{"id":50694,"date":"2026-03-12T08:02:00","date_gmt":"2026-03-12T01:02:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=50694"},"modified":"2026-03-12T08:02:00","modified_gmt":"2026-03-12T01:02:00","slug":"dreamcell-velo-is-clear-disrupter-in-performance-categories","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=50694","title":{"rendered":"DREAMCELL\u00ae VELO is Clear Disrupter in Performance Categories"},"content":{"rendered":"\n\n\n
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Lightweight Poured PU Technology Reclaims its Place in Elite Running and Court Sports<\/i><\/p>\n

PORTLAND, Ore.<\/span>, March 12, 2026<\/span> \/PRNewswire\/ — For years, industry-standard poured polyurethane (PU) insoles were prized for comfort and durability\u2014however, its weight and density profile have limited its use in premium performance categories. Since DREAMCELL\u00ae<\/sup> VELO’s<\/a> launch, DSC\u00ae<\/sup>\u00a0has changed the industry narrative with its breakthrough lightweight poured PU insole technology, engineered to meet the rigorous demands of performance sports, including running, basketball, and tennis. Today, DSC\u00ae<\/sup><\/a> released new technical data that supports DREAMCELL\u00ae<\/sup> VELO<\/a> as a clear leader in the performance category for a poured PU insole.<\/p>\n

“Never before was poured PU a solution in the performance conversation, but now, DREAMCELL\u00ae<\/sup> VELO<\/a> defines it for the elite athlete,” said Mei-Fen Wei, Chief Operating Officer of DSC\u00ae<\/sup><\/a>. “DREAMCELL\u00ae<\/sup> VELO<\/a> is industry-changing and not only delivers a premium lightweight experience with newfound speed-focused advantages, but our direct-pour process creates almost zero material waste.”<\/p>\n

In running especially\u2014where every gram counts\u2014traditional poured PU couldn’t compete with lighter foam platforms. DSC\u00ae<\/sup><\/a> teams set out to challenge that assumption, creating a breakthrough in the performance category. The DREAMCELL\u00ae<\/sup> VELO<\/a> innovation stems from applying cross-industry material learnings to meet the footwear performance standards for the elite athlete today.<\/p>\n

The new formulation is 60% lighter than traditional poured PU, and delivers excellent resiliency with a low compression set, helping preserve energy transfer over repeated runs, cuts, and jumps. The result is one of the lightest poured PU insole technologies DSC\u00ae<\/sup><\/a> has ever created, delivering energy return and long-term performance without the weight. DREAMCELL\u00ae<\/sup> VELO<\/a> is tuned for performance with its optimized polymer network and cell structure that delivers a faster rebound at a lower density. The lower density mass with high rebound supports faster turnover and reduced fatigue that particularly supports runners, while the resiliency plus low compression set supports a consistent feel through cuts and jumps, and added durability over repeated impacts fine-tuned for sports like basketball and tennis.<\/p>\n

DREAMCELL<\/b>\u00ae<\/sup><\/b> VELO<\/b><\/a> vs traditional poured PU* <\/u><\/b><\/p>\n