{"id":52067,"date":"2026-03-24T15:21:00","date_gmt":"2026-03-24T08:21:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=52067"},"modified":"2026-03-24T15:21:00","modified_gmt":"2026-03-24T08:21:00","slug":"jiostar-unlocks-indias-billion-strong-consumer-base-for-southeast-asia-brands-via-live-sports","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=52067","title":{"rendered":"JioStar Unlocks India\u2019s Billion-Strong Consumer Base for Southeast Asia Brands via Live Sports"},"content":{"rendered":"

SINGAPORE – Media OutReach Newswire<\/a> – 24 March 2026 – JioStar, a global media and entertainment powerhouse, is providing brands from South East Asia unparalleled access to over a billion viewers through India\u2019s most-watched sporting events. With TATA IPL 2026 starting in less than two weeks, JioStar\u2019s multi-screen presentation of one of the most valued sports leagues globally will provide brands a gateway to the massive consumer base. <\/p>\n

TATA IPL 2026 has already attracted brands such as Google, Amazon, Uber, Skoda, OpenAI and P&G, signalling continued confidence in India\u2019s high-growth consumer economy. The 2025 edition transformed the TATA IPL experience across both linear and digital \u2013 reimagining how fans, brands, and partners connect with live sport. The previous edition recorded a reach of 537 million on TV and 652 million on digital, with 425+ advertisers participating, including 270+ first-time advertisers, across 40 unique categories. <\/p>\n

\u201cLive sport brings millions together in moments of intense emotion and attention. This was demonstrated by JioHotstar\u2019s world-record 72.5 million peak concurrency during India\u2019s victory at the ICC T20 World Cup 2026 \u2014 making sport the ideal launchpad for companies in Southeast Asia to build relevance and connection,\u201d said Harry Griffith, Head of International Acquisitions & Syndication, Sports \u2013 JioStar<\/b>. <\/p>\n

The recently concluded ICC Men\u2019s T20 World Cup 2026 saw leading global brands including Coca-Cola, Marriott, Rado, Emirates, Pernod Ricard, Domino\u2019s, Diageo and Samsung, reinforcing the effectiveness of live sports as a platform for market entry and expansion. <\/p>\n

For South East Asian businesses seeking to establish their footprint in the fastest growing major economy in the world, JioStar provides seamless nationwide reach across linear television, Connected TV (CTV), and mobile platforms. At a recent forum organised by the Singapore Indian Chamber of Commerce and Industry (SICCI), JioStar demonstrated how live sports have evolved into the most effective vehicle for international brands to engage India\u2019s demographic. <\/p>\n

JioStar\u2019s portfolio features the world\u2019s most prestigious sporting properties, including the TATA Indian Premier League (IPL), ICC\u2019s marquee events, the TATA Women\u2019s Premier League (WPL), BCCI Cricket, Big Bash League, SA20, Major League Cricket (MLC), Olympics, Wimbledon, US Open, English Premier League, marquee BWF events, ONE Championship, Milano Cortina 2026, NFL among others. <\/p>\n

As India\u2019s premium consumer base expands, the convergence of scale, and measurable impact offers a unique advantage. For Singaporean companies, aligning with India\u2019s defining sporting moments and the scalable engagement that JioStar provides is the key to unlock growth in the world\u2019s most dynamic market.
Hashtag: #JioStar #TATAIPL #WorldCup2026 #Advertising #Marketing #Sports #Streaming<\/p>\n

The issuer is solely responsible for the content of this announcement.<\/p>\n\n

About JioStar<\/h4>\n

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies. <\/p>\n

<\/p>\n

\"\"<\/p>","protected":false},"excerpt":{"rendered":"

<\/p>\n

SINGAPORE – Media OutReach Newswire<\/a> – 24 March 2026 – JioStar, a global media and entertainment powerhouse, is providing brands from South East Asia unparalleled access to over a billion viewers through India\u2019s most-watched sporting events. With TATA IPL 2026 starting in less than two weeks, JioStar\u2019s multi-screen presentation of one of the most valued sports leagues globally will provide brands a gateway to the massive consumer base. <\/p>\n

TATA IPL 2026 has already attracted brands such as Google, Amazon, Uber, Skoda, OpenAI and P&G, signalling continued confidence in India\u2019s high-growth consumer economy. The 2025 edition transformed the TATA IPL experience across both linear and digital \u2013 reimagining how fans, brands, and partners connect with live sport. The previous edition recorded a reach of 537 million on TV and 652 million on digital, with 425+ advertisers participating, including 270+ first-time advertisers, across 40 unique categories. <\/p>\n

\u201cLive sport brings millions together in moments of intense emotion and attention. This was demonstrated by JioHotstar\u2019s world-record 72.5 million peak concurrency during India\u2019s victory at the ICC T20 World Cup 2026 \u2014 making sport the ideal launchpad for companies in Southeast Asia to build relevance and connection,\u201d said Harry Griffith, Head of International Acquisitions & Syndication, Sports \u2013 JioStar<\/b>. <\/p>\n

The recently concluded ICC Men\u2019s T20 World Cup 2026 saw leading global brands including Coca-Cola, Marriott, Rado, Emirates, Pernod Ricard, Domino\u2019s, Diageo and Samsung, reinforcing the effectiveness of live sports as a platform for market entry and expansion. <\/p>\n

For South East Asian businesses seeking to establish their footprint in the fastest growing major economy in the world, JioStar provides seamless nationwide reach across linear television, Connected TV (CTV), and mobile platforms. At a recent forum organised by the Singapore Indian Chamber of Commerce and Industry (SICCI), JioStar demonstrated how live sports have evolved into the most effective vehicle for international brands to engage India\u2019s demographic. <\/p>\n

JioStar\u2019s portfolio features the world\u2019s most prestigious sporting properties, including the TATA Indian Premier League (IPL), ICC\u2019s marquee events, the TATA Women\u2019s Premier League (WPL), BCCI Cricket, Big Bash League, SA20, Major League Cricket (MLC), Olympics, Wimbledon, US Open, English Premier League, marquee BWF events, ONE Championship, Milano Cortina 2026, NFL among others. <\/p>\n

As India\u2019s premium consumer base expands, the convergence of scale, and measurable impact offers a unique advantage. For Singaporean companies, aligning with India\u2019s defining sporting moments and the scalable engagement that JioStar provides is the key to unlock growth in the world\u2019s most dynamic market.
Hashtag: #JioStar #TATAIPL #WorldCup2026 #Advertising #Marketing #Sports #Streaming<\/p>\n

The issuer is solely responsible for the content of this announcement.<\/p>\n

About JioStar<\/h4>\n

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies. <\/p>\n<\/p>\n

\"\"<\/p>\n

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