{"id":41404,"date":"2025-12-11T19:16:00","date_gmt":"2025-12-11T12:16:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=41404"},"modified":"2025-12-11T19:16:00","modified_gmt":"2025-12-11T12:16:00","slug":"temus-brand-guardian-initiative-tops-1500-partners-boosting-trademark-protection-and-ip-enforcement","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=41404","title":{"rendered":"Temu&#8217;s Brand Guardian Initiative Tops 1,500 Partners, Boosting Trademark Protection and IP Enforcement"},"content":{"rendered":"<p><i>Online marketplace now works directly with more than 1,500 brands to strengthen IP protection on and off its platform<\/i><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">BOSTON<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Dec. 11, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Temu, the global online marketplace, now works directly with more than 1,500 brands through its\u00a0Brand Guardian Initiative, launched in <span class=\"xn-chron\">April 2024<\/span> to provide stronger protection for intellectual property rights.<\/p>\n<p>The program builds on Temu&#8217;s wider efforts to fight counterfeits and misuse of brands. It offers hands-on support, brand protection tools, and clear reporting, whether or not the brand sells on Temu.<\/p>\n<p><b>Key features of the program include:<\/b><\/p>\n<ul type=\"disc\">\n<li>Protection for brands even if they don&#8217;t sell on Temu<\/li>\n<li>Trademark and other IP rights embedding into the protection system for quicker spotting and removal of suspected violations<\/li>\n<li>One-on-one support through tutorials, takedown help, and handling of complex IP cases<\/li>\n<li>Regular insight reports to keep brands informed and improve results<\/li>\n<\/ul>\n<p>&#8220;The Brand Guardian Initiative helps us create a safer, more trustworthy shopping experience,&#8221; said a Temu spokesperson. &#8220;We work with brands to protect their IP both on and off our platform and appreciate the collaboration that raises standards for online brand protection.&#8221;<\/p>\n<p>Temu plans to expand the program further, adding more resources and strengthening enforcement.<\/p>\n<p><b>Other brand protection measures and resources at Temu include:<\/b><\/p>\n<ul type=\"disc\">\n<li>Notice and Takedown portals covering various types of IP issues<\/li>\n<li>24\/7 monitoring powered by proprietary algorithms and expert review<\/li>\n<li>An in-house team that handles requests promptly<\/li>\n<li>Seller education courses focusing on IP-related knowledge<\/li>\n<\/ul>\n<p>Temu currently conducts proactive monitoring for over 5,000 brands and resolves more than 99% of takedown requests within three business days, with an average turnaround of less than 24 hours. Its proprietary proactive monitoring database has incorporated over 5 million images and 9 million keywords.<\/p>\n<p>In addition, Temu works with global IP organizations and takes part in industry forums to share best practices and improve enforcement worldwide.<\/p>\n<p><b>About Temu:<\/b>\u00a0<br \/>Temu is a global e-commerce platform connecting consumers with millions of manufacturers, brands and business partners. Operating in more than 90 markets worldwide, Temu is committed to providing affordable, high-quality products that enable customers to live better lives.<\/p>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<p><i>Online marketplace now works directly with more than 1,500 brands to strengthen IP protection on and off its platform<\/i><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">BOSTON<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Dec. 11, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Temu, the global online marketplace, now works directly with more than 1,500 brands through its\u00a0Brand Guardian Initiative, launched in <span class=\"xn-chron\">April 2024<\/span> to provide stronger protection for intellectual property rights.<\/p>\n<p>The program builds on Temu&#8217;s wider efforts to fight counterfeits and misuse of brands. It offers hands-on support, brand protection tools, and clear reporting, whether or not the brand sells on Temu.<\/p>\n<p><b>Key features of the program include:<\/b><\/p>\n<ul type=\"disc\">\n<li>Protection for brands even if they don&#8217;t sell on Temu<\/li>\n<li>Trademark and other IP rights embedding into the protection system for quicker spotting and removal of suspected violations<\/li>\n<li>One-on-one support through tutorials, takedown help, and handling of complex IP cases<\/li>\n<li>Regular insight reports to keep brands informed and improve results<\/li>\n<\/ul>\n<p>&#8220;The Brand Guardian Initiative helps us create a safer, more trustworthy shopping experience,&#8221; said a Temu spokesperson. &#8220;We work with brands to protect their IP both on and off our platform and appreciate the collaboration that raises standards for online brand protection.&#8221;<\/p>\n<p>Temu plans to expand the program further, adding more resources and strengthening enforcement.<\/p>\n<p><b>Other brand protection measures and resources at Temu include:<\/b><\/p>\n<ul type=\"disc\">\n<li>Notice and Takedown portals covering various types of IP issues<\/li>\n<li>24\/7 monitoring powered by proprietary algorithms and expert review<\/li>\n<li>An in-house team that handles requests promptly<\/li>\n<li>Seller education courses focusing on IP-related knowledge<\/li>\n<\/ul>\n<p>Temu currently conducts proactive monitoring for over 5,000 brands and resolves more than 99% of takedown requests within three business days, with an average turnaround of less than 24 hours. Its proprietary proactive monitoring database has incorporated over 5 million images and 9 million keywords.<\/p>\n<p>In addition, Temu works with global IP organizations and takes part in industry forums to share best practices and improve enforcement worldwide.<\/p>\n<p><b>About Temu:<\/b>\u00a0<br \/>Temu is a global e-commerce platform connecting consumers with millions of manufacturers, brands and business partners. Operating in more than 90 markets worldwide, Temu is committed to providing affordable, high-quality products that enable customers to live better lives.<\/p>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-41404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/41404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=41404"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/41404\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=41404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=41404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=41404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}