{"id":44809,"date":"2026-01-14T09:05:00","date_gmt":"2026-01-14T02:05:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=44809"},"modified":"2026-01-14T09:05:00","modified_gmt":"2026-01-14T02:05:00","slug":"cosrx-kicks-off-2026-with-new-year-new-bright-alpha-arbutin-moving-car-pop-up-in-kuala-lumpur","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=44809","title":{"rendered":"COSRX Kicks Off 2026 with &#8220;NEW YEAR, NEW BRIGHT&#8221; Alpha-Arbutin Moving Car Pop-Up in Kuala Lumpur"},"content":{"rendered":"<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2648141\/COSRX_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span class=\"legendSpanClass\">KUALA LUMPUR, Malaysia<\/span>, <span class=\"legendSpanClass\">Jan. 14, 2026<\/span> \/PRNewswire\/ &#8212;\u00a0Global No.1* friendly derma brand <b>COSRX<\/b> is bringing its most viral brightening with the <b>Alpha-Arbutin Pop-Up<\/b>, a high-energy, interactive skincare experience designed to turn everyday city moments into glowing discoveries.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2861305\/COSRX_Kicks_Off_2026__NEW_YEAR_NEW_BRIGHT__Alpha_Arbutin_Moving.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2861305\/COSRX_Kicks_Off_2026__NEW_YEAR_NEW_BRIGHT__Alpha_Arbutin_Moving.jpg?p=medium600\" title=\"COSRX Kicks Off 2026 with \u201cNEW YEAR, NEW BRIGHT\u201d  Alpha-Arbutin Moving Car Pop-Up in Kuala Lumpur\" alt=\"COSRX Kicks Off 2026 with \u201cNEW YEAR, NEW BRIGHT\u201d  Alpha-Arbutin Moving Car Pop-Up in Kuala Lumpur\" \/><\/a><br \/><span>COSRX Kicks Off 2026 with \u201cNEW YEAR, NEW BRIGHT\u201d Alpha-Arbutin Moving Car Pop-Up in Kuala Lumpur<\/span><\/p>\n<\/div>\n<p>Rolling through Kuala Lumpur, the moving pop-up transforms the city into a skincare playground &#8211; inviting visitors to try COSRX&#8217;s viral Alpha-Arbutin Serum, and win exclusive prizes available only during this limited-time activation.<\/p>\n<p>With instant giveaways, playful quizzes, and a crowd-favorite lucky draw, <b>NEW YEAR, NEW BRIGHT<\/b> turns the idea of &#8220;new year, new skin&#8221; into a fun, share-worthy experience.<\/p>\n<p><b>Location:<\/b> LOT 10 Premier Terrace , Kuala Lumpur<br \/><b>Date<\/b>: January 15 &#8211; 18, 2026<br \/><b>Time<\/b>: 10:00 &#8211; 21:00<\/p>\n<p><b>Walk In, Glow Out: Exclusive\u00a0Alpha-Arbutin Gifts for Every Visitor<\/b><\/p>\n<p>Every visitor is welcomed with an <b>exclusive Silver Bag<\/b>, available <i>only<\/i> at this moving pop-up. Inside this pop-up, An Alpha-Arbutin leaflet and limited-edition Alpha-Arbutin stickers &#8211; designed to kick off the experience before even stepping inside the car.<\/p>\n<p>Because at COSRX, the bright starts the moment you arrive.<\/p>\n<p><b>Follow, Share and Bright: Missions with Instant Rewards<\/b><\/p>\n<p>The fun continues with simple, social-first missions designed for today&#8217;s beauty lovers:<\/p>\n<ul type=\"disc\">\n<li>Follow <b>COSRX Malaysia on TikTok Shop<\/b> and get an <b>Alpha-Arbutin Hydrogel Mask.<\/b> A color-changing mask, known for boosting radiance and pairing perfectly with the serum.<\/li>\n<\/ul>\n<p><b>Why Alpha-Arbutin? A Quick Education That Hits the Highlights<\/b><\/p>\n<p>Inside the moving car, promoters guide visitors through a quick, easy-to-digest introduction to Alpha-Arbutin &#8211; perfect for first timers and long-time fans alike.<\/p>\n<p>Highlights include:<\/p>\n<ul type=\"disc\">\n<li><b>Top-ranking status<\/b> across Malaysia&#8217;s leading platforms (TikTok Shop, Qoo10, official mall rankings)<\/li>\n<li>Key benefits &#8211; <b>Acne Scar improvement, Dark Spot Care, and Daily gentle use<\/b><\/li>\n<li>A powerful yet skin-friendly formula featuring <b>Niacinamide 5% and Tranexamic Acid 3%<\/b>.<\/li>\n<\/ul>\n<p><b>Try It Yourself: Alpha-Arbutin + The RX Synergy Experience<\/b><\/p>\n<p>Guests can test the <b>Alpha-Arbutin Serum<\/b> alongside the <b>Alpha-Arbutin Hydrogel Mask<\/b>, experiencing firsthand how the duo works together to enhance brightening results.<\/p>\n<p>The experience also introduces COSRX&#8217;s The RX, reinforcing the brand&#8217;s dermatology-inspired approach to targeted, high-performance skincare.<\/p>\n<p><b>Quiz, Snap, Win: Learning Turns into Play<\/b><\/p>\n<p>After the experience, visitors are invited to take a short, fun <b>Alpha-Arbutin quiz<\/b> based on what they&#8217;ve just learned. Correct answers lead straight into the next step\u2014photo time.<\/p>\n<p>Visitors who snap a photo at the photo zone or upload a booth review on social media receive <b>a chance to join the Lucky Draw (Gacha Event)<\/b>.<\/p>\n<p><b>The Lucky Draw Everyone Wants to Try<\/b><\/p>\n<p>The final stop is the <b>Gacha Lucky Draw<\/b>, where different colored balls unlock different prizes, including:<\/p>\n<ul type=\"disc\">\n<li>Full-size or Mini Alpha-Arbutin Serum<\/li>\n<li>And an <b>exclusive COSRX brand kit<\/b>, created <i>only<\/i> for this pop-up event<\/li>\n<\/ul>\n<p><b>A Moving Pop-Up That Turns Skincare into a Citywide Event<\/b><\/p>\n<p>By blending education, hands-on testing, social engagement, and playful rewards, the Alpha-Arbutin Moving Car Pop-Up transforms skincare discovery into an experience worth lining up for.<\/p>\n<p>&#8220;This pop-up is all about making brightening skincare approachable, fun, and memorable,&#8221; said a COSRX spokesperson. &#8220;We wanted people to feel excited &#8211; not overwhelmed &#8211; while learning why Alpha-Arbutin has become such a trusted solution for dark spots and uneven tone.&#8221;<\/p>\n<p><b>About COSRX<\/b><\/p>\n<p>With its powerful yet affordable skincare solutions, COSRX has quickly become one of America&#8217;s favorite skincare brands. Using a minimal number of highly effective ingredients in concentrated doses, COSRX products deliver visible results by treating the skin with only the essentials it needs. Find its best-selling skincare solutions at retailers nationwide, including Watsons, Olive Young, Amazon, ULTA, Nordstrom, Target and <a href=\"https:\/\/www.cosrx.com\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.cosrx.com<\/a>. COSRX is also on <a href=\"https:\/\/www.instagram.com\/cosrx\/\" target=\"_blank\" rel=\"nofollow\">Instagram<\/a> + <a href=\"https:\/\/www.tiktok.com\/@cosrx_my\" target=\"_blank\" rel=\"nofollow\">TikTok<\/a>.<\/p>\n<p><a href=\"https:\/\/www.tiktok.com\/tag\/cosrx?lang=en\" target=\"_blank\" rel=\"nofollow\">#COSRX<\/a>\u00a0<a href=\"https:\/\/www.tiktok.com\/tag\/newyearnewbright?lang=en\" target=\"_blank\" rel=\"nofollow\">#NewYearNewBright<\/a>\u00a0<a href=\"https:\/\/www.tiktok.com\/tag\/alphaarbutinserum?lang=en\" target=\"_blank\" rel=\"nofollow\">#AlphaArbutinSerum<\/a><\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2648141\/COSRX_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span class=\"legendSpanClass\">KUALA LUMPUR, Malaysia<\/span>, <span class=\"legendSpanClass\">Jan. 14, 2026<\/span> \/PRNewswire\/ &#8212;\u00a0Global No.1* friendly derma brand <b>COSRX<\/b> is bringing its most viral brightening with the <b>Alpha-Arbutin Pop-Up<\/b>, a high-energy, interactive skincare experience designed to turn everyday city moments into glowing discoveries.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2861305\/COSRX_Kicks_Off_2026__NEW_YEAR_NEW_BRIGHT__Alpha_Arbutin_Moving.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2861305\/COSRX_Kicks_Off_2026__NEW_YEAR_NEW_BRIGHT__Alpha_Arbutin_Moving.jpg?p=medium600\" title=\"COSRX Kicks Off 2026 with \u201cNEW YEAR, NEW BRIGHT\u201d  Alpha-Arbutin Moving Car Pop-Up in Kuala Lumpur\" alt=\"COSRX Kicks Off 2026 with \u201cNEW YEAR, NEW BRIGHT\u201d  Alpha-Arbutin Moving Car Pop-Up in Kuala Lumpur\" \/><\/a><br \/><span>COSRX Kicks Off 2026 with \u201cNEW YEAR, NEW BRIGHT\u201d Alpha-Arbutin Moving Car Pop-Up in Kuala Lumpur<\/span><\/p>\n<\/div>\n<p>Rolling through Kuala Lumpur, the moving pop-up transforms the city into a skincare playground &#8211; inviting visitors to try COSRX&#8217;s viral Alpha-Arbutin Serum, and win exclusive prizes available only during this limited-time activation.<\/p>\n<p>With instant giveaways, playful quizzes, and a crowd-favorite lucky draw, <b>NEW YEAR, NEW BRIGHT<\/b> turns the idea of &#8220;new year, new skin&#8221; into a fun, share-worthy experience.<\/p>\n<p><b>Location:<\/b> LOT 10 Premier Terrace , Kuala Lumpur<br \/><b>Date<\/b>: January 15 &#8211; 18, 2026<br \/><b>Time<\/b>: 10:00 &#8211; 21:00<\/p>\n<p><b>Walk In, Glow Out: Exclusive\u00a0Alpha-Arbutin Gifts for Every Visitor<\/b><\/p>\n<p>Every visitor is welcomed with an <b>exclusive Silver Bag<\/b>, available <i>only<\/i> at this moving pop-up. Inside this pop-up, An Alpha-Arbutin leaflet and limited-edition Alpha-Arbutin stickers &#8211; designed to kick off the experience before even stepping inside the car.<\/p>\n<p>Because at COSRX, the bright starts the moment you arrive.<\/p>\n<p><b>Follow, Share and Bright: Missions with Instant Rewards<\/b><\/p>\n<p>The fun continues with simple, social-first missions designed for today&#8217;s beauty lovers:<\/p>\n<ul type=\"disc\">\n<li>Follow <b>COSRX Malaysia on TikTok Shop<\/b> and get an <b>Alpha-Arbutin Hydrogel Mask.<\/b> A color-changing mask, known for boosting radiance and pairing perfectly with the serum.<\/li>\n<\/ul>\n<p><b>Why Alpha-Arbutin? A Quick Education That Hits the Highlights<\/b><\/p>\n<p>Inside the moving car, promoters guide visitors through a quick, easy-to-digest introduction to Alpha-Arbutin &#8211; perfect for first timers and long-time fans alike.<\/p>\n<p>Highlights include:<\/p>\n<ul type=\"disc\">\n<li><b>Top-ranking status<\/b> across Malaysia&#8217;s leading platforms (TikTok Shop, Qoo10, official mall rankings)<\/li>\n<li>Key benefits &#8211; <b>Acne Scar improvement, Dark Spot Care, and Daily gentle use<\/b><\/li>\n<li>A powerful yet skin-friendly formula featuring <b>Niacinamide 5% and Tranexamic Acid 3%<\/b>.<\/li>\n<\/ul>\n<p><b>Try It Yourself: Alpha-Arbutin + The RX Synergy Experience<\/b><\/p>\n<p>Guests can test the <b>Alpha-Arbutin Serum<\/b> alongside the <b>Alpha-Arbutin Hydrogel Mask<\/b>, experiencing firsthand how the duo works together to enhance brightening results.<\/p>\n<p>The experience also introduces COSRX&#8217;s The RX, reinforcing the brand&#8217;s dermatology-inspired approach to targeted, high-performance skincare.<\/p>\n<p><b>Quiz, Snap, Win: Learning Turns into Play<\/b><\/p>\n<p>After the experience, visitors are invited to take a short, fun <b>Alpha-Arbutin quiz<\/b> based on what they&#8217;ve just learned. Correct answers lead straight into the next step\u2014photo time.<\/p>\n<p>Visitors who snap a photo at the photo zone or upload a booth review on social media receive <b>a chance to join the Lucky Draw (Gacha Event)<\/b>.<\/p>\n<p><b>The Lucky Draw Everyone Wants to Try<\/b><\/p>\n<p>The final stop is the <b>Gacha Lucky Draw<\/b>, where different colored balls unlock different prizes, including:<\/p>\n<ul type=\"disc\">\n<li>Full-size or Mini Alpha-Arbutin Serum<\/li>\n<li>And an <b>exclusive COSRX brand kit<\/b>, created <i>only<\/i> for this pop-up event<\/li>\n<\/ul>\n<p><b>A Moving Pop-Up That Turns Skincare into a Citywide Event<\/b><\/p>\n<p>By blending education, hands-on testing, social engagement, and playful rewards, the Alpha-Arbutin Moving Car Pop-Up transforms skincare discovery into an experience worth lining up for.<\/p>\n<p>&#8220;This pop-up is all about making brightening skincare approachable, fun, and memorable,&#8221; said a COSRX spokesperson. &#8220;We wanted people to feel excited &#8211; not overwhelmed &#8211; while learning why Alpha-Arbutin has become such a trusted solution for dark spots and uneven tone.&#8221;<\/p>\n<p><b>About COSRX<\/b><\/p>\n<p>With its powerful yet affordable skincare solutions, COSRX has quickly become one of America&#8217;s favorite skincare brands. Using a minimal number of highly effective ingredients in concentrated doses, COSRX products deliver visible results by treating the skin with only the essentials it needs. Find its best-selling skincare solutions at retailers nationwide, including Watsons, Olive Young, Amazon, ULTA, Nordstrom, Target and <a href=\"https:\/\/www.cosrx.com\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.cosrx.com<\/a>. COSRX is also on <a href=\"https:\/\/www.instagram.com\/cosrx\/\" target=\"_blank\" rel=\"nofollow\">Instagram<\/a> + <a href=\"https:\/\/www.tiktok.com\/@cosrx_my\" target=\"_blank\" rel=\"nofollow\">TikTok<\/a>.<\/p>\n<p><a href=\"https:\/\/www.tiktok.com\/tag\/cosrx?lang=en\" target=\"_blank\" rel=\"nofollow\">#COSRX<\/a>\u00a0<a href=\"https:\/\/www.tiktok.com\/tag\/newyearnewbright?lang=en\" target=\"_blank\" rel=\"nofollow\">#NewYearNewBright<\/a>\u00a0<a href=\"https:\/\/www.tiktok.com\/tag\/alphaarbutinserum?lang=en\" target=\"_blank\" rel=\"nofollow\">#AlphaArbutinSerum<\/a><\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<\/div>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[],"class_list":["post-44809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/44809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=44809"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/44809\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=44809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=44809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=44809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}