{"id":49225,"date":"2026-02-26T18:21:00","date_gmt":"2026-02-26T11:21:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=49225"},"modified":"2026-02-26T18:21:00","modified_gmt":"2026-02-26T11:21:00","slug":"mdp-appoints-jason-wi-as-ceo-to-drive-global-operational-excellence-and-strategic-growth","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=49225","title":{"rendered":"MDP+ Appoints Jason Wi as CEO to Drive Global Operational Excellence and Strategic Growth"},"content":{"rendered":"<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2921206\/MDP_Logo_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul type=\"disc\">\n<li><b>Industry veteran in global operations and partnerships to spearhead international expansion<\/b><\/li>\n<li><b>Operational transformation underway to elevate the brand&#8217;s standing in derma beauty\u00a0<\/b><\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SEOUL, South Korea<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Feb. 26, 2026<\/span><\/span> \/PRNewswire\/ &#8212; MDP+, majority-owned by Morgan Stanley Private Equity Asia, has announced the appointment of Jason Wi as its new Chief Executive Officer. Under Wi&#8217;s leadership, the company has launched a comprehensive restructuring of its global operations, aimed at building a resilient and scalable operating model to support sustained international growth.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2920968\/MDP.html\" target=\"_blank\" rel=\"nofollow\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2920968\/MDP.jpg?p=medium600\" title=\"\" alt=\"\" \/> <\/a> <br \/><span><\/span><\/p>\n<\/div>\n<p>Wi brings an extensive background in strategic consulting and investment, having served at McKinsey &amp; Company and SoftBank Ventures Asia. His career is marked by a proven track record in scaling high-growth platform companies and leading the overseas expansion of various K-culture ventures. MDP+ intends to leverage Wi&#8217;s deep expertise and global network to accelerate its transition into a dominant player in the global beauty market.<\/p>\n<p>As part of its refined strategy, MDP+ is shifting its international focus from a traditional, export-heavy model toward a localized, partnership-driven approach. This transition is designed to create a more structured and agile operating system. Simultaneously, the company will reinforce its core identity as an &#8220;efficacy-focused derma beauty&#8221; brand, ensuring it remains competitive in sophisticated international markets. Supported by Morgan Stanley PE&#8217;s global resources and Wi&#8217;s operational acumen, MDP+ is poised to establish a durable framework capable of navigating volatile market conditions.<\/p>\n<p>Furthermore, Wi plans to integrate AI and data-driven operational methodologies\u2014honed during his time in the platform industry\u2014into MDP+&#8217;s core business. Key initiatives will include optimizing supply chain management and enhancing customer engagement to drive long-term operational efficiency and long-term returns.<\/p>\n<p>&#8220;The sustainable success of K-beauty brands on the global stage depends on two critical pillars: a distinctive brand heritage and an institutionalized operating system that can sustain it,&#8221; said CEO <span class=\"xn-person\">Jason Wi<\/span>. &#8220;We will focus on strengthening strategic global alliances while elevating our internal standards to transform MDP+ into a world-class, trusted beauty platform.&#8221;<\/p>\n<p>MDP+ is the flagship brand of SKINIDEA, which is under MDP Holdings, a portfolio company of Morgan Stanley PE <span class=\"xn-location\">Asia<\/span>. SKINIDEA is recognized for its innovative products that integrate premium ingredients and patented dermatological technology. Exporting to more than 75 countries, SKINIDEA develops high-performance skincare solutions through comprehensive research and clinical trials, ensuring both instant and long-lasting improvements tailored to various skin types.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2921206\/MDP_Logo_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul type=\"disc\">\n<li><b>Industry veteran in global operations and partnerships to spearhead international expansion<\/b><\/li>\n<li><b>Operational transformation underway to elevate the brand&#8217;s standing in derma beauty\u00a0<\/b><\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SEOUL, South Korea<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Feb. 26, 2026<\/span><\/span> \/PRNewswire\/ &#8212; MDP+, majority-owned by Morgan Stanley Private Equity Asia, has announced the appointment of Jason Wi as its new Chief Executive Officer. Under Wi&#8217;s leadership, the company has launched a comprehensive restructuring of its global operations, aimed at building a resilient and scalable operating model to support sustained international growth.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2920968\/MDP.html\" target=\"_blank\" rel=\"nofollow\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2920968\/MDP.jpg?p=medium600\" title=\"\" alt=\"\" \/> <\/a> <br \/><span><\/span><\/p>\n<\/div>\n<p>Wi brings an extensive background in strategic consulting and investment, having served at McKinsey &amp; Company and SoftBank Ventures Asia. His career is marked by a proven track record in scaling high-growth platform companies and leading the overseas expansion of various K-culture ventures. MDP+ intends to leverage Wi&#8217;s deep expertise and global network to accelerate its transition into a dominant player in the global beauty market.<\/p>\n<p>As part of its refined strategy, MDP+ is shifting its international focus from a traditional, export-heavy model toward a localized, partnership-driven approach. This transition is designed to create a more structured and agile operating system. Simultaneously, the company will reinforce its core identity as an &#8220;efficacy-focused derma beauty&#8221; brand, ensuring it remains competitive in sophisticated international markets. Supported by Morgan Stanley PE&#8217;s global resources and Wi&#8217;s operational acumen, MDP+ is poised to establish a durable framework capable of navigating volatile market conditions.<\/p>\n<p>Furthermore, Wi plans to integrate AI and data-driven operational methodologies\u2014honed during his time in the platform industry\u2014into MDP+&#8217;s core business. Key initiatives will include optimizing supply chain management and enhancing customer engagement to drive long-term operational efficiency and long-term returns.<\/p>\n<p>&#8220;The sustainable success of K-beauty brands on the global stage depends on two critical pillars: a distinctive brand heritage and an institutionalized operating system that can sustain it,&#8221; said CEO <span class=\"xn-person\">Jason Wi<\/span>. &#8220;We will focus on strengthening strategic global alliances while elevating our internal standards to transform MDP+ into a world-class, trusted beauty platform.&#8221;<\/p>\n<p>MDP+ is the flagship brand of SKINIDEA, which is under MDP Holdings, a portfolio company of Morgan Stanley PE <span class=\"xn-location\">Asia<\/span>. SKINIDEA is recognized for its innovative products that integrate premium ingredients and patented dermatological technology. Exporting to more than 75 countries, SKINIDEA develops high-performance skincare solutions through comprehensive research and clinical trials, ensuring both instant and long-lasting improvements tailored to various skin types.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<\/div>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[],"class_list":["post-49225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/49225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=49225"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/49225\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=49225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=49225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=49225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}