{"id":47230,"date":"2026-02-02T11:17:00","date_gmt":"2026-02-02T04:17:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=47230"},"modified":"2026-02-02T11:17:00","modified_gmt":"2026-02-02T04:17:00","slug":"paris-couture-backstage-welcomes-cosrx-with-miss-sohee","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=47230","title":{"rendered":"Paris Couture Backstage Welcomes COSRX with MISS SOHEE"},"content":{"rendered":"\n\n\n
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NEW YORK<\/span>, Feb. 2, 2026 \/PRNewswire\/ — Global\u00a0K-beauty leader COSRX continues to expand its presence on the haute couture stage as the official backstage hair sponsor for MISS SOHEE during Paris Fashion Week Haute Couture Spring\/Summer 2026 on 29th<\/sup> January<\/b>.<\/span><\/p>\n

Backstage hair was overseen by internationally renowned hair artist Joana Neves<\/span>, COSRX’s Global Hair Ambassador, whose expertise bridged the refined aesthetics of haute couture with K-beauty hair solutions proven in backstage environments.<\/p>\n

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COSRX and Global Hair Ambassador Joana Neves light up the backstage of MISS SOHEE Paris Fashion Week Haute Couture SpringSummer 2026<\/span><\/p>\n<\/div>\n

MISS SOHEE Backstage: COSRX Enters the Haute Couture Arena<\/b><\/p>\n

MISS\u00a0SOHEE, founded by designer Sohee Park<\/span>, is a London<\/span>-based haute couture house recognized for its refined craftsmanship and contemporary approach to couture. For the Spring\/Summer 2026 collection, COSRX supported the show from backstage, providing performance-driven K-beauty hair solutions.<\/p>\n

Widely regarded as one of the first occasions a K-beauty brand has supported backstage hair sponsorship within the haute couture calendar, the collaboration marks a notable moment as Korean beauty enters one of fashion’s most exclusive creative environments.<\/p>\n

Presented under the theme “BREATHING FORMS<\/b>,” the collection explored sculptural silhouettes softened by movement and fluidity \u2014 a signature approach that has established MISS SOHEE as a leading voice in contemporary couture. Since its Paris Haute Couture<\/span> debut in Spring\/Summer 2025, the house has rapidly gained global recognition, with designs worn by internationally celebrated figures including Anya Taylor-Joy<\/span>, Beyonc\u00e9, Zendaya, Bella Hadid<\/span>, and Florence Pugh<\/span>.<\/p>\n

For the show, COSRX worked alongside Joana Neves<\/span><\/b>, COSRX Global Hair Ambassador, supporting the backstage hair team with its PEPTIDE-132 Hair Bonding Trio<\/b>. Long dominated by European beauty houses, the haute couture backstage saw a meaningful shift through this partnership, marking a notable moment for K-beauty on the Paris couture stage.<\/p>\n

About Joana Neves<\/span><\/b><\/p>\n

Joana Neves<\/span> is a London<\/span>-based fashion hairstylist and Global Hair Ambassador for COSRX, working closely with the brand across Europe<\/span> on professional education initiatives, backstage collaborations, and the development of performance-driven hair solutions for high-fashion environments. Recognized for her refined aesthetic and modern approach to hair artistry, she is a lead artist within the internationally renowned hair team led by Guido Palau<\/span>, with an extensive portfolio that includes collaborations with Dior, Dolce & Gabbana, and Prada, as well as styling global icons such as Kendall Jenner<\/span>, Lily Collins<\/span>, and Dua Lipa<\/span>.<\/p>\n

About COSRX PEPTIDE-132 Hair Bonding Trio<\/b>\u00a0<\/p>\n

Backstage hair for the MISS SOHEE Haute Couture Spring<\/span>\/Summer 2026<\/b> show was supported exclusively by COSRX’s PEPTIDE-132 Hair Bonding Trio<\/b>, selected by Global Hair Ambassador Joana Neves<\/span> to meet the technical and aesthetic demands of a couture runway.<\/p>\n