![\"01-01\"](\"https:\/\/release.media-outreach.com\/release.php\/Images\/717061\/01-01-1-.png\")
<\/figure>\n Built around the core concept of “Unforgettable Experience”<\/strong> and the message “Healing is the New Luxury,”<\/strong> the campaign will highlight Thailand as a sanctuary where wellness, culture, nature, and refined living come together to offer travellers meaningful and restorative journeys. <\/p>\n “Healing Journey Thailand” will focus on upper- to mid-tier international travellers from long-haul markets, including the Americas, Europe, and the Middle East. Through a luxury travel lens, the campaign is expected to showcase Thailand’s diverse offerings \u2014 from art and culture, gastronomy, and wellness, to major festivals and immersive lifestyle experiences \u2014 brought to life through internationally recognised celebrities and global influencers. <\/p>\n A planned highlight of the campaign is a collaboration with British singer-songwriter Henry Moodie<\/strong>, who will guide audiences through a signature 5R Journey<\/strong>: Retreats, Rituals, Reels, Rhythms, and Relations<\/em>. This narrative will unfold across five curated tourism pillars: Gastronomy Tourism; Fashion & Cultural Tourism; Sport & Outdoor Lifestyle; Wellness & Nature Retreats; and Sustainability & Green Destinations. Southern Thailand, including Krabi and Trang<\/strong>, is also set to feature prominently through a luxury fashion editorial planned for leading international lifestyle titles and select in-flight publications. <\/p>\n To expand global visibility, TAT is also planning strategic partnerships with AXN Asia<\/strong> and international media platforms such as WWD US<\/strong> and Cond\u00e9 Nast Traveller<\/strong>, to inspire travellers seeking purposeful, safe, and high-quality travel experiences. <\/p>\n Ms. Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand<\/b>, said: The official global launch of “Healing Journey Thailand” is scheduled for 13 January 2026<\/b>, marking Thailand’s ongoing efforts to redefine luxury travel through healing, purpose, and unforgettable experiences. <\/p>\n Hashtag: #TAT<\/p>\n The issuer is solely responsible for the content of this announcement.<\/p>\n <\/p>\n![\"02-01\"](\"https:\/\/release.media-outreach.com\/release.php\/Images\/717068\/02-01-1-.png\")
<\/figure>\n![\"03-01\"](\"https:\/\/release.media-outreach.com\/release.php\/Images\/717075\/03-01.png\")
<\/figure>\n
“Healing Journey Thailand represents our continued commitment to elevating Thai tourism beyond leisure. We aim to share Thailand’s unique harmony of wellness, culture, and nature with the world, inviting travellers to reconnect, restore, and experience meaningful moments.”<\/em> <\/p>\n<\/p>","protected":false},"excerpt":{"rendered":"
TAT reinforces Thailand\u2019s global leadership in holistic luxury tourism through wellness, culture, and meaningful travel experiences<\/i><\/h4>\n