{"id":54882,"date":"2026-05-04T10:15:00","date_gmt":"2026-05-04T03:15:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=54882"},"modified":"2026-05-04T10:15:00","modified_gmt":"2026-05-04T03:15:00","slug":"ite-hong-kong-2026-plenty-of-bright-spots","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=54882","title":{"rendered":"ITE Hong Kong 2026: Plenty of Bright Spots"},"content":{"rendered":"<p class=\"prntac\"><b>Great Sourcing &amp; Networking for Asian Travel Trade &amp; Affluent FIT<\/b><\/p>\n<p><span class=\"legendSpanClass\">HONG KONG<\/span>, <span class=\"legendSpanClass\">May 4, 2026<\/span> \/PRNewswire\/ &#8212; <b>ITE Hong Kong 2026<\/b> \u2013 the 40th edition of ITE\u2011Leisure and the 21st ITE\u2011MICE \u2013 will be held from <b>June 11 to 14 <\/b>with first two days for trade, next two for public.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2971421\/ITE26_photoS_May26.html\" target=\"_blank\" rel=\"nofollow\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2971421\/ITE26_photoS_May26.jpg?p=medium600\" title=\"ITE Hong Kong 2026 \u2014 celebrating its 40th edition \u2014 brings together over 400 exhibitors from 55 countries and regions, including a bigger China (Chinese Mainland) Pavilion with 21 participating provinces and cities. B2B and B2C programs include business matching, KOL networking, trade and public seminars, and cultural performances.\" alt=\"ITE Hong Kong 2026 \u2014 celebrating its 40th edition \u2014 brings together over 400 exhibitors from 55 countries and regions, including a bigger China (Chinese Mainland) Pavilion with 21 participating provinces and cities. B2B and B2C programs include business matching, KOL networking, trade and public seminars, and cultural performances.\" \/> <\/a> <br \/><span>ITE Hong Kong 2026 \u2014 celebrating its 40th edition \u2014 brings together over 400 exhibitors from 55 countries and regions, including a bigger China (Chinese Mainland) Pavilion with 21 participating provinces and cities. B2B and B2C programs include business matching, KOL networking, trade and public seminars, and cultural performances.<\/span><\/p>\n<\/div>\n<p><b>Ranked world&#8217;s 14th largest market<\/b>, Hong Kong spent <b>US$28.9 billion<\/b> on outbound travel in 2024, and its residents made <b>117 million departures in 2025<\/b>.<\/p>\n<p><b>Great for sourcing and networking,<\/b> ITE2025 saw <b>88% of exhibitors<\/b> and <b>50.2% of buyer\/trade visitors<\/b> from outside Hong Kong, with <b>70% from the Greater Bay Area<\/b>, and 70,212 public visitors.<\/p>\n<p><b>Visitors undaunted by Geopolitical Uncertainties:<\/b><\/p>\n<ul type=\"disc\">\n<li><b>Trade website<\/b> monthly traffic grew from 84,000 (average) in <span>late <\/span>2025 to 168,939 in March 2026<b>,<\/b> reflecting strong interest from Asia&#8217;s travel trade.<\/li>\n<li><b>March public visitor survey<\/b> (688 replies) found visitors undaunted &#8211;\u00a0<b>62.5% plan to increase 2026 travel budget, and 25.3% will maintain it. 75% took multiple holidays in 2025<\/b> confirming they&#8217;re frequent, affluent travelers.\u00a0\u00a0\u00a0\u00a0<\/li>\n<li>ITE2025 survey found\u00a0<b>43% public visitors interested booking onsite<\/b>, often via mobile. <b>To<\/b>\u00a0<b>generate revenue<\/b>, exhibitors\u00a0can promote e-booking sites and <b>Special Offer Codes<\/b> at ITE.<\/li>\n<\/ul>\n<p>Roughly, ITE2026 will feature 400+ exhibitors from 55 countries\/regions and 8,000 buyer\/trade visitors \u2013 with 85% and 50% respectively from outside Hong Kong and 74,000 public visitors.<\/p>\n<p><b>Plenty of Bright Spots<\/b><\/p>\n<ul type=\"disc\">\n<li><b>New official pavilions\/stands from:<\/b>\u00a0Uganda (Africa), Mongolia (Asia) and Peru (Americas)<\/li>\n<li><b>China (Chinese Mainland) Pavilion expands by 35%<\/b>\u00a0with <b>21 participating provinces\/cities<\/b><\/li>\n<li><b>New Ice\/Snow Travel Pavilion<\/b>\u00a0\u2013 exhibitors from northern Canada and Iceland (aurora, glacier tour etc.) and new Chinese exhibitors from Heilongjiang, Xinjiang, Beijing (Winter Olympics host city) and co-host district of Chongli. All famous for ice\/snow sports.<\/li>\n<li><b>B2B &amp; B2C programs include:<\/b>\u00a0Business matching, KOL networking, Industry Forum on Sustainable Tourism, Special Displays on Family Travel, Eco-tourism, trade\/public seminars, presentations, and cultural performances.<\/li>\n<\/ul>\n<p><b>Panoramic China Pavilion<\/b> has some provinces and cities having own designs; some hold presentations, cultural performances, and promoting products like &#8220;Panda Theme Train from Sichuan to Xinjiang&#8221;.<\/p>\n<p>Travel trade can <a href=\"https:\/\/www.itehk.com\/travelexpo\/index.php?menuID=main&amp;module=inputForm&amp;topLevel=1050&amp;subLevel=10&amp;lang=en\" target=\"_blank\" rel=\"nofollow\">apply online<\/a> for complimentary\u00a0<b>Trade Day Pass.<\/b>\u00a0 Outbound agents may apply <a href=\"https:\/\/www.itehk.com\/travelexpo\/index.php?menuID=main&amp;module=content&amp;topLevel=1050&amp;subLevel=30&amp;lang=en\" target=\"_blank\" rel=\"nofollow\"><b>Buyer Subsidy Scheme<\/b><\/a>\u00a0for additional benefits but required to spend about 2 hours in Business Matching etc.<\/p>\n<p>Organized by TKS Exhibition Services Ltd.,\u00a0<b>ITE Hong Kong celebrates its 40<\/b><b><sup>th<\/sup><\/b>\u00a0<b>anniversary in 2026.<\/b><\/p>\n<p>Read Full Version &gt;&gt; <a href=\"https:\/\/www.itehk.com\/travelexpo\/doc\/press\/ITE26-Preview-May26_en.pdf\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.itehk.com\/travelexpo\/doc\/press\/ITE26-Preview-May26_en.pdf<\/a><\/p>\n<p><b>For exhibiting \/ visiting \/ registration:<\/b> Email\u00a0<a href=\"mailto:travel@tkshk.com\" target=\"_blank\" rel=\"nofollow\">travel@tkshk.com<\/a>\u00a0WhatsApp:\u00a0<a href=\"+852%2094008444\" target=\"_blank\" rel=\"nofollow\">+852 94008444<\/a>\u00a0Website:\u00a0<a href=\"https:\/\/www.itehk.com\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.itehk.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<p class=\"prntac\"><b>Great Sourcing &amp; Networking for Asian Travel Trade &amp; Affluent FIT<\/b><\/p>\n<p><span class=\"legendSpanClass\">HONG KONG<\/span>, <span class=\"legendSpanClass\">May 4, 2026<\/span> \/PRNewswire\/ &#8212; <b>ITE Hong Kong 2026<\/b> \u2013 the 40th edition of ITE\u2011Leisure and the 21st ITE\u2011MICE \u2013 will be held from <b>June 11 to 14 <\/b>with first two days for trade, next two for public.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2971421\/ITE26_photoS_May26.html\" target=\"_blank\" rel=\"nofollow\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2971421\/ITE26_photoS_May26.jpg?p=medium600\" title=\"ITE Hong Kong 2026 \u2014 celebrating its 40th edition \u2014 brings together over 400 exhibitors from 55 countries and regions, including a bigger China (Chinese Mainland) Pavilion with 21 participating provinces and cities. B2B and B2C programs include business matching, KOL networking, trade and public seminars, and cultural performances.\" alt=\"ITE Hong Kong 2026 \u2014 celebrating its 40th edition \u2014 brings together over 400 exhibitors from 55 countries and regions, including a bigger China (Chinese Mainland) Pavilion with 21 participating provinces and cities. B2B and B2C programs include business matching, KOL networking, trade and public seminars, and cultural performances.\" \/> <\/a> <br \/><span>ITE Hong Kong 2026 \u2014 celebrating its 40th edition \u2014 brings together over 400 exhibitors from 55 countries and regions, including a bigger China (Chinese Mainland) Pavilion with 21 participating provinces and cities. B2B and B2C programs include business matching, KOL networking, trade and public seminars, and cultural performances.<\/span><\/p>\n<\/div>\n<p><b>Ranked world&#8217;s 14th largest market<\/b>, Hong Kong spent <b>US$28.9 billion<\/b> on outbound travel in 2024, and its residents made <b>117 million departures in 2025<\/b>.<\/p>\n<p><b>Great for sourcing and networking,<\/b> ITE2025 saw <b>88% of exhibitors<\/b> and <b>50.2% of buyer\/trade visitors<\/b> from outside Hong Kong, with <b>70% from the Greater Bay Area<\/b>, and 70,212 public visitors.<\/p>\n<p><b>Visitors undaunted by Geopolitical Uncertainties:<\/b><\/p>\n<ul type=\"disc\">\n<li><b>Trade website<\/b> monthly traffic grew from 84,000 (average) in <span>late <\/span>2025 to 168,939 in March 2026<b>,<\/b> reflecting strong interest from Asia&#8217;s travel trade.<\/li>\n<li><b>March public visitor survey<\/b> (688 replies) found visitors undaunted &#8211;\u00a0<b>62.5% plan to increase 2026 travel budget, and 25.3% will maintain it. 75% took multiple holidays in 2025<\/b> confirming they&#8217;re frequent, affluent travelers.\u00a0\u00a0\u00a0\u00a0<\/li>\n<li>ITE2025 survey found\u00a0<b>43% public visitors interested booking onsite<\/b>, often via mobile. <b>To<\/b>\u00a0<b>generate revenue<\/b>, exhibitors\u00a0can promote e-booking sites and <b>Special Offer Codes<\/b> at ITE.<\/li>\n<\/ul>\n<p>Roughly, ITE2026 will feature 400+ exhibitors from 55 countries\/regions and 8,000 buyer\/trade visitors \u2013 with 85% and 50% respectively from outside Hong Kong and 74,000 public visitors.<\/p>\n<p><b>Plenty of Bright Spots<\/b><\/p>\n<ul type=\"disc\">\n<li><b>New official pavilions\/stands from:<\/b>\u00a0Uganda (Africa), Mongolia (Asia) and Peru (Americas)<\/li>\n<li><b>China (Chinese Mainland) Pavilion expands by 35%<\/b>\u00a0with <b>21 participating provinces\/cities<\/b><\/li>\n<li><b>New Ice\/Snow Travel Pavilion<\/b>\u00a0\u2013 exhibitors from northern Canada and Iceland (aurora, glacier tour etc.) and new Chinese exhibitors from Heilongjiang, Xinjiang, Beijing (Winter Olympics host city) and co-host district of Chongli. All famous for ice\/snow sports.<\/li>\n<li><b>B2B &amp; B2C programs include:<\/b>\u00a0Business matching, KOL networking, Industry Forum on Sustainable Tourism, Special Displays on Family Travel, Eco-tourism, trade\/public seminars, presentations, and cultural performances.<\/li>\n<\/ul>\n<p><b>Panoramic China Pavilion<\/b> has some provinces and cities having own designs; some hold presentations, cultural performances, and promoting products like &#8220;Panda Theme Train from Sichuan to Xinjiang&#8221;.<\/p>\n<p>Travel trade can <a href=\"https:\/\/www.itehk.com\/travelexpo\/index.php?menuID=main&amp;module=inputForm&amp;topLevel=1050&amp;subLevel=10&amp;lang=en\" target=\"_blank\" rel=\"nofollow\">apply online<\/a> for complimentary\u00a0<b>Trade Day Pass.<\/b>\u00a0 Outbound agents may apply <a href=\"https:\/\/www.itehk.com\/travelexpo\/index.php?menuID=main&amp;module=content&amp;topLevel=1050&amp;subLevel=30&amp;lang=en\" target=\"_blank\" rel=\"nofollow\"><b>Buyer Subsidy Scheme<\/b><\/a>\u00a0for additional benefits but required to spend about 2 hours in Business Matching etc.<\/p>\n<p>Organized by TKS Exhibition Services Ltd.,\u00a0<b>ITE Hong Kong celebrates its 40<\/b><b><sup>th<\/sup><\/b>\u00a0<b>anniversary in 2026.<\/b><\/p>\n<p>Read Full Version &gt;&gt; <a href=\"https:\/\/www.itehk.com\/travelexpo\/doc\/press\/ITE26-Preview-May26_en.pdf\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.itehk.com\/travelexpo\/doc\/press\/ITE26-Preview-May26_en.pdf<\/a><\/p>\n<p><b>For exhibiting \/ visiting \/ registration:<\/b> Email\u00a0<a href=\"mailto:travel@tkshk.com\" target=\"_blank\" rel=\"nofollow\">travel@tkshk.com<\/a>\u00a0WhatsApp:\u00a0<a href=\"+852%2094008444\" target=\"_blank\" rel=\"nofollow\">+852 94008444<\/a>\u00a0Website:\u00a0<a href=\"https:\/\/www.itehk.com\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.itehk.com<\/a><\/p>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-54882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/54882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=54882"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/54882\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=54882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=54882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=54882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}