{"id":56236,"date":"2026-05-19T23:17:00","date_gmt":"2026-05-19T16:17:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=56236"},"modified":"2026-05-19T23:17:00","modified_gmt":"2026-05-19T16:17:00","slug":"huda-beauty-takes-over-london-with-the-most-immersive-beauty-event-in-the-world","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=56236","title":{"rendered":"HUDA BEAUTY TAKES OVER LONDON WITH THE MOST IMMERSIVE BEAUTY EVENT IN THE WORLD"},"content":{"rendered":"

LONDON<\/span>, May 20, 2026<\/span> \/PRNewswire\/ — Huda Beauty marked a significant moment for the brand with a large-scale brand immersive event in the heart of London to celebrate the launch of its debut fragrance, Easy Bake Intense Eau de Parfum. Bringing together global talent, creators, and industry insiders, the night reflected the brand’s expansion into fragrance and its continued influence across beauty and culture.\u00a0
Set in the heart of London at the\u00a0Outernet, a\u00a0renown digital arcade and\u00a0wrap around screens;\u00a0guests were fully immersed ‘inside the scent’\u00a0and\u00a0surreal\u00a0world of the Easy Bake Intense Eau\u00a0de Parfum.\u00a0A\u00a0sensorial, interactive\u00a0experience\u00a0filled with falling\u00a0juicy\u00a0cherries, rich caramel rivers & floating white florals.\u00a0\u00a0<\/p>\n

\"Huda<\/a>
Huda Kattan, CEO & Founder of Huda Beauty – credit: Huda Beauty<\/span> <\/div>\n

The evening\u00a0started with a\u00a0spectacular\u00a0reveal of Huda Kattan getting out of a giant bottle of the new Easy Bake Intense Eau de Parfum as she broke into her own vault to surprise guests. Next\u00a0came\u00a0two standout performances\u00a0–\u00a0the\u00a0highly\u00a0anticipated\u00a0return of\u00a0global\u00a0phenomena\u00a0the\u00a0Pussycat Dolls\u00a0and\u00a0local homegrown talent\u00a0Central Cee\u00a0storming the stage; setting the tone for a high-energy celebration that underscored the scale of the launch and its cultural reach\u00a0–\u00a0Easy Bake Intense\u00a0is\u00a0back.\u00a0\u00a0<\/p>\n

Speaking of the\u00a0launch,\u00a0founder\u00a0& CEO,\u00a0Huda Kattan\u00a0said\u00a0“I wanted Easy Bake Fragrance to feel rich,\u00a0s#xy, and intense. Because when\u00a0it’s\u00a0truly you,\u00a0it’s\u00a0never too much.”\u00a0Developed through extensive iterations, Easy Bake Intense Eau de Parfum is a warm gourmand fragrance designed to leave\u00a0a lasting impression. It opens with notes of juicy wild cherry, layered with white florals and cinnamon, and settles into a rich base of caramel, vanilla bourbon, and creamy accords. The result is a scent that is both noticeable and long-wearing, balancing familiarity with a more elevated, indulgent finish.\u00a0<\/p>\n

\"Huda<\/a>
Huda Kattan, CEO & Founder of Huda Beauty – credit: Huda Beauty<\/span> <\/div>\n

\u00a0<\/p>\n

\"Huda<\/a>
Huda Kattan & Central Cee – credit: Huda Beauty<\/span> <\/div>\n

\u00a0<\/p>\n

\"Huda<\/a>
Huda Kattan with Nicole Scherzinger, Ashley Robert’s and Kimberly Wyatt – credit: Huda Beauty<\/span> <\/div>\n

\u00a0<\/p>\n

\"Huda<\/a>
Huda Kattan, CEO & Founder of Huda Beauty – credit: Huda Beauty<\/span> <\/div>\n

\u00a0<\/p>\n

\"Central<\/a>
Central Cee – credit: Huda Beauty<\/span> <\/div>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

<\/p>\n

LONDON<\/span>, May 20, 2026<\/span> \/PRNewswire\/ — Huda Beauty marked a significant moment for the brand with a large-scale brand immersive event in the heart of London to celebrate the launch of its debut fragrance, Easy Bake Intense Eau de Parfum. Bringing together global talent, creators, and industry insiders, the night reflected the brand’s expansion into fragrance and its continued influence across beauty and culture.\u00a0
Set in the heart of London at the\u00a0Outernet, a\u00a0renown digital arcade and\u00a0wrap around screens;\u00a0guests were fully immersed ‘inside the scent’\u00a0and\u00a0surreal\u00a0world of the Easy Bake Intense Eau\u00a0de Parfum.\u00a0A\u00a0sensorial, interactive\u00a0experience\u00a0filled with falling\u00a0juicy\u00a0cherries, rich caramel rivers & floating white florals.\u00a0\u00a0<\/p>\n

\"Huda<\/a>
Huda Kattan, CEO & Founder of Huda Beauty – credit: Huda Beauty<\/span> <\/div>\n

The evening\u00a0started with a\u00a0spectacular\u00a0reveal of Huda Kattan getting out of a giant bottle of the new Easy Bake Intense Eau de Parfum as she broke into her own vault to surprise guests. Next\u00a0came\u00a0two standout performances\u00a0–\u00a0the\u00a0highly\u00a0anticipated\u00a0return of\u00a0global\u00a0phenomena\u00a0the\u00a0Pussycat Dolls\u00a0and\u00a0local homegrown talent\u00a0Central Cee\u00a0storming the stage; setting the tone for a high-energy celebration that underscored the scale of the launch and its cultural reach\u00a0–\u00a0Easy Bake Intense\u00a0is\u00a0back.\u00a0\u00a0<\/p>\n

Speaking of the\u00a0launch,\u00a0founder\u00a0& CEO,\u00a0Huda Kattan\u00a0said\u00a0“I wanted Easy Bake Fragrance to feel rich,\u00a0s#xy, and intense. Because when\u00a0it’s\u00a0truly you,\u00a0it’s\u00a0never too much.”\u00a0Developed through extensive iterations, Easy Bake Intense Eau de Parfum is a warm gourmand fragrance designed to leave\u00a0a lasting impression. It opens with notes of juicy wild cherry, layered with white florals and cinnamon, and settles into a rich base of caramel, vanilla bourbon, and creamy accords. The result is a scent that is both noticeable and long-wearing, balancing familiarity with a more elevated, indulgent finish.\u00a0<\/p>\n

\"Huda<\/a>
Huda Kattan, CEO & Founder of Huda Beauty – credit: Huda Beauty<\/span> <\/div>\n

\u00a0<\/p>\n

\"Huda<\/a>
Huda Kattan & Central Cee – credit: Huda Beauty<\/span> <\/div>\n

\u00a0<\/p>\n

\"Huda<\/a>
Huda Kattan with Nicole Scherzinger, Ashley Robert’s and Kimberly Wyatt – credit: Huda Beauty<\/span> <\/div>\n

\u00a0<\/p>\n

\"Huda<\/a>
Huda Kattan, CEO & Founder of Huda Beauty – credit: Huda Beauty<\/span> <\/div>\n

\u00a0<\/p>\n

\"Central<\/a>
Central Cee – credit: Huda Beauty<\/span> <\/div>\n

\u00a0<\/p>\n

<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-56236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/56236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=56236"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/56236\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=56236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=56236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=56236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}