{"id":52186,"date":"2026-03-24T20:00:00","date_gmt":"2026-03-24T13:00:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=52186"},"modified":"2026-03-24T20:00:00","modified_gmt":"2026-03-24T13:00:00","slug":"gaming-peripheral-brand-dareu-launches-u-s-tiktok-shop-for-20th-anniversary","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=52186","title":{"rendered":"Gaming Peripheral Brand DAREU Launches U.S. TikTok Shop for 20th Anniversary"},"content":{"rendered":"<ul type=\"disc\">\n<li>COOL 68 magnetic keyboard and A950GM mouse lead brand upgrade as\u00a0esports and social commerce expand<\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\">LOS ANGELES<\/span>, <span class=\"legendSpanClass\">March 24, 2026<\/span> \/PRNewswire\/ &#8212;\u00a0Global gaming peripherals manufacturer <b><a href=\"http:\/\/www.dareu.com\/\" target=\"_blank\" rel=\"nofollow\">DAREU<\/a><\/b> celebrates its 20th anniversary with a brand upgrade. The company also launches its official U.S. storefront on <b><a href=\"https:\/\/www.tiktok.com\/@dareu.global\" target=\"_blank\" rel=\"nofollow\">TikTok<\/a><\/b>, expanding its reach to American gamers.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2934589\/DAREU_TT_SHOP.html\" target=\"_blank\" rel=\"nofollow\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2934589\/DAREU_TT_SHOP.jpg?p=medium600\" title=\"DAREU TIKTOK SHOP LAUNCHES\" alt=\"DAREU TIKTOK SHOP LAUNCHES\" \/> <\/a> <br \/><span>DAREU TIKTOK SHOP LAUNCHES<\/span><\/p>\n<\/div>\n<p>This move coincides with continued growth in the global esports market. According to <b>Newzoo<\/b>, esports audiences are projected to exceed 640 million viewers in the coming years, while demand for high-performance gaming peripherals rises alongside competitive and content-driven gaming culture.<\/p>\n<p>Social commerce is rapidly becoming a key channel for consumer electronics brands. With in-app video discovery and direct purchasing, TikTok allows hardware companies to connect with younger audiences and gaming creators more efficiently.<\/p>\n<p><b>Magnetic Keyboards: A New Trend<\/b><\/p>\n<p>Magnetic switch systems, also called Hall-effect keyboards, use sensors to detect key actuation, enabling adjustable actuation points and rapid trigger functionality. Keys reset instantly, offering faster input for competitive games such as FPS and tactical esports titles.<\/p>\n<p>As part of its anniversary lineup, <b>DAREU<\/b> introduces the <b><a href=\"https:\/\/dareu.com\/en-eu\/products\/dareu-cool68-magnetic-gaming-keyboard-hot-swappable-0-01mmrt-accuracy\" target=\"_blank\" rel=\"nofollow\">COOL 68 magnetic keyboard<\/a><\/b>, featuring rapid trigger functionality, customizable actuation, and a compact layout suitable for modern gaming setups.<\/p>\n<p><b>New Products for Players<\/b><\/p>\n<p>Alongside the COOL 68, the company launches the <b>A950GM gaming mouse<\/b>, equipped with the PixArt 3395 sensor and a lightweight wireless design for competitive gameplay.<\/p>\n<p>Both products are available through the newly launched <b>DAREU US Shop<\/b> on TikTok, where players can discover them via creator reviews, setup showcases, and gameplay demonstrations.<\/p>\n<p>&#8220;Gamers increasingly discover hardware through creators and short-form content,&#8221; said a DAREU spokesperson. &#8220;Our TikTok Shop brings products directly to the communities shaping gaming culture today.&#8221;<\/p>\n<p><b>20-Year Evolution<\/b>\u00a0<\/p>\n<p>Founded in 2006, <b>DAREU<\/b> has spent two decades developing keyboards, mice, and accessories for global markets. Its integrated design, R&amp;D, and manufacturing capabilities enable proprietary technologies at scale.<\/p>\n<p>The TikTok store launch marks an early step in DAREU&#8217;s broader strategy, expanding internationally and engaging a new generation of competitive and casual gamers. Consumers can discover the store by searching <b>&#8220;<a href=\"https:\/\/www.tiktok.com\/@dareu.global\" target=\"_blank\" rel=\"nofollow\">DAREU USA SHOP<\/a>&#8220;<\/b> on TikTok.<\/p>\n<p><b>About DAREU<\/b>\u00a0<\/p>\n<p>Founded in 2006, <b>DAREU<\/b> is a global gaming peripherals brand specializing in keyboards, gaming mice, and esports accessories. With over 20 years of design and manufacturing experience, the company delivers hardware for competitive players and gaming enthusiasts worldwide.<\/p>\n<p>For more information, visit<\/p>\n<p><u><a href=\"http:\/\/www.dareu.com\/\" target=\"_blank\" rel=\"nofollow\">www.dareu.com<\/a><\/u><\/p>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<ul type=\"disc\">\n<li>COOL 68 magnetic keyboard and A950GM mouse lead brand upgrade as\u00a0esports and social commerce expand<\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\">LOS ANGELES<\/span>, <span class=\"legendSpanClass\">March 24, 2026<\/span> \/PRNewswire\/ &#8212;\u00a0Global gaming peripherals manufacturer <b><a href=\"http:\/\/www.dareu.com\/\" target=\"_blank\" rel=\"nofollow\">DAREU<\/a><\/b> celebrates its 20th anniversary with a brand upgrade. The company also launches its official U.S. storefront on <b><a href=\"https:\/\/www.tiktok.com\/@dareu.global\" target=\"_blank\" rel=\"nofollow\">TikTok<\/a><\/b>, expanding its reach to American gamers.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2934589\/DAREU_TT_SHOP.html\" target=\"_blank\" rel=\"nofollow\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2934589\/DAREU_TT_SHOP.jpg?p=medium600\" title=\"DAREU TIKTOK SHOP LAUNCHES\" alt=\"DAREU TIKTOK SHOP LAUNCHES\" \/> <\/a> <br \/><span>DAREU TIKTOK SHOP LAUNCHES<\/span><\/p>\n<\/div>\n<p>This move coincides with continued growth in the global esports market. According to <b>Newzoo<\/b>, esports audiences are projected to exceed 640 million viewers in the coming years, while demand for high-performance gaming peripherals rises alongside competitive and content-driven gaming culture.<\/p>\n<p>Social commerce is rapidly becoming a key channel for consumer electronics brands. With in-app video discovery and direct purchasing, TikTok allows hardware companies to connect with younger audiences and gaming creators more efficiently.<\/p>\n<p><b>Magnetic Keyboards: A New Trend<\/b><\/p>\n<p>Magnetic switch systems, also called Hall-effect keyboards, use sensors to detect key actuation, enabling adjustable actuation points and rapid trigger functionality. Keys reset instantly, offering faster input for competitive games such as FPS and tactical esports titles.<\/p>\n<p>As part of its anniversary lineup, <b>DAREU<\/b> introduces the <b><a href=\"https:\/\/dareu.com\/en-eu\/products\/dareu-cool68-magnetic-gaming-keyboard-hot-swappable-0-01mmrt-accuracy\" target=\"_blank\" rel=\"nofollow\">COOL 68 magnetic keyboard<\/a><\/b>, featuring rapid trigger functionality, customizable actuation, and a compact layout suitable for modern gaming setups.<\/p>\n<p><b>New Products for Players<\/b><\/p>\n<p>Alongside the COOL 68, the company launches the <b>A950GM gaming mouse<\/b>, equipped with the PixArt 3395 sensor and a lightweight wireless design for competitive gameplay.<\/p>\n<p>Both products are available through the newly launched <b>DAREU US Shop<\/b> on TikTok, where players can discover them via creator reviews, setup showcases, and gameplay demonstrations.<\/p>\n<p>&#8220;Gamers increasingly discover hardware through creators and short-form content,&#8221; said a DAREU spokesperson. &#8220;Our TikTok Shop brings products directly to the communities shaping gaming culture today.&#8221;<\/p>\n<p><b>20-Year Evolution<\/b>\u00a0<\/p>\n<p>Founded in 2006, <b>DAREU<\/b> has spent two decades developing keyboards, mice, and accessories for global markets. Its integrated design, R&amp;D, and manufacturing capabilities enable proprietary technologies at scale.<\/p>\n<p>The TikTok store launch marks an early step in DAREU&#8217;s broader strategy, expanding internationally and engaging a new generation of competitive and casual gamers. Consumers can discover the store by searching <b>&#8220;<a href=\"https:\/\/www.tiktok.com\/@dareu.global\" target=\"_blank\" rel=\"nofollow\">DAREU USA SHOP<\/a>&#8220;<\/b> on TikTok.<\/p>\n<p><b>About DAREU<\/b>\u00a0<\/p>\n<p>Founded in 2006, <b>DAREU<\/b> is a global gaming peripherals brand specializing in keyboards, gaming mice, and esports accessories. With over 20 years of design and manufacturing experience, the company delivers hardware for competitive players and gaming enthusiasts worldwide.<\/p>\n<p>For more information, visit<\/p>\n<p><u><a href=\"http:\/\/www.dareu.com\/\" target=\"_blank\" rel=\"nofollow\">www.dareu.com<\/a><\/u><\/p>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-52186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/52186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=52186"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/52186\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=52186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=52186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=52186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}