{"id":52805,"date":"2026-03-31T21:00:00","date_gmt":"2026-03-31T14:00:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=52805"},"modified":"2026-03-31T21:00:00","modified_gmt":"2026-03-31T14:00:00","slug":"new-general-level-health-claim-for-soy-in-australia-and-new-zealand","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=52805","title":{"rendered":"New General Level Health Claim for Soy in Australia and New Zealand"},"content":{"rendered":"<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2943593\/USSEC_and_SNI_Global_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"prntac\"><b><i>New Claim Reaffirms the Positive Role of Soy Protein for Heart Health<\/i><\/b><\/p>\n<p><span class=\"legendSpanClass\">CHESTERFIELD, Mo.<\/span>, <span class=\"legendSpanClass\">March 31, 2026<\/span> \/PRNewswire\/ &#8212; The\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4650993-1&amp;h=2226745070&amp;u=https%3A%2F%2Fussec.org%2F&amp;a=U.S.+Soybean+Export+Council\" target=\"_blank\" rel=\"nofollow\">U.S. Soybean Export Council<\/a> (USSEC) and <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4650993-1&amp;h=1419814765&amp;u=https%3A%2F%2Fsniglobal.org%2F&amp;a=Soy+Nutrition+Institute+Global\" target=\"_blank\" rel=\"nofollow\">Soy Nutrition Institute Global<\/a> (SNI Global) applaud a new general level soy heart health claim in Australia and New Zealand.<sup>1<\/sup> Similar claims already exist in the United States,<sup>2<\/sup> Canada,<sup>3<\/sup> and Japan,<sup>4<\/sup>\u00a0further reinforcing soy protein&#8217;s role in supporting heart health worldwide.<\/p>\n<p>The approved claim states: <i>&#8220;Consuming 20\u201325 g of isolated soybean protein from foods or beverages daily, as part of a healthy, balanced diet, contributes to heart health by supporting healthy cholesterol levels.&#8221;<\/i><\/p>\n<p>Isolated soy protein, derived from soybeans, contains 90% protein and is a high-quality protein, providing all nine essential amino acids in the amounts needed by children and adults.<sup>5<\/sup>\u00a0It can enhance the nutritional value of foods and beverages such as bars, cereals, baked goods, meat alternatives, and fortified plant-based milks. Just one to two servings of soy foods per day\u2014like a soy protein bar (~17g protein) or beverage (15\u201320g protein)\u2014can provide 20\u201325g of soy protein.<\/p>\n<p>Heart disease remains a global health concern, and abnormal cholesterol levels are a key risk factor.<sup>6<\/sup> Research supports soy protein&#8217;s cholesterol-lowering effects.<sup>7<\/sup>\u00a0Soy foods promote heart health by providing high-quality protein that helps reduce total and LDL cholesterol while being naturally low in saturated fat.<\/p>\n<p>&#8220;Around 60% of Australian adults and a significant portion of New Zealanders have abnormal blood lipid levels; therefore, a soy-inclusive diet presents a practical nutrition strategy to help maintain optimal cholesterol levels and heart health,&#8221; said Alan Barclay, PhD, lead author of the Food Standards Australia New Zealand (FSANZ) submission.<\/p>\n<p>Under\u00a0FSANZ regulations, general level health claims must be scientifically supported, meet stringent nutrient profiling criteria and can appear on food labels and associated marketing materials in Australia and New Zealand.<\/p>\n<p>&#8220;The recognition of soy protein&#8217;s heart health benefits reinforces the value U.S. Soy delivers, from farmers growing sustainable soybeans to companies producing nutritious soy foods and oil worldwide,&#8221; said Will McNair, USSEC&#8217;s Director of Soy Foods and Oil.<\/p>\n<p>IFF&#8217;s Food Ingredients business unit supported the advancement of this general level health claim, underscoring its commitment to expanding the accessibility and impact of soy-based nutrition across Australia and New Zealand. IFF will lead\u00a0its implementation across the region.<\/p>\n<p>Partially funded by USDA FAS and the United Soybean Board<\/p>\n<p><b>Media Contacts:<\/b><br \/>Kerrey Kerr-Enskat, USSEC<br \/><a href=\"mailto:kenskat@ussec.org\" target=\"_blank\" rel=\"nofollow\">kenskat@ussec.org<\/a><\/p>\n<p>Sarah Alsager, SNI Global<br \/><a href=\"mailto:Sarah.alsager@sniglobal.org\" target=\"_blank\" rel=\"nofollow\">Sarah.alsager@sniglobal.org<\/a><\/p>\n<p><sup>1<\/sup>\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4650993-1&amp;h=3376778323&amp;u=https%3A%2F%2Ffhr.foodstandards.gov.au%2F%3F_gl%3D1*1qteaax*_ga*MTA5NzEwMzAwNC4xNzcxNDQ0MTU1*_ga_74D9VJQ21L*czE3NzE0NDQxNTQkbzEkZzEkdDE3NzE0NDQxODMkajMxJGwwJGgw*_ga_97GJ8R086T*czE3NzE0NDQxNTQkbzEkZzEkdDE3NzE0NDQxODMkajMxJGwwJGgw&amp;a=Food+Standards+Australia+New+Zealand\" target=\"_blank\" rel=\"nofollow\">Food Standards Australia New Zealand<\/a>, Notified Food Health Relationships to Make a Health Claim, January 2026<br \/><sup>2<\/sup>\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4650993-1&amp;h=2492502560&amp;u=https%3A%2F%2Fwww.ecfr.gov%2Fcurrent%2Ftitle-21%2Fchapter-I%2Fsubchapter-B%2Fpart-101%2Fsubpart-E%2Fsection-101.82&amp;a=Code+of+Federal+Regulations\" target=\"_blank\" rel=\"nofollow\">Code of Federal Regulations<\/a>, title-21\/section-101.82, October 1999<br \/><sup>3<\/sup>\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4650993-1&amp;h=3551295469&amp;u=https%3A%2F%2Fwww.canada.ca%2Fen%2Fhealth-canada%2Fservices%2Ffood-nutrition%2Ffood-labelling%2Fhealth-claims%2Fassessments%2Fsummary-assessment-health-claim-about-protein-cholesterol-lowering.html&amp;a=Summary+of+Health+Canada%27s+Assessment+of+a+Health+Claim+about+Soy+Protein+and+Cholesterol+Lowering\" target=\"_blank\" rel=\"nofollow\">Summary of Health Canada&#8217;s Assessment of a Health Claim about Soy Protein and Cholesterol Lowering<\/a>, Government of Canada, March 2015<br \/><sup>4<\/sup>\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4650993-1&amp;h=1002905457&amp;u=https%3A%2F%2Fwww.mhlw.go.jp%2Fenglish%2Ftopics%2Ffoodsafety%2Ffhc%2F02.html%23%3A~%3Atext%3DIn%2520order%2520to%2520sell%2520a%2C%25E2%2580%25A2&amp;a=Food+for+Specified+Health+Uses+(FOSHU)\" target=\"_blank\" rel=\"nofollow\">Food for Specified Health Uses (FOSHU)<\/a>, Ministry of Health, Labour and Welfare, Approved FOSHU Products Chart, Retrieved February 2026<br \/><sup>5<\/sup>\u00a0Hughes, G.J., Ryan, D.J., Mukherjea, R. and Schasteen, C.S., &#8220;Protein digestibility-corrected amino acid scores (PDCAAS) for soy protein isolates and concentrate: Criteria for evaluation,&#8221;\u00a0<i>J. Agric. Food Chem.,<\/i>\u00a059, 12707-12712. Dec 2011.<br \/><sup>6<\/sup>\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4650993-1&amp;h=1087891233&amp;u=https%3A%2F%2Fsniglobal.org%2Fwp-content%2Fuploads%2F2022%2F07%2FFactSheet_heart-health.pdf&amp;a=Soy+%2B+Heart+Health\" target=\"_blank\" rel=\"nofollow\">Soy + Heart Health<\/a>, United Soybean Board, July 2022<br \/><sup>7<\/sup>\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4650993-1&amp;h=3035621594&amp;u=https%3A%2F%2Fpubmed.ncbi.nlm.nih.gov%2F31006811%2F&amp;a=The+Journal+of+Nutrition\" target=\"_blank\" rel=\"nofollow\">The Journal of Nutrition<\/a>, Blanco Mejia S, Messina M, Li SS, Viguiliouk E, Chiavaroli L, Khan TA, Srichaikul K, Mirrahimi A, Sievenpiper JL, Kris-Etherton P, Jenkins DJA. A meta-analysis of 46 studies identified by the FDA demonstrates that soy protein decreases circulating LDL and total cholesterol concentrations in adults. J Nutr. 2019;149(6):968-981. doi:10.1093\/jn\/nxz020.<\/p>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2943593\/USSEC_and_SNI_Global_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"prntac\"><b><i>New Claim Reaffirms the Positive Role of Soy Protein for Heart Health<\/i><\/b><\/p>\n<p><span class=\"legendSpanClass\">CHESTERFIELD, Mo.<\/span>, <span class=\"legendSpanClass\">March 31, 2026<\/span> \/PRNewswire\/ &#8212; The\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4650993-1&amp;h=2226745070&amp;u=https%3A%2F%2Fussec.org%2F&amp;a=U.S.+Soybean+Export+Council\" target=\"_blank\" rel=\"nofollow\">U.S. Soybean Export Council<\/a> (USSEC) and <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4650993-1&amp;h=1419814765&amp;u=https%3A%2F%2Fsniglobal.org%2F&amp;a=Soy+Nutrition+Institute+Global\" target=\"_blank\" rel=\"nofollow\">Soy Nutrition Institute Global<\/a> (SNI Global) applaud a new general level soy heart health claim in Australia and New Zealand.<sup>1<\/sup> Similar claims already exist in the United States,<sup>2<\/sup> Canada,<sup>3<\/sup> and Japan,<sup>4<\/sup>\u00a0further reinforcing soy protein&#8217;s role in supporting heart health worldwide.<\/p>\n<p>The approved claim states: <i>&#8220;Consuming 20\u201325 g of isolated soybean protein from foods or beverages daily, as part of a healthy, balanced diet, contributes to heart health by supporting healthy cholesterol levels.&#8221;<\/i><\/p>\n<p>Isolated soy protein, derived from soybeans, contains 90% protein and is a high-quality protein, providing all nine essential amino acids in the amounts needed by children and adults.<sup>5<\/sup>\u00a0It can enhance the nutritional value of foods and beverages such as bars, cereals, baked goods, meat alternatives, and fortified plant-based milks. Just one to two servings of soy foods per day\u2014like a soy protein bar (~17g protein) or beverage (15\u201320g protein)\u2014can provide 20\u201325g of soy protein.<\/p>\n<p>Heart disease remains a global health concern, and abnormal cholesterol levels are a key risk factor.<sup>6<\/sup> Research supports soy protein&#8217;s cholesterol-lowering effects.<sup>7<\/sup>\u00a0Soy foods promote heart health by providing high-quality protein that helps reduce total and LDL cholesterol while being naturally low in saturated fat.<\/p>\n<p>&#8220;Around 60% of Australian adults and a significant portion of New Zealanders have abnormal blood lipid levels; therefore, a soy-inclusive diet presents a practical nutrition strategy to help maintain optimal cholesterol levels and heart health,&#8221; said Alan Barclay, PhD, lead author of the Food Standards Australia New Zealand (FSANZ) submission.<\/p>\n<p>Under\u00a0FSANZ regulations, general level health claims must be scientifically supported, meet stringent nutrient profiling criteria and can appear on food labels and associated marketing materials in Australia and New Zealand.<\/p>\n<p>&#8220;The recognition of soy protein&#8217;s heart health benefits reinforces the value U.S. Soy delivers, from farmers growing sustainable soybeans to companies producing nutritious soy foods and oil worldwide,&#8221; said Will McNair, USSEC&#8217;s Director of Soy Foods and Oil.<\/p>\n<p>IFF&#8217;s Food Ingredients business unit supported the advancement of this general level health claim, underscoring its commitment to expanding the accessibility and impact of soy-based nutrition across Australia and New Zealand. IFF will lead\u00a0its implementation across the region.<\/p>\n<p>Partially funded by USDA FAS and the United Soybean Board<\/p>\n<p><b>Media Contacts:<\/b><br \/>Kerrey Kerr-Enskat, USSEC<br \/><a href=\"mailto:kenskat@ussec.org\" target=\"_blank\" rel=\"nofollow\">kenskat@ussec.org<\/a><\/p>\n<p>Sarah Alsager, SNI Global<br \/><a href=\"mailto:Sarah.alsager@sniglobal.org\" target=\"_blank\" rel=\"nofollow\">Sarah.alsager@sniglobal.org<\/a><\/p>\n<p><sup>1<\/sup>\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4650993-1&amp;h=3376778323&amp;u=https%3A%2F%2Ffhr.foodstandards.gov.au%2F%3F_gl%3D1*1qteaax*_ga*MTA5NzEwMzAwNC4xNzcxNDQ0MTU1*_ga_74D9VJQ21L*czE3NzE0NDQxNTQkbzEkZzEkdDE3NzE0NDQxODMkajMxJGwwJGgw*_ga_97GJ8R086T*czE3NzE0NDQxNTQkbzEkZzEkdDE3NzE0NDQxODMkajMxJGwwJGgw&amp;a=Food+Standards+Australia+New+Zealand\" target=\"_blank\" rel=\"nofollow\">Food Standards Australia New Zealand<\/a>, Notified Food Health Relationships to Make a Health Claim, January 2026<br \/><sup>2<\/sup>\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4650993-1&amp;h=2492502560&amp;u=https%3A%2F%2Fwww.ecfr.gov%2Fcurrent%2Ftitle-21%2Fchapter-I%2Fsubchapter-B%2Fpart-101%2Fsubpart-E%2Fsection-101.82&amp;a=Code+of+Federal+Regulations\" target=\"_blank\" rel=\"nofollow\">Code of Federal Regulations<\/a>, title-21\/section-101.82, October 1999<br \/><sup>3<\/sup>\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4650993-1&amp;h=3551295469&amp;u=https%3A%2F%2Fwww.canada.ca%2Fen%2Fhealth-canada%2Fservices%2Ffood-nutrition%2Ffood-labelling%2Fhealth-claims%2Fassessments%2Fsummary-assessment-health-claim-about-protein-cholesterol-lowering.html&amp;a=Summary+of+Health+Canada%27s+Assessment+of+a+Health+Claim+about+Soy+Protein+and+Cholesterol+Lowering\" target=\"_blank\" rel=\"nofollow\">Summary of Health Canada&#8217;s Assessment of a Health Claim about Soy Protein and Cholesterol Lowering<\/a>, Government of Canada, March 2015<br \/><sup>4<\/sup>\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4650993-1&amp;h=1002905457&amp;u=https%3A%2F%2Fwww.mhlw.go.jp%2Fenglish%2Ftopics%2Ffoodsafety%2Ffhc%2F02.html%23%3A~%3Atext%3DIn%2520order%2520to%2520sell%2520a%2C%25E2%2580%25A2&amp;a=Food+for+Specified+Health+Uses+(FOSHU)\" target=\"_blank\" rel=\"nofollow\">Food for Specified Health Uses (FOSHU)<\/a>, Ministry of Health, Labour and Welfare, Approved FOSHU Products Chart, Retrieved February 2026<br \/><sup>5<\/sup>\u00a0Hughes, G.J., Ryan, D.J., Mukherjea, R. and Schasteen, C.S., &#8220;Protein digestibility-corrected amino acid scores (PDCAAS) for soy protein isolates and concentrate: Criteria for evaluation,&#8221;\u00a0<i>J. Agric. Food Chem.,<\/i>\u00a059, 12707-12712. Dec 2011.<br \/><sup>6<\/sup>\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4650993-1&amp;h=1087891233&amp;u=https%3A%2F%2Fsniglobal.org%2Fwp-content%2Fuploads%2F2022%2F07%2FFactSheet_heart-health.pdf&amp;a=Soy+%2B+Heart+Health\" target=\"_blank\" rel=\"nofollow\">Soy + Heart Health<\/a>, United Soybean Board, July 2022<br \/><sup>7<\/sup>\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4650993-1&amp;h=3035621594&amp;u=https%3A%2F%2Fpubmed.ncbi.nlm.nih.gov%2F31006811%2F&amp;a=The+Journal+of+Nutrition\" target=\"_blank\" rel=\"nofollow\">The Journal of Nutrition<\/a>, Blanco Mejia S, Messina M, Li SS, Viguiliouk E, Chiavaroli L, Khan TA, Srichaikul K, Mirrahimi A, Sievenpiper JL, Kris-Etherton P, Jenkins DJA. A meta-analysis of 46 studies identified by the FDA demonstrates that soy protein decreases circulating LDL and total cholesterol concentrations in adults. J Nutr. 2019;149(6):968-981. doi:10.1093\/jn\/nxz020.<\/p>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-52805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/52805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=52805"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/52805\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=52805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=52805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=52805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}