{"id":54426,"date":"2026-04-28T10:00:00","date_gmt":"2026-04-28T03:00:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=54426"},"modified":"2026-04-28T10:00:00","modified_gmt":"2026-04-28T03:00:00","slug":"agoda-and-tpo-launch-mou-to-unlock-opportunities-at-the-city-level","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=54426","title":{"rendered":"Agoda and TPO Launch MOU to Unlock Opportunities at the City Level"},"content":{"rendered":"\n\n\n
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SINGAPORE<\/span>, April 28, 2026<\/span> \/PRNewswire\/ — Digital travel platform Agoda has announced a partnership with the Tourism Promotion Organization for Global Cities (TPO) to unlock opportunities across<\/b> its global network of member cities. The collaboration underscores a shared commitment to fostering tourism development and enhancing travel experiences.<\/b><\/p>\n

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\"Representatives <\/a>
Representatives from Agoda and TPO celebrate the launch of the MOU.<\/span><\/p>\n<\/div>\n

Agoda and TPO are aligning their strengths through this strategic partnership, combining TPO’s intercity network with Agoda’s global travel insights. By launching a Memorandum of Understanding (MoU), the two organizations aim to support cities in transitioning from ad-hoc tourism promotion to data-informed, long-term stewardship of visitor economies. This approach positions tourism as a catalyst for urban resilience, cultural vitality, and inclusive growth.<\/p>\n

The cooperation will focus on three key pillars: leveraging data insights for informed decision-making, developing tourism professionals through capacity-building and leadership programs, and launching destination marketing initiatives on Agoda’s platform.<\/p>\n

Mrs. Kang Da-eun, Secretary General of the Tourism Promotion Organization for Global Cities, remarked, “This partnership represents a pivotal moment in repositioning tourism from a promotional activity to a core urban policy. Building on Agoda’s global data and platform capabilities, TPO will support its member cities in developing more sophisticated and sustainable tourism strategies.”<\/p>\n

Mr. Damien Pfirsch, Chief Commercial Officer at Agoda, stated, “Through this collaboration, we aim to leverage our digital travel platform to bolster city-level tourism strategies across global urban destinations. We are thrilled to announce this partnership and look forward to sharing best practices to help develop the tourism ecosystem across destinations.”<\/p>\n

The partnership with TPO complements Agoda’s offerings, which include over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, all of which can be combined in a single booking. For more information, visit Agoda’s website, and discover the best deals on Agoda’s mobile app.<\/p>\n

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SINGAPORE<\/span>, April 28, 2026<\/span> \/PRNewswire\/ — Digital travel platform Agoda has announced a partnership with the Tourism Promotion Organization for Global Cities (TPO) to unlock opportunities across<\/b> its global network of member cities. The collaboration underscores a shared commitment to fostering tourism development and enhancing travel experiences.<\/b><\/p>\n

\n

\"Representatives <\/a>
Representatives from Agoda and TPO celebrate the launch of the MOU.<\/span><\/p>\n<\/div>\n

Agoda and TPO are aligning their strengths through this strategic partnership, combining TPO’s intercity network with Agoda’s global travel insights. By launching a Memorandum of Understanding (MoU), the two organizations aim to support cities in transitioning from ad-hoc tourism promotion to data-informed, long-term stewardship of visitor economies. This approach positions tourism as a catalyst for urban resilience, cultural vitality, and inclusive growth.<\/p>\n

The cooperation will focus on three key pillars: leveraging data insights for informed decision-making, developing tourism professionals through capacity-building and leadership programs, and launching destination marketing initiatives on Agoda’s platform.<\/p>\n

Mrs. Kang Da-eun, Secretary General of the Tourism Promotion Organization for Global Cities, remarked, “This partnership represents a pivotal moment in repositioning tourism from a promotional activity to a core urban policy. Building on Agoda’s global data and platform capabilities, TPO will support its member cities in developing more sophisticated and sustainable tourism strategies.”<\/p>\n

Mr. Damien Pfirsch, Chief Commercial Officer at Agoda, stated, “Through this collaboration, we aim to leverage our digital travel platform to bolster city-level tourism strategies across global urban destinations. We are thrilled to announce this partnership and look forward to sharing best practices to help develop the tourism ecosystem across destinations.”<\/p>\n

The partnership with TPO complements Agoda’s offerings, which include over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, all of which can be combined in a single booking. For more information, visit Agoda’s website, and discover the best deals on Agoda’s mobile app.<\/p>\n

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