{"id":45122,"date":"2026-01-15T21:00:00","date_gmt":"2026-01-15T14:00:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=45122"},"modified":"2026-01-15T21:00:00","modified_gmt":"2026-01-15T14:00:00","slug":"estsoft-and-samsung-electronics-unveil-ai-promoter-at-ces-2026-delivering-an-innovative-exhibition-experience","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=45122","title":{"rendered":"ESTsoft and Samsung Electronics Unveil &#8216;AI Promoter&#8217; at CES 2026, Delivering an Innovative Exhibition Experience"},"content":{"rendered":"<ul type=\"disc\">\n<li>&#8216;AI Promoter&#8217; engages global tech leaders at Samsung Electronics&#8217; <i>The First Look<\/i> event at CES 2026<\/li>\n<li>Highly praised for enabling natural interactions through advanced on-device AI and object recognition technologies<\/li>\n<li>CEO <b><span class=\"xn-person\">Sangwon Chung<\/span><\/b>: &#8220;We will continue to deliver increasingly sophisticated interactive AI experiences through strong synergy with Samsung Electronics&#8221;<\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">LAS VEGAS<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Jan. 15, 2026<\/span><\/span> \/PRNewswire\/ &#8212; <a href=\"https:\/\/estsoft.ai\/en\/\" target=\"_blank\" rel=\"nofollow\"><b>ESTsoft<\/b><\/a>, a leading AI services company led by CEO <b><span class=\"xn-person\">Sangwon Chung<\/span><\/b>, announced that it collaborated with <b>Samsung Electronics<\/b> to unveil the <b>&#8216;AI Promoter&#8217;<\/b>, an innovative solution delivering next-generation exhibition experiences, at <b>CES 2026<\/b>.<\/p>\n<p>The AI Promoter, showcased at Samsung Electronics&#8217; <i>The First Look<\/i> event, drew significant attention from global technology leaders and visitors from around the world. At the venue, the AI Promoter automatically recognized nearby attendees and proactively initiated conversations, creating a natural, context-aware communication environment that differentiated the exhibition experience.<\/p>\n<p>Notably, the AI Promoter demonstrated outstanding usability on the global stage by responding in real time to a wide range of questions in <b>32 languages<\/b>, including English, Spanish, and Japanese. It provided detailed information on Samsung Electronics&#8217; flagship technologies and products, such as <b>Micro RGB<\/b> and the <b>Galaxy Z Trifold<\/b>, covering specifications, technical features, and use cases. The solution was further enhanced through integration with Samsung Electronics&#8217; <b>Spatial Signage<\/b>, which delivers exceptional depth and realism despite its slim form factor, creating an immersive, human-like interactive experience.<\/p>\n<p>These innovative interactions were made possible by the application of advanced <b>on-device AI solutions<\/b> and <b>object recognition technologies<\/b>. By minimizing reliance on network connectivity while ensuring fast and stable responses, the AI Promoter enabled seamless and natural interactions without the constraints typically associated with exhibition environments.<\/p>\n<p>The collaboration between the two companies is based on ESTsoft&#8217;s real-time conversational AI human service, <b>Perso Interactive<\/b>. Perso Interactive supports on-device operation and object recognition, allowing it to identify visitors within exhibition spaces and carry on natural, situation-aware conversations.<\/p>\n<p>ESTsoft defines face, facial expressions, and body gestures as humanity&#8217;s most universal interface and has implemented this concept through <b>Perso AI<\/b>, its AI human platform. Through Perso AI, the company offers a range of services including Perso Interactive, AI dubbing, and AI human\u2013based video production solutions.<\/p>\n<p>The <i>The First Look<\/i> event was attended by numerous global technology industry leaders, as well as prominent Korean tech YouTubers such as <b>ITSub<\/b> and <b>TechMong<\/b>, who expressed amazement at the AI Promoter&#8217;s remarkably natural, human-like interactions. In particular, the AI human&#8217;s ability to proactively welcome visitors and lead conversations received strong positive feedback.<\/p>\n<p>Building on this collaboration with Samsung Electronics, ESTsoft plans to further advance Perso Interactive. The company aims to expand it into an AI human solution optimized for a wide range of environments, including exhibitions, events, retail spaces, and public venues, while continuously strengthening its competitiveness in the global market.<\/p>\n<p>CEO <b><span class=\"xn-person\">Sangwon Chung<\/span><\/b> of ESTsoft stated,<\/p>\n<p>&#8220;Through the AI Promoter at CES 2026, we were able to showcase the innovation of ESTsoft&#8217;s real-time conversational AI human service, Perso Interactive. Leveraging our synergy with Samsung Electronics, one of the world&#8217;s leading companies, we aim to make 2026 the first year of our full-scale global market expansion.&#8221;<\/p>\n<p><span>For more information, please contact <a href=\"mailto:est.irpr@estsoft.com\" target=\"_blank\" rel=\"nofollow\"><span>est.irpr@estsoft.com<\/span><\/a>.<\/span><\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2861486\/The__AI_Promoter__engaging_global_visitors_Samsung_Electronics__The_First.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2861486\/The__AI_Promoter__engaging_global_visitors_Samsung_Electronics__The_First.jpg?p=medium600\" title=\"The \u2018AI Promoter\u2019 engaging with global visitors at Samsung Electronics\u2019 The First Look exhibition (Source: ESTsoft)\" alt=\"The \u2018AI Promoter\u2019 engaging with global visitors at Samsung Electronics\u2019 The First Look exhibition (Source: ESTsoft)\" \/><\/a><br \/><span>The \u2018AI Promoter\u2019 engaging with global visitors at Samsung Electronics\u2019 The First Look exhibition (Source: ESTsoft)<\/span><\/p>\n<\/div>\n<p>\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">  <\/div>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<ul type=\"disc\">\n<li>&#8216;AI Promoter&#8217; engages global tech leaders at Samsung Electronics&#8217; <i>The First Look<\/i> event at CES 2026<\/li>\n<li>Highly praised for enabling natural interactions through advanced on-device AI and object recognition technologies<\/li>\n<li>CEO <b><span class=\"xn-person\">Sangwon Chung<\/span><\/b>: &#8220;We will continue to deliver increasingly sophisticated interactive AI experiences through strong synergy with Samsung Electronics&#8221;<\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">LAS VEGAS<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Jan. 15, 2026<\/span><\/span> \/PRNewswire\/ &#8212; <a href=\"https:\/\/estsoft.ai\/en\/\" target=\"_blank\" rel=\"nofollow\"><b>ESTsoft<\/b><\/a>, a leading AI services company led by CEO <b><span class=\"xn-person\">Sangwon Chung<\/span><\/b>, announced that it collaborated with <b>Samsung Electronics<\/b> to unveil the <b>&#8216;AI Promoter&#8217;<\/b>, an innovative solution delivering next-generation exhibition experiences, at <b>CES 2026<\/b>.<\/p>\n<p>The AI Promoter, showcased at Samsung Electronics&#8217; <i>The First Look<\/i> event, drew significant attention from global technology leaders and visitors from around the world. At the venue, the AI Promoter automatically recognized nearby attendees and proactively initiated conversations, creating a natural, context-aware communication environment that differentiated the exhibition experience.<\/p>\n<p>Notably, the AI Promoter demonstrated outstanding usability on the global stage by responding in real time to a wide range of questions in <b>32 languages<\/b>, including English, Spanish, and Japanese. It provided detailed information on Samsung Electronics&#8217; flagship technologies and products, such as <b>Micro RGB<\/b> and the <b>Galaxy Z Trifold<\/b>, covering specifications, technical features, and use cases. The solution was further enhanced through integration with Samsung Electronics&#8217; <b>Spatial Signage<\/b>, which delivers exceptional depth and realism despite its slim form factor, creating an immersive, human-like interactive experience.<\/p>\n<p>These innovative interactions were made possible by the application of advanced <b>on-device AI solutions<\/b> and <b>object recognition technologies<\/b>. By minimizing reliance on network connectivity while ensuring fast and stable responses, the AI Promoter enabled seamless and natural interactions without the constraints typically associated with exhibition environments.<\/p>\n<p>The collaboration between the two companies is based on ESTsoft&#8217;s real-time conversational AI human service, <b>Perso Interactive<\/b>. Perso Interactive supports on-device operation and object recognition, allowing it to identify visitors within exhibition spaces and carry on natural, situation-aware conversations.<\/p>\n<p>ESTsoft defines face, facial expressions, and body gestures as humanity&#8217;s most universal interface and has implemented this concept through <b>Perso AI<\/b>, its AI human platform. Through Perso AI, the company offers a range of services including Perso Interactive, AI dubbing, and AI human\u2013based video production solutions.<\/p>\n<p>The <i>The First Look<\/i> event was attended by numerous global technology industry leaders, as well as prominent Korean tech YouTubers such as <b>ITSub<\/b> and <b>TechMong<\/b>, who expressed amazement at the AI Promoter&#8217;s remarkably natural, human-like interactions. In particular, the AI human&#8217;s ability to proactively welcome visitors and lead conversations received strong positive feedback.<\/p>\n<p>Building on this collaboration with Samsung Electronics, ESTsoft plans to further advance Perso Interactive. The company aims to expand it into an AI human solution optimized for a wide range of environments, including exhibitions, events, retail spaces, and public venues, while continuously strengthening its competitiveness in the global market.<\/p>\n<p>CEO <b><span class=\"xn-person\">Sangwon Chung<\/span><\/b> of ESTsoft stated,<\/p>\n<p>&#8220;Through the AI Promoter at CES 2026, we were able to showcase the innovation of ESTsoft&#8217;s real-time conversational AI human service, Perso Interactive. Leveraging our synergy with Samsung Electronics, one of the world&#8217;s leading companies, we aim to make 2026 the first year of our full-scale global market expansion.&#8221;<\/p>\n<p><span>For more information, please contact <a href=\"mailto:est.irpr@estsoft.com\" target=\"_blank\" rel=\"nofollow\"><span>est.irpr@estsoft.com<\/span><\/a>.<\/span><\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2861486\/The__AI_Promoter__engaging_global_visitors_Samsung_Electronics__The_First.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2861486\/The__AI_Promoter__engaging_global_visitors_Samsung_Electronics__The_First.jpg?p=medium600\" title=\"The \u2018AI Promoter\u2019 engaging with global visitors at Samsung Electronics\u2019 The First Look exhibition (Source: ESTsoft)\" alt=\"The \u2018AI Promoter\u2019 engaging with global visitors at Samsung Electronics\u2019 The First Look exhibition (Source: ESTsoft)\" \/><\/a><br \/><span>The \u2018AI Promoter\u2019 engaging with global visitors at Samsung Electronics\u2019 The First Look exhibition (Source: ESTsoft)<\/span><\/p>\n<\/div>\n<p>\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">  <\/div>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[],"class_list":["post-45122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/45122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=45122"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/45122\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=45122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=45122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=45122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}