{"id":42739,"date":"2026-01-01T11:36:00","date_gmt":"2026-01-01T04:36:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=42739"},"modified":"2026-01-01T11:36:00","modified_gmt":"2026-01-01T04:36:00","slug":"rising-through-challenge-living-phoenixs-2026-new-year-message-pogment-biomimetic-collagen","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=42739","title":{"rendered":"Rising Through Challenge: Living Phoenix&#8217;s 2026 New Year Message POGMENT Biomimetic Collagen"},"content":{"rendered":"<p><span class=\"legendSpanClass\"><span class=\"xn-location\">CHENGDU, China<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Jan. 1, 2026<\/span><\/span> \/PRNewswire\/ &#8212; As the Year of the Horse begins, bringing new momentum and promise, <b>Living <span class=\"xn-location\">Phoenix<\/span><\/b>\u2014a pioneer in next-generation biomaterials\u2014wishes all friends, partners, and users a joyful New Year.<\/p>\n<p>May you stay young, steady, and ready to gallop forward into 2026.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2853315\/Qin_Xingjiong_founder_Living_Phoenix_invited_a_representative_innovation_team.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2853315\/Qin_Xingjiong_founder_Living_Phoenix_invited_a_representative_innovation_team.jpg?p=medium600\" title=\"Qin Xingjiong, founder of Living Phoenix, was invited as a representative of the innovation team to attend the AbbVie &amp; Allergan China Open Day, where he shared insights on recent advancements and industry applications in trimeric collagen technology\u3002\" alt=\"Qin Xingjiong, founder of Living Phoenix, was invited as a representative of the innovation team to attend the AbbVie &amp; Allergan China Open Day, where he shared insights on recent advancements and industry applications in trimeric collagen technology\u3002\" \/><\/a><br \/><span>Qin Xingjiong, founder of Living Phoenix, was invited as a representative of the innovation team to attend the AbbVie &amp; Allergan China Open Day, where he shared insights on recent advancements and industry applications in trimeric collagen technology\u3002<\/span><\/p>\n<\/div>\n<p><b>Qin Xingjiong, founder of Living Phoenix, was invited as a representative of the innovation team to attend the AbbVie &amp; Allergan China Open Day, where he shared insights on recent advancements and industry applications in trimeric collagen technology.<\/b><\/p>\n<p><b>From User Experience to Trust<\/b><\/p>\n<p class=\"prntal\">On <span class=\"xn-chron\">December 30<\/span> <span>in <span class=\"xn-location\">Jakarta, Indonesia<\/span>, Mr. Cai Ge, a long-time user of SMARTENDER<b><span>\u00ae<\/span><\/b>\u00a0&#8220;Bouncy Stick&#8221;, flew from <span class=\"xn-location\">Beijing<\/span> to\u00a0Chengdu<\/span> specifically to continue using the product.<\/p>\n<p>He said simply:<br \/>&#8220;No other product compares.&#8221;<\/p>\n<p>This was not casual praise\u2014it was genuine. As one of the first users to join us at the Indonesian Ministry of Health briefing on <span class=\"xn-chron\">November 25<\/span>, Cai Ge is known for being an early adopter. Today, he brought friends\u2014not for show\u2014but to see what kind of company truly drives innovation.<\/p>\n<p><b>Real Impact, Real Momentum<\/b><\/p>\n<ul type=\"disc\">\n<li><b><span class=\"xn-chron\">10:41 AM<\/span><\/b>: Hou Ge asked, &#8220;Xingjiong, what&#8217;s the retail price of <span>SMARTENDER\u00ae<\/span>\u00a0essence?&#8221;<\/li>\n<li><b>Midday<\/b>: <span>Dr. Cao Fangni\u00a0(Founder of &#8220;Fang Lab&#8221;), Department of Biology, <span class=\"xn-org\">National University of Singapore<\/span> (NUS), <\/span><span>urgently inquired about stock after receiving a 5-piece sample from Deng Weijian during a <span class=\"xn-location\">Guangzhou<\/span> dinner in November. She ordered 270 boxes the next day\u2014calling it &#8220;outstanding performance.&#8221;<\/span><\/li>\n<li><b><span class=\"xn-chron\">Dec 9<\/span> &amp; 24<\/b>: She re-purchased 270 boxes each time\u2014now planning bulk orders (30, 60, 100 pcs).<\/li>\n<li><b><span class=\"xn-chron\">Dec 14<\/span><\/b>: A leading biotech firm in <span class=\"xn-location\">Taiwan<\/span> engaged our team for strategic collaboration.<\/li>\n<li><b><span class=\"xn-chron\">Dec 15<\/span><\/b>: A publicly listed company began deep talks on artificial cartilage development\u2014leveraging <span>POGMENT<\/span>\u00ae trimeric collagen as core ECM component (&#8220;seed cells grow into tissues when seeded in the right soil&#8221;).<\/li>\n<li><b>Evening (19:00)<\/b>: A <span class=\"xn-location\">Singapore<\/span> e-commerce team finalized plans to feature <span>SMARTENDER<\/span>\u00a0on TikTok and Shopee\u2014launching Q1 2026.<\/li>\n<li><b>Today<\/b>: Signed formal technical service agreement with a major listed group for <span>POGMENT<\/span>\u00ae trimeric collagen R&amp;D\u2014marking a critical milestone in regenerative medicine.<\/li>\n<\/ul>\n<p><b>Beyond\u00a0Sales: A Year Defined by Science<\/b><\/p>\n<p><span>SMARTENDER<\/span>\u00ae Bouncy Stick is the first commercial application of <span>POGMENT<\/span>\u00ae, developed after thousands of hours of R&amp;D\u2014launched globally at the China International Import Expo (CIIE) Sichuan Pavilion in 2025. It addresses skin barrier imbalance through bioactive wave-like signaling\u2014not just hydration or fillers.<\/p>\n<p>Our breakthrough lies in\u00a0<b>structural stability<\/b>:<br \/>Unlike animal-derived collagen (e.g., Zyderm\u00ae, FDA-approved in 1981) or recombinant types\u2014which degrade within months and fail to maintain triple-helix structure\u2014<span>POGMENT<\/span>\u00ae uses water-phase polymerization to stabilize the 3D structure, enabling long-term cell communication.<br \/>This represents a shift toward a new generation of biomaterials.<\/p>\n<p><b>The Road Was Hard\u2014But We Persisted<\/b><\/p>\n<p>In early 2025, bank financing stalled. No VC wanted to back a tech without revenue. I rely on my own property, securing millions\u2014surviving the first crisis.<br \/>Then came 30+ investor meetings\u2014they all asking: &#8220;When will you profit?&#8221;<br \/>I replied: &#8220;First is the science, then scale.&#8221;<\/p>\n<p>By April, after global presentations at Osaka World Expo <span class=\"xn-person\">China Pavilion<\/span> (50+ academic talks), validation emerged:<\/p>\n<ul type=\"disc\">\n<li>Studies published in SCI Q1 journals by Beijing Hospital, Peking University Third Hospital, and Shanghai Ninth People&#8217;s Hospital confirmed safety and efficacy.<\/li>\n<li>6 Chinese patents + 6 PCT international filings; 4 national patents granted.<\/li>\n<li>National Patent Intensive Product Certification completed.<\/li>\n<li>Leading role in drafting standards for ECM materials\u2014including participation in the &#8220;General Technical Requirements for Extracellular Matrix Materials.&#8221;<\/li>\n<\/ul>\n<p>This isn&#8217;t luck\u2014it&#8217;s relentless focus.<\/p>\n<p><b>Why &#8220;Phoenix Reborn&#8221;? Because We&#8217;re Not Just Accepted\u2014We&#8217;re Defined<\/b><\/p>\n<ul type=\"disc\">\n<li>Winner, 13th National Innovation &amp; Entrepreneurship Competition (Chongqing Finals \u2013 Startup Track)<\/li>\n<li>First Chinese company to establish a full pipeline for Class III medical devices using trimeric collagen<\/li>\n<li>Concurrently advancing Class II dressings, Class III implants, artificial cartilage, nerve scaffolds<\/li>\n<li>Government-supported mechanism for tech-to-market transfer<\/li>\n<li>Our values? &#8220;Value-driven technology&#8221; and &#8220;Obsessed with users&#8221;\u2014proven by 5,000 real-world trials, zero allergic reactions, and the 2025 Cosmetics Industry Innovation Award from China Business Daily<\/li>\n<\/ul>\n<p><b>The Future Is Built on Structure\u2014And Stability<\/b><\/p>\n<p>With the release of\u00a0GB\/T 45992-2025, China now mandates that\u00a0all <i>collagen must have a stable triple-helix structure<\/i><i>.<br \/><\/i><span>POGMENT<\/span>\u00ae is not only compliant\u2014it leads the market in scalability, cost efficiency, and biological function.<\/p>\n<p>From skincare to regenerative medicine:<br \/><b><span>SMARTENDER<\/span> Skincare Line<\/b>\u00a0(Stable Youth Cream, Facial Masks \u2013 launch Q1 2026)<br \/><b>Class II Dressing<\/b>\u00a0(Type inspection in progress \u2013 Q2 2026)<br \/><b>Class III Implant<\/b>\u00a0(Clinical trial planning \u2013 end 2026)<\/p>\n<p><b>Medical-grade Applications<\/b>: Artificial cornea, vascular grafts, neural scaffolds, engineered cartilage<br \/><b>Next-gen Hydrogel<\/b>: Animal-free, precisely structured for 3D cell culture, organoids, and bioprinting<\/p>\n<p><b>Global Ambition, Local Roots<\/b><\/p>\n<ul type=\"disc\">\n<li><b>Export strategy<\/b>: Targeting ASEAN and Muslim-majority markets (<span class=\"xn-location\">Indonesia<\/span>, <span class=\"xn-location\">Malaysia<\/span>, <span class=\"xn-location\">Saudi Arabia<\/span>, UAE) \u2013 first shipment expected Q2 2026<\/li>\n<li><b>Academic partnership<\/b>: Appointed Master&#8217;s Supervisor at East China Normal University; co-authored policy recommendations for university-industry tech transfer in <span class=\"xn-location\">Chengdu<\/span><\/li>\n<li><b>Employee welfare<\/b>: Equity incentives, IP rewards, enhanced health coverage (including self-paid drugs), travel\/accident insurance, rent subsidies, OKR\/KPI alignment, learning programs<\/li>\n<li><b>Culture<\/b>: &#8220;Mutual respect, no fools rewarded, no bullies thrive&#8221; \u2014 recognized as an A-level Employer by local labor authorities<\/li>\n<\/ul>\n<p><b>Final Note from Founder\u00a0Qin Xingjiong:<\/b><\/p>\n<p>&#8220;This New Year message reflects both our 2025 progress and our commitment for 2026.<br \/>Harder than ever? Yes. But we rose\u2014from ashes to light.<br \/>Steady in youth. Bright in purpose.<br \/>Like Phoenix\u2014where stability begins.&#8221;<br \/>Website:\u00a0<a href=\"http:\/\/www.livingphoenix.com\/\" target=\"_blank\" rel=\"nofollow\">www.livingphoenix.com<\/a><\/p>\n<p>\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">  <\/div>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">CHENGDU, China<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Jan. 1, 2026<\/span><\/span> \/PRNewswire\/ &#8212; As the Year of the Horse begins, bringing new momentum and promise, <b>Living <span class=\"xn-location\">Phoenix<\/span><\/b>\u2014a pioneer in next-generation biomaterials\u2014wishes all friends, partners, and users a joyful New Year.<\/p>\n<p>May you stay young, steady, and ready to gallop forward into 2026.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2853315\/Qin_Xingjiong_founder_Living_Phoenix_invited_a_representative_innovation_team.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2853315\/Qin_Xingjiong_founder_Living_Phoenix_invited_a_representative_innovation_team.jpg?p=medium600\" title=\"Qin Xingjiong, founder of Living Phoenix, was invited as a representative of the innovation team to attend the AbbVie &amp; Allergan China Open Day, where he shared insights on recent advancements and industry applications in trimeric collagen technology\u3002\" alt=\"Qin Xingjiong, founder of Living Phoenix, was invited as a representative of the innovation team to attend the AbbVie &amp; Allergan China Open Day, where he shared insights on recent advancements and industry applications in trimeric collagen technology\u3002\" \/><\/a><br \/><span>Qin Xingjiong, founder of Living Phoenix, was invited as a representative of the innovation team to attend the AbbVie &amp; Allergan China Open Day, where he shared insights on recent advancements and industry applications in trimeric collagen technology\u3002<\/span><\/p>\n<\/div>\n<p><b>Qin Xingjiong, founder of Living Phoenix, was invited as a representative of the innovation team to attend the AbbVie &amp; Allergan China Open Day, where he shared insights on recent advancements and industry applications in trimeric collagen technology.<\/b><\/p>\n<p><b>From User Experience to Trust<\/b><\/p>\n<p class=\"prntal\">On <span class=\"xn-chron\">December 30<\/span> <span>in <span class=\"xn-location\">Jakarta, Indonesia<\/span>, Mr. Cai Ge, a long-time user of SMARTENDER<b><span>\u00ae<\/span><\/b>\u00a0&#8220;Bouncy Stick&#8221;, flew from <span class=\"xn-location\">Beijing<\/span> to\u00a0Chengdu<\/span> specifically to continue using the product.<\/p>\n<p>He said simply:<br \/>&#8220;No other product compares.&#8221;<\/p>\n<p>This was not casual praise\u2014it was genuine. As one of the first users to join us at the Indonesian Ministry of Health briefing on <span class=\"xn-chron\">November 25<\/span>, Cai Ge is known for being an early adopter. Today, he brought friends\u2014not for show\u2014but to see what kind of company truly drives innovation.<\/p>\n<p><b>Real Impact, Real Momentum<\/b><\/p>\n<ul type=\"disc\">\n<li><b><span class=\"xn-chron\">10:41 AM<\/span><\/b>: Hou Ge asked, &#8220;Xingjiong, what&#8217;s the retail price of <span>SMARTENDER\u00ae<\/span>\u00a0essence?&#8221;<\/li>\n<li><b>Midday<\/b>: <span>Dr. Cao Fangni\u00a0(Founder of &#8220;Fang Lab&#8221;), Department of Biology, <span class=\"xn-org\">National University of Singapore<\/span> (NUS), <\/span><span>urgently inquired about stock after receiving a 5-piece sample from Deng Weijian during a <span class=\"xn-location\">Guangzhou<\/span> dinner in November. She ordered 270 boxes the next day\u2014calling it &#8220;outstanding performance.&#8221;<\/span><\/li>\n<li><b><span class=\"xn-chron\">Dec 9<\/span> &amp; 24<\/b>: She re-purchased 270 boxes each time\u2014now planning bulk orders (30, 60, 100 pcs).<\/li>\n<li><b><span class=\"xn-chron\">Dec 14<\/span><\/b>: A leading biotech firm in <span class=\"xn-location\">Taiwan<\/span> engaged our team for strategic collaboration.<\/li>\n<li><b><span class=\"xn-chron\">Dec 15<\/span><\/b>: A publicly listed company began deep talks on artificial cartilage development\u2014leveraging <span>POGMENT<\/span>\u00ae trimeric collagen as core ECM component (&#8220;seed cells grow into tissues when seeded in the right soil&#8221;).<\/li>\n<li><b>Evening (19:00)<\/b>: A <span class=\"xn-location\">Singapore<\/span> e-commerce team finalized plans to feature <span>SMARTENDER<\/span>\u00a0on TikTok and Shopee\u2014launching Q1 2026.<\/li>\n<li><b>Today<\/b>: Signed formal technical service agreement with a major listed group for <span>POGMENT<\/span>\u00ae trimeric collagen R&amp;D\u2014marking a critical milestone in regenerative medicine.<\/li>\n<\/ul>\n<p><b>Beyond\u00a0Sales: A Year Defined by Science<\/b><\/p>\n<p><span>SMARTENDER<\/span>\u00ae Bouncy Stick is the first commercial application of <span>POGMENT<\/span>\u00ae, developed after thousands of hours of R&amp;D\u2014launched globally at the China International Import Expo (CIIE) Sichuan Pavilion in 2025. It addresses skin barrier imbalance through bioactive wave-like signaling\u2014not just hydration or fillers.<\/p>\n<p>Our breakthrough lies in\u00a0<b>structural stability<\/b>:<br \/>Unlike animal-derived collagen (e.g., Zyderm\u00ae, FDA-approved in 1981) or recombinant types\u2014which degrade within months and fail to maintain triple-helix structure\u2014<span>POGMENT<\/span>\u00ae uses water-phase polymerization to stabilize the 3D structure, enabling long-term cell communication.<br \/>This represents a shift toward a new generation of biomaterials.<\/p>\n<p><b>The Road Was Hard\u2014But We Persisted<\/b><\/p>\n<p>In early 2025, bank financing stalled. No VC wanted to back a tech without revenue. I rely on my own property, securing millions\u2014surviving the first crisis.<br \/>Then came 30+ investor meetings\u2014they all asking: &#8220;When will you profit?&#8221;<br \/>I replied: &#8220;First is the science, then scale.&#8221;<\/p>\n<p>By April, after global presentations at Osaka World Expo <span class=\"xn-person\">China Pavilion<\/span> (50+ academic talks), validation emerged:<\/p>\n<ul type=\"disc\">\n<li>Studies published in SCI Q1 journals by Beijing Hospital, Peking University Third Hospital, and Shanghai Ninth People&#8217;s Hospital confirmed safety and efficacy.<\/li>\n<li>6 Chinese patents + 6 PCT international filings; 4 national patents granted.<\/li>\n<li>National Patent Intensive Product Certification completed.<\/li>\n<li>Leading role in drafting standards for ECM materials\u2014including participation in the &#8220;General Technical Requirements for Extracellular Matrix Materials.&#8221;<\/li>\n<\/ul>\n<p>This isn&#8217;t luck\u2014it&#8217;s relentless focus.<\/p>\n<p><b>Why &#8220;Phoenix Reborn&#8221;? Because We&#8217;re Not Just Accepted\u2014We&#8217;re Defined<\/b><\/p>\n<ul type=\"disc\">\n<li>Winner, 13th National Innovation &amp; Entrepreneurship Competition (Chongqing Finals \u2013 Startup Track)<\/li>\n<li>First Chinese company to establish a full pipeline for Class III medical devices using trimeric collagen<\/li>\n<li>Concurrently advancing Class II dressings, Class III implants, artificial cartilage, nerve scaffolds<\/li>\n<li>Government-supported mechanism for tech-to-market transfer<\/li>\n<li>Our values? &#8220;Value-driven technology&#8221; and &#8220;Obsessed with users&#8221;\u2014proven by 5,000 real-world trials, zero allergic reactions, and the 2025 Cosmetics Industry Innovation Award from China Business Daily<\/li>\n<\/ul>\n<p><b>The Future Is Built on Structure\u2014And Stability<\/b><\/p>\n<p>With the release of\u00a0GB\/T 45992-2025, China now mandates that\u00a0all <i>collagen must have a stable triple-helix structure<\/i><i>.<br \/><\/i><span>POGMENT<\/span>\u00ae is not only compliant\u2014it leads the market in scalability, cost efficiency, and biological function.<\/p>\n<p>From skincare to regenerative medicine:<br \/><b><span>SMARTENDER<\/span> Skincare Line<\/b>\u00a0(Stable Youth Cream, Facial Masks \u2013 launch Q1 2026)<br \/><b>Class II Dressing<\/b>\u00a0(Type inspection in progress \u2013 Q2 2026)<br \/><b>Class III Implant<\/b>\u00a0(Clinical trial planning \u2013 end 2026)<\/p>\n<p><b>Medical-grade Applications<\/b>: Artificial cornea, vascular grafts, neural scaffolds, engineered cartilage<br \/><b>Next-gen Hydrogel<\/b>: Animal-free, precisely structured for 3D cell culture, organoids, and bioprinting<\/p>\n<p><b>Global Ambition, Local Roots<\/b><\/p>\n<ul type=\"disc\">\n<li><b>Export strategy<\/b>: Targeting ASEAN and Muslim-majority markets (<span class=\"xn-location\">Indonesia<\/span>, <span class=\"xn-location\">Malaysia<\/span>, <span class=\"xn-location\">Saudi Arabia<\/span>, UAE) \u2013 first shipment expected Q2 2026<\/li>\n<li><b>Academic partnership<\/b>: Appointed Master&#8217;s Supervisor at East China Normal University; co-authored policy recommendations for university-industry tech transfer in <span class=\"xn-location\">Chengdu<\/span><\/li>\n<li><b>Employee welfare<\/b>: Equity incentives, IP rewards, enhanced health coverage (including self-paid drugs), travel\/accident insurance, rent subsidies, OKR\/KPI alignment, learning programs<\/li>\n<li><b>Culture<\/b>: &#8220;Mutual respect, no fools rewarded, no bullies thrive&#8221; \u2014 recognized as an A-level Employer by local labor authorities<\/li>\n<\/ul>\n<p><b>Final Note from Founder\u00a0Qin Xingjiong:<\/b><\/p>\n<p>&#8220;This New Year message reflects both our 2025 progress and our commitment for 2026.<br \/>Harder than ever? Yes. But we rose\u2014from ashes to light.<br \/>Steady in youth. Bright in purpose.<br \/>Like Phoenix\u2014where stability begins.&#8221;<br \/>Website:\u00a0<a href=\"http:\/\/www.livingphoenix.com\/\" target=\"_blank\" rel=\"nofollow\">www.livingphoenix.com<\/a><\/p>\n<p>\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">  <\/div>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[],"class_list":["post-42739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/42739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=42739"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/42739\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=42739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=42739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=42739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}