{"id":59781,"date":"2026-06-05T15:55:00","date_gmt":"2026-06-05T08:55:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=59781"},"modified":"2026-06-05T15:55:00","modified_gmt":"2026-06-05T08:55:00","slug":"papmusic-announces-new-song-breaking-papnews-further-expanding-the-brands-universe-through-fashion-music-and-surreal-pop-2","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=59781","title":{"rendered":"PAPmusic announces new song &#8216;BREAKING PAPnews,&#8217; further expanding the brand&#8217;s universe through fashion, music, and surreal pop"},"content":{"rendered":"<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2989839\/PAPmusic_logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b><i>Created by artist and director LeiKi\u00e8, PAPmusic continues its international evolution through animation, pop culture and visual storytelling<\/i><\/b><\/p>\n<p><span class=\"legendSpanClass\">MILAN<\/span>, <span class=\"legendSpanClass\">June 5, 2026<\/span> \/PRNewswire\/ &#8212; On June 5, artist and director LeiKi\u00e8 launches &#8220;BREAKING PAPnews,&#8221; the new dance-pop single expanding the cross-media <i>PAPmusic \u2013 Animation for Fashion<\/i> universe.<\/p>\n<div dir=\"ltr\">   <a href=\"https:\/\/mma.prnasia.com\/media2\/2989840\/LeiKie.jpg?p=medium600\" target=\"_blank\"><img decoding=\"async\" title=\"LeiKi\u00e8, the creator of PAPmusic, announces Breaking PAPnews.\" src=\"https:\/\/mma.prnasia.com\/media2\/2989840\/LeiKie.jpg?p=medium600\" alt=\"LeiKi\u00e8, the creator of PAPmusic, announces Breaking PAPnews.\" align=\"middle\" \/><\/a>   <br \/>   <span>LeiKi\u00e8, the creator of PAPmusic, announces Breaking PAPnews.<\/span>  <\/div>\n<p><b>Watch the official &#8220;BREAKING PAPnews&#8221; music <a href=\"https:\/\/www.youtube.com\/watch?v=cwRYwX4_DAk\" target=\"_blank\" rel=\"nofollow\">video<\/a> and enter the expanding PAPworld<\/b><\/p>\n<p>Originally conceived as an unconventional animated film blending fashion, music, design, pop culture, and Italian artistic heritage, <b>PAPmusic \u2013 Animation for Fashion<\/b> has gradually evolved into an independent Italian entertainment project with a distinctive visual identity and narrative style.<\/p>\n<p>Set between Milan, Rome, Venice, and Pompeii, the feature has built a colorful and surreal visual universe combining romantic comedy, music, fashion culture, and pop humor into a highly recognizable formula.<\/p>\n<p>After receiving <b>more than 50 international recognitions<\/b> including awards and official selections, a long-running <b>PAPtour<\/b> across Italian cinemas, and the growth of an increasingly active community, <b>PAPmusic<\/b> now continues its evolution by officially opening the doors to the <b>&#8220;PAPworld,&#8221;<\/b> a creative ecosystem where cinema, music, animation, lifestyle, fashion, and pop culture merge together.<\/p>\n<p>And this is exactly where <b>&#8220;BREAKING PAPnews&#8221;<\/b> enters the scene. <b><i>&#8216;BREAKING PAPnews&#8217; is not just a song. It&#8217;s the first signal coming from a much bigger universe that is still waiting to be discovered.&#8221;<\/i><\/b><br \/>\u2014 <b>LeiKi\u00e8<\/b><\/p>\n<p><b>LeiKi\u00e8&#8217;s new track is not presented as a simple song, but as the first signal of a broader cross-media universe.<\/b><\/p>\n<p>Built on a high-energy electronic dance-pop aesthetic, the single mixes television language, social media culture and cartoon-inspired imagery into a deliberately ironic, hypnotic and instantly recognizable sonic and visual experience.<\/p>\n<p>Throughout the video, LeiKi\u00e8 continuously transforms through different pop identities and recurring looks that have progressively become part of the PAPworld imagery.<\/p>\n<p>Most importantly, <b>&#8220;BREAKING PAPnews&#8221;<\/b> finally reveals the mystery that has intrigued the Italian audience for months.<\/p>\n<p>The mysterious <b>&#8220;PAPnews&#8221;<\/b> announced on social media was not actually referring to the release of <b>PAPmusic 2<\/b>, as many fans had imagined, but to something called <b>PAPgame<\/b>.<\/p>\n<p>It is this mysterious new project, PAPgame, that continues to build curiosity around the expanding PAPworld experience. While some of its imagery may evoke elements of a social or card-based game, the exact nature of the project intentionally remains undisclosed for now.<\/p>\n<p><b>About LeiKi\u00e8 \u00a0<br \/><\/b>Creator <a href=\"http:\/\/www.leikie.it\/\" target=\"_blank\" rel=\"nofollow\"><b>LeiKi\u00e8<\/b><\/a> \u2014 a transformative artist, director and singer-songwriter who has made transmedia creativity and pop identity her distinctive signature \u2014 continues to build an autonomous and recognizable narrative universe where music, animation, fashion and surreal pop aesthetics constantly interact with one another.<\/p>\n<p><b>About PAPmusic <br \/><\/b><a href=\"https:\/\/www.not-just-music.it\/papmusic-animation-for-fashion\/\" target=\"_blank\" rel=\"nofollow\"><b>PAPmusic \u2013 Animation for Fashion<\/b> <\/a>is an independent Italian cross-media entertainment project created by artist and director <b>LeiKi\u00e8<\/b> and produced by <b>Not Just Music S.r.l.<\/b>, blending animation, music, fashion, pop culture and visual storytelling into a colorful and surreal universe known as the <b>PAPworld<\/b>.<\/p>\n<p><b>A new phase of the PAPworld has officially begun. <br \/>More PAPnews coming soon.<\/b><\/p>\n<p><b>Follow the expanding PAPworld:<\/b><br \/><a href=\"https:\/\/www.instagram.com\/papmusicofficial\" target=\"_blank\" rel=\"nofollow\"><b>Instagram PAPmusicOfficial<\/b><\/a><br \/><a href=\"https:\/\/www.tiktok.com\/@papmusicofficial\" target=\"_blank\" rel=\"nofollow\"><b>TikTok PAPmusicOfficial<\/b><\/a><br \/><a href=\"https:\/\/www.youtube.com\/@PAPmusicOfficial\" target=\"_blank\" rel=\"nofollow\"><b>YouTube PAPmusicOfficial<\/b><\/a><\/p>\n<p>Contact:\u00a0<a href=\"mailto:info@not-just-music.it\" target=\"_blank\" rel=\"nofollow\">info@not-just-music.it<\/a><\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2989839\/PAPmusic_logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b><i>Created by artist and director LeiKi\u00e8, PAPmusic continues its international evolution through animation, pop culture and visual storytelling<\/i><\/b><\/p>\n<p><span class=\"legendSpanClass\">MILAN<\/span>, <span class=\"legendSpanClass\">June 5, 2026<\/span> \/PRNewswire\/ &#8212; On June 5, artist and director LeiKi\u00e8 launches &#8220;BREAKING PAPnews,&#8221; the new dance-pop single expanding the cross-media <i>PAPmusic \u2013 Animation for Fashion<\/i> universe.<\/p>\n<div dir=\"ltr\">   <a href=\"https:\/\/mma.prnasia.com\/media2\/2989840\/LeiKie.jpg?p=medium600\" target=\"_blank\"><img decoding=\"async\" title=\"LeiKi\u00e8, the creator of PAPmusic, announces Breaking PAPnews.\" src=\"https:\/\/mma.prnasia.com\/media2\/2989840\/LeiKie.jpg?p=medium600\" alt=\"LeiKi\u00e8, the creator of PAPmusic, announces Breaking PAPnews.\" align=\"middle\" \/><\/a>   <br \/>   <span>LeiKi\u00e8, the creator of PAPmusic, announces Breaking PAPnews.<\/span>  <\/div>\n<p><b>Watch the official &#8220;BREAKING PAPnews&#8221; music <a href=\"https:\/\/www.youtube.com\/watch?v=cwRYwX4_DAk\" target=\"_blank\" rel=\"nofollow\">video<\/a> and enter the expanding PAPworld<\/b><\/p>\n<p>Originally conceived as an unconventional animated film blending fashion, music, design, pop culture, and Italian artistic heritage, <b>PAPmusic \u2013 Animation for Fashion<\/b> has gradually evolved into an independent Italian entertainment project with a distinctive visual identity and narrative style.<\/p>\n<p>Set between Milan, Rome, Venice, and Pompeii, the feature has built a colorful and surreal visual universe combining romantic comedy, music, fashion culture, and pop humor into a highly recognizable formula.<\/p>\n<p>After receiving <b>more than 50 international recognitions<\/b> including awards and official selections, a long-running <b>PAPtour<\/b> across Italian cinemas, and the growth of an increasingly active community, <b>PAPmusic<\/b> now continues its evolution by officially opening the doors to the <b>&#8220;PAPworld,&#8221;<\/b> a creative ecosystem where cinema, music, animation, lifestyle, fashion, and pop culture merge together.<\/p>\n<p>And this is exactly where <b>&#8220;BREAKING PAPnews&#8221;<\/b> enters the scene. <b><i>&#8216;BREAKING PAPnews&#8217; is not just a song. It&#8217;s the first signal coming from a much bigger universe that is still waiting to be discovered.&#8221;<\/i><\/b><br \/>\u2014 <b>LeiKi\u00e8<\/b><\/p>\n<p><b>LeiKi\u00e8&#8217;s new track is not presented as a simple song, but as the first signal of a broader cross-media universe.<\/b><\/p>\n<p>Built on a high-energy electronic dance-pop aesthetic, the single mixes television language, social media culture and cartoon-inspired imagery into a deliberately ironic, hypnotic and instantly recognizable sonic and visual experience.<\/p>\n<p>Throughout the video, LeiKi\u00e8 continuously transforms through different pop identities and recurring looks that have progressively become part of the PAPworld imagery.<\/p>\n<p>Most importantly, <b>&#8220;BREAKING PAPnews&#8221;<\/b> finally reveals the mystery that has intrigued the Italian audience for months.<\/p>\n<p>The mysterious <b>&#8220;PAPnews&#8221;<\/b> announced on social media was not actually referring to the release of <b>PAPmusic 2<\/b>, as many fans had imagined, but to something called <b>PAPgame<\/b>.<\/p>\n<p>It is this mysterious new project, PAPgame, that continues to build curiosity around the expanding PAPworld experience. While some of its imagery may evoke elements of a social or card-based game, the exact nature of the project intentionally remains undisclosed for now.<\/p>\n<p><b>About LeiKi\u00e8 \u00a0<br \/><\/b>Creator <a href=\"http:\/\/www.leikie.it\/\" target=\"_blank\" rel=\"nofollow\"><b>LeiKi\u00e8<\/b><\/a> \u2014 a transformative artist, director and singer-songwriter who has made transmedia creativity and pop identity her distinctive signature \u2014 continues to build an autonomous and recognizable narrative universe where music, animation, fashion and surreal pop aesthetics constantly interact with one another.<\/p>\n<p><b>About PAPmusic <br \/><\/b><a href=\"https:\/\/www.not-just-music.it\/papmusic-animation-for-fashion\/\" target=\"_blank\" rel=\"nofollow\"><b>PAPmusic \u2013 Animation for Fashion<\/b> <\/a>is an independent Italian cross-media entertainment project created by artist and director <b>LeiKi\u00e8<\/b> and produced by <b>Not Just Music S.r.l.<\/b>, blending animation, music, fashion, pop culture and visual storytelling into a colorful and surreal universe known as the <b>PAPworld<\/b>.<\/p>\n<p><b>A new phase of the PAPworld has officially begun. <br \/>More PAPnews coming soon.<\/b><\/p>\n<p><b>Follow the expanding PAPworld:<\/b><br \/><a href=\"https:\/\/www.instagram.com\/papmusicofficial\" target=\"_blank\" rel=\"nofollow\"><b>Instagram PAPmusicOfficial<\/b><\/a><br \/><a href=\"https:\/\/www.tiktok.com\/@papmusicofficial\" target=\"_blank\" rel=\"nofollow\"><b>TikTok PAPmusicOfficial<\/b><\/a><br \/><a href=\"https:\/\/www.youtube.com\/@PAPmusicOfficial\" target=\"_blank\" rel=\"nofollow\"><b>YouTube PAPmusicOfficial<\/b><\/a><\/p>\n<p>Contact:\u00a0<a href=\"mailto:info@not-just-music.it\" target=\"_blank\" rel=\"nofollow\">info@not-just-music.it<\/a><\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-59781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/59781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=59781"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/59781\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=59781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=59781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=59781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}