{"id":43078,"date":"2026-01-07T17:00:00","date_gmt":"2026-01-07T10:00:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=43078"},"modified":"2026-01-07T17:00:00","modified_gmt":"2026-01-07T10:00:00","slug":"77-of-global-enterprises-shift-ai-strategies-from-efficiency-to-growth","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=43078","title":{"rendered":"77% of global enterprises shift AI strategies from efficiency to growth"},"content":{"rendered":"<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/1554341\/ThoughtWorks_v1_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul type=\"disc\">\n<li>Nearly half of business leaders expect more than 15% revenue uplift from AI within 10 years<\/li>\n<li>Agentic AI is emerging as a priority with 35% of organizations calling it a top focus<\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">CHICAGO<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Jan. 7, 2026<\/span><\/span> \/PRNewswire\/ &#8212;\u00a0The era of efficiency is over and the growth race has begun. According to <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4590282-1&amp;h=3179376485&amp;u=https%3A%2F%2Fwww.thoughtworks.com%2Fcontent%2Fdam%2Fthoughtworks%2Fdocuments%2Freport%2Ftw_beyond_the_bottom_line_unlocking_ai_top_line_growth.pdf&amp;a=new+research\" target=\"_blank\" rel=\"nofollow\">new research<\/a> from Thoughtworks, a global technology consultancy that integrates design, engineering and AI to drive digital innovation, 77% of business leaders have shifted their AI strategies from cost savings to growth and innovation. Among large enterprises the shift rises to 92%.<\/p>\n<p>The research surveyed 3,500 IT decision-makers and C-suite leaders along with 3,500 consumers across <span class=\"xn-location\">the United States<\/span>, <span class=\"xn-location\">United Kingdom<\/span>, <span class=\"xn-location\">Germany<\/span>, <span class=\"xn-location\">India<\/span>, <span class=\"xn-location\">Brazil<\/span>, <span class=\"xn-location\">Singapore<\/span> and <span class=\"xn-location\">Australia<\/span>.<\/p>\n<p>The results show that AI is rapidly moving from a back-office tool into a driver of top-line performance. Twenty seven percent of executives globally expect up to 10% revenue growth from AI in the next year. <span class=\"xn-location\">India<\/span> and <span class=\"xn-location\">Brazil<\/span> are the most optimistic with 49.2% in each market expecting more than 15% revenue uplift within five years. <span class=\"xn-location\">Germany<\/span> is more cautious at 28.8% and <span class=\"xn-location\">Australia<\/span> sits at 20%. Nearly half of global leaders expect AI to deliver more than 15% revenue uplift within a decade.<\/p>\n<p>In <span class=\"xn-location\">Singapore<\/span>, the drive for adoption is fuelling a unique &#8216;innovation pressure cooker&#8217; environment. The region reports the highest rate of &#8216;AI FOMO&#8217; globally at 66%, pushing companies to look beyond efficiency and focus on customer metrics; 23% of leaders now cite increased Customer Lifetime Value (CLV) as the primary impact of their AI initiatives. However, this ambition faces a critical bottleneck: <span class=\"xn-location\">Singapore<\/span> faces the world&#8217;s most acute talent shortage, with 21% of leaders citing skills gaps as their top barrier to scaling\u2014underscoring that success in the Lion City will depend on talent acquisition as much as technological implementation.<\/p>\n<p>Agentic AI is also emerging as a clear dividing line in how fast regions are moving. Globally, 35% of leaders say agentic AI is now a top priority. <span class=\"xn-location\">India<\/span> leads with 48.6% followed by <span class=\"xn-location\">Singapore<\/span> at 40.8% and the <span class=\"xn-location\">United Kingdom<\/span> at 40%. <span class=\"xn-location\">Brazil<\/span> sits at 28.2% and <span class=\"xn-location\">the United States<\/span> matches this at 28% while <span class=\"xn-location\">Australia<\/span> reports 23.4%. <span class=\"xn-location\">Germany<\/span> lands near the global average at 31% showing steady interest but slower acceleration.<\/p>\n<p>&#8220;This marks a structural shift in how organizations plan for growth,&#8221; said <b><span class=\"xn-person\">Rachel Laycock<\/span>, chief technology officer at Thoughtworks.<\/b> &#8220;Leaders are no longer asking how efficient they can become. They are asking how expansive they can be. The organizations moving fastest are integrating AI into the core of how they operate.&#8221;<\/p>\n<p>The research also shows a significant change inside boardrooms worldwide. More than half of surveyed companies now have a Chief AI Officer. Adoption of the role is highest in <span class=\"xn-location\">India<\/span> and <span class=\"xn-location\">Brazil<\/span> and lower in <span class=\"xn-location\">Australia<\/span> and <span class=\"xn-location\">Germany<\/span> which lag the global average. Among organizations with a CAIO 72% say the role holds budget authority and accountability for return on investment.<\/p>\n<p>&#8220;The CAIO role is no longer experimental,&#8221; said <b><span class=\"xn-person\">Shayan Mohanty<\/span>, Chief AI Officer at Thoughtworks<\/b>. &#8220;It sits at the center of strategy. The companies that are separating from the pack are the ones that make AI part of their foundation rather than a side project.&#8221;<\/p>\n<p><b>Consumers remain unconvinced<\/b><br \/>While business confidence is rising many consumers remain unsure about how AI will affect their everyday lives. Twenty one percent globally say AI will have no impact on them in the next five years. In the <span class=\"xn-location\">United Kingdom<\/span> this rises to 38% and in <span class=\"xn-location\">the United States<\/span> it reaches 32%. Skepticism is lower in markets like <span class=\"xn-location\">Brazil<\/span> and <span class=\"xn-location\">India<\/span> where consumers report higher exposure to AI assisted services. Concerns also vary sharply across regions. Fear of misinformation is highest in <span class=\"xn-location\">the United States<\/span> and <span class=\"xn-location\">United Kingdom<\/span> while demand for transparency is strongest in <span class=\"xn-location\">Brazil<\/span> and <span class=\"xn-location\">India<\/span>.<\/p>\n<p>Despite these concerns a majority of consumers report positive experiences with AI. Seventy two percent say AI is adding value to their work or personal life. One quarter say AI has helped them learn a new skill and 13% say they have used AI to create a new income stream.<\/p>\n<p><b>AI reshapes talent and job growth<\/b><br \/>The findings challenge common fears that AI will lead to widespread job loss. Globally, 84% of business leaders say AI is augmenting talent not replacing it. Job creation varies strongly across markets. <span class=\"xn-location\">India<\/span> leads with 57.1% of organizations reporting a net increase in roles created through human AI collaboration. <span class=\"xn-location\">Brazil<\/span> follows at 50%. <span class=\"xn-location\">The United States<\/span> reports 36% and <span class=\"xn-location\">Australia<\/span> 33%. Twenty two percent of organizations globally say they have created new AI driven career paths that did not exist before.<\/p>\n<p>The study shows that AI is not eliminating ambition. It is expanding. The companies that treat AI as a way to elevate their people will build stronger competitive advantages.<\/p>\n<p><b>Supporting resources:<\/b><\/p>\n<ul type=\"disc\">\n<li>Read more about the <u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4590282-1&amp;h=2285909386&amp;u=https%3A%2F%2Fwww.thoughtworks.com%2Finsights%2Freports%2Fbeyond_the_bottom_line_unlocking_AI_top_line_growth&amp;a=findings+of+the+research\" target=\"_blank\" rel=\"nofollow\">findings of the research<\/a><\/u>.<\/li>\n<li>Keep up with Thoughtworks news by visiting the company&#8217;s<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4590282-1&amp;h=1757167874&amp;u=http%3A%2F%2Fwww.thoughtworks.com%2F&amp;a=+website\" target=\"_blank\" rel=\"nofollow\"> website<\/a>.<\/li>\n<li>Follow us on <u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4590282-1&amp;h=1990040532&amp;u=https%3A%2F%2Fx.com%2Fthoughtworks&amp;a=X\" target=\"_blank\" rel=\"nofollow\">X<\/a><\/u>,<u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4590282-1&amp;h=1675356434&amp;u=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthoughtworks&amp;a=+LinkedIn\" target=\"_blank\" rel=\"nofollow\"> LinkedIn<\/a><\/u> and<u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4590282-1&amp;h=517635992&amp;u=https%3A%2F%2Fwww.youtube.com%2Fuser%2FThoughtWorks&amp;a=+YouTube\" target=\"_blank\" rel=\"nofollow\"> YouTube<\/a><\/u>.<\/li>\n<\/ul>\n<p><b>About the study<\/b><\/p>\n<p>The research was conducted by Censuswide between September and <span class=\"xn-chron\">October 2025<\/span>. It surveyed 3,500 IT decision-makers and C-suite executives plus 3,502 consumers across seven global markets. Censuswide follows the Market Research Society code of conduct and ESOMAR principles.<\/p>\n<p><b>Additional study findings<\/b><\/p>\n<p><b>1. How confident are companies that they are ahead of competitors in using AI for growth?<\/b><\/p>\n<p>Globally, 61% of organizations believe they are ahead of their industry peers in capturing AI driven value. <span class=\"xn-location\">India<\/span> reports the highest confidence at 78% followed by <span class=\"xn-location\">Brazil<\/span> at 76%.<\/p>\n<p><b>2. How widespread is <span class=\"xn-person\">AI FOMO<\/span> among business leaders?<\/b><\/p>\n<p><span class=\"xn-person\">AI FOMO<\/span> is real. Fifty six percent of executives globally say they feel competitive pressure to adopt AI quickly. <span class=\"xn-location\">Singapore<\/span> reports the highest level of anxiety at 66% followed by <span class=\"xn-location\">India<\/span> at 62.8%.<\/p>\n<p><b>3. What role does a clear AI strategy play in successful adoption?<\/b><\/p>\n<p>A clear AI strategy is both the biggest barrier and the biggest accelerator for organizations. Twenty nine percent of companies globally say the lack of a strategy is the top obstacle to realizing AI&#8217;s full potential. At the same time 45% say a clear strategy is the most important factor for scaling AI successfully followed by technology infrastructure at 35% and high quality data at 31%.<\/p>\n<p><b>4. What do companies say is the biggest impact of successful AI initiatives?<\/b><\/p>\n<p>Globally, customer lifetime value has increased for 17% of organizations due to AI. <span class=\"xn-location\">Singapore<\/span> leads at 23% followed by <span class=\"xn-location\">India<\/span> at 20%.<\/p>\n<p><b>5. What drives companies to be transparent about AI use?<\/b><\/p>\n<p>The top driver globally is building customer trust and brand loyalty cited by 30% of organizations. <span class=\"xn-location\">Brazil<\/span> leads at 37% and <span class=\"xn-location\">India<\/span> at 36%.<\/p>\n<p><b>6. Which countries are moving fastest from efficiency to growth?<\/b><\/p>\n<p><span class=\"xn-location\">India<\/span> and <span class=\"xn-location\">Brazil<\/span> show the strongest shift with more than 92% agreeing their AI strategy has moved to growth and innovation. <span class=\"xn-location\">Australia<\/span> is the slowest mover with only 62.8% reporting the shift which is well below the 77% global average.<\/p>\n<p><b>7. Which markets expect the biggest revenue gains from AI?<\/b><\/p>\n<p><span class=\"xn-location\">India<\/span> and <span class=\"xn-location\">Brazil<\/span> anticipate the highest revenue impact with 49.2% expecting AI to deliver more than 15% uplift within five years. <span class=\"xn-location\">Germany<\/span> is far more cautious at 28.8% and <span class=\"xn-location\">Australia<\/span> at 20%.<\/p>\n<p><b>8. Where is AI job creation strongest?<\/b><\/p>\n<p><span class=\"xn-location\">India<\/span> leads the world with 57.1% of organizations reporting a net increase in roles created through human AI collaboration. <span class=\"xn-location\">Brazil<\/span> follows at 50%. <span class=\"xn-location\">The United States<\/span> is lower at 36% and <span class=\"xn-location\">Australia<\/span> at 33%.<\/p>\n<p><b>9. Which countries show the strongest commitment to agentic AI?<\/b><\/p>\n<p><span class=\"xn-location\">India<\/span> again leads with 48.6% naming agentic AI as a primary future focus. <span class=\"xn-location\">Singapore<\/span> follows at 40.8%. <span class=\"xn-location\">Brazil<\/span> is notably lower at 28.2%.<\/p>\n<p><b>10. Where do organizations feel most constrained by regulation?<\/b><\/p>\n<p><span class=\"xn-location\">Brazil<\/span> faces the highest regulatory pressure with 28% citing regulation as the main barrier to realizing AI&#8217;s full potential. This is significantly higher than the global average and much higher than <span class=\"xn-location\">India<\/span> at 9.6% and <span class=\"xn-location\">the United States<\/span> at 11.9%.<\/p>\n<p><b>About Thoughtworks<\/b><\/p>\n<p>Thoughtworks is a global technology consultancy that integrates design, engineering and AI to drive digital innovation. We are over 10,000 Thoughtworkers strong across 47 offices in 18 countries. For 30+ years, we&#8217;ve delivered extraordinary impact together with our clients by helping them solve complex business problems with technology as the differentiator.<\/p>\n<p><b>Media contact<\/b><\/p>\n<p><span class=\"xn-person\">Kathrin Jansing<\/span> <br \/>Head of Public Relations Europe <br \/>Email: <a href=\"mailto:kathrin.jansing@thoughtworks.com\" target=\"_blank\" rel=\"nofollow\">kathrin.jansing@thoughtworks.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/1554341\/ThoughtWorks_v1_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul type=\"disc\">\n<li>Nearly half of business leaders expect more than 15% revenue uplift from AI within 10 years<\/li>\n<li>Agentic AI is emerging as a priority with 35% of organizations calling it a top focus<\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">CHICAGO<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Jan. 7, 2026<\/span><\/span> \/PRNewswire\/ &#8212;\u00a0The era of efficiency is over and the growth race has begun. According to <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4590282-1&amp;h=3179376485&amp;u=https%3A%2F%2Fwww.thoughtworks.com%2Fcontent%2Fdam%2Fthoughtworks%2Fdocuments%2Freport%2Ftw_beyond_the_bottom_line_unlocking_ai_top_line_growth.pdf&amp;a=new+research\" target=\"_blank\" rel=\"nofollow\">new research<\/a> from Thoughtworks, a global technology consultancy that integrates design, engineering and AI to drive digital innovation, 77% of business leaders have shifted their AI strategies from cost savings to growth and innovation. Among large enterprises the shift rises to 92%.<\/p>\n<p>The research surveyed 3,500 IT decision-makers and C-suite leaders along with 3,500 consumers across <span class=\"xn-location\">the United States<\/span>, <span class=\"xn-location\">United Kingdom<\/span>, <span class=\"xn-location\">Germany<\/span>, <span class=\"xn-location\">India<\/span>, <span class=\"xn-location\">Brazil<\/span>, <span class=\"xn-location\">Singapore<\/span> and <span class=\"xn-location\">Australia<\/span>.<\/p>\n<p>The results show that AI is rapidly moving from a back-office tool into a driver of top-line performance. Twenty seven percent of executives globally expect up to 10% revenue growth from AI in the next year. <span class=\"xn-location\">India<\/span> and <span class=\"xn-location\">Brazil<\/span> are the most optimistic with 49.2% in each market expecting more than 15% revenue uplift within five years. <span class=\"xn-location\">Germany<\/span> is more cautious at 28.8% and <span class=\"xn-location\">Australia<\/span> sits at 20%. Nearly half of global leaders expect AI to deliver more than 15% revenue uplift within a decade.<\/p>\n<p>In <span class=\"xn-location\">Singapore<\/span>, the drive for adoption is fuelling a unique &#8216;innovation pressure cooker&#8217; environment. The region reports the highest rate of &#8216;AI FOMO&#8217; globally at 66%, pushing companies to look beyond efficiency and focus on customer metrics; 23% of leaders now cite increased Customer Lifetime Value (CLV) as the primary impact of their AI initiatives. However, this ambition faces a critical bottleneck: <span class=\"xn-location\">Singapore<\/span> faces the world&#8217;s most acute talent shortage, with 21% of leaders citing skills gaps as their top barrier to scaling\u2014underscoring that success in the Lion City will depend on talent acquisition as much as technological implementation.<\/p>\n<p>Agentic AI is also emerging as a clear dividing line in how fast regions are moving. Globally, 35% of leaders say agentic AI is now a top priority. <span class=\"xn-location\">India<\/span> leads with 48.6% followed by <span class=\"xn-location\">Singapore<\/span> at 40.8% and the <span class=\"xn-location\">United Kingdom<\/span> at 40%. <span class=\"xn-location\">Brazil<\/span> sits at 28.2% and <span class=\"xn-location\">the United States<\/span> matches this at 28% while <span class=\"xn-location\">Australia<\/span> reports 23.4%. <span class=\"xn-location\">Germany<\/span> lands near the global average at 31% showing steady interest but slower acceleration.<\/p>\n<p>&#8220;This marks a structural shift in how organizations plan for growth,&#8221; said <b><span class=\"xn-person\">Rachel Laycock<\/span>, chief technology officer at Thoughtworks.<\/b> &#8220;Leaders are no longer asking how efficient they can become. They are asking how expansive they can be. The organizations moving fastest are integrating AI into the core of how they operate.&#8221;<\/p>\n<p>The research also shows a significant change inside boardrooms worldwide. More than half of surveyed companies now have a Chief AI Officer. Adoption of the role is highest in <span class=\"xn-location\">India<\/span> and <span class=\"xn-location\">Brazil<\/span> and lower in <span class=\"xn-location\">Australia<\/span> and <span class=\"xn-location\">Germany<\/span> which lag the global average. Among organizations with a CAIO 72% say the role holds budget authority and accountability for return on investment.<\/p>\n<p>&#8220;The CAIO role is no longer experimental,&#8221; said <b><span class=\"xn-person\">Shayan Mohanty<\/span>, Chief AI Officer at Thoughtworks<\/b>. &#8220;It sits at the center of strategy. The companies that are separating from the pack are the ones that make AI part of their foundation rather than a side project.&#8221;<\/p>\n<p><b>Consumers remain unconvinced<\/b><br \/>While business confidence is rising many consumers remain unsure about how AI will affect their everyday lives. Twenty one percent globally say AI will have no impact on them in the next five years. In the <span class=\"xn-location\">United Kingdom<\/span> this rises to 38% and in <span class=\"xn-location\">the United States<\/span> it reaches 32%. Skepticism is lower in markets like <span class=\"xn-location\">Brazil<\/span> and <span class=\"xn-location\">India<\/span> where consumers report higher exposure to AI assisted services. Concerns also vary sharply across regions. Fear of misinformation is highest in <span class=\"xn-location\">the United States<\/span> and <span class=\"xn-location\">United Kingdom<\/span> while demand for transparency is strongest in <span class=\"xn-location\">Brazil<\/span> and <span class=\"xn-location\">India<\/span>.<\/p>\n<p>Despite these concerns a majority of consumers report positive experiences with AI. Seventy two percent say AI is adding value to their work or personal life. One quarter say AI has helped them learn a new skill and 13% say they have used AI to create a new income stream.<\/p>\n<p><b>AI reshapes talent and job growth<\/b><br \/>The findings challenge common fears that AI will lead to widespread job loss. Globally, 84% of business leaders say AI is augmenting talent not replacing it. Job creation varies strongly across markets. <span class=\"xn-location\">India<\/span> leads with 57.1% of organizations reporting a net increase in roles created through human AI collaboration. <span class=\"xn-location\">Brazil<\/span> follows at 50%. <span class=\"xn-location\">The United States<\/span> reports 36% and <span class=\"xn-location\">Australia<\/span> 33%. Twenty two percent of organizations globally say they have created new AI driven career paths that did not exist before.<\/p>\n<p>The study shows that AI is not eliminating ambition. It is expanding. The companies that treat AI as a way to elevate their people will build stronger competitive advantages.<\/p>\n<p><b>Supporting resources:<\/b><\/p>\n<ul type=\"disc\">\n<li>Read more about the <u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4590282-1&amp;h=2285909386&amp;u=https%3A%2F%2Fwww.thoughtworks.com%2Finsights%2Freports%2Fbeyond_the_bottom_line_unlocking_AI_top_line_growth&amp;a=findings+of+the+research\" target=\"_blank\" rel=\"nofollow\">findings of the research<\/a><\/u>.<\/li>\n<li>Keep up with Thoughtworks news by visiting the company&#8217;s<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4590282-1&amp;h=1757167874&amp;u=http%3A%2F%2Fwww.thoughtworks.com%2F&amp;a=+website\" target=\"_blank\" rel=\"nofollow\"> website<\/a>.<\/li>\n<li>Follow us on <u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4590282-1&amp;h=1990040532&amp;u=https%3A%2F%2Fx.com%2Fthoughtworks&amp;a=X\" target=\"_blank\" rel=\"nofollow\">X<\/a><\/u>,<u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4590282-1&amp;h=1675356434&amp;u=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthoughtworks&amp;a=+LinkedIn\" target=\"_blank\" rel=\"nofollow\"> LinkedIn<\/a><\/u> and<u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4590282-1&amp;h=517635992&amp;u=https%3A%2F%2Fwww.youtube.com%2Fuser%2FThoughtWorks&amp;a=+YouTube\" target=\"_blank\" rel=\"nofollow\"> YouTube<\/a><\/u>.<\/li>\n<\/ul>\n<p><b>About the study<\/b><\/p>\n<p>The research was conducted by Censuswide between September and <span class=\"xn-chron\">October 2025<\/span>. It surveyed 3,500 IT decision-makers and C-suite executives plus 3,502 consumers across seven global markets. Censuswide follows the Market Research Society code of conduct and ESOMAR principles.<\/p>\n<p><b>Additional study findings<\/b><\/p>\n<p><b>1. How confident are companies that they are ahead of competitors in using AI for growth?<\/b><\/p>\n<p>Globally, 61% of organizations believe they are ahead of their industry peers in capturing AI driven value. <span class=\"xn-location\">India<\/span> reports the highest confidence at 78% followed by <span class=\"xn-location\">Brazil<\/span> at 76%.<\/p>\n<p><b>2. How widespread is <span class=\"xn-person\">AI FOMO<\/span> among business leaders?<\/b><\/p>\n<p><span class=\"xn-person\">AI FOMO<\/span> is real. Fifty six percent of executives globally say they feel competitive pressure to adopt AI quickly. <span class=\"xn-location\">Singapore<\/span> reports the highest level of anxiety at 66% followed by <span class=\"xn-location\">India<\/span> at 62.8%.<\/p>\n<p><b>3. What role does a clear AI strategy play in successful adoption?<\/b><\/p>\n<p>A clear AI strategy is both the biggest barrier and the biggest accelerator for organizations. Twenty nine percent of companies globally say the lack of a strategy is the top obstacle to realizing AI&#8217;s full potential. At the same time 45% say a clear strategy is the most important factor for scaling AI successfully followed by technology infrastructure at 35% and high quality data at 31%.<\/p>\n<p><b>4. What do companies say is the biggest impact of successful AI initiatives?<\/b><\/p>\n<p>Globally, customer lifetime value has increased for 17% of organizations due to AI. <span class=\"xn-location\">Singapore<\/span> leads at 23% followed by <span class=\"xn-location\">India<\/span> at 20%.<\/p>\n<p><b>5. What drives companies to be transparent about AI use?<\/b><\/p>\n<p>The top driver globally is building customer trust and brand loyalty cited by 30% of organizations. <span class=\"xn-location\">Brazil<\/span> leads at 37% and <span class=\"xn-location\">India<\/span> at 36%.<\/p>\n<p><b>6. Which countries are moving fastest from efficiency to growth?<\/b><\/p>\n<p><span class=\"xn-location\">India<\/span> and <span class=\"xn-location\">Brazil<\/span> show the strongest shift with more than 92% agreeing their AI strategy has moved to growth and innovation. <span class=\"xn-location\">Australia<\/span> is the slowest mover with only 62.8% reporting the shift which is well below the 77% global average.<\/p>\n<p><b>7. Which markets expect the biggest revenue gains from AI?<\/b><\/p>\n<p><span class=\"xn-location\">India<\/span> and <span class=\"xn-location\">Brazil<\/span> anticipate the highest revenue impact with 49.2% expecting AI to deliver more than 15% uplift within five years. <span class=\"xn-location\">Germany<\/span> is far more cautious at 28.8% and <span class=\"xn-location\">Australia<\/span> at 20%.<\/p>\n<p><b>8. Where is AI job creation strongest?<\/b><\/p>\n<p><span class=\"xn-location\">India<\/span> leads the world with 57.1% of organizations reporting a net increase in roles created through human AI collaboration. <span class=\"xn-location\">Brazil<\/span> follows at 50%. <span class=\"xn-location\">The United States<\/span> is lower at 36% and <span class=\"xn-location\">Australia<\/span> at 33%.<\/p>\n<p><b>9. Which countries show the strongest commitment to agentic AI?<\/b><\/p>\n<p><span class=\"xn-location\">India<\/span> again leads with 48.6% naming agentic AI as a primary future focus. <span class=\"xn-location\">Singapore<\/span> follows at 40.8%. <span class=\"xn-location\">Brazil<\/span> is notably lower at 28.2%.<\/p>\n<p><b>10. Where do organizations feel most constrained by regulation?<\/b><\/p>\n<p><span class=\"xn-location\">Brazil<\/span> faces the highest regulatory pressure with 28% citing regulation as the main barrier to realizing AI&#8217;s full potential. This is significantly higher than the global average and much higher than <span class=\"xn-location\">India<\/span> at 9.6% and <span class=\"xn-location\">the United States<\/span> at 11.9%.<\/p>\n<p><b>About Thoughtworks<\/b><\/p>\n<p>Thoughtworks is a global technology consultancy that integrates design, engineering and AI to drive digital innovation. We are over 10,000 Thoughtworkers strong across 47 offices in 18 countries. For 30+ years, we&#8217;ve delivered extraordinary impact together with our clients by helping them solve complex business problems with technology as the differentiator.<\/p>\n<p><b>Media contact<\/b><\/p>\n<p><span class=\"xn-person\">Kathrin Jansing<\/span> <br \/>Head of Public Relations Europe <br \/>Email: <a href=\"mailto:kathrin.jansing@thoughtworks.com\" target=\"_blank\" rel=\"nofollow\">kathrin.jansing@thoughtworks.com<\/a><\/p>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[],"class_list":["post-43078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/43078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=43078"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/43078\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=43078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=43078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=43078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}