Carrying Forward the Industry’s “Oscars” Tradition of Excellence The HKMA Elite Marketers’ Alumni Officially Launched Prof Winfried Engelbrecht-Bresges GBS JP, Chairperson, The Hong Kong Management Association delivered a Welcoming Address, stated that “Today marks a significant milestone as we establish the HKMA Elite Marketers’ Alumni, bringing together this distinguished community of marketing and business leaders. The Alumni will serve as a platform to foster collaboration, inspire innovation, and contribute thought leadership to the wider business community, while nurturing future generations of marketing talent. Today’s Leadership Forum is therefore both timely and significant. By bringing together leaders from the marketing, business and sports sectors, we aim to explore how cross-sector collaboration can unlock new opportunities and contribute to Hong Kong’s continued growth.”<\/p>\n Mr Bruce Lam, Founding Chairperson of HKMA Elite Marketers’ Alumni\u00a0said in his opening address that, “For many marketers, being recognized by the HKMA Awards for Marketing Excellence represents one of the highest honours in the profession. It is not only a mark of excellence, but also a reflection of vision, dedication, and the ability to create meaningful business value through marketing. I warmly invite all past award winners to join our Elite Marketers’ Alumni. This is a community built by you, for you, a forward-looking platform to continue your journey from achieving excellence to shaping the future of our industry together.”<\/p>\n Following the Launching Ceremony, a Leadership Forum entitled “Marketing x Sports: Partnering to Unlock Business Opportunities in Hong Kong’s Sports Economy” was held, featuring a distinguished line-up of speakers who shared insights on:<\/p>\n Leadership Forum I: “Powering Hong Kong’s Sports Economy: Insights from Global Experiences” He further noted that inclusive sports build “social capital” which in turn “fuels long-term economic resilience,” urging the industry to unite under the banner of “one city, one vision.”<\/p>\n During the panel discussion, several guests shared incisive insights on how Hong Kong can draw upon global experience. Mr Robbie McRobbie, General Manager \u2013 Sports Content & Development, Kai Tak Sports Park Limited, noted that the venue has successfully attracted over 220,000 participants to community activities through a “Festivalization” strategy. \u00a0Meanwhile, Mr Andrea de Vincentiis, Managing Director, Global Head of Brand Partnerships & Regional Brand Director of HSBC and Mr Edward Bell, General Manager Brand, Insights and Marketing Communications of Cathay mentioned that “Emotional Storytelling” is central to success. Sports sponsorship can create unique travel memories and generate economic value that extends beyond traditional tourism.<\/p>\n Leadership Forum II: “Big Game Marketing: Turning Mega Events into Brand and Business Growth” He revealed the immense commercial potential behind emerging sports through data: “The data proves a strong market appetite for emerging sports. For example, viewership for certain participation-based sports has grown by as much as 137%. As long as marketing strategies can precisely reach these highly solvent niche segments, the resulting impact will be truly remarkable.”<\/p>\n The second panel discussion featured Miss Stephanie Au, a five-time Olympian, shared how athletes’ stories can resonate with brands. In addition, Mr Isaac Lau, Marketing Director, 24\/7 Fitness ; Mr Lapman Leung, Director, 505 United Ltd and Mr Gary Wan, Managing Director, HYROX Asia Pacific, discussed how to transform sports into a sustainable business model, leveraging mass participation to generate a ripple effect across related industries.<\/p>\n In the Closing Remarks, Mr Franklin Law, Deputy Chairperson of HKMA Elite Marketers’ Alumni said, “The convergence of marketing and sports yields not only business opportunities but also deep emotional resonance. Such synergy supports brands and athletes alike, and infuses the entire industry with fresh impetus.”<\/p>\n Looking ahead, Mr. Law previewed that the Elite Marketers’ Alumni will conduct a seminar entitled “From SEO to GEO: How Brands Win in the Age of AI Search” on 5 May and will host a seminar on the pet economy ecosystem on 15 June, thereby sustaining its efforts to promote professional dialogue across the industry.<\/p>\n Please click here<\/a> to download more event photos<\/p>\n Event Sponsors and Supporting Organizations HKMA ELITE MARKETERS’ ALUMNI<\/b><\/p>\n
<\/b>Established in 1985 by The Hong Kong Management Association, the HKMA Awards for Marketing Excellence had been widely regarded as the “Oscars” of the industry, garnering strong recognition and attracting many of the city’s highest-profile campaigns and marketers who had helped shape Hong Kong’s economic development.\u00a0 Over the years, the Awards had honoured nearly 800 visionary campaigns and marketing leaders, elevating professional standards across Hong Kong and the wider region.<\/p>\n![\"Grand](\"https:\/\/mma.prnasia.com\/media2\/2967550\/2.jpg?p=medium600\" "\\"Grand")
<\/a>
Grand Launch of HKMA Elite Marketers\u2019 Alumni<\/span><\/p>\n<\/div>\n
<\/b>Building on this distinguished legacy, the HKMA Elite Marketers’ Alumni was established to bring together generations of award winners who were all the most seasoned marketers in town.\u00a0 The Alumni aimed to champion marketing excellence, strengthen industry engagement, nurture future talent, and serve as a strategic think tank, offering insights to support the Government, NGOs, start-ups, and SMEs in driving Hong Kong’s economic growth and regional competitiveness.<\/p>\n
<\/b>Mr Casper Stylsvig, Executive Director, Sports Business, The Hong Kong Jockey Club, shared his profound insights on the transformation of Hong Kong’s sports industry in his keynote address. “Sport is no longer an event or competition; it is one of Hong Kong’s most promising next growth engines,” said Mr Casper <\/span>Stylsvig. “Great sports cities aren’t defined by trophies. They are defined by ecosystems where fans feel a real emotional connection, brands find long-term value, and economic benefits follow year after year.”<\/p>\n
<\/b>Mr Bruce Lam, Chief Executive Officer, Consumer HKT Limited, provided an in-depth analysis from a big data perspective on how sport is redefining people’s lifestyles. He cited data projecting that the global sports industry will reach US$3.7 trillion by 2030. “Sport has become an indispensable way of life. The upcoming World Cup features a significantly expanded schedule. It is not just a month-long mega-event, but also a vital opportunity to revitalise Hong Kong’s ‘Night Economy’. This exceptional level of engagement and emotional connection will unlock unprecedented market opportunities for brands.” he said in his keynote address.<\/p>\n
<\/u><\/b>Lead Sponsor and Strategic Partner: Kai Tak Sports Park
Elite Sponsor: HKT Limited
Supporting Organization: The Sports Federation & Olympic Committee of Hong Kong, China (SF&OC)
Sponsors (in alphabetical order):
Banitore, CK Infrastructure Holdings Limited, EFX24, Tian Yuan Xiang, Timeshop, Tempo, Tiger Balm, Watsons Water
Official Press Release Distribution Partner: PR Newswire<\/p>\n