{"id":41250,"date":"2025-12-10T15:00:00","date_gmt":"2025-12-10T08:00:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=41250"},"modified":"2025-12-10T15:00:00","modified_gmt":"2025-12-10T08:00:00","slug":"elfbar-and-lost-mary-unveil-landmark-rd-advances-and-new-safety-protocols-for-2025","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=41250","title":{"rendered":"ELFBAR and LOST MARY unveil landmark R&amp;D advances and new safety protocols for 2025"},"content":{"rendered":"<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/1832287\/elf_bar_logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul type=\"disc\">\n<li>Nicotine salts, the key\u00a0vape e-liquid ingredient, studied to improve formulations<\/li>\n<li>Over 136,000 tests run in 2025 on product\u00a0e-liquid, aerosol, material, and reliability<\/li>\n<li>300 testing procedures deployed as standard<\/li>\n<li>Continuous innovation and technology applications powered by over 900 patents granted globally<\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">LONDON<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Dec. 10, 2025<\/span><\/span> \/PRNewswire\/ &#8212; World-leading vaping brands ELFBAR and LOST MARY today shared the latest R&amp;D breakthroughs, featuring pioneering research on e-liquid formulations, an all-inclusive patent portfolio, and expanded testing protocols.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<\/div>\n<p>Both brands have taken a science\u2011driven approach to product development since their inception, with an annual R&amp;D investment amounting to several million pounds.<\/p>\n<p>&#8220;Rigorous testing remains fundamental to our R&amp;D operations,&#8221; said <span class=\"xn-person\">Samuel Fu<\/span>, R&amp;D Engineering Director of ELFBAR and LOST MARY. &#8220;Throughout 2025, over 136,000 tests have been operated on final products, e-liquids, aerosols, and materials, indicating our long-term pursuit of higher safety standards.&#8221;<\/p>\n<p><b>Nicotine salts for safer performance<\/b><\/p>\n<p>Tests from a recent peer-reviewed <u><a href=\"https:\/\/pubs.acs.org\/action\/showCitFormats?doi=10.1021\/acs.chemrestox.5c00178&amp;ref=pdf\" target=\"_blank\" rel=\"nofollow\">study<\/a><\/u> by the brands show that nickel-chromium heating coils saturated with e-liquid containing 2% nicotine lactate \u2014 a commonly used nicotine salt in vapes \u2014 release significantly more nickel than those in 2% nicotine benzoate e-liquid every week over the course of four weeks.<\/p>\n<p>In addition, aerosols, or vapours generated from the former lactate formulation, also have higher nickel levels than the latter benzoate formulation.<\/p>\n<p>This study, published in the world-renowned <i>Chemical Research in Toxicology<\/i> and focusing on nicotine lactate, identifies nickel migration in vape e-liquid and aerosols, and helps minimise users&#8217; exposure to this harmful substance.<\/p>\n<p>To bolster confidence, following this study, the brands started phasing out nicotine lactate and nickel-chromium coils in products.<\/p>\n<p>&#8220;Therefore, we are calling on the whole industry to stay cautious about the use of nicotine lactate, and on the regulators to further guide the e-liquid formulations, for the sake of rising industry-wide standards,&#8221; Samuel added.<\/p>\n<p><b>Growing testing procedures boost safety<\/b><\/p>\n<p>The brands&#8217; stringent standards of product safety and performance are underpinned by 300 pre-market testing procedures, which encompass 170 chemical analyses of e-liquid and aerosol, 98 material assessments, and 32 device reliability tests before reaching the market. Monthly spot checks also help monitor for any traces of prohibited substances.<\/p>\n<p>Since <span class=\"xn-chron\">May 2025<\/span>, 28 new procedures for the chemical composition of e-liquids and aerosols, as well as materials, have been added to the testing protocol, demonstrating an ongoing commitment to quality assurance.<\/p>\n<p>Additionally, the brands have passed multiple e-liquid proficiency tests conducted by the UK&#8217;s Laboratory of the Government Chemist, with all results rated &#8220;satisfactory&#8221;, reconfirming the brands&#8217; in-house testing capabilities and the products&#8217; meeting compliance requirements.<\/p>\n<p>&#8220;To offer reduced-risk products that adult users can trust, we continually strengthen their safety by honing our testing capabilities, enhancing quality control, and ensuring that every device goes above regulatory thresholds,&#8221; Samuel said.<\/p>\n<p><b>All-around patent portfolio drives innovation <\/b><\/p>\n<p>As of <span class=\"xn-chron\">November 2025<\/span>, both brands filed over 2,200 invention and utility model patent applications, with over 900 granted worldwide, a key factor behind the brands&#8217; swift portfolio evolution as innovations are continually scaled up to new products.<\/p>\n<p>Spanning fields such as device structure, e-liquid formulation, material, software, and electronic systems, the patents address every single key component of vaping products. This extensive portfolio underscores the brands&#8217; relentless drive for innovation, advancing design and technology, and enhancing product safety to deliver next-generation solutions.<\/p>\n<p>&#8220;Several game-changing technologies are now in the pipeline. With them, vaping products will be redefined and their overall safety brought to new heights,&#8221; said <span class=\"xn-person\">Samuel Fu<\/span>.<\/p>\n<p><b>About ELFBAR<br \/><\/b>ELFBAR is a pioneer in the global vaping industry. Since its inception in 2018, it has been providing a distinct and diverse vaping experience with innovation at its core.<\/p>\n<p>ELFBAR stays committed to youth access prevention and sustainable growth as a leading brand favoured and used by tens of millions of adult users worldwide as an alternative to smoking.<\/p>\n<p>For more information, please visit <u><a href=\"https:\/\/www.elfbar.com\/\" target=\"_blank\" rel=\"nofollow\">elfbar.com<\/a><\/u><\/p>\n<p><b>About LOST MARY<\/b><br \/>Global vaping innovator LOST MARY is dedicated to discovering the value of vaping, setting the trend, and benchmarking the quality.<\/p>\n<p>LOST MARY is now present in over 50 global markets, where tens of millions of adult users prefer its products.<\/p>\n<p>For more information, please visit <u><a href=\"https:\/\/www.lostmary.com\/\" target=\"_blank\" rel=\"nofollow\">lostmary.com<\/a><\/u><\/p>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/1832287\/elf_bar_logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul type=\"disc\">\n<li>Nicotine salts, the key\u00a0vape e-liquid ingredient, studied to improve formulations<\/li>\n<li>Over 136,000 tests run in 2025 on product\u00a0e-liquid, aerosol, material, and reliability<\/li>\n<li>300 testing procedures deployed as standard<\/li>\n<li>Continuous innovation and technology applications powered by over 900 patents granted globally<\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">LONDON<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Dec. 10, 2025<\/span><\/span> \/PRNewswire\/ &#8212; World-leading vaping brands ELFBAR and LOST MARY today shared the latest R&amp;D breakthroughs, featuring pioneering research on e-liquid formulations, an all-inclusive patent portfolio, and expanded testing protocols.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<\/div>\n<p>Both brands have taken a science\u2011driven approach to product development since their inception, with an annual R&amp;D investment amounting to several million pounds.<\/p>\n<p>&#8220;Rigorous testing remains fundamental to our R&amp;D operations,&#8221; said <span class=\"xn-person\">Samuel Fu<\/span>, R&amp;D Engineering Director of ELFBAR and LOST MARY. &#8220;Throughout 2025, over 136,000 tests have been operated on final products, e-liquids, aerosols, and materials, indicating our long-term pursuit of higher safety standards.&#8221;<\/p>\n<p><b>Nicotine salts for safer performance<\/b><\/p>\n<p>Tests from a recent peer-reviewed <u><a href=\"https:\/\/pubs.acs.org\/action\/showCitFormats?doi=10.1021\/acs.chemrestox.5c00178&amp;ref=pdf\" target=\"_blank\" rel=\"nofollow\">study<\/a><\/u> by the brands show that nickel-chromium heating coils saturated with e-liquid containing 2% nicotine lactate \u2014 a commonly used nicotine salt in vapes \u2014 release significantly more nickel than those in 2% nicotine benzoate e-liquid every week over the course of four weeks.<\/p>\n<p>In addition, aerosols, or vapours generated from the former lactate formulation, also have higher nickel levels than the latter benzoate formulation.<\/p>\n<p>This study, published in the world-renowned <i>Chemical Research in Toxicology<\/i> and focusing on nicotine lactate, identifies nickel migration in vape e-liquid and aerosols, and helps minimise users&#8217; exposure to this harmful substance.<\/p>\n<p>To bolster confidence, following this study, the brands started phasing out nicotine lactate and nickel-chromium coils in products.<\/p>\n<p>&#8220;Therefore, we are calling on the whole industry to stay cautious about the use of nicotine lactate, and on the regulators to further guide the e-liquid formulations, for the sake of rising industry-wide standards,&#8221; Samuel added.<\/p>\n<p><b>Growing testing procedures boost safety<\/b><\/p>\n<p>The brands&#8217; stringent standards of product safety and performance are underpinned by 300 pre-market testing procedures, which encompass 170 chemical analyses of e-liquid and aerosol, 98 material assessments, and 32 device reliability tests before reaching the market. Monthly spot checks also help monitor for any traces of prohibited substances.<\/p>\n<p>Since <span class=\"xn-chron\">May 2025<\/span>, 28 new procedures for the chemical composition of e-liquids and aerosols, as well as materials, have been added to the testing protocol, demonstrating an ongoing commitment to quality assurance.<\/p>\n<p>Additionally, the brands have passed multiple e-liquid proficiency tests conducted by the UK&#8217;s Laboratory of the Government Chemist, with all results rated &#8220;satisfactory&#8221;, reconfirming the brands&#8217; in-house testing capabilities and the products&#8217; meeting compliance requirements.<\/p>\n<p>&#8220;To offer reduced-risk products that adult users can trust, we continually strengthen their safety by honing our testing capabilities, enhancing quality control, and ensuring that every device goes above regulatory thresholds,&#8221; Samuel said.<\/p>\n<p><b>All-around patent portfolio drives innovation <\/b><\/p>\n<p>As of <span class=\"xn-chron\">November 2025<\/span>, both brands filed over 2,200 invention and utility model patent applications, with over 900 granted worldwide, a key factor behind the brands&#8217; swift portfolio evolution as innovations are continually scaled up to new products.<\/p>\n<p>Spanning fields such as device structure, e-liquid formulation, material, software, and electronic systems, the patents address every single key component of vaping products. This extensive portfolio underscores the brands&#8217; relentless drive for innovation, advancing design and technology, and enhancing product safety to deliver next-generation solutions.<\/p>\n<p>&#8220;Several game-changing technologies are now in the pipeline. With them, vaping products will be redefined and their overall safety brought to new heights,&#8221; said <span class=\"xn-person\">Samuel Fu<\/span>.<\/p>\n<p><b>About ELFBAR<br \/><\/b>ELFBAR is a pioneer in the global vaping industry. Since its inception in 2018, it has been providing a distinct and diverse vaping experience with innovation at its core.<\/p>\n<p>ELFBAR stays committed to youth access prevention and sustainable growth as a leading brand favoured and used by tens of millions of adult users worldwide as an alternative to smoking.<\/p>\n<p>For more information, please visit <u><a href=\"https:\/\/www.elfbar.com\/\" target=\"_blank\" rel=\"nofollow\">elfbar.com<\/a><\/u><\/p>\n<p><b>About LOST MARY<\/b><br \/>Global vaping innovator LOST MARY is dedicated to discovering the value of vaping, setting the trend, and benchmarking the quality.<\/p>\n<p>LOST MARY is now present in over 50 global markets, where tens of millions of adult users prefer its products.<\/p>\n<p>For more information, please visit <u><a href=\"https:\/\/www.lostmary.com\/\" target=\"_blank\" rel=\"nofollow\">lostmary.com<\/a><\/u><\/p>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-41250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/41250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=41250"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/41250\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=41250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=41250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=41250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}