{"id":52233,"date":"2026-03-25T11:00:00","date_gmt":"2026-03-25T04:00:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=52233"},"modified":"2026-03-25T11:00:00","modified_gmt":"2026-03-25T04:00:00","slug":"smarties-2026-where-marketing-excellence-meets-real-world-impact-thailand-now-is-your-time-to-shine","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=52233","title":{"rendered":"SMARTIES\u2122 2026: Where Marketing Excellence Meets Real-World Impact – Thailand, Now Is Your Time to Shine"},"content":{"rendered":"

BANGKOK<\/span>, March 25, 2026<\/span> \/PRNewswire\/ — The Marketing + Media Alliance (MMA) <\/b>proudly announces the opening of entries for the SMARTIES\u2122 Thailand 2026.<\/p>\n

Thailand is one of the few markets where advertising is treated as entertainment. Thai marketers have mastered the craft of turning campaigns into cultural moments. SMARTIES\u2122 Thailand 2026 celebrates the work that proves creativity can drive both conversation and measurable business impact.<\/p>\n

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\"SMARTIES\u2122<\/a>
SMARTIES\u2122 2026: Where Marketing Excellence Meets Real-World Impact \u2013 Thailand, Now Is Your Time to Shine!<\/span><\/p>\n<\/div>\n

Marketing effectiveness today is powered by the convergence of technology, creativity, data, and media. The SMARTIES\u2122 2026 framework<\/b> reflects this reality with a refined channel structure built for today’s integrated marketing ecosystem.<\/p>\n

SMARTIES\u2122 2026 Channels <\/div>\n

Purpose Driven Marketing – <\/b>For work that leverages brands to drive meaningful societal impact, advancing sustainability, social responsibility, diversity, and inclusion.<\/p>\n

Impact Marketing – <\/b>For work that delivers measurable business outcomes by strengthening brand connections, enhancing customer experiences, and driving growth.<\/p>\n

Media and Growth – <\/b>For work demonstrating excellence in media planning, digital ecosystems, and performance-driven marketing to reach and grow audiences.<\/p>\n

Creative & Innovation Impact – <\/b>For work that harnesses creativity, data, and emerging technologies to create groundbreaking experiences and drive measurable marketing impact.<\/p>\n

“Thai marketers continue to raise the bar by combining creativity with measurable business outcomes and <\/i>have a rare ability to combine cultural intelligence with creative effectiveness that drives real business impact<\/i><\/b> .SMARTIES\u2122 Thailand 2026 honors the work that proves great storytelling can also drive real growth<\/i>.” says Rohit Dadwal, CEO of MMA APAC & Global Head of SMARTIES\u2122 Worldwide.<\/p>\n

Winning a SMARTIES\u2122 Award puts Thai campaigns on the world map- featured in MMA SMARTIES Business Impact Index<\/a>, RECMA<\/a>, and the WARC Media 100 Ranking<\/a>.<\/span><\/p>\n

Submit Today!<\/a> <\/div>\n
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