{"id":52212,"date":"2026-03-25T07:01:00","date_gmt":"2026-03-25T00:01:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=52212"},"modified":"2026-03-25T07:01:00","modified_gmt":"2026-03-25T00:01:00","slug":"tuborg-tells-gen-z-you-dont-have-to-as-part-of-their-new-campaign","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=52212","title":{"rendered":"TUBORG TELLS GEN Z ‘YOU DON’T HAVE TO’ AS PART OF THEIR NEW CAMPAIGN"},"content":{"rendered":"

COPENHAGEN, Denmark<\/span>, March 25, 2026<\/span> \/PRNewswire\/ — The new creative campaign stands behind those challenging societal norms, reflecting the spirit and DNA of the brand<\/p>\n

Today marks the launch of Tuborg’s new creative\u00a0campaign\u00a0which calls time on\u00a0the hustle culture and social media perfectionism\u00a0that’s\u00a0been weighing down Gen Z.<\/p>\n

In a world\u00a0that’s\u00a0constantly shouting about what you should be doing, from\u00a0climbing the corporate ladder, hitting the gym at 5 AM,\u00a0to curating\u00a0the\u00a0‘perfect’\u00a0life,\u00a0Tuborg is stepping in with a much-needed reality check.<\/p>\n

The campaign is based on the insight1\u00a0that\u00a040% of Gen Zs are feeling\u00a0constantly anxious due to\u00a0the pressure to be\u00a0‘always on’\u00a0or the rigid paths laid out by\u00a0previous\u00a0generations,\u00a0and\u00a0these expectations are becoming too much\u00a0for them.<\/p>\n

Tuborg’s\u00a0new\u00a0‘You Don’t Have To’\u00a0platform\u00a0directly supports the pursuit of authentic expression, encouraging\u00a0people to\u00a0abandon\u00a0the toxic norms\u00a0they experience and celebrate their own uniqueness.\u00a0Rolling out globally,\u00a0the fully integrated multimedia campaign\u00a0–\u00a0which spans\u00a0TV, video on demand, out-of-home\u00a0advertising\u00a0and extensive digital and social media\u00a0–\u00a0engages consumers through\u202fthought-provoking\u00a0and\u00a0rebellious storytelling.<\/p>\n

To\u00a0bring the platform\u00a0to life, Tuborg is collaborating with influential artists and celebrities globally. This includes\u00a0partnering\u00a0with\u202fKorean American\u202fartist Jay Park, for\u202fmarkets including China, Vietnam and Myanmar, who embodies\u00a0the campaign’s ethos of self-expression and challenging norms, illustrating\u00a0that\u202fthere’s\u202fno single path to follow:\u202fauthenticity is key.\u202f<\/p>\n

“Society loves\u00a0to set unrealistic expectations and it’s exhausting trying to fit ourselves into boxes that don’t represent who we are.\u00a0We’re\u00a0championing those bold enough to reject cultural norms and decide for themselves what they want to do and\u00a0who\u00a0they want to be”\u00a0says\u00a0Anna Katrine Drumm-Hakim, Global\u00a0Director\u00a0at Tuborg.\u00a0<\/p>\n

“Tuborg\u00a0has always been about\u00a0celebrating\u00a0your own voice and\u00a0authentic connections. With ‘You Don’t Have To,’ we’re\u00a0championing\u00a0those moments\u00a0where\u00a0people\u00a0feel they can\u00a0own their own rhythm, shed those external pressures and truly be themselves.”<\/p>\n

For the full lowdown, head to\u00a0Tuborg.com\u00a0<\/a>or catch the vibes on social.<\/p>\n

For further information, visit\u00a0carlsberggroup.com<\/a><\/p>\n

Tuborg\u2019s new \"You Don\u2019t Have To\" campaign encourages Gen Z to ditch the hustle and embrace their authentic selves.<\/a>
Tuborg\u2019s new “You Don\u2019t Have To” campaign encourages Gen Z to ditch the hustle and embrace their authentic selves.<\/span> <\/div>\n

Video – https:\/\/mma.prnewswire.com\/media\/2940522\/Tuborg.mp4<\/a><\/p>","protected":false},"excerpt":{"rendered":"

<\/p>\n

COPENHAGEN, Denmark<\/span>, March 25, 2026<\/span> \/PRNewswire\/ — The new creative campaign stands behind those challenging societal norms, reflecting the spirit and DNA of the brand<\/p>\n

Today marks the launch of Tuborg’s new creative\u00a0campaign\u00a0which calls time on\u00a0the hustle culture and social media perfectionism\u00a0that’s\u00a0been weighing down Gen Z.<\/p>\n

In a world\u00a0that’s\u00a0constantly shouting about what you should be doing, from\u00a0climbing the corporate ladder, hitting the gym at 5 AM,\u00a0to curating\u00a0the\u00a0‘perfect’\u00a0life,\u00a0Tuborg is stepping in with a much-needed reality check.<\/p>\n

The campaign is based on the insight1\u00a0that\u00a040% of Gen Zs are feeling\u00a0constantly anxious due to\u00a0the pressure to be\u00a0‘always on’\u00a0or the rigid paths laid out by\u00a0previous\u00a0generations,\u00a0and\u00a0these expectations are becoming too much\u00a0for them.<\/p>\n

Tuborg’s\u00a0new\u00a0‘You Don’t Have To’\u00a0platform\u00a0directly supports the pursuit of authentic expression, encouraging\u00a0people to\u00a0abandon\u00a0the toxic norms\u00a0they experience and celebrate their own uniqueness.\u00a0Rolling out globally,\u00a0the fully integrated multimedia campaign\u00a0–\u00a0which spans\u00a0TV, video on demand, out-of-home\u00a0advertising\u00a0and extensive digital and social media\u00a0–\u00a0engages consumers through\u202fthought-provoking\u00a0and\u00a0rebellious storytelling.<\/p>\n

To\u00a0bring the platform\u00a0to life, Tuborg is collaborating with influential artists and celebrities globally. This includes\u00a0partnering\u00a0with\u202fKorean American\u202fartist Jay Park, for\u202fmarkets including China, Vietnam and Myanmar, who embodies\u00a0the campaign’s ethos of self-expression and challenging norms, illustrating\u00a0that\u202fthere’s\u202fno single path to follow:\u202fauthenticity is key.\u202f<\/p>\n

“Society loves\u00a0to set unrealistic expectations and it’s exhausting trying to fit ourselves into boxes that don’t represent who we are.\u00a0We’re\u00a0championing those bold enough to reject cultural norms and decide for themselves what they want to do and\u00a0who\u00a0they want to be”\u00a0says\u00a0Anna Katrine Drumm-Hakim, Global\u00a0Director\u00a0at Tuborg.\u00a0<\/p>\n

“Tuborg\u00a0has always been about\u00a0celebrating\u00a0your own voice and\u00a0authentic connections. With ‘You Don’t Have To,’ we’re\u00a0championing\u00a0those moments\u00a0where\u00a0people\u00a0feel they can\u00a0own their own rhythm, shed those external pressures and truly be themselves.”<\/p>\n

For the full lowdown, head to\u00a0Tuborg.com\u00a0<\/a>or catch the vibes on social.<\/p>\n

For further information, visit\u00a0carlsberggroup.com<\/a><\/p>\n

Tuborg\u2019s new \"You Don\u2019t Have To\" campaign encourages Gen Z to ditch the hustle and embrace their authentic selves.<\/a>
Tuborg\u2019s new “You Don\u2019t Have To” campaign encourages Gen Z to ditch the hustle and embrace their authentic selves.<\/span> <\/div>\n

Video – https:\/\/mma.prnewswire.com\/media\/2940522\/Tuborg.mp4<\/a><\/p>\n

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