More than a retail destination, LANEIGE seoul is a living expression of the brand’s science-led vision and spirit of “OPEN TO WONDER” \u2013 a space where scientific innovation is experienced firsthand through made-for-you beauty services.<\/p>\n “LANEIGE seoul isn’t just a store \u2013 it’s our perception of what the future of beauty, technology, and design looks like,” says Laneige Brand President, Pilkyung Choi. “Every visit is different; every product is yours alone.”<\/p>\n At the heart of LANEIGE seoul is a commitment to hyper-personalization: the idea that every visitor deserves a beauty product engineered specifically for them. The flagship offers bespoke services across three categories \u2013 skin, complexion, and lip \u2013 each backed by Laneige’s most advanced R&D and manufacturing capabilities.<\/p>\n The flagship’s three bespoke services bring this vision to life:<\/p>\n The\u00a0Lip Sleeping Mask experience<\/b>, inspired by an ice cream counter, turns precision into entertainment and allows you to customize your own version of the brand’s iconic lip mask. Equipped with a device featuring temperature-controlled viscosity and nozzle engineering, you can choose among ten scents to mix and match up to 45 combinations to create your own unique product.<\/p>\n The Neo experience<\/b> puts Laneige’s bestselling cushion compact and 150 shades at your fingertips. A 1:1 color consultation leads to a unique cushion produced on demand by a robot that makes your perfect match all while dancing right before your eyes.<\/p>\n Lastly, the Cream Skin experience<\/b> combines the brand’s cult-favorite milky toner with part science and part alchemy: an AI-based skin read followed by a custom blend pulled from 25 possible formulations. It’s then mixed on-site in just 20 minutes leading to a unique product created just for you.<\/p>\n “We built this space for people who want to experience what skin science actually feels like,” concludes Choi. “You have to come see it.”<\/p>\n LANEIGE seoul is open May 29-June 4 by invite-only to approximately 300 global customers who pre-booked bespoke services. The official opening is slated for June 5, 2026. Reservations for the flagship’s bespoke services can be made through the official LANEIGE website.<\/p>\n <\/p>\n The iconic Seoul-based brand introduces a first-of-its-kind flagship\u00a0 SEOUL, South Korea<\/span>, June 5, 2026<\/span> \/PRNewswire\/ — After 18 months of renovation, LANEIGE has reopened its flagship store in the heart of Myeongdong as LANEIGE seoul \u2013 the brand’s first ever global flagship and a destination unlike anything the brand has built before. The flagship has hosted an invite-only, early access event May 29-June 4 before opening to the public officially on June 5, 2026.\u00a0<\/p>\n![\"\"](\"https:\/\/mma.prnasia.com\/media2\/2995513\/LANEIGE_seoul_in.jpg?p=medium600\" "\\"\\"")
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<\/b>where cutting-edge architecture meets AI-based, made-for-you beauty<\/b><\/p>\n