{"id":48628,"date":"2026-02-21T00:00:00","date_gmt":"2026-02-20T17:00:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=48628"},"modified":"2026-02-21T00:00:00","modified_gmt":"2026-02-20T17:00:00","slug":"laka-makes-u-s-retail-debut-at-sephora-bringing-inclusive-beauty-to-a-new-global-audience","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=48628","title":{"rendered":"Laka Makes U.S. Retail Debut at Sephora, Bringing Inclusive Beauty to a New Global Audience"},"content":{"rendered":"<p><span class=\"legendSpanClass\"><span class=\"xn-location\">LOS ANGELES<\/span>, Feb. 21, 2026 \/PRNewswire\/ &#8212; Laka, a Korea-based beauty brand recognized for its inclusive approach to lip makeup, is officially launching in the U.S. with its debut at Sephora. Marking the brand&#8217;s first major U.S. retail expansion, Laka is now available on Sephora.com and in 80 select Sephora stores nationwide.<\/span><\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2916642\/image1.html\" target=\"_blank\" rel=\"nofollow\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2916642\/image1.jpg?p=medium600\" title=\"Laka debuts at Sephora U.S. with its bestselling lip collection.\" alt=\"Laka debuts at Sephora U.S. with its bestselling lip collection.\" \/> <\/a> <br \/><span>Laka debuts at Sephora U.S. with its bestselling lip collection.<\/span><\/p>\n<\/div>\n<p>Laka has built a strong global following for its lip-focused products that champion self-expression, comfort, and inclusive shade development. With this launch, the brand introduces\u00a0its modern K-beauty philosophy to U.S. consumers who seek\u00a0expressive color without rigid beauty standards.<\/p>\n<p><b>Inclusive, Lip-Focused Expertise<\/b><\/p>\n<p>At launch, Laka introduces three core lip products designed to complement\u00a0a wide range of skin tones and personal styles:<\/p>\n<ul type=\"disc\">\n<li><b>Fruity Glam Tint <span class=\"xn-money\">($18)<\/span>:<\/b> A lightweight, glossy lip tint that leaves a transfer-proof stain, available in 10 shades, and one of Laka&#8217;s most recognized, award-winning products in <span class=\"xn-location\">Asia<\/span>.<\/li>\n<li><b>Fruity Lip Glotioner <span class=\"xn-money\">($18)<\/span>:<\/b>\u00a0A high-shine lip serum\u2013gloss hybrid formulated with peptides and raspberry seed oil for smooth, comfortable wear.<\/li>\n<li><b>Blonding Glow Lipstick (<span class=\"xn-money\">$16<\/span>, online only):<\/b>\u00a0A hydrating, buildable lipstick designed for effortless everyday color.<\/li>\n<\/ul>\n<p>Each product reflects Laka&#8217;s belief that lip makeup should adapt to the individual \u2014\u00a0not the other way around.<\/p>\n<p>&#8220;Our launch at Sephora marks\u00a0an important milestone as we expand Laka&#8217;s inclusive beauty philosophy to the U.S.,&#8221; said <span class=\"xn-person\">Jicheol Lee<\/span>, CEO of Laka. &#8220;We&#8217;re excited to connect with consumers who view makeup as a form of self-expression rather than a set of rules.&#8221;<\/p>\n<p><b>Availability<\/b><\/p>\n<p>Laka will be available beginning <span class=\"xn-chron\">February 20, 2026<\/span>, on Sephora.com and in 80 select Sephora stores across <span class=\"xn-location\">the United States<\/span>.<\/p>\n<p><b>About Laka<\/b><\/p>\n<p>Founded in Korea, Laka is a beauty brand built\u00a0on inclusivity and self-expression, with a specialized focus on lip makeup. The brand creates products designed to complement diverse skin tones, identities, and personal styles\u2014encouraging individuals to define beauty on their own terms.<\/p>\n<p><b>Follow Laka:<\/b><br \/>Instagram: @laka.global<br \/>TikTok: @laka.beauty<\/p>\n<p><b>Press Contact:<br \/><\/b>Laka<br \/><span class=\"xn-person\">Chloe Kim<\/span><br \/>Email: <a href=\"mailto:lakapr@laka.co.kr\" target=\"_blank\" rel=\"nofollow\">lakapr@laka.co.kr<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">LOS ANGELES<\/span>, Feb. 21, 2026 \/PRNewswire\/ &#8212; Laka, a Korea-based beauty brand recognized for its inclusive approach to lip makeup, is officially launching in the U.S. with its debut at Sephora. Marking the brand&#8217;s first major U.S. retail expansion, Laka is now available on Sephora.com and in 80 select Sephora stores nationwide.<\/span><\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2916642\/image1.html\" target=\"_blank\" rel=\"nofollow\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2916642\/image1.jpg?p=medium600\" title=\"Laka debuts at Sephora U.S. with its bestselling lip collection.\" alt=\"Laka debuts at Sephora U.S. with its bestselling lip collection.\" \/> <\/a> <br \/><span>Laka debuts at Sephora U.S. with its bestselling lip collection.<\/span><\/p>\n<\/div>\n<p>Laka has built a strong global following for its lip-focused products that champion self-expression, comfort, and inclusive shade development. With this launch, the brand introduces\u00a0its modern K-beauty philosophy to U.S. consumers who seek\u00a0expressive color without rigid beauty standards.<\/p>\n<p><b>Inclusive, Lip-Focused Expertise<\/b><\/p>\n<p>At launch, Laka introduces three core lip products designed to complement\u00a0a wide range of skin tones and personal styles:<\/p>\n<ul type=\"disc\">\n<li><b>Fruity Glam Tint <span class=\"xn-money\">($18)<\/span>:<\/b> A lightweight, glossy lip tint that leaves a transfer-proof stain, available in 10 shades, and one of Laka&#8217;s most recognized, award-winning products in <span class=\"xn-location\">Asia<\/span>.<\/li>\n<li><b>Fruity Lip Glotioner <span class=\"xn-money\">($18)<\/span>:<\/b>\u00a0A high-shine lip serum\u2013gloss hybrid formulated with peptides and raspberry seed oil for smooth, comfortable wear.<\/li>\n<li><b>Blonding Glow Lipstick (<span class=\"xn-money\">$16<\/span>, online only):<\/b>\u00a0A hydrating, buildable lipstick designed for effortless everyday color.<\/li>\n<\/ul>\n<p>Each product reflects Laka&#8217;s belief that lip makeup should adapt to the individual \u2014\u00a0not the other way around.<\/p>\n<p>&#8220;Our launch at Sephora marks\u00a0an important milestone as we expand Laka&#8217;s inclusive beauty philosophy to the U.S.,&#8221; said <span class=\"xn-person\">Jicheol Lee<\/span>, CEO of Laka. &#8220;We&#8217;re excited to connect with consumers who view makeup as a form of self-expression rather than a set of rules.&#8221;<\/p>\n<p><b>Availability<\/b><\/p>\n<p>Laka will be available beginning <span class=\"xn-chron\">February 20, 2026<\/span>, on Sephora.com and in 80 select Sephora stores across <span class=\"xn-location\">the United States<\/span>.<\/p>\n<p><b>About Laka<\/b><\/p>\n<p>Founded in Korea, Laka is a beauty brand built\u00a0on inclusivity and self-expression, with a specialized focus on lip makeup. The brand creates products designed to complement diverse skin tones, identities, and personal styles\u2014encouraging individuals to define beauty on their own terms.<\/p>\n<p><b>Follow Laka:<\/b><br \/>Instagram: @laka.global<br \/>TikTok: @laka.beauty<\/p>\n<p><b>Press Contact:<br \/><\/b>Laka<br \/><span class=\"xn-person\">Chloe Kim<\/span><br \/>Email: <a href=\"mailto:lakapr@laka.co.kr\" target=\"_blank\" rel=\"nofollow\">lakapr@laka.co.kr<\/a><\/p>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[],"class_list":["post-48628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/48628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=48628"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/48628\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=48628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=48628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=48628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}