/li>\n<li>Age groups:\u00a0Boys and girls aged 11\u201318\u00a0<\/li>\n<li>Dates:\u00a013\u201319\u00a0July\u00a02026\u00a0<\/li>\n<li>Venues:\u00a0Matches are played on football pitches throughout the Gothenburg area. The opening ceremony is held at\u00a0Gamla\u00a0Ullevi, creating a unique, world-class tournament atmosphere.<\/li>\n<\/ul>\n<p>Aktiebolaget SKF<br \/>\u00a0 \u00a0 \u00a0\u00a0(publ)<\/p>\n<p><b>For further information, please contact:<\/b><br \/>Press Relations: Carl Bjernstam, +46 31-337 2517; +46 722 201 893; <a href=\"mailto:carl.bjernstam@skf.com\" target=\"_blank\" rel=\"nofollow\">carl.bjernstam@skf.com<\/a><\/p>\n<p>This information was brought to you by Cision <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4719723-1&amp;h=1109836725&amp;u=http%3A%2F%2Fnews.cision.com%2F&amp;a=http%3A%2F%2Fnews.cision.com\" target=\"_blank\" rel=\"nofollow\">http:\/\/news.cision.com<\/a>.<\/p>\n<p><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4719723-1&amp;h=3875603718&amp;u=https%3A%2F%2Fnews.cision.com%2Fskf%2Fr%2Fskf-teams-up-with-football-stars-to-create-game-changing-football-shirt--designed-by-players-for-pla%2Cc4367535&amp;a=https%3A%2F%2Fnews.cision.com%2Fskf%2Fr%2Fskf-teams-up-with-football-stars-to-create-game-changing-football-shirt--designed-by-players-for-pla%2Cc4367535\" target=\"_blank\" rel=\"nofollow\">https:\/\/news.cision.com\/skf\/r\/skf-teams-up-with-football-stars-to-create-game-changing-football-shirt&#8211;designed-by-players-for-pla,c4367535<\/a><\/p>\n<p>The following files are available for download:<\/p>\n<div>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"1\">\n<tbody>\n<tr>\n<td class=\"prngen1\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4719723-1&amp;h=1545930291&amp;u=https%3A%2F%2Fmb.cision.com%2FMain%2F637%2F4367535%2F4167972.pdf&amp;a=https%3A%2F%2Fmb.cision.com%2FMain%2F637%2F4367535%2F4167972.pdf\" target=\"_blank\" class=\"prnews_a\" rel=\"nofollow\">https:\/\/mb.cision.com\/Main\/637\/4367535\/4167972.pdf<\/a><\/span><\/p>\n<\/td>\n<td class=\"prngen1\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">20260625 SKF teams up with football stars to create game changing football shirt, designed by players for players<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen1\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4719723-1&amp;h=421322612&amp;u=https%3A%2F%2Fnews.cision.com%2Fskf%2Fi%2Fskf-kit-2026-meet-the-world-02%2Cc3549123&amp;a=https%3A%2F%2Fnews.cision.com%2Fskf%2Fi%2Fskf-kit-2026-meet-the-world-02%2Cc3549123\" target=\"_blank\" class=\"prnews_a\" rel=\"nofollow\">https:\/\/news.cision.com\/skf\/i\/skf-kit-2026-meet-the-world-02,c3549123<\/a><\/span><\/p>\n<\/td>\n<td class=\"prngen1\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">SKF Kit 2026 Meet The world 02<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen1\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4719723-1&amp;h=3026149428&amp;u=https%3A%2F%2Fnews.cision.com%2Fskf%2Fi%2Fskf-kit-2026-meet-the-world-03%2Cc3549124&amp;a=https%3A%2F%2Fnews.cision.com%2Fskf%2Fi%2Fskf-kit-2026-meet-the-world-03%2Cc3549124\" target=\"_blank\" 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