![\"New](\"https:\/\/mma.prnasia.com\/media2\/2970638\/IBM___Ferrari_2026_mobile_app_screens.jpg?p=medium600\" "\\"New")
<\/a> New Features in Scuderia Ferrari App including: Quiz, Predictor, Tyre strategy and AI Companion.<\/span> <\/div>\n
Built with IBM watsonx, the enhanced\u00a0AI Companion<\/b>\u00a0acts as a digital guide, helping fans uncover everything from race\u2011week insights to Scuderia Ferrari HP history in a more intuitive and personalized way. Conversation-style prompts can be used to ask questions about the team, the drivers, the race season and more (e.g. “How does the SF-26 differ from previous Ferrari and\/or Formula 1 cars?”). <\/i>Watsonx Orchestrate technology is then used to surface\u00a0contextual responses grounded in current and historical Scuderia Ferrari HP data, as well as curated knowledge sources.<\/p>\n
The new unified Game Center<\/b> is a dynamic destination where fans can\u00a0participate\u00a0in race predictors, quizzes\u00a0and challenges tied to live Grand Prix moments. With global leaderboards, digital achievements and badges,\u00a0and social media based competition, the Game Center transforms each race weekend into a playful, shared experience for all Tifosi \u2014 deepening connections\u00a0and driving repeat engagement across the season. Within the Game Center, the new always-on Countdown Quiz<\/b> complements existing Daily and GP-specific quizzes with a timed format that challenges users to test their knowledge against a 60-second limit. The new Achievements tab<\/b> \u2013 located in the Profile section \u2013 features digital badges that fans can unlock through participation, with functionality to easily share their accomplishments across social networks.\u00a0<\/p>\n
Across race weekends, the enhanced\u00a0Race Center<\/b>\u00a0experience complements this interactivity by delivering deeper detailed session timelines as the action on track unfolds, improved real-time driver data, and curated insights that follow Scuderia Ferrari HP from practice through to race day.<\/p>\n
“Fans today expect more than just access to information \u2014 they want to feel closer to the action, to the drivers, the teams, and to each other,” said Jonathan Adashek, Senior Vice President of Marketing and Communications at IBM. “<\/b>By putting AI at the core of the Scuderia Ferrari HP app experience, we are transforming how millions of Tifosi engage with the sport. It is a powerful example of how technology can turn data into meaningful, memorable experiences at scale.”<\/p>\n
As the Official Fan Engagement and Data Analytics Partner<\/a> for Scuderia Ferrari HP, IBM worked closely with the team to redesign and redevelop their mobile app experience, putting watsonx AI at the core of the experience. Since relaunching in May 2025, monitoring has showed that the app has seen a 35% increase in cumulative downloads and a 36% increase in Average Monthly Active Users, with Average Race Active Users increasing by 56%. Engagement has also increased significantly in the past year, evidenced by a 62% increase in Views and a 35% lift in Engaged Sessions.<\/p>\n IBM will continue rolling out new features on the Scuderia Ferrari HP app throughout the 2026 season.\u00a0<\/p>\n Download the redesigned Scuderia Ferrari mobile app, available for mobile devices, in the\u00a0Apple App Store<\/a>\u00a0and the\u00a0Google Play Store<\/a>. Click here<\/a> to learn more about IBM and the Scuderia Ferrari app.\u00a0<\/p>\n About IBM<\/b>\u00a0 Media contact:<\/b><\/p>\n IBM \u00a0<\/p>","protected":false},"excerpt":{"rendered":" <\/p>\n Fan engagement accelerates one year after\u00a0relaunch<\/i><\/p>\n ARMONK, N.Y.<\/span>, May 1, 2026<\/span> \/PRNewswire\/ — As the Formula 1 season arrives in United States for the first time in 2026 for the Formula 1 Miami Grand Prix,\u00a0IBM (NYSE: IBM) and Ferrari today introduced \u2013 new and enhanced AI powered capabilities to the Scuderia Ferrari app experience. The highly interactive features were designed to bring Scuderia Ferrari’s passionate global fanbase of nearly 400 million Tifosi closer than ever to the team, the drivers and the cars they love \u2013 on race day and beyond.\u00a0<\/p>\n Built with IBM watsonx, the enhanced\u00a0AI Companion<\/b>\u00a0acts as a digital guide, helping fans uncover everything from race\u2011week insights to Scuderia Ferrari HP history in a more intuitive and personalized way. Conversation-style prompts can be used to ask questions about the team, the drivers, the race season and more (e.g. “How does the SF-26 differ from previous Ferrari and\/or Formula 1 cars?”). <\/i>Watsonx Orchestrate technology is then used to surface\u00a0contextual responses grounded in current and historical Scuderia Ferrari HP data, as well as curated knowledge sources.<\/p>\n The new unified Game Center<\/b> is a dynamic destination where fans can\u00a0participate\u00a0in race predictors, quizzes\u00a0and challenges tied to live Grand Prix moments. With global leaderboards, digital achievements and badges,\u00a0and social media based competition, the Game Center transforms each race weekend into a playful, shared experience for all Tifosi \u2014 deepening connections\u00a0and driving repeat engagement across the season. Within the Game Center, the new always-on Countdown Quiz<\/b> complements existing Daily and GP-specific quizzes with a timed format that challenges users to test their knowledge against a 60-second limit. The new Achievements tab<\/b> \u2013 located in the Profile section \u2013 features digital badges that fans can unlock through participation, with functionality to easily share their accomplishments across social networks.\u00a0<\/p>\n Across race weekends, the enhanced\u00a0Race Center<\/b>\u00a0experience complements this interactivity by delivering deeper detailed session timelines as the action on track unfolds, improved real-time driver data, and curated insights that follow Scuderia Ferrari HP from practice through to race day.<\/p>\n “Fans today expect more than just access to information \u2014 they want to feel closer to the action, to the drivers, the teams, and to each other,” said Jonathan Adashek, Senior Vice President of Marketing and Communications at IBM. “<\/b>By putting AI at the core of the Scuderia Ferrari HP app experience, we are transforming how millions of Tifosi engage with the sport. It is a powerful example of how technology can turn data into meaningful, memorable experiences at scale.”<\/p>\n As the Official Fan Engagement and Data Analytics Partner<\/a> for Scuderia Ferrari HP, IBM worked closely with the team to redesign and redevelop their mobile app experience, putting watsonx AI at the core of the experience. Since relaunching in May 2025, monitoring has showed that the app has seen a 35% increase in cumulative downloads and a 36% increase in Average Monthly Active Users, with Average Race Active Users increasing by 56%. Engagement has also increased significantly in the past year, evidenced by a 62% increase in Views and a 35% lift in Engaged Sessions.<\/p>\n IBM will continue rolling out new features on the Scuderia Ferrari HP app throughout the 2026 season.\u00a0<\/p>\n Download the redesigned Scuderia Ferrari mobile app, available for mobile devices, in the\u00a0Apple App Store<\/a>\u00a0and the\u00a0Google Play Store<\/a>. Click here<\/a> to learn more about IBM and the Scuderia Ferrari app.\u00a0<\/p>\n About IBM<\/b>\u00a0 Media contact:<\/b><\/p>\n IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat\u00a0OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com<\/a> for more information.<\/p>\n
Paul Pettas
paulpettas@ibm.com<\/a><\/p>\n<\/a>
IBM Corporation logo.<\/span> <\/div>\n<\/a>
New Features in Scuderia Ferrari App including: Quiz, Predictor, Tyre strategy and AI Companion.<\/span> <\/div>\n
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat\u00a0OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com<\/a> for more information.<\/p>\n
Paul Pettas
paulpettas@ibm.com<\/a><\/p>\n