{"id":56373,"date":"2026-05-21T08:30:00","date_gmt":"2026-05-21T01:30:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=56373"},"modified":"2026-05-21T08:30:00","modified_gmt":"2026-05-21T01:30:00","slug":"travel-passions-and-local-behaviors-are-reshaping-hotel-loyalty-across-asia-pacific-excluding-china-new-marriott-bonvoy-report-finds","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=56373","title":{"rendered":"Travel Passions and Local Behaviors are Reshaping Hotel Loyalty Across Asia Pacific Excluding China, New Marriott Bonvoy Report Finds"},"content":{"rendered":"\n\n\n
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New Loyalty Trends Report 2026 by Marriott Bonvoy shows loyalty engagement is increasingly driven by travel priorities, everyday value and market-specific behaviors.<\/i><\/p>\n

Download hi-res image <\/i>here<\/i><\/a><\/p>\n

SINGAPORE<\/span>, May 21, 2026<\/span> \/PRNewswire\/ —\u00a0Loyalty engagement across Asia Pacific excluding China (APEC) is entering a more complex and mature phase. The new\u00a0Loyalty Trends Report 2026 by Marriott Bonvoy\u00a0<\/a>finds that while\u00a089% of travelers across APEC participate in at least one loyalty program, how they engage is no longer uniform. Instead, engagement is shaped by a combination of travel priorities, everyday value expectations, and distinct local market dynamics, signaling a clear shift away from one-size-fits-all loyalty models.<\/p>\n

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Travel Passions Shape Loyalty Engagement<\/b><\/p>\n

Findings from the trend report indicate that travel passions are the strongest indicator of loyalty engagement. How travelers earn, redeem and value loyalty benefits varies most by\u00a0what they travel for, indicating that successful loyalty design needs more breadth and depth to serve different interests across diverse markets.<\/p>\n

The report identified the top five travel priorities across APEC: Food & Dining, Nature\/ Sightseeing, Shopping, Cultural Immersion and Recharge & Disconnect.<\/p>\n

Food & Dining emerges as the most powerful driver of travel and hotel loyalty, with\u00a063% of APEC travelers prioritizing culinary experiences\u00a0when planning their trips. Food & Dining travelers show especially clear loyalty behavior: they are more likely to earn through food-related activity and redeem for F&B indulgences, making food one of the most powerful and scalable levers for hotel loyalty engagement.<\/p>\n

Recharge & Disconnect travelers\u00a0are the\u00a0largest opportunity group for hotel loyalty growth. While less likely than some other traveler groups to be enrolled in hotel loyalty programs, they are highly engaged once they are past property doors. They are more likely to stay at hotels, resorts and villas with a partner, and earn hotel loyalty points through stays, F&B and spas, indicating that for Recharge & Disconnect travelers, properties are the destinations.<\/p>\n

Hotel Loyalty Sits at the Heart of Travel Loyalty<\/b><\/p>\n

Hotel loyalty programs are the most widely participated loyalty category across APEC, engaging\u00a066% of travelers\u00a0\u2013 ahead of airlines, retail and dining programs. Membership retention is strong, with most travelers staying enrolled for more than two years \u2013 signaling that hotel loyalty continues to anchor travelers’ relationship with brands.<\/p>\n

Immediate, Everyday Value Matters Most<\/b><\/p>\n

A clear baseline expectation cuts across APEC:\u00a0everyday earning is non-negotiable. The ability to earn points from everyday spend is the most important feature of a good loyalty program. Unlocking value through point redemptions vary: 77% of travelers use points for small rewards they can access right away, 61% for big-ticket items\u00a0and\u00a037% for exclusive experiences. These patterns suggest that loyalty success requires balancing aspirational rewards with practical value.<\/p>\n

Partnerships Power Hotel Loyalty <\/b><\/p>\n

Hotel loyalty programs plugged into a broader partnership ecosystem are more relevant. APEC travelers want\u00a0more ways to earn and redeem points, with half calling for easier earning and spending options and more partner choices for redemptions. This suggests that hotel loyalty is strongest when it extends beyond stays into a broader, everyday ecosystem.<\/p>\n

Hotel loyalty earning across APEC is driven primarily by\u00a0stays at properties (57%) and co-branded credit card spends (53%), followed by food delivery and dining (48%) and retail and e-commerce partners (45%). This suggests that hotel loyalty grows best when programs align with travel and everyday spend.<\/p>\n

On the redemption side, travelers most often use hotel loyalty points for\u00a0property upgrades (58%), small F&B indulgences (57%) and practical travel perks (51%), indicating members value rewards that enhance travel experience.<\/p>\n

Three Distinct Loyalty Mindsets In APEC<\/b><\/p>\n

While loyalty participation is widespread across APEC, the meaning, mechanics and motivations of loyalty vary significantly by market. The report identifies\u00a0three distinct loyalty mindsets in APEC markets, each with different expectations of hotel loyalty programs.<\/p>\n