{"id":42836,"date":"2026-01-05T06:40:00","date_gmt":"2026-01-04T23:40:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=42836"},"modified":"2026-01-05T06:40:00","modified_gmt":"2026-01-04T23:40:00","slug":"cta-despite-tariffs-and-economic-headwinds-u-s-consumer-tech-revenue-to-hit-565-billion-in-2026","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=42836","title":{"rendered":"CTA: Despite Tariffs and Economic Headwinds, U.S. Consumer Tech Revenue to Hit $565 Billion in 2026"},"content":{"rendered":"\n\n\n
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LAS VEGAS<\/span><\/span>, Jan. 5, 2026<\/span><\/span> \/PRNewswire\/ —\u00a0As tariff pressures and economic uncertainty impact the business landscape, the Consumer Technology Association (CTA)\u00ae today is releasing its U.S. Consumer Technology Industry Forecast<\/a> showing the industry is projected to reach $565 billion<\/span> in revenue in 2026, growing 3.7% year over year. The forecast is being unveiled during CTA’s Tech Trends to Watch<\/i> event during Media Days at CES\u00ae 2026<\/a>, where industry leaders are gathering to discuss the latest innovations and assess the year ahead.<\/p>\n

The outlook underscores the industry’s resilience at a pivotal moment, as companies navigate economic challenges, shifting supply chains, and growing pressure on consumer spending.<\/p>\n

“Even as tariffs and broader economic pressures intensify, Americans continue to invest in technology that improves productivity, connectivity, and quality of life,” said Gary Shapiro<\/span>, Executive Chair & CEO. “But the impact of economic uncertainty is becoming more visible as companies move through pre-tariff inventories and face tougher cost decisions heading into 2026.”<\/p>\n

The forecast shows that while overall growth remains steady, the burden of rising costs is falling unevenly across the industry, with smaller companies more likely to face margin pressure or supply chain disruptions.<\/p>\n

Despite challenges, key segments continue to expand. Hardware revenues are expected to grow 3.4%, while consumer spending on software and services is projected to rise 4.2%, reaching nearly $194 billion<\/span>. However, unit shipments are forecast to grow just 0.7% in 2026.<\/p>\n

Consumers are increasingly prioritizing software-driven value, anchoring to subscription services, and leveraging flexible financing options, signaling a market increasingly driven by premium features and AI-enabled experiences.<\/p>\n

These innovations are on full display at CES 2026<\/b>, where CTA’s Tech Trends to Watch<\/i> highlights three major forces shaping the next phase of the consumer technology industry:<\/p>\n