{"id":5045,"date":"2024-06-28T11:59:32","date_gmt":"2024-06-28T04:59:32","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=5045"},"modified":"2024-06-28T11:59:32","modified_gmt":"2024-06-28T04:59:32","slug":"koreas-leading-health-functional-food-brand-jungkwanjang-enters-malaysias-guardian-and-watsons","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=5045","title":{"rendered":"Korea’s Leading Health Functional Food Brand JungKwanJang Enters Malaysia’s Guardian and Watsons"},"content":{"rendered":"

KUALA LUMPUR, Malaysia<\/span> and SEOUL, South Korea<\/span><\/span>, June 28, 2024<\/span><\/span> \/PRNewswire\/ — JungKwanJang, South Korea’s<\/span> leading health functional food brand, has entered Malaysia’s<\/span> largest health and beauty stores, Guardian and Watsons. The company has launched its flagship products such as “Korean Red Ginseng Extract Everytime” and health beverages like “Hong Sam Won<\/span>” and “GoodBase Korean Red Ginseng with Pomegranate.”<\/p>\n

\n

<\/a>
Korea’s Leading Health Functional Food Brand JungKwanJang Enters Malaysia’s Guardian and Watsons<\/span><\/p>\n<\/div>\n

The three products are now sold in over 100 Guardian stores including One Utama Shopping Mall in Selangor, Malaysia<\/span>, and “Hong Sam Won<\/span>” in over 150 Watsons stores including Kuala Lumpur’s<\/span> Pavillion Shopping Mall, with plans to introduce “Everytime” in the third quarter.<\/p>\n

The flagship product “Korean Red Ginseng Extract Everytime,” a stick-type red ginseng product, has been popular not only in Korea but also in overseas markets including China<\/span> and the United States<\/span>, achieving accumulated sales of approximately $950 million<\/span> since its launch in 2012. It has notably been the top-selling single item in duty-free shops at Incheon International Airport and consistently maintains a top-three sales ranking, establishing itself as a must-buy item for travelers to Korea.<\/p>\n

JungKwanJang has signed up Kang Tae<\/span>-oh, who gained popularity in the ASEAN regions through the Netflix drama “Extraordinary Attorney Woo,” as the Asian region model for “Everytime.” From June 3 to 9<\/span>, the company conducted an exclusive roadshow at Suria KLCC Shopping Centre in Kuala Lumpur, Malaysia<\/span>, receiving a great response from local consumers through major product tasting events and various events featuring model Kang.<\/p>\n

In addition to Malaysia<\/span>, JungKwanJang is actively expanding in ASEAN regions. In Singapore<\/span>, it has successfully established modern traditional medicine store chains through contracts with local shopping malls and department stores, selling flagship products like “Everytime” and “GoodBase” (Pomegranate\/Aronia).<\/p>\n

In Vietnam<\/span>, it has achieved sales growth through recognized product quality and targeted marketing toward locals, winning the Korean Health Food Brand Award in Vietnam<\/span> last year.<\/p>\n

According to global market research firm Euromonitor, JungKwanJang has recorded the highest sales in the world’s ginseng retail market for 10 consecutive years and achieved a market share of 46% in the global ginseng retail market last year.<\/p>\n

A JungKwanJang official said, “We will continue to strive to introduce good products that consumers worldwide can trust and enjoy, through continuous research and quality management.”<\/p>\n

\n

<\/a>
<\/span><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

<\/p>\n

KUALA LUMPUR, Malaysia<\/span> and SEOUL, South Korea<\/span><\/span>, June 28, 2024<\/span><\/span> \/PRNewswire\/ — JungKwanJang, South Korea’s<\/span> leading health functional food brand, has entered Malaysia’s<\/span> largest health and beauty stores, Guardian and Watsons. The company has launched its flagship products such as “Korean Red Ginseng Extract Everytime” and health beverages like “Hong Sam Won<\/span>” and “GoodBase Korean Red Ginseng with Pomegranate.”<\/p>\n

\n

<\/a>
Korea’s Leading Health Functional Food Brand JungKwanJang Enters Malaysia’s Guardian and Watsons<\/span><\/p>\n<\/div>\n

The three products are now sold in over 100 Guardian stores including One Utama Shopping Mall in Selangor, Malaysia<\/span>, and “Hong Sam Won<\/span>” in over 150 Watsons stores including Kuala Lumpur’s<\/span> Pavillion Shopping Mall, with plans to introduce “Everytime” in the third quarter.<\/p>\n

The flagship product “Korean Red Ginseng Extract Everytime,” a stick-type red ginseng product, has been popular not only in Korea but also in overseas markets including China<\/span> and the United States<\/span>, achieving accumulated sales of approximately $950 million<\/span> since its launch in 2012. It has notably been the top-selling single item in duty-free shops at Incheon International Airport and consistently maintains a top-three sales ranking, establishing itself as a must-buy item for travelers to Korea.<\/p>\n

JungKwanJang has signed up Kang Tae<\/span>-oh, who gained popularity in the ASEAN regions through the Netflix drama “Extraordinary Attorney Woo,” as the Asian region model for “Everytime.” From June 3 to 9<\/span>, the company conducted an exclusive roadshow at Suria KLCC Shopping Centre in Kuala Lumpur, Malaysia<\/span>, receiving a great response from local consumers through major product tasting events and various events featuring model Kang.<\/p>\n

In addition to Malaysia<\/span>, JungKwanJang is actively expanding in ASEAN regions. In Singapore<\/span>, it has successfully established modern traditional medicine store chains through contracts with local shopping malls and department stores, selling flagship products like “Everytime” and “GoodBase” (Pomegranate\/Aronia).<\/p>\n

In Vietnam<\/span>, it has achieved sales growth through recognized product quality and targeted marketing toward locals, winning the Korean Health Food Brand Award in Vietnam<\/span> last year.<\/p>\n

According to global market research firm Euromonitor, JungKwanJang has recorded the highest sales in the world’s ginseng retail market for 10 consecutive years and achieved a market share of 46% in the global ginseng retail market last year.<\/p>\n

A JungKwanJang official said, “We will continue to strive to introduce good products that consumers worldwide can trust and enjoy, through continuous research and quality management.”<\/p>\n

\n

<\/a>
<\/span><\/p>\n<\/div>\n

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