{"id":49242,"date":"2026-02-26T20:00:00","date_gmt":"2026-02-26T13:00:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=49242"},"modified":"2026-02-26T20:00:00","modified_gmt":"2026-02-26T13:00:00","slug":"estsoft-to-unveil-perso-interactive-conversational-ai-humans-at-mwc-2026-driving-global-ai-transformation","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=49242","title":{"rendered":"ESTsoft to Unveil &#8216;Perso Interactive&#8217; Conversational AI Humans at MWC 2026, Driving Global AI Transformation"},"content":{"rendered":"<p><span>The AI pioneer will showcas<\/span>e real-world deployments across mobility, retail, and telecommunications, highlighting major partnerships with NTT, KT, and Samsung Electronics.<\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">BARCELONA, Spain<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Feb. 26, 2026<\/span><\/span> \/PRNewswire\/ &#8212; AI service company <a href=\"https:\/\/estsoft.ai\/en\/\" target=\"_blank\" rel=\"nofollow\">ESTsoft<\/a> (CEO\u00a0Sangwon Chung) today announced its participation in MWC 2026 in <span class=\"xn-location\">Barcelona, Spain<\/span>, where it will showcase its highly anticipated real-time conversational AI human service, <b>Perso Interactive<\/b>.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2921092\/Image_ESTsoft_s_booth_MWC26__Courtesy_ESTsoft.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2921092\/Image_ESTsoft_s_booth_MWC26__Courtesy_ESTsoft.jpg?p=medium600\" title=\"Image of ESTsoft\u2019s booth at MWC26 (Courtesy of ESTsoft)\" alt=\"Image of ESTsoft\u2019s booth at MWC26 (Courtesy of ESTsoft)\" \/><\/a><br \/><span>Image of ESTsoft\u2019s booth at MWC26 (Courtesy of ESTsoft)<\/span><\/p>\n<\/div>\n<p>Operating under its AI vision, &#8220;The Most Universal Interface for Human,&#8221; ESTsoft will host a standalone interactive exhibition in <b>Hall 7 (Booth 7F32)<\/b> from <span class=\"xn-chron\">March 2 to 5<\/span>. The booth will demonstrate how Perso Interactive is moving beyond theoretical AI to deliver tangible, innovative experiences in everyday environments and complex industrial settings.<\/p>\n<p><b>Five Thematic Zones Demonstrating Real-World Inno<span>vation<\/span><\/b>\u00a0<\/p>\n<p>Visitors to the\u00a0ESTsoft booth will experience the versatility of Perso Interactive&#8217;s world-class conversational AI across five dedicated zones:<\/p>\n<ul type=\"disc\">\n<li><b>NTT Zone (Mobility):<\/b> ESTsoft will unveil a groundbreaking mobility use case developed in collaboration with <b>NTT and Nihon Kotsu<\/b>. Following a recent MOU with NTT, the companies are currently conducting a Proof of Concept (PoC) to deploy this real-time AI human service in taxis across <span class=\"xn-location\">Japan<\/span>.<\/li>\n<li><b>Signage Zone (Information):<\/b>\u00a0Attendees can interact face-to-face with an AI human guide designed specifically to provide real-time MWC event support and navigation.<\/li>\n<li><b>Live Commerce Zone (Retail Media):<\/b>\u00a0ESTsoft will introduce a highly scalable new revenue model powered entirely by an AI show host capable of driving sales and engagement.<\/li>\n<li><b>Retail Zone (Customer Experience):<\/b>\u00a0The company will demonstrate a voice-centric, intuitive interface optimized to streamline operations and enhance customer service in retail environments.<\/li>\n<li><b>Mobile Zone (Developer Ecosystem):<\/b>\u00a0Highlighting its commitment to developer scalability, ESTsoft will present its comprehensive SDK and API, opening doors for broader ecosystem expansion.<\/li>\n<\/ul>\n<p><b>On-Site Collaborations with Leading Global En<span>terprises<\/span><\/b>\u00a0<\/p>\n<p>Beyond its own booth,\u00a0ESTsoft&#8217;s Perso Interactive technology will be powering high-profile collaborative projects across the MWC floor. At the KT exhibition booth, an &#8220;AI Kang-In Lee&#8221; \u2014 modeled after the globally renowned soccer star \u2014 will deliver customized, multilingual cheering messages in seven languages. Concurrently, at the <b>Samsung Electronics booth<\/b>, a real-time &#8220;AI Promoter&#8221; integrated directly into Samsung&#8217;s Spatial Signage will engage visitors interactively.<\/p>\n<p>&#8220;Perso Interactive has evolved into a fully integrated, turnkey AI solution delivering tangible value across mobility, retail, education, and beyond,&#8221; said <span class=\"xn-person\">Sangwon Chung<\/span>, CEO of ESTsoft. &#8220;At MWC 2026, we aim to present innovative AI Transformation (AX) experiences powered by our world-class technology and significantly accelerate our expansion into the global market.&#8221;<\/p>\n<p>Perso Interactive continues to gain international momentum, having recently been selected for the <b>&#8216;AI for Good&#8217; initiative by the International Telecommunication Union (ITU)<\/b>. Its adoption rate is rapidly expanding across both residential and commercial sectors, with active utilization by major global organizations including NTT, KT, SK hynix, Daewoo Engineering &amp; Construction, POSCO Holdings, and various regional education offices.<\/p>\n<p>Through MWC 2026, ESTsoft aims to solidify Perso Interactive&#8217;s position as the premier next-generation AI human platform, driving transformative experiences across global industries.<\/p>\n<p><i><span>(Note to Editors: High-resolution images of the ESTsoft MWC26 booth are available upon request.)<\/span><\/i><\/p>\n<p><b>About ESTsoft<\/b>\u00a0<\/p>\n<p>ESTsoft is a global AI service pioneer redefining human-machine interaction via its conversational AI human solution, &#8216;Perso Interactive.&#8217; Headquartered in <span class=\"xn-location\">Seoul<\/span>, it drives AI Transformation (AX) across mobility, retail, and finance with unparalleled technical scalability. <b>(Learn more about ESTsoft at MWC 2026:<\/b> <a href=\"https:\/\/estsoft.ai\/en\/mwc-2026\" target=\"_blank\" rel=\"nofollow\">https:\/\/estsoft.ai\/en\/mwc-2026<\/a>)<\/p>\n<p><b>Media Contact:<\/b> <br \/><b><a href=\"mailto:est.irpr@estsoft.com\" target=\"_blank\" rel=\"nofollow\">est.irpr@estsoft.com<\/a><\/b><\/p>\n<div class=\"PRN_ImbeddedAssetReference\">  <\/div>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<p><span>The AI pioneer will showcas<\/span>e real-world deployments across mobility, retail, and telecommunications, highlighting major partnerships with NTT, KT, and Samsung Electronics.<\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">BARCELONA, Spain<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Feb. 26, 2026<\/span><\/span> \/PRNewswire\/ &#8212; AI service company <a href=\"https:\/\/estsoft.ai\/en\/\" target=\"_blank\" rel=\"nofollow\">ESTsoft<\/a> (CEO\u00a0Sangwon Chung) today announced its participation in MWC 2026 in <span class=\"xn-location\">Barcelona, Spain<\/span>, where it will showcase its highly anticipated real-time conversational AI human service, <b>Perso Interactive<\/b>.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2921092\/Image_ESTsoft_s_booth_MWC26__Courtesy_ESTsoft.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2921092\/Image_ESTsoft_s_booth_MWC26__Courtesy_ESTsoft.jpg?p=medium600\" title=\"Image of ESTsoft\u2019s booth at MWC26 (Courtesy of ESTsoft)\" alt=\"Image of ESTsoft\u2019s booth at MWC26 (Courtesy of ESTsoft)\" \/><\/a><br \/><span>Image of ESTsoft\u2019s booth at MWC26 (Courtesy of ESTsoft)<\/span><\/p>\n<\/div>\n<p>Operating under its AI vision, &#8220;The Most Universal Interface for Human,&#8221; ESTsoft will host a standalone interactive exhibition in <b>Hall 7 (Booth 7F32)<\/b> from <span class=\"xn-chron\">March 2 to 5<\/span>. The booth will demonstrate how Perso Interactive is moving beyond theoretical AI to deliver tangible, innovative experiences in everyday environments and complex industrial settings.<\/p>\n<p><b>Five Thematic Zones Demonstrating Real-World Inno<span>vation<\/span><\/b>\u00a0<\/p>\n<p>Visitors to the\u00a0ESTsoft booth will experience the versatility of Perso Interactive&#8217;s world-class conversational AI across five dedicated zones:<\/p>\n<ul type=\"disc\">\n<li><b>NTT Zone (Mobility):<\/b> ESTsoft will unveil a groundbreaking mobility use case developed in collaboration with <b>NTT and Nihon Kotsu<\/b>. Following a recent MOU with NTT, the companies are currently conducting a Proof of Concept (PoC) to deploy this real-time AI human service in taxis across <span class=\"xn-location\">Japan<\/span>.<\/li>\n<li><b>Signage Zone (Information):<\/b>\u00a0Attendees can interact face-to-face with an AI human guide designed specifically to provide real-time MWC event support and navigation.<\/li>\n<li><b>Live Commerce Zone (Retail Media):<\/b>\u00a0ESTsoft will introduce a highly scalable new revenue model powered entirely by an AI show host capable of driving sales and engagement.<\/li>\n<li><b>Retail Zone (Customer Experience):<\/b>\u00a0The company will demonstrate a voice-centric, intuitive interface optimized to streamline operations and enhance customer service in retail environments.<\/li>\n<li><b>Mobile Zone (Developer Ecosystem):<\/b>\u00a0Highlighting its commitment to developer scalability, ESTsoft will present its comprehensive SDK and API, opening doors for broader ecosystem expansion.<\/li>\n<\/ul>\n<p><b>On-Site Collaborations with Leading Global En<span>terprises<\/span><\/b>\u00a0<\/p>\n<p>Beyond its own booth,\u00a0ESTsoft&#8217;s Perso Interactive technology will be powering high-profile collaborative projects across the MWC floor. At the KT exhibition booth, an &#8220;AI Kang-In Lee&#8221; \u2014 modeled after the globally renowned soccer star \u2014 will deliver customized, multilingual cheering messages in seven languages. Concurrently, at the <b>Samsung Electronics booth<\/b>, a real-time &#8220;AI Promoter&#8221; integrated directly into Samsung&#8217;s Spatial Signage will engage visitors interactively.<\/p>\n<p>&#8220;Perso Interactive has evolved into a fully integrated, turnkey AI solution delivering tangible value across mobility, retail, education, and beyond,&#8221; said <span class=\"xn-person\">Sangwon Chung<\/span>, CEO of ESTsoft. &#8220;At MWC 2026, we aim to present innovative AI Transformation (AX) experiences powered by our world-class technology and significantly accelerate our expansion into the global market.&#8221;<\/p>\n<p>Perso Interactive continues to gain international momentum, having recently been selected for the <b>&#8216;AI for Good&#8217; initiative by the International Telecommunication Union (ITU)<\/b>. Its adoption rate is rapidly expanding across both residential and commercial sectors, with active utilization by major global organizations including NTT, KT, SK hynix, Daewoo Engineering &amp; Construction, POSCO Holdings, and various regional education offices.<\/p>\n<p>Through MWC 2026, ESTsoft aims to solidify Perso Interactive&#8217;s position as the premier next-generation AI human platform, driving transformative experiences across global industries.<\/p>\n<p><i><span>(Note to Editors: High-resolution images of the ESTsoft MWC26 booth are available upon request.)<\/span><\/i><\/p>\n<p><b>About ESTsoft<\/b>\u00a0<\/p>\n<p>ESTsoft is a global AI service pioneer redefining human-machine interaction via its conversational AI human solution, &#8216;Perso Interactive.&#8217; Headquartered in <span class=\"xn-location\">Seoul<\/span>, it drives AI Transformation (AX) across mobility, retail, and finance with unparalleled technical scalability. <b>(Learn more about ESTsoft at MWC 2026:<\/b> <a href=\"https:\/\/estsoft.ai\/en\/mwc-2026\" target=\"_blank\" rel=\"nofollow\">https:\/\/estsoft.ai\/en\/mwc-2026<\/a>)<\/p>\n<p><b>Media Contact:<\/b> <br \/><b><a href=\"mailto:est.irpr@estsoft.com\" target=\"_blank\" rel=\"nofollow\">est.irpr@estsoft.com<\/a><\/b><\/p>\n<div class=\"PRN_ImbeddedAssetReference\">  <\/div>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[],"class_list":["post-49242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/49242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=49242"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/49242\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=49242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=49242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=49242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}