{"id":6304,"date":"2024-07-18T13:15:28","date_gmt":"2024-07-18T06:15:28","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=6304"},"modified":"2024-07-18T13:15:28","modified_gmt":"2024-07-18T06:15:28","slug":"international-olympic-committee-urged-to-terminate-big-soda-sponsorship-vital-strategies","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=6304","title":{"rendered":"International Olympic Committee Urged to Terminate Big Soda Sponsorship – Vital Strategies"},"content":{"rendered":"

PARIS<\/span>, July 18, 2024<\/span> \/PRNewswire\/ — Leading global health experts and advocates are calling for the end of Big Soda’s sponsorship of sporting events throughout the world. A new campaign, “Kick Big Soda Out of Sport<\/a>,” highlights its harms and calls for the global community’s support.<\/p>\n

Citing escalating rates of noncommunicable diseases associated with consuming sugary beverages, these groups assert the International Olympic Committee’s (IOC’s) association with unhealthy products undermines its commitment<\/a>\u00a0to promoting a healthy society through sport.<\/p>\n

“Serving as a major sponsor of the Olympics allows companies to blanket events with logos, reaching an audience of over 3 billion,” said\u00a0Trish Cotter, Global Lead of the Food Policy Program at Vital Strategies.<\/p>\n

“The link between sugary beverages and chronic and largely preventable diseases is well established,” said Dr. Barry Popkin<\/span>, W. R. Kenan Jr. Distinguished Professor of nutrition at the University of North Carolina at Chapel Hill<\/span> Gillings School of Global Public Health. “Allowing Coca-Cola to continue as a key sponsor directly contradicts the IOC’s mission and undermines the achievements of Olympians.”<\/p>\n

The digital campaign can be seen on YouTube, Instagram, Twitter\/X and LinkedIn, and directs viewers to an online petition<\/a>.<\/p>\n

“This campaign is bringing much-needed attention to sugary drink companies using sport to add to their bottom line,” said Nzama Mbalati, Chief Executive Officer of HEALA<\/a>, a civil society coalition in South Africa<\/span> advocating for a more just food system.\u00a0“The audience of the 2024 Olympic Games should be informed about the intent behind these ads.”<\/p>\n

As guardians of the Olympic Movement, the IOC is urged to terminate Coca-Cola’s sponsorship and reject future sponsorships from corporations that do not align with Olympic values.<\/p>\n

“This petition underscores the need for the IOC to prioritize the health of people and the sustainability of our planet over commercial interests,” said Alejandro Calvillo<\/span>, Director of El Poder del Consumidor<\/a>, a consumer rights nonprofit in Mexico<\/span>. “The IOC has an unprecedented opportunity to uphold its reputation as a beacon of integrity, excellence and social responsibility.”<\/p>\n

To join “Kick Big Soda Out of Sport” and add your name to the petition, visit www.kickbigsodaout.org<\/a>\u00a0and use the hashtag #KickBigSodaOutofSport.<\/p>\n

Vital Strategies supports the enactment and evaluation of policy efforts that aim to move people toward healthier diets around the world. Find out more<\/a>\u00a0and follow us Twitter\u00a0@VitalStrat<\/a>.\u00a0<\/p>\n

Media Contact:
Rachel Burns<\/span>; rburns@vitalstrategies.org<\/a><\/p>","protected":false},"excerpt":{"rendered":"

<\/p>\n

PARIS<\/span>, July 18, 2024<\/span> \/PRNewswire\/ — Leading global health experts and advocates are calling for the end of Big Soda’s sponsorship of sporting events throughout the world. A new campaign, “Kick Big Soda Out of Sport<\/a>,” highlights its harms and calls for the global community’s support.<\/p>\n

Citing escalating rates of noncommunicable diseases associated with consuming sugary beverages, these groups assert the International Olympic Committee’s (IOC’s) association with unhealthy products undermines its commitment<\/a>\u00a0to promoting a healthy society through sport.<\/p>\n

“Serving as a major sponsor of the Olympics allows companies to blanket events with logos, reaching an audience of over 3 billion,” said\u00a0Trish Cotter, Global Lead of the Food Policy Program at Vital Strategies.<\/p>\n

“The link between sugary beverages and chronic and largely preventable diseases is well established,” said Dr. Barry Popkin<\/span>, W. R. Kenan Jr. Distinguished Professor of nutrition at the University of North Carolina at Chapel Hill<\/span> Gillings School of Global Public Health. “Allowing Coca-Cola to continue as a key sponsor directly contradicts the IOC’s mission and undermines the achievements of Olympians.”<\/p>\n

The digital campaign can be seen on YouTube, Instagram, Twitter\/X and LinkedIn, and directs viewers to an online petition<\/a>.<\/p>\n

“This campaign is bringing much-needed attention to sugary drink companies using sport to add to their bottom line,” said Nzama Mbalati, Chief Executive Officer of HEALA<\/a>, a civil society coalition in South Africa<\/span> advocating for a more just food system.\u00a0“The audience of the 2024 Olympic Games should be informed about the intent behind these ads.”<\/p>\n

As guardians of the Olympic Movement, the IOC is urged to terminate Coca-Cola’s sponsorship and reject future sponsorships from corporations that do not align with Olympic values.<\/p>\n

“This petition underscores the need for the IOC to prioritize the health of people and the sustainability of our planet over commercial interests,” said Alejandro Calvillo<\/span>, Director of El Poder del Consumidor<\/a>, a consumer rights nonprofit in Mexico<\/span>. “The IOC has an unprecedented opportunity to uphold its reputation as a beacon of integrity, excellence and social responsibility.”<\/p>\n

To join “Kick Big Soda Out of Sport” and add your name to the petition, visit www.kickbigsodaout.org<\/a>\u00a0and use the hashtag #KickBigSodaOutofSport.<\/p>\n

Vital Strategies supports the enactment and evaluation of policy efforts that aim to move people toward healthier diets around the world. Find out more<\/a>\u00a0and follow us Twitter\u00a0@VitalStrat<\/a>.\u00a0<\/p>\n

Media Contact:
Rachel Burns<\/span>; rburns@vitalstrategies.org<\/a><\/p>\n

<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-6304","post","type-post","status-publish","format-standard","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/6304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6304"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/6304\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}