{"id":52133,"date":"2026-03-24T10:00:00","date_gmt":"2026-03-24T03:00:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=52133"},"modified":"2026-03-24T10:00:00","modified_gmt":"2026-03-24T03:00:00","slug":"smarties-awards-2026-call-for-entries-celebrating-marketing-that-drives-real-business-impact","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=52133","title":{"rendered":"SMARTIES\u2122 Awards 2026 Call for Entries, Celebrating Marketing That Drives Real Business Impact"},"content":{"rendered":"

SINGAPORE<\/span>, March 24, 2026<\/span> \/PRNewswire\/ — The Marketing + Media Alliance (MMA)\u00a0<\/b>proudly announces the opening of entries for the 2026 SMARTIES\u2122 Awards, the premier marketing awards program that honors trailblazing brands, agencies, and marketers driving innovation and business impact.<\/p>\n

SMARTIES\u2122 celebrate marketing that drives growth, strengthens brand connections, and pushes the boundaries of innovation across the global marketing ecosystem.<\/p>\n

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\"SMARTIES\u2122<\/a>
SMARTIES\u2122 Awards 2026 Call for Entries, Celebrating Marketing That Drives Real Business Impact<\/span><\/p>\n<\/div>\n

As marketing continues to evolve through the integration of technology, creativity, data, and media, the SMARTIES\u2122 framework has been updated for 2026<\/b> to better reflect how today marketing organizations operate and how impactful work is delivered today.<\/p>\n

Continuing its mission to recognize marketing that drives growth, inspires innovation, and shapes the future of the industry, SMARTIES\u2122 2026 ensures the full spectrum of advance marketing excellence is celebrated. Critically, the same channels and categories will be available across all SMARTIES\u2122 programs globally positioning the awards as a unified benchmark for marketing excellence while allowing regions to highlight the work that best represents their markets.<\/p>\n

SMARTIES\u2122 2026 Channels
<\/b>The program is organized into four key channels representing the pillars of marketing excellence today:<\/p>\n

Purpose Driven Marketing
<\/b>Campaigns that leverage the power of brands to drive meaningful societal and cultural impact, advancing causes such as sustainability, diversity, and inclusion.<\/p>\n

Impact Marketing
<\/b>Campaigns that deliver measurable business outcomes by strengthening brand relationships, enhancing customer experiences, and driving growth.<\/p>\n

Media & Growth
<\/b>Excellence in media strategy and execution, demonstrating how integrated media ecosystems effectively reach, engage, and grow audiences.<\/p>\n

Creative & Innovation Impact
<\/b>Breakthrough marketing powered by creativity, data, and emerging technologies to create new forms of brand engagement.<\/p>\n

“Asia Pacific continues to be one of the most dynamic and innovative marketing regions in the world. The diversity of this region – its cultures, consumers, and digital ecosystems – means marketers here are constantly pioneering new approaches to drive genuine business impact. SMARTIES\u2122 Asia Pacific exists to surface that innovation, benchmark it against the best in the world, and turn it into the learning that elevates the entire industry. The work coming out of this region deserves that platform,”<\/i> says Rohit Dadwal, CEO of MMA APAC & Global Head of SMARTIES\u2122 Worldwide.<\/b><\/p>\n

Beyond the Trophy: Industry Recognition & Global Rankings
<\/b>Winning a SMARTIES\u2122 Award provides more than prestige. Awarded campaigns will be featured in MMA SMARTIES Business Impact Index<\/a>, RECMA<\/a>, and the WARC Media 100 Ranking,<\/a> reinforcing their influence and credibility across the industry.<\/p>\n

Showcase Your Marketing Excellence
<\/b>Submit to SMARTIES\u2122 2026 Today!<\/b><\/a><\/p>\n

Key Details for 2026 SMARTIES\u2122 Entries<\/b><\/p>\n