{"id":54070,"date":"2026-04-21T14:49:00","date_gmt":"2026-04-21T07:49:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=54070"},"modified":"2026-04-21T14:49:00","modified_gmt":"2026-04-21T07:49:00","slug":"electrolux-and-veneta-cucine-unveil-new-transformative-kitchen-color-concepts-in-milan","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=54070","title":{"rendered":"Electrolux and Veneta Cucine unveil new transformative kitchen color concepts in Milan"},"content":{"rendered":"

STOCKHOLM<\/span>, April 21, 2026<\/span> \/PRNewswire\/ — A warm,<\/b>\u00a0Scandinavian-inspired<\/b>\u00a0color<\/b>\u00a0palette<\/b>\u00a0of<\/b>\u00a0seamlessly<\/b>\u00a0integrated appliances<\/b>\u00a0reflects<\/b>\u00a0a growing desire for more mindful, harmonious living*.<\/b><\/p>\n

Electrolux Group, under its premium brand\u00a0Electrolux,\u00a0and Veneta Cucine, Italy’s leading kitchen manufacturer, unveil a new evolution of the\u00a0kitchen-reimagining it as a space of comfort, beauty, and emotional resonance that unites Scandinavian and Italian design heritage. Debuting this week at EuroCucina\u00a0in Milan,\u00a0the collaboration\u00a0introduces\u00a0a\u00a0reimagined\u00a0vision\u00a0where\u00a0color\u00a0becomes a powerful expression of wellbeing\u00a0and innovation\u00a0responds to genuine\u00a0human needs. The\u00a0four\u00a0cocreated color concepts (in the shades of Alabastro,<\/i> Verde Salvia<\/i>,\u00a0Ultra<\/i>\u00a0Blu,<\/i>\u00a0and\u00a0Nude)<\/i>\u00a0bring warmth, clarity, and personality into the heart of the home.<\/p>\n

Designing with the brain in mind: the<\/b>\u00a0neuroaesthetics<\/b>\u00a0of color and wellbeing<\/b><\/p>\n

Warm neutrals, soft tones, and earth rooted hues create a calm, perceptually grounded environment that reduces\u00a0visual noise and mental fatigue. Research shows that natural, biophilic color palettes can cut\u00a0perceived stress levels by as much as 35 %**, a measurable reminder of how\u00a0powerfully\u00a0color can influence emotional well-being.\u00a0<\/p>\n

Scandinavian principles of simplicity, functionality, and authenticity<\/b><\/p>\n

“Electrolux innovation is never about technology for technology’s sake.\u00a0It’s\u00a0about creating meaningful, lasting improvements to everyday life,”\u00a0says\u00a0Amelia Chong,\u00a0Principal\u00a0Color, Material & Finish\u00a0Designer\u00a0at Electrolux Group.”Our\u00a0approach begins with people-their\u00a0routines, needs, and\u00a0acknowledgement of\u00a0subtle\u00a0neuroaesthetic\u00a0cues.\u00a0Cocreating with Veneta Cucine allows us to use color as a tool for personal expression, elevating individuality rather than prescribing a single aesthetic. By thinking architecturally and from an interior perspective, color becomes a series of spatial blocks that connect products with their surrounding environment. Each color comes to life through a curated interplay of product materials, finishes, and furniture elements, ensuring the palette is experienced both visually and tactilely throughout the kitchen space. This approach blurs the boundary between space and object, allowing appliances to integrate seamlessly into interiors while reflecting the personality and lifestyle of the user”.\u00a0<\/p>\n

“This collaboration shows what’s possible when two design driven brands combine their strengths. Together with Electrolux, we’re\u00a0 shaping a new direction for the industry-where color science, material innovation, and sensory design merge to create kitchen spaces that are personal, restorative, and future ready,” says Daniela Archiutti, Art Director at Veneta Cucine.\u00a0<\/p>\n

“At\u00a0Electrolux, our focus is on building and investing in our strong premium brands together with our partners. The successful collaboration with\u00a0Veneta Cucine will work out well because we both place the consumer at the heart of everything we do,” says Chris Braam,\u00a0Head of Commercial Region EMEA at Electrolux Group.\u00a0“These\u00a0color\u00a0concepts reflect the same philosophy as we continue to evolve and create\u00a0human-centred\u00a0kitchen environments and product solutions.”\u00a0<\/p>\n

Experience the<\/b>\u00a0collaboration<\/b>\u00a0at<\/b>\u00a0EuroCucina<\/b>\u00a02026<\/b><\/p>\n

Visitors are invited to experience the Electrolux \u00d7 Veneta Cucine color concepts at\u00a0EuroCucina\u00a0during Milan Design Week [Hall 2, Stand B01, A01, A02], where color psychology, texture, appliance integration, and spatial design converge in a shared vision that supports wellbeing, creativity, and\u00a0everyday\u00a0life. The installation unites Electrolux’s Scandinavian approach:\u00a0simplicity, functionality, and human-centered clarity, with Veneta Cucine’s Italian craftsmanship, precision, and rich material expression, resulting in kitchen environments that feel both calmingly purposeful and beautifully crafted.\u00a0<\/p>\n

Editorial Notes\u202f-<\/b>\u00a0Sources\u202f&\u202fInternal\u202fReferences<\/b>\u00a0<\/p>\n

* The NKBA (National Kitchen & Bath Association) is the world’s leading non-profit trade association for the kitchen and bath industry\u00a0Final-NKBA-2024-Design-Trends-Kitchen.pdf<\/a><\/p>\n

*<\/i>* <\/u><\/i>Neuroaesthetics in Healthcare Design: Evaluating the Impact of Environmental Aesthetics on Patient Stress, Well-Being, and Recovery Outcomes<\/a>\u00a0<\/p>\n

For further information, please contact Electrolux Press Hotline, +46 8\u00a0657 65\u00a007.<\/p>\n

This information was brought to you by Cision http:\/\/news.cision.com<\/a><\/p>\n

https:\/\/news.cision.com\/electrolux-group\/r\/electrolux-and-veneta-cucine-unveil-new-transformative-kitchen-color-concepts-in-milan,c4337209<\/a><\/p>\n

The following files are available for download:<\/p>\n

\n\n\n\n\n\n\n\n\n
\n

https:\/\/mb.cision.com\/Main\/1853\/4337209\/4046469.pdf<\/a><\/span><\/p>\n<\/td>\n

\n

Electrolux x Veneta Cucine Press Release<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

https:\/\/news.cision.com\/electrolux-group\/i\/electrolux-vc-press-l-four-colours,c3529845<\/a><\/span><\/p>\n<\/td>\n

\n

Electrolux VC PRESS L Four Colours<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

https:\/\/news.cision.com\/electrolux-group\/i\/electrolux-vc-press-l-nude-context,c3529846<\/a><\/span><\/p>\n<\/td>\n

\n

Electrolux VC PRESS L Nude Context<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

https:\/\/news.cision.com\/electrolux-group\/i\/electrolux-vc-press-l-nude-context003,c3529847<\/a><\/span><\/p>\n<\/td>\n

\n

Electrolux VC PRESS L Nude Context003<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

https:\/\/news.cision.com\/electrolux-group\/i\/electrolux-vc-press-p-ultra-blu-context002,c3529848<\/a><\/span><\/p>\n<\/td>\n

\n

Electrolux VC PRESS P Ultra Blu Context002<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

https:\/\/news.cision.com\/electrolux-group\/i\/electrolux-vc-press-square-verde-salvia-context,c3529849<\/a><\/span><\/p>\n<\/td>\n

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Electrolux VC PRESS Square Verde Salvia Context<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

<\/p>\n

STOCKHOLM<\/span>, April 21, 2026<\/span> \/PRNewswire\/ — A warm,<\/b>\u00a0Scandinavian-inspired<\/b>\u00a0color<\/b>\u00a0palette<\/b>\u00a0of<\/b>\u00a0seamlessly<\/b>\u00a0integrated appliances<\/b>\u00a0reflects<\/b>\u00a0a growing desire for more mindful, harmonious living*.<\/b><\/p>\n

Electrolux Group, under its premium brand\u00a0Electrolux,\u00a0and Veneta Cucine, Italy’s leading kitchen manufacturer, unveil a new evolution of the\u00a0kitchen-reimagining it as a space of comfort, beauty, and emotional resonance that unites Scandinavian and Italian design heritage. Debuting this week at EuroCucina\u00a0in Milan,\u00a0the collaboration\u00a0introduces\u00a0a\u00a0reimagined\u00a0vision\u00a0where\u00a0color\u00a0becomes a powerful expression of wellbeing\u00a0and innovation\u00a0responds to genuine\u00a0human needs. The\u00a0four\u00a0cocreated color concepts (in the shades of Alabastro,<\/i> Verde Salvia<\/i>,\u00a0Ultra<\/i>\u00a0Blu,<\/i>\u00a0and\u00a0Nude)<\/i>\u00a0bring warmth, clarity, and personality into the heart of the home.<\/p>\n

Designing with the brain in mind: the<\/b>\u00a0neuroaesthetics<\/b>\u00a0of color and wellbeing<\/b><\/p>\n

Warm neutrals, soft tones, and earth rooted hues create a calm, perceptually grounded environment that reduces\u00a0visual noise and mental fatigue. Research shows that natural, biophilic color palettes can cut\u00a0perceived stress levels by as much as 35 %**, a measurable reminder of how\u00a0powerfully\u00a0color can influence emotional well-being.\u00a0<\/p>\n

Scandinavian principles of simplicity, functionality, and authenticity<\/b><\/p>\n

“Electrolux innovation is never about technology for technology’s sake.\u00a0It’s\u00a0about creating meaningful, lasting improvements to everyday life,”\u00a0says\u00a0Amelia Chong,\u00a0Principal\u00a0Color, Material & Finish\u00a0Designer\u00a0at Electrolux Group.”Our\u00a0approach begins with people-their\u00a0routines, needs, and\u00a0acknowledgement of\u00a0subtle\u00a0neuroaesthetic\u00a0cues.\u00a0Cocreating with Veneta Cucine allows us to use color as a tool for personal expression, elevating individuality rather than prescribing a single aesthetic. By thinking architecturally and from an interior perspective, color becomes a series of spatial blocks that connect products with their surrounding environment. Each color comes to life through a curated interplay of product materials, finishes, and furniture elements, ensuring the palette is experienced both visually and tactilely throughout the kitchen space. This approach blurs the boundary between space and object, allowing appliances to integrate seamlessly into interiors while reflecting the personality and lifestyle of the user”.\u00a0<\/p>\n

“This collaboration shows what’s possible when two design driven brands combine their strengths. Together with Electrolux, we’re\u00a0 shaping a new direction for the industry-where color science, material innovation, and sensory design merge to create kitchen spaces that are personal, restorative, and future ready,” says Daniela Archiutti, Art Director at Veneta Cucine.\u00a0<\/p>\n

“At\u00a0Electrolux, our focus is on building and investing in our strong premium brands together with our partners. The successful collaboration with\u00a0Veneta Cucine will work out well because we both place the consumer at the heart of everything we do,” says Chris Braam,\u00a0Head of Commercial Region EMEA at Electrolux Group.\u00a0“These\u00a0color\u00a0concepts reflect the same philosophy as we continue to evolve and create\u00a0human-centred\u00a0kitchen environments and product solutions.”\u00a0<\/p>\n

Experience the<\/b>\u00a0collaboration<\/b>\u00a0at<\/b>\u00a0EuroCucina<\/b>\u00a02026<\/b><\/p>\n

Visitors are invited to experience the Electrolux \u00d7 Veneta Cucine color concepts at\u00a0EuroCucina\u00a0during Milan Design Week [Hall 2, Stand B01, A01, A02], where color psychology, texture, appliance integration, and spatial design converge in a shared vision that supports wellbeing, creativity, and\u00a0everyday\u00a0life. The installation unites Electrolux’s Scandinavian approach:\u00a0simplicity, functionality, and human-centered clarity, with Veneta Cucine’s Italian craftsmanship, precision, and rich material expression, resulting in kitchen environments that feel both calmingly purposeful and beautifully crafted.\u00a0<\/p>\n

Editorial Notes\u202f-<\/b>\u00a0Sources\u202f&\u202fInternal\u202fReferences<\/b>\u00a0<\/p>\n

* The NKBA (National Kitchen & Bath Association) is the world’s leading non-profit trade association for the kitchen and bath industry\u00a0Final-NKBA-2024-Design-Trends-Kitchen.pdf<\/a><\/p>\n

*<\/i>* <\/u><\/i>Neuroaesthetics in Healthcare Design: Evaluating the Impact of Environmental Aesthetics on Patient Stress, Well-Being, and Recovery Outcomes<\/a>\u00a0<\/p>\n

For further information, please contact Electrolux Press Hotline, +46 8\u00a0657 65\u00a007.<\/p>\n

This information was brought to you by Cision http:\/\/news.cision.com<\/a><\/p>\n

https:\/\/news.cision.com\/electrolux-group\/r\/electrolux-and-veneta-cucine-unveil-new-transformative-kitchen-color-concepts-in-milan,c4337209<\/a><\/p>\n

The following files are available for download:<\/p>\n

\n\n\n\n\n\n\n\n\n
\n

https:\/\/mb.cision.com\/Main\/1853\/4337209\/4046469.pdf<\/a><\/span><\/p>\n<\/td>\n

\n

Electrolux x Veneta Cucine Press Release<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

https:\/\/news.cision.com\/electrolux-group\/i\/electrolux-vc-press-l-four-colours,c3529845<\/a><\/span><\/p>\n<\/td>\n

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Electrolux VC PRESS L Four Colours<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

https:\/\/news.cision.com\/electrolux-group\/i\/electrolux-vc-press-l-nude-context,c3529846<\/a><\/span><\/p>\n<\/td>\n

\n

Electrolux VC PRESS L Nude Context<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

https:\/\/news.cision.com\/electrolux-group\/i\/electrolux-vc-press-l-nude-context003,c3529847<\/a><\/span><\/p>\n<\/td>\n

\n

Electrolux VC PRESS L Nude Context003<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

https:\/\/news.cision.com\/electrolux-group\/i\/electrolux-vc-press-p-ultra-blu-context002,c3529848<\/a><\/span><\/p>\n<\/td>\n

\n

Electrolux VC PRESS P Ultra Blu Context002<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

https:\/\/news.cision.com\/electrolux-group\/i\/electrolux-vc-press-square-verde-salvia-context,c3529849<\/a><\/span><\/p>\n<\/td>\n

\n

Electrolux VC PRESS Square Verde Salvia Context<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

\u00a0<\/p>\n

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