{"id":62285,"date":"2026-06-18T20:14:00","date_gmt":"2026-06-18T13:14:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=62285"},"modified":"2026-06-18T20:14:00","modified_gmt":"2026-06-18T13:14:00","slug":"home-is-the-new-stadium-77-million-u-s-soccer-fans-prefer-watching-matches-from-their-couch","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=62285","title":{"rendered":"Home Is the New Stadium: 77 Million U.S. Soccer Fans Prefer Watching Matches From Their Couch"},"content":{"rendered":"<p><i><span>New\u00a0Govee<\/span><a href=\"https:\/\/us.govee.com\/pages\/unstoppablefun\" target=\"_blank\" rel=\"nofollow\"> <\/a>research shows fans are choosing comfort, control and better watch-party setups, as smart lighting becomes part of the modern match day atmosphere<\/i><\/p>\n<ul type=\"disc\">\n<li>53% of U.S. soccer tournament viewers prefer watching matches at home \u2014 equivalent to an estimated 77 million fans nationwide<\/li>\n<li>67% of U.S. soccer tournament viewers would rather upgrade their home entertainment setup than spend the same money on a single live ticket<\/li>\n<li>90% of 18\u201334-year-olds are considering, planning or have already purchased smart lighting for this summer&#8217;s global soccer tournament<\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\">BELLEVUE, Wash.<\/span>, <span class=\"legendSpanClass\">June 18, 2026<\/span> \/PRNewswire\/ &#8212; America&#8217;s biggest soccer summer is moving into the living room, according to new research from\u00a0<a href=\"https:\/\/us.govee.com\/pages\/unstoppablefun\" target=\"_blank\" rel=\"nofollow\">Govee<\/a>, a leading smart lighting brand.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p> <a href=\"https:\/\/mmx.prnasia.com\/media\/MS1868919\/1abd193f297f4228b8de223b63e94587.jpg?id=OA2724797&amp;p=medium600\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/mmx.prnasia.com\/media\/MS1868919\/1abd193f297f4228b8de223b63e94587.jpg?id=OA2724797&amp;p=medium600\" title=\"Home Is the New Stadium: 77 Million U.S. Soccer Fans Prefer Watching Matches From Their Couch\" alt=\"Home Is the New Stadium: 77 Million U.S. Soccer Fans Prefer Watching Matches From Their Couch\"\/><\/a><br \/><span>Home Is the New Stadium: 77 Million U.S. Soccer Fans Prefer Watching Matches From Their Couch<\/span><\/p>\n<\/div>\n<p>The research found that 53% of U.S. fans planning to watch this summer&#8217;s global soccer tournament prefer watching matches at home \u2014 equivalent to an estimated 77 million fans nationwide \u2014 with the living room becoming the go-to place to watch.<\/p>\n<p>Fans are choosing home for a mix of comfort, control and cost. Rising live-sports prices are also shaping how people think about match day, with 75% of Americans saying the cost of tickets, travel, food and parking has made attending live sporting events less appealing than it used to be.<\/p>\n<p>Yet while home offers clear benefits, many fans still want to capture the energy, color and shared emotion of the stadium. That gap is helping drive demand for better watch-party setups, with smart lighting becoming part of how fans bring the big-game atmosphere home.<\/p>\n<p><b>Home Is the New Stadium, but Fans Still Miss the In-Person Energy<br \/><\/b>Home has become the default match-day setting for many fans, with the living room now the go-to place to watch. The reason is not just convenience. Fans are looking for a more comfortable, controllable and cost-effective way to experience major matches, while rising live-sports prices continue to influence how they choose to watch.<\/p>\n<p>At the same time, home viewing still has one obvious rival: the crowd. Almost half of U.S. soccer tournament viewers say live crowd energy and noise is what they miss most when watching from home.<\/p>\n<p>That tension \u2014 wanting the energy of the stadium alongside the comfort and control of home \u2014 is helping drive demand for better watch-party setups, with many viewers saying they would rather upgrade their home entertainment system than spend the same money on a single live ticket.<\/p>\n<p>Research highlights include:<\/p>\n<ul type=\"disc\">\n<li>53% of U.S. soccer tournament viewers prefer watching matches at home \u2014 equivalent to an estimated 77 million fans nationwide<\/li>\n<li>Nearly 70% of U.S. soccer tournament viewers plan to watch or host in the living room or main indoor space, making it nearly three times more popular than the next-most-selected single home location<\/li>\n<li>75% of Americans say rising ticket, travel, food and parking costs have made attending live sporting events less appealing<\/li>\n<li>67% of U.S. soccer tournament viewers would rather upgrade their home entertainment system than spend the same money on a single live ticket<\/li>\n<li>56% of U.S. soccer tournament viewers say live crowd energy and noise is what they miss most when watching from home<\/li>\n<\/ul>\n<p><b>Smart Lighting Is Becoming Part of the Match-Day Atmosphere<br \/><\/b>As fans build better watch-party setups, they are looking beyond the screen alone. The watch party is becoming more social, more visual and more immersive, with lighting and atmosphere playing a bigger role in how fans bring the feeling of a major match into the home.<\/p>\n<p>Among U.S. soccer tournament viewers, 68% say that with the right technology, they can make watching at home just as exciting as being in the stadium. A further 67% say the right lighting and sound are crucial to recreating the high-energy adrenaline of a live stadium crowd at home.<\/p>\n<p>Govee&#8217;s smart lights let fans change the color and feel of a room for match day, from team-inspired scenes to lighting effects for pre-game build-up, goal celebrations, halftime hosting and post-match wind-downs.<\/p>\n<p>With one tap in the Govee Home app, or a voice command through Alexa or Google Home, fans can shift their space from everyday lighting into a more energized match-day setting. Viewers can customize colors and effects, or use the AI Lighting Bot to create team-inspired lighting scenes, whether they are cheering from the couch, the patio or the backyard.<\/p>\n<p>Research highlights include:<\/p>\n<ul type=\"disc\">\n<li>68% of U.S. soccer tournament viewers say the right technology can make watching at home just as exciting as being in the stadium<\/li>\n<li>67% of U.S. soccer tournament viewers say the right lighting and sound are crucial to recreating stadium adrenaline at home<\/li>\n<li>62% of U.S. soccer tournament viewers say an immersive atmosphere, including lighting, makes a sports watch party better<\/li>\n<li>66% are interested in a single product or system that can instantly transform an indoor or outdoor space into the perfect watch-party atmosphere<\/li>\n<li>43% have already purchased or are actively planning to purchase smart lighting products to improve their soccer tournament watch-party experience<\/li>\n<\/ul>\n<p><b>Younger Fans Are Driving the Smart-Lighting Watch-Party Trend<br \/><\/b>Younger fans are helping shape a more immersive, shareable watch-party culture. For this audience, the watch party is becoming more than a broadcast. It is a social and visual occasion that can be built around team colors, lighting that reacts to the moment, synced effects and one-tap ways to transform the room.<\/p>\n<p>The research shows that 18\u201334-year-olds are especially open to using smart lighting as part of the match-day experience. For younger fans, smart lighting is not just a decorative add-on; it is becoming part of how they create the moment around the game.<\/p>\n<p>Research highlights include:<\/p>\n<ul type=\"disc\">\n<li>90% of 18\u201334-year-olds are considering, planning or have already purchased smart lighting for this summer&#8217;s global soccer tournament<\/li>\n<li>Adults under 35 are among the most likely to plan to watch this summer&#8217;s global soccer tournament<\/li>\n<li>Younger adults are significantly more likely than older age groups to see lighting and atmosphere as a more important part of the watch-party experience<\/li>\n<li>Younger viewers show stronger interest in reactive lighting, immersive environments and one-step watch-party transformation systems<\/li>\n<\/ul>\n<p>The findings build on Govee&#8217;s recently announced collaboration with legendary goalkeeper and American soccer icon Tim Howard, which celebrates &#8220;unstoppable fun&#8221; and encourages fans to rethink what a watch party can feel like this summer.<\/p>\n<p>For more information about Govee smart lighting products, visit <a href=\"http:\/\/govee.com\/\" target=\"_blank\" rel=\"nofollow\">govee.com<\/a>.<\/p>\n<p><b>Notes to Editors<br \/><\/b>Research commissioned by Govee and conducted by Focaldata among a nationally representative sample of 2019 U.S. adults, weighted by age, gender and region, (including over 1,000 U.S. soccer fans) between 2nd-4th June 2026. Full research methodology available on request.<\/p>\n<p>Estimated audience figures are based on U.S. adult population data cited in the research analysis.<\/p>\n<p><b>About Govee<br \/><\/b>Govee has been revolutionizing the smart living experience with innovative, ambient lighting solutions since 2017. From living spaces, home theater setups, outdoor areas, and holiday lighting. Govee&#8217;s smart home tech is not just visually stunning, but also functional \u2014 transforming small everyday moments into more personalized and brighter engaging lighting experiences. Embracing the idea that &#8220;Life is Colorful&#8221; and pushing the boundaries of what lighting can do by blending design and utility. To learn more about Govee, please visit <a href=\"http:\/\/govee.com\/\" target=\"_blank\" rel=\"nofollow\">govee.com<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<p><i><span>New\u00a0Govee<\/span><a href=\"https:\/\/us.govee.com\/pages\/unstoppablefun\" target=\"_blank\" rel=\"nofollow\"> <\/a>research shows fans are choosing comfort, control and better watch-party setups, as smart lighting becomes part of the modern match day atmosphere<\/i><\/p>\n<ul type=\"disc\">\n<li>53% of U.S. soccer tournament viewers prefer watching matches at home \u2014 equivalent to an estimated 77 million fans nationwide<\/li>\n<li>67% of U.S. soccer tournament viewers would rather upgrade their home entertainment setup than spend the same money on a single live ticket<\/li>\n<li>90% of 18\u201334-year-olds are considering, planning or have already purchased smart lighting for this summer&#8217;s global soccer tournament<\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\">BELLEVUE, Wash.<\/span>, <span class=\"legendSpanClass\">June 18, 2026<\/span> \/PRNewswire\/ &#8212; America&#8217;s biggest soccer summer is moving into the living room, according to new research from\u00a0<a href=\"https:\/\/us.govee.com\/pages\/unstoppablefun\" target=\"_blank\" rel=\"nofollow\">Govee<\/a>, a leading smart lighting brand.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p> <a href=\"https:\/\/mmx.prnasia.com\/media\/MS1868919\/1abd193f297f4228b8de223b63e94587.jpg?id=OA2724797&amp;p=medium600\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/mmx.prnasia.com\/media\/MS1868919\/1abd193f297f4228b8de223b63e94587.jpg?id=OA2724797&amp;p=medium600\" title=\"Home Is the New Stadium: 77 Million U.S. Soccer Fans Prefer Watching Matches From Their Couch\" alt=\"Home Is the New Stadium: 77 Million U.S. Soccer Fans Prefer Watching Matches From Their Couch\"\/><\/a><br \/><span>Home Is the New Stadium: 77 Million U.S. Soccer Fans Prefer Watching Matches From Their Couch<\/span><\/p>\n<\/div>\n<p>The research found that 53% of U.S. fans planning to watch this summer&#8217;s global soccer tournament prefer watching matches at home \u2014 equivalent to an estimated 77 million fans nationwide \u2014 with the living room becoming the go-to place to watch.<\/p>\n<p>Fans are choosing home for a mix of comfort, control and cost. Rising live-sports prices are also shaping how people think about match day, with 75% of Americans saying the cost of tickets, travel, food and parking has made attending live sporting events less appealing than it used to be.<\/p>\n<p>Yet while home offers clear benefits, many fans still want to capture the energy, color and shared emotion of the stadium. That gap is helping drive demand for better watch-party setups, with smart lighting becoming part of how fans bring the big-game atmosphere home.<\/p>\n<p><b>Home Is the New Stadium, but Fans Still Miss the In-Person Energy<br \/><\/b>Home has become the default match-day setting for many fans, with the living room now the go-to place to watch. The reason is not just convenience. Fans are looking for a more comfortable, controllable and cost-effective way to experience major matches, while rising live-sports prices continue to influence how they choose to watch.<\/p>\n<p>At the same time, home viewing still has one obvious rival: the crowd. Almost half of U.S. soccer tournament viewers say live crowd energy and noise is what they miss most when watching from home.<\/p>\n<p>That tension \u2014 wanting the energy of the stadium alongside the comfort and control of home \u2014 is helping drive demand for better watch-party setups, with many viewers saying they would rather upgrade their home entertainment system than spend the same money on a single live ticket.<\/p>\n<p>Research highlights include:<\/p>\n<ul type=\"disc\">\n<li>53% of U.S. soccer tournament viewers prefer watching matches at home \u2014 equivalent to an estimated 77 million fans nationwide<\/li>\n<li>Nearly 70% of U.S. soccer tournament viewers plan to watch or host in the living room or main indoor space, making it nearly three times more popular than the next-most-selected single home location<\/li>\n<li>75% of Americans say rising ticket, travel, food and parking costs have made attending live sporting events less appealing<\/li>\n<li>67% of U.S. soccer tournament viewers would rather upgrade their home entertainment system than spend the same money on a single live ticket<\/li>\n<li>56% of U.S. soccer tournament viewers say live crowd energy and noise is what they miss most when watching from home<\/li>\n<\/ul>\n<p><b>Smart Lighting Is Becoming Part of the Match-Day Atmosphere<br \/><\/b>As fans build better watch-party setups, they are looking beyond the screen alone. The watch party is becoming more social, more visual and more immersive, with lighting and atmosphere playing a bigger role in how fans bring the feeling of a major match into the home.<\/p>\n<p>Among U.S. soccer tournament viewers, 68% say that with the right technology, they can make watching at home just as exciting as being in the stadium. A further 67% say the right lighting and sound are crucial to recreating the high-energy adrenaline of a live stadium crowd at home.<\/p>\n<p>Govee&#8217;s smart lights let fans change the color and feel of a room for match day, from team-inspired scenes to lighting effects for pre-game build-up, goal celebrations, halftime hosting and post-match wind-downs.<\/p>\n<p>With one tap in the Govee Home app, or a voice command through Alexa or Google Home, fans can shift their space from everyday lighting into a more energized match-day setting. Viewers can customize colors and effects, or use the AI Lighting Bot to create team-inspired lighting scenes, whether they are cheering from the couch, the patio or the backyard.<\/p>\n<p>Research highlights include:<\/p>\n<ul type=\"disc\">\n<li>68% of U.S. soccer tournament viewers say the right technology can make watching at home just as exciting as being in the stadium<\/li>\n<li>67% of U.S. soccer tournament viewers say the right lighting and sound are crucial to recreating stadium adrenaline at home<\/li>\n<li>62% of U.S. soccer tournament viewers say an immersive atmosphere, including lighting, makes a sports watch party better<\/li>\n<li>66% are interested in a single product or system that can instantly transform an indoor or outdoor space into the perfect watch-party atmosphere<\/li>\n<li>43% have already purchased or are actively planning to purchase smart lighting products to improve their soccer tournament watch-party experience<\/li>\n<\/ul>\n<p><b>Younger Fans Are Driving the Smart-Lighting Watch-Party Trend<br \/><\/b>Younger fans are helping shape a more immersive, shareable watch-party culture. For this audience, the watch party is becoming more than a broadcast. It is a social and visual occasion that can be built around team colors, lighting that reacts to the moment, synced effects and one-tap ways to transform the room.<\/p>\n<p>The research shows that 18\u201334-year-olds are especially open to using smart lighting as part of the match-day experience. For younger fans, smart lighting is not just a decorative add-on; it is becoming part of how they create the moment around the game.<\/p>\n<p>Research highlights include:<\/p>\n<ul type=\"disc\">\n<li>90% of 18\u201334-year-olds are considering, planning or have already purchased smart lighting for this summer&#8217;s global soccer tournament<\/li>\n<li>Adults under 35 are among the most likely to plan to watch this summer&#8217;s global soccer tournament<\/li>\n<li>Younger adults are significantly more likely than older age groups to see lighting and atmosphere as a more important part of the watch-party experience<\/li>\n<li>Younger viewers show stronger interest in reactive lighting, immersive environments and one-step watch-party transformation systems<\/li>\n<\/ul>\n<p>The findings build on Govee&#8217;s recently announced collaboration with legendary goalkeeper and American soccer icon Tim Howard, which celebrates &#8220;unstoppable fun&#8221; and encourages fans to rethink what a watch party can feel like this summer.<\/p>\n<p>For more information about Govee smart lighting products, visit <a href=\"http:\/\/govee.com\/\" target=\"_blank\" rel=\"nofollow\">govee.com<\/a>.<\/p>\n<p><b>Notes to Editors<br \/><\/b>Research commissioned by Govee and conducted by Focaldata among a nationally representative sample of 2019 U.S. adults, weighted by age, gender and region, (including over 1,000 U.S. soccer fans) between 2nd-4th June 2026. Full research methodology available on request.<\/p>\n<p>Estimated audience figures are based on U.S. adult population data cited in the research analysis.<\/p>\n<p><b>About Govee<br \/><\/b>Govee has been revolutionizing the smart living experience with innovative, ambient lighting solutions since 2017. From living spaces, home theater setups, outdoor areas, and holiday lighting. Govee&#8217;s smart home tech is not just visually stunning, but also functional \u2014 transforming small everyday moments into more personalized and brighter engaging lighting experiences. Embracing the idea that &#8220;Life is Colorful&#8221; and pushing the boundaries of what lighting can do by blending design and utility. To learn more about Govee, please visit <a href=\"http:\/\/govee.com\/\" target=\"_blank\" rel=\"nofollow\">govee.com<\/a>.<\/p>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-62285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/62285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=62285"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/62285\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=62285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=62285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=62285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}