{"id":53849,"date":"2026-04-17T13:53:00","date_gmt":"2026-04-17T06:53:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=53849"},"modified":"2026-04-17T13:53:00","modified_gmt":"2026-04-17T06:53:00","slug":"iab-hong-kong-digital-awards-2025-honours-brilliance-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=53849","title":{"rendered":"IAB Hong Kong Digital Awards 2025 Honours Brilliance in Digital Marketing"},"content":{"rendered":"<p class=\"prntac\"><b><span>McDonald&#8217;s Hong Kong and OMD Hong Kong Crown as Grand Winners<\/span><\/b><\/p>\n<p><span class=\"legendSpanClass\">HONG KONG<\/span>, <span class=\"legendSpanClass\">April 17, 2026<\/span> \/PRNewswire\/ &#8212;\u00a0The &#8220;IAB Hong Kong Digital Awards 2025&#8221; concluded successfully on 16 March at M+ AGATE, celebrating outstanding achievements in Hong Kong&#8217;s digital marketing industry. The event brought together more than 300 marketing professionals, agency executives, and brand leaders to celebrate excellence in an increasingly complex digital landscape. Miss Drew Lai, Commissioner for Cultural and Creative Industries, graced the occasion as Guest of Honour.<\/p>\n<p>This year&#8217;s Awards featured eight competitive categories and four overall honours, reflecting the evolving landscape of digital marketing and the industry&#8217;s growing focus on cross-border collaboration, emerging technologies, and AI-driven creativity.<\/p>\n<p>A total of 72 brands submitted nearly 200 entries for consideration\u2014setting a new record for the number of participating brands and reflecting the awards&#8217; standing as the industry&#8217;s premier benchmark for digital marketing effectiveness. Entries were rigorously evaluated by an independent panel of 64 esteemed judges drawn from brands, agencies, academia, and technology platforms. (For the full list of judges, click <a href=\"https:\/\/iabhongkong.com\/judges\" target=\"_blank\" rel=\"nofollow\">here<\/a>.)<\/p>\n<p><b><u>Key winners included:<\/u><\/b><\/p>\n<ul type=\"disc\">\n<li><b>Best Branding Campaign (Gold):<\/b> McDonald&#8217;s &#8211; Back to The Beginning (Brand: McDonald&#8217;s Hong Kong; Agencies: BBDO Hong Kong, OMD Hong Kong)<\/li>\n<li><b>Best Cross-border Campaign (Gold):<\/b> The Panda-Monium: When Pandas Became Family (Brand: Ocean Park Hong Kong; Agency: EternityX Marketing Technology Limited)<\/li>\n<li><b>Best Small Budget Campaign (Gold): <\/b>The Airport Code War (Brand: Uber Hong Kong; Agency: Omelette Digital)<\/li>\n<li><b>Best Use of AI &amp; Technology (Gold):<\/b> HSBC Loan &#8211; Tax Election Campaign (Brand: HSBC Hong Kong; Agencies: Quantcast, Omnicom Media, Saatchi &amp; Saatchi)<\/li>\n<li><b>Best Use of Content Innovation (Gold): <\/b>McDonald&#8217;s \u2013 Back to The Beginning (Brand: McDonald&#8217;s Hong Kong; Agencies: BBDO Hong Kong, OMD Hong Kong)<\/li>\n<li><b>Best Use of Data &amp; Insights (Gold): <\/b>Salary Intelligence \u2013 Bonus Saver Performance Engine (Brand: Standard Chartered Bank (Hong Kong) Limited; Agencies: dentsu Hong Kong, Hungry Digital)<\/li>\n<li><b>Best Use of Omnichannel Strategy (Gold):<\/b> 50 Benches (Brand: McDonald&#8217;s Hong Kong; Agencies: BBDO Hong Kong, OMD Hong Kong)<\/li>\n<li><b>Best Use of Performance Marketing (Gold):<\/b> Always On Performance Campaign (Brand: HK Express; Agency: FABCOM Limited)<\/li>\n<\/ul>\n<p><b><u>Grand Awards<\/u><\/b><\/p>\n<ul type=\"disc\">\n<li>Best Campaign of the Year \u2013 McDonald&#8217;s &#8211; Back to The Beginning (Brand: McDonald&#8217;s Hong Kong; Agencies: BBDO Hong Kong, OMD Hong Kong)<\/li>\n<li>Best Brand of the Year \u2013 McDonald&#8217;s Hong Kong<\/li>\n<li>Best Agency of the Year \u2013 OMD Hong Kong<\/li>\n<li>Best Marketer of the Year \u2013 Ivan Choi, McDonald&#8217;s Hong Kong<\/li>\n<\/ul>\n<p>As Hong Kong&#8217;s only non-profit-organised digital marketing awards programme, the IAB Hong Kong Digital Awards proudly recognises outstanding work made possible through the support of its partners \u2014 Gold Sponsors: EternityX, Hang Seng Bank, and TVB; Silver Sponsors: AnyMind Group, HK01, HKT, iClick Interactive, and Uni-China Group.<\/p>\n<p>Congratulations to all winners and finalists for their exceptional contributions in setting new standards of excellence and creativity in digital marketing.<\/p>\n<p>For high-resolution event photos, please visit <a href=\"https:\/\/www.xxpie.com\/m\/album?id=69aeecc552592a6ade94ba3a&amp;source=SHARE_LINK&amp;r=6461\" target=\"_blank\" rel=\"nofollow\">here<\/a>. PR Newswire is the Official Press Release Distribution Partner of IAB HK.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2959099\/image.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2959099\/image.jpg?p=medium600\" title=\"A grand group photo caps off the celebration.\" alt=\"A grand group photo caps off the celebration.\" \/><\/a><br \/><span>A grand group photo caps off the celebration.<\/span><\/p>\n<\/div>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2959098\/McDonald_s___Back_to_The_Beginning.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2959098\/McDonald_s___Back_to_The_Beginning.jpg?p=medium600\" title=\"&quot;McDonald's - Back to The Beginning&quot; from McDonald\u2019s Hong Kong was recognized as the \u201cBest Campaign of the Year\u201d.\" alt=\"&quot;McDonald's - Back to The Beginning&quot; from McDonald\u2019s Hong Kong was recognized as the \u201cBest Campaign of the Year\u201d.\" \/><\/a><br \/><span>&#8220;McDonald&#8217;s &#8211; Back to The Beginning&#8221; from McDonald\u2019s Hong Kong was recognized as the \u201cBest Campaign of the Year\u201d.<\/span><\/p>\n<\/div>\n<p><u>About IAB HK<br \/><\/u>IAB Hong Kong is the city&#8217;s leading non-profit association dedicated to developing digital marketing standards and nurturing industry talent. Founded by comScore, Google, Meta, South China Morning Post, and Yahoo!, with PwC as a strategic partner, IAB HK represents the interests of media companies, platforms, agencies, and brands in the digital marketing ecosystem.<\/p>\n<p><b>Full list of Winners for the\u00a0IAB HK Digital Awards 2025<\/b><\/p>\n<div>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"1\" class=\"prnbcc\">\n<tbody>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Category<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Award<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand \/ Agency<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Campaign Name<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"4\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Best Branding Campaign<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Gold<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: McDonald&#8217;s Hong Kong<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agencies: BBDO Hong Kong, OMD Hong Kong<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">McDonald&#8217;s &#8211; Back to The Beginning<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Silver<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: Preface<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: N\/A<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Just Start<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Bronze<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: Hang Seng Bank<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: Sunny Idea (HK) Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Hang Seng Preferred Banking &#8211; Plan Smart! Maximise Every Dollar of Your Salary<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Merit<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: Ocean Park Hong Kong<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: The Bread Digital Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Ocean Park Halloween Fest 2025: The Cursed Collection &#8211; Everything taken demands a soul<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"3\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Best Cross-border Campaign<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Gold<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: Ocean Park Hong Kong<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: EternityX Marketing Technology Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">The Panda-Monium: When Pandas Became Family<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Silver<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: HSBC Hong Kong<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agencies: Omnicom Media, Saatchi &amp; Saatchi, Television Broadcast Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">HSBC Premier x HSBC Life campaign<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Bronze<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: Lee Kum Kee<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: Havas Hong Kong<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Flavours That Bind \u2013 Hong Kong at the Heart of a Global Launch<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"3\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Best Small Budget Campaign<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Gold<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: Uber Hong Kong<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: Omelette Digital<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">The Airport Code War<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Silver<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: Fairwood Holdings Limited<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: CMRS Digital Solutions Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">FAIRWOOD ORANGE: 72 HOURS FROM MEME TO MILLIONS<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Bronze<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: TamJai SamGor Mixian<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: Noah Workshop<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">SamGor Rap the Shrimp and Squid campaign<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"6\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Best Use of AI &amp; Technology<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Gold<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: HSBC Hong Kong<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agencies: Quantcast, Omnicom Media, Saatchi &amp; Saatchi<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">HSBC Loan &#8211; Tax Election Campaign<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Silver<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: Standard Chartered Bank (Hong Kong) Limited<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agencies: dentsu Hong Kong, Accenture Song, Adzymic<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Standard Chartered &#8220;FLY MOMENTS&#8221; Campaign<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Bronze<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: MTR Corporation<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: Cherrypicks Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">MTR \u2022 Care App 2.0-\u00a0 Revolutionizing Inclusive Travel for Customers with Special Needs<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Merit<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: Hong Kong Telecommunications (HKT) Limited<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: Can&#8217;t Sleep Tonite Ltd.<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">&#8216;The Thinking Game&#8217;: Architecting Value Dominance.<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Merit<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: Mead Johnson Nutrition (Hong Kong) Limited<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: PHD Hong Kong<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Total Equity Campaign _Video-Reach-Campaign<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Merit<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: Mox Bank Limited<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agencies: Appier, Hearts &amp; Science<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">FLYWITHMOX: AI-Driven User Acquisition Innovation for Mox Credit<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"5\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Best Use of Content Innovation<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Gold<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: McDonald&#8217;s Hong Kong<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agencies: BBDO Hong Kong, OMD Hong Kong<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">McDonald&#8217;s \u2013 Back to The Beginning<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Silver<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brands: TamJai Yunnan Mixian and TamJai SamGor Mixian<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agencies: De goose Limited, \u5408\u95ca(\u9999\u6e2f)\u79d1\u6280\u6709\u9650\u516c\u53f8<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">TamJai and TamJai SamGor Loyalty App&#8217;s finale &#8211; Bespoke RPG Mission Games<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Bronze<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: MTR Corporation<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agencies: DDB Worldwide Limited, WPP Media Hong Kong<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Building the Future Today<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Merit<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: 50 Megumi Men<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agencies: iProspect Hong Kong, ZOO Allies Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Hair Freedom: The Ultimate Hair Growth Duo<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Merit<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: Hang Seng Bank<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: BYFA Consultancy<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Hang Seng Anti-Fraud Band<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"4\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Best Use of Data &amp; Insights<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Gold<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: Standard Chartered Bank (Hong Kong) Limited<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agencies: dentsu Hong Kong, Hungry Digital<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Salary Intelligence \u2013 Bonus Saver Performance Engine<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Silver<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: HK Express<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: FABCOM Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Always On Performance Campaign<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Bronze<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: HSBC Hong Kong<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agencies: Omnicom Media, Hungry Digital<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">HSBC Credit Card &#8211; Go North or Go Not? That is the Question<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Merit<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: McDonald&#8217;s Hong Kong<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agencies: BBDO Hong Kong, OMD Hong Kong<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">McDonald&#8217;s App Activation<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"6\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Best Use of Omnichannel Strategy<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Gold<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: McDonald&#8217;s Hong Kong<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agencies: BBDO Hong Kong, OMD Hong Kong<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">50 Benches<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Silver<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: Ocean Park Hong Kong<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: EternityX Marketing Technology Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">The Panda-Monium: When Pandas Became Family<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Bronze<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: Ocean Park Hong Kong<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: The Bread Digital Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Ocean Park Halloween Fest 2025: The Cursed Collection &#8211; Everything taken demands a soul<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Merit<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: HSBC Hong Kong<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agencies: Omnicom Media, Saatchi &amp; Saatchi, Television Broadcast Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">HSBC Premier Elite &#8211; Client Continuum Campaign<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Merit<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: SHISEIDO HONG KONG<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agencies: iProspect, Omelette Digital, Pontac, Untitled <\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">ULTIMUNE Full Bloom Beauty Campaign<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Merit<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: TamJai SamGor Mixian<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: Noah Workshop <\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">TamJai SamGor Mala Soup Flavour Instant Noodles Campaign<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"4\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Best Use of Performance Marketing<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Gold<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: HK Express<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: FABCOM Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Always On Performance Campaign<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Silver<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: Standard Chartered Bank (Hong Kong) Limited<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agencies: dentsu Hong Kong, Accenture Song, Adzymic<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Standard Chartered &#8220;FLY MOMENTS&#8221; Campaign<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Bronze<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: Hang Seng Bank<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: WPP Media<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Hang Seng Preferred Banking &#8211; Plan Smart! Maximise Every Dollar of Your Salary<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Merit<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: Promise<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: WPP Media<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Promise Always-On Acquisition Campaign<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Best Campaign of the Year<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">&#8211;<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: McDonald&#8217;s Hong Kong<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agencies: BBDO Hong Kong, OMD Hong Kong<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">McDonald&#8217;s \u2013 Back to The Beginning<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Best Brand of the Year <\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">&#8211;<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"2\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">McDonald&#8217;s Hong Kong<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Best Agency of the Year<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">&#8211;<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"2\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">OMD Hong Kong<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Best Marketer of the Year<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">&#8211;<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"2\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Ivan Choi, McDonald&#8217;s Hong Kong<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<p>For the full list of finalists, click <a href=\"https:\/\/iabhongkong.com\/iab-hk-digital-awards-2025-finalists-announcement-0\" target=\"_blank\" rel=\"nofollow\">here<\/a>.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2956918\/iabawards_2025.html\" target=\"_blank\" rel=\"nofollow\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2956918\/iabawards_2025.jpg?p=medium600\" title=\"\" alt=\"\" \/> <\/a> <br \/><span><\/span><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<p class=\"prntac\"><b><span>McDonald&#8217;s Hong Kong and OMD Hong Kong Crown as Grand Winners<\/span><\/b><\/p>\n<p><span class=\"legendSpanClass\">HONG KONG<\/span>, <span class=\"legendSpanClass\">April 17, 2026<\/span> \/PRNewswire\/ &#8212;\u00a0The &#8220;IAB Hong Kong Digital Awards 2025&#8221; concluded successfully on 16 March at M+ AGATE, celebrating outstanding achievements in Hong Kong&#8217;s digital marketing industry. The event brought together more than 300 marketing professionals, agency executives, and brand leaders to celebrate excellence in an increasingly complex digital landscape. Miss Drew Lai, Commissioner for Cultural and Creative Industries, graced the occasion as Guest of Honour.<\/p>\n<p>This year&#8217;s Awards featured eight competitive categories and four overall honours, reflecting the evolving landscape of digital marketing and the industry&#8217;s growing focus on cross-border collaboration, emerging technologies, and AI-driven creativity.<\/p>\n<p>A total of 72 brands submitted nearly 200 entries for consideration\u2014setting a new record for the number of participating brands and reflecting the awards&#8217; standing as the industry&#8217;s premier benchmark for digital marketing effectiveness. Entries were rigorously evaluated by an independent panel of 64 esteemed judges drawn from brands, agencies, academia, and technology platforms. (For the full list of judges, click <a href=\"https:\/\/iabhongkong.com\/judges\" target=\"_blank\" rel=\"nofollow\">here<\/a>.)<\/p>\n<p><b><u>Key winners included:<\/u><\/b><\/p>\n<ul type=\"disc\">\n<li><b>Best Branding Campaign (Gold):<\/b> McDonald&#8217;s &#8211; Back to The Beginning (Brand: McDonald&#8217;s Hong Kong; Agencies: BBDO Hong Kong, OMD Hong Kong)<\/li>\n<li><b>Best Cross-border Campaign (Gold):<\/b> The Panda-Monium: When Pandas Became Family (Brand: Ocean Park Hong Kong; Agency: EternityX Marketing Technology Limited)<\/li>\n<li><b>Best Small Budget Campaign (Gold): <\/b>The Airport Code War (Brand: Uber Hong Kong; Agency: Omelette Digital)<\/li>\n<li><b>Best Use of AI &amp; Technology (Gold):<\/b> HSBC Loan &#8211; Tax Election Campaign (Brand: HSBC Hong Kong; Agencies: Quantcast, Omnicom Media, Saatchi &amp; Saatchi)<\/li>\n<li><b>Best Use of Content Innovation (Gold): <\/b>McDonald&#8217;s \u2013 Back to The Beginning (Brand: McDonald&#8217;s Hong Kong; Agencies: BBDO Hong Kong, OMD Hong Kong)<\/li>\n<li><b>Best Use of Data &amp; Insights (Gold): <\/b>Salary Intelligence \u2013 Bonus Saver Performance Engine (Brand: Standard Chartered Bank (Hong Kong) Limited; Agencies: dentsu Hong Kong, Hungry Digital)<\/li>\n<li><b>Best Use of Omnichannel Strategy (Gold):<\/b> 50 Benches (Brand: McDonald&#8217;s Hong Kong; Agencies: BBDO Hong Kong, OMD Hong Kong)<\/li>\n<li><b>Best Use of Performance Marketing (Gold):<\/b> Always On Performance Campaign (Brand: HK Express; Agency: FABCOM Limited)<\/li>\n<\/ul>\n<p><b><u>Grand Awards<\/u><\/b><\/p>\n<ul type=\"disc\">\n<li>Best Campaign of the Year \u2013 McDonald&#8217;s &#8211; Back to The Beginning (Brand: McDonald&#8217;s Hong Kong; Agencies: BBDO Hong Kong, OMD Hong Kong)<\/li>\n<li>Best Brand of the Year \u2013 McDonald&#8217;s Hong Kong<\/li>\n<li>Best Agency of the Year \u2013 OMD Hong Kong<\/li>\n<li>Best Marketer of the Year \u2013 Ivan Choi, McDonald&#8217;s Hong Kong<\/li>\n<\/ul>\n<p>As Hong Kong&#8217;s only non-profit-organised digital marketing awards programme, the IAB Hong Kong Digital Awards proudly recognises outstanding work made possible through the support of its partners \u2014 Gold Sponsors: EternityX, Hang Seng Bank, and TVB; Silver Sponsors: AnyMind Group, HK01, HKT, iClick Interactive, and Uni-China Group.<\/p>\n<p>Congratulations to all winners and finalists for their exceptional contributions in setting new standards of excellence and creativity in digital marketing.<\/p>\n<p>For high-resolution event photos, please visit <a href=\"https:\/\/www.xxpie.com\/m\/album?id=69aeecc552592a6ade94ba3a&amp;source=SHARE_LINK&amp;r=6461\" target=\"_blank\" rel=\"nofollow\">here<\/a>. PR Newswire is the Official Press Release Distribution Partner of IAB HK.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2959099\/image.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2959099\/image.jpg?p=medium600\" title=\"A grand group photo caps off the celebration.\" alt=\"A grand group photo caps off the celebration.\" \/><\/a><br \/><span>A grand group photo caps off the celebration.<\/span><\/p>\n<\/div>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2959098\/McDonald_s___Back_to_The_Beginning.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2959098\/McDonald_s___Back_to_The_Beginning.jpg?p=medium600\" title=\"&quot;McDonald's - Back to The Beginning&quot; from McDonald\u2019s Hong Kong was recognized as the \u201cBest Campaign of the Year\u201d.\" alt=\"&quot;McDonald's - Back to The Beginning&quot; from McDonald\u2019s Hong Kong was recognized as the \u201cBest Campaign of the Year\u201d.\" \/><\/a><br \/><span>&#8220;McDonald&#8217;s &#8211; Back to The Beginning&#8221; from McDonald\u2019s Hong Kong was recognized as the \u201cBest Campaign of the Year\u201d.<\/span><\/p>\n<\/div>\n<p><u>About IAB HK<br \/><\/u>IAB Hong Kong is the city&#8217;s leading non-profit association dedicated to developing digital marketing standards and nurturing industry talent. Founded by comScore, Google, Meta, South China Morning Post, and Yahoo!, with PwC as a strategic partner, IAB HK represents the interests of media companies, platforms, agencies, and brands in the digital marketing ecosystem.<\/p>\n<p><b>Full list of Winners for the\u00a0IAB HK Digital Awards 2025<\/b><\/p>\n<div>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"1\" class=\"prnbcc\">\n<tbody>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Category<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Award<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand \/ Agency<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Campaign Name<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"4\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Best Branding Campaign<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Gold<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: McDonald&#8217;s Hong Kong<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agencies: BBDO Hong Kong, OMD Hong Kong<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">McDonald&#8217;s &#8211; Back to The Beginning<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Silver<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: Preface<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: N\/A<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Just Start<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Bronze<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: Hang Seng Bank<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: Sunny Idea (HK) Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Hang Seng Preferred Banking &#8211; Plan Smart! Maximise Every Dollar of Your Salary<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Merit<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: Ocean Park Hong Kong<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: The Bread Digital Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Ocean Park Halloween Fest 2025: The Cursed Collection &#8211; Everything taken demands a soul<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"3\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Best Cross-border Campaign<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Gold<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: Ocean Park Hong Kong<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: EternityX Marketing Technology Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">The Panda-Monium: When Pandas Became Family<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Silver<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: HSBC Hong Kong<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agencies: Omnicom Media, Saatchi &amp; Saatchi, Television Broadcast Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">HSBC Premier x HSBC Life campaign<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Bronze<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: Lee Kum Kee<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: Havas Hong Kong<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Flavours That Bind \u2013 Hong Kong at the Heart of a Global Launch<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"3\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Best Small Budget Campaign<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Gold<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: Uber Hong Kong<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: Omelette Digital<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">The Airport Code War<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Silver<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: Fairwood Holdings Limited<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: CMRS Digital Solutions Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">FAIRWOOD ORANGE: 72 HOURS FROM MEME TO MILLIONS<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Bronze<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: TamJai SamGor Mixian<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: Noah Workshop<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">SamGor Rap the Shrimp and Squid campaign<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"6\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Best Use of AI &amp; Technology<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Gold<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: HSBC Hong Kong<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agencies: Quantcast, Omnicom Media, Saatchi &amp; Saatchi<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">HSBC Loan &#8211; Tax Election Campaign<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Silver<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: Standard Chartered Bank (Hong Kong) Limited<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agencies: dentsu Hong Kong, Accenture Song, Adzymic<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Standard Chartered &#8220;FLY MOMENTS&#8221; Campaign<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Bronze<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: MTR Corporation<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: Cherrypicks Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">MTR \u2022 Care App 2.0-\u00a0 Revolutionizing Inclusive Travel for Customers with Special Needs<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Merit<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: Hong Kong Telecommunications (HKT) Limited<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: Can&#8217;t Sleep Tonite Ltd.<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">&#8216;The Thinking Game&#8217;: Architecting Value Dominance.<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Merit<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: Mead Johnson Nutrition (Hong Kong) Limited<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: PHD Hong Kong<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Total Equity Campaign _Video-Reach-Campaign<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Merit<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: Mox Bank Limited<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agencies: Appier, Hearts &amp; Science<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">FLYWITHMOX: AI-Driven User Acquisition Innovation for Mox Credit<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"5\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Best Use of Content Innovation<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Gold<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: McDonald&#8217;s Hong Kong<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agencies: BBDO Hong Kong, OMD Hong Kong<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">McDonald&#8217;s \u2013 Back to The Beginning<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Silver<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brands: TamJai Yunnan Mixian and TamJai SamGor Mixian<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agencies: De goose Limited, \u5408\u95ca(\u9999\u6e2f)\u79d1\u6280\u6709\u9650\u516c\u53f8<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">TamJai and TamJai SamGor Loyalty App&#8217;s finale &#8211; Bespoke RPG Mission Games<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Bronze<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: MTR Corporation<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agencies: DDB Worldwide Limited, WPP Media Hong Kong<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Building the Future Today<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Merit<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: 50 Megumi Men<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agencies: iProspect Hong Kong, ZOO Allies Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Hair Freedom: The Ultimate Hair Growth Duo<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Merit<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: Hang Seng Bank<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: BYFA Consultancy<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Hang Seng Anti-Fraud Band<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"4\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Best Use of Data &amp; Insights<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Gold<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: Standard Chartered Bank (Hong Kong) Limited<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agencies: dentsu Hong Kong, Hungry Digital<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Salary Intelligence \u2013 Bonus Saver Performance Engine<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Silver<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: HK Express<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: FABCOM Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Always On Performance Campaign<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Bronze<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: HSBC Hong Kong<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agencies: Omnicom Media, Hungry Digital<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">HSBC Credit Card &#8211; Go North or Go Not? That is the Question<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Merit<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: McDonald&#8217;s Hong Kong<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agencies: BBDO Hong Kong, OMD Hong Kong<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">McDonald&#8217;s App Activation<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"6\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Best Use of Omnichannel Strategy<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Gold<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: McDonald&#8217;s Hong Kong<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agencies: BBDO Hong Kong, OMD Hong Kong<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">50 Benches<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Silver<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: Ocean Park Hong Kong<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: EternityX Marketing Technology Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">The Panda-Monium: When Pandas Became Family<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Bronze<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: Ocean Park Hong Kong<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: The Bread Digital Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Ocean Park Halloween Fest 2025: The Cursed Collection &#8211; Everything taken demands a soul<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Merit<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: HSBC Hong Kong<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agencies: Omnicom Media, Saatchi &amp; Saatchi, Television Broadcast Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">HSBC Premier Elite &#8211; Client Continuum Campaign<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Merit<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: SHISEIDO HONG KONG<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agencies: iProspect, Omelette Digital, Pontac, Untitled <\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">ULTIMUNE Full Bloom Beauty Campaign<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Merit<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: TamJai SamGor Mixian<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: Noah Workshop <\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">TamJai SamGor Mala Soup Flavour Instant Noodles Campaign<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"4\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Best Use of Performance Marketing<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Gold<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: HK Express<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: FABCOM Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Always On Performance Campaign<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Silver<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: Standard Chartered Bank (Hong Kong) Limited<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agencies: dentsu Hong Kong, Accenture Song, Adzymic<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Standard Chartered &#8220;FLY MOMENTS&#8221; Campaign<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Bronze<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: Hang Seng Bank<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: WPP Media<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Hang Seng Preferred Banking &#8211; Plan Smart! Maximise Every Dollar of Your Salary<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Merit<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: Promise<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agency: WPP Media<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Promise Always-On Acquisition Campaign<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Best Campaign of the Year<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">&#8211;<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Brand: McDonald&#8217;s Hong Kong<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Agencies: BBDO Hong Kong, OMD Hong Kong<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">McDonald&#8217;s \u2013 Back to The Beginning<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Best Brand of the Year <\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">&#8211;<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"2\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">McDonald&#8217;s Hong Kong<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Best Agency of the Year<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">&#8211;<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"2\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">OMD Hong Kong<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Best Marketer of the Year<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">&#8211;<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"2\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Ivan Choi, McDonald&#8217;s Hong Kong<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>For the full list of finalists, click <a href=\"https:\/\/iabhongkong.com\/iab-hk-digital-awards-2025-finalists-announcement-0\" target=\"_blank\" rel=\"nofollow\">here<\/a>.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2956918\/iabawards_2025.html\" target=\"_blank\" rel=\"nofollow\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2956918\/iabawards_2025.jpg?p=medium600\" title=\"\" alt=\"\" \/> <\/a> <br \/><span><\/span><\/p>\n<\/div>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-53849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/53849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=53849"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/53849\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=53849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=53849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=53849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}