{"id":41156,"date":"2025-12-09T20:00:00","date_gmt":"2025-12-09T13:00:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=41156"},"modified":"2025-12-09T20:00:00","modified_gmt":"2025-12-09T13:00:00","slug":"clarins-launches-its-mobile-app-to-elevate-its-customer-relationship-in-partnership-with-merkle","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=41156","title":{"rendered":"Clarins launches its mobile app to elevate its customer relationship, in partnership with Merkle"},"content":{"rendered":"\n\n\n
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PARIS<\/span><\/span>, Dec. 9, 2025<\/span><\/span> \/PRNewswire\/ —\u00a0Clarins, the iconic family-owned global cosmetics group has launched its mobile app in partnership with long-standing digital partner Merkle, marking a new step forward in its direct-to-consumer acceleration.<\/b><\/p>\n

\"Courtesy<\/a>
Courtesy of Clarins<\/span> <\/div>\n

Following a highly successful pilot in the UK, the app is now available in the United States<\/span>, Canada<\/span> and Australia<\/span>, with additional markets, including France<\/span>, to follow shortly. Designed to deepen engagement with its loyal customers, the app introduces a seamless and intuitive shopping experience that supports Clarins’ growing subscription business and enhances its direct-to-consumer strategy \u2013 a first in the prestige beauty industry.<\/p>\n

Unlocking a more advanced shopping journey for loyal customers <\/i><\/b><\/p>\n

For 70 years, Clarins has built its growth on listening, advising, and staying close to its customers, both in institutes and points of sale. The Clarins app extends this relationship thanks to native features that better address customers’ expectations:<\/p>\n