{"id":39994,"date":"2025-12-01T09:00:00","date_gmt":"2025-12-01T02:00:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=39994"},"modified":"2025-12-01T09:00:00","modified_gmt":"2025-12-01T02:00:00","slug":"coda-announces-partnership-with-itemmania-to-expand-game-top-up-access-in-south-korea","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=39994","title":{"rendered":"Coda Announces Partnership with Itemmania to Expand Game Top-Up Access in South Korea"},"content":{"rendered":"

SINGAPORE<\/span><\/span>, Dec. 1, 2025<\/span><\/span> \/PRNewswire\/ —\u00a0Coda<\/a><\/u>, a global leader in digital content monetization and distribution, has partnered with Itemmania<\/a><\/u>, South Korea’s<\/span> largest digital commerce platform for gaming, which is operated by IMI, to bring a new, more accessible way for Korean players to buy in-game content. Itemmania’s newly launched ‘Game Top-Up Service’<\/a><\/u> is now powered by Coda, giving players better value, wider payment choice, and instant access to credits and top-ups for leading international game titles.<\/p>\n

\n

\"\" <\/a>
<\/span><\/p>\n<\/div>\n

This partnership is a significant step in Coda’s global expansion, anchored by a trusted market leader with deep roots in South Korea’s<\/span> gaming ecosystem. It deepens Coda’s presence in one of the world’s most influential gaming markets, reinforcing our commitment to being a driving force for growth across Asia’s<\/span> fastest-growing digital economies.<\/p>\n

Through this partnership, Coda will supply a wide range of international titles for sale on Itemmania’s ‘Game Top-Up Service<\/i>‘. Korean players will be able to purchase top-ups with the payment methods they use every day, supported by Coda’s global infrastructure and Itemmania’s trusted local platform. For publishers, it provides a clear and dependable route into a market defined by high engagement, strong spending power, and global cultural impact.<\/p>\n

“South Korea<\/span> is a pivotal market for global publishers, and Itemmania has built a level of trust and reach that is unmatched. We are proud to partner with a company that understands its gamers so well, and we are excited about the impact this collaboration will have for gamers, publishers, and the wider industry,” said Zac Liew<\/span>, Chief Commercial Officer at Coda.<\/p>\n

Coda will continue to invest in partnerships that broaden access to games and create sustainable growth opportunities for publishers. Working with Itemmania marks a strong step forward and sets the foundation for what comes next.<\/p>\n

About Coda
<\/b>Coda<\/a><\/u>\u00a0is a global leader in digital content monetization and distribution. We’re trusted by 300+ publishers and brands\u2014including Activision, Electronic Arts, and Riot Games\u2014to grow their audiences and revenue worldwide. Our out-of-app solutions include Custom Commerce, a fully customizable web store; Codapay, which enables seamless direct payments through a single API integration on publishers’ websites; Codashop, the go-to marketplace for millions of gamers to purchase in-game content; and Distribution, which extends content reach through a network of trusted commerce partners. Founded in 2011, Coda is headquartered in Singapore<\/span> with a team of 620+ Codans around the globe. Coda recently acquired\u00a0Recharge<\/a><\/u>, Europe’s<\/span> leading prepaid payments platform. Coda is backed by Apis Partners, Insight Partners, and Smash Capital, and has been named an APAC High Growth Company<\/a><\/u> (2023) by Financial Times, one of Granite Asia’s NextGenTech 30<\/a><\/u> (2024), a payments leader on Fortune’s Fintech Innovation Asia<\/a><\/u> list (2024), and listed among The Straits Times Fastest Growing Fintechs<\/u><\/a> (2024). For more on Coda, visit\u00a0coda.co<\/u><\/a>.<\/p>\n

About\u00a0Itemmania
<\/b>Itemmania is Korea’s largest digital C2C(consumer-to-consumer) trade marketplace for in-game items and virtual goods, operated by IMI, a leading Korean digital entertainment and platform company. Trusted by millions of gamers, Itemmania connects players through a secure and reliable C2C trading platform, offering instant transactions for game items, accounts, and top-ups. Its flagship marketplace offers C2C and B2C item-exchange, a unified payment infrastructure supporting multiple currencies and payment methods, and a robust escrow & verification layer dedicated to building trust in the secondary market. Founded in 2002 and headquartered in Jeonju, South Korea<\/span>, IMI supports broad monetization and user-engagement for game publishers, service providers and gamers alike. With a vision of “Beyond the Game,” IMI is steadily expanding the game item trade platform and expanding into new business models and geographies. For more information, visit imicorp.co.kr<\/a><\/u>.<\/p>","protected":false},"excerpt":{"rendered":"

<\/p>\n

SINGAPORE<\/span><\/span>, Dec. 1, 2025<\/span><\/span> \/PRNewswire\/ —\u00a0Coda<\/a><\/u>, a global leader in digital content monetization and distribution, has partnered with Itemmania<\/a><\/u>, South Korea’s<\/span> largest digital commerce platform for gaming, which is operated by IMI, to bring a new, more accessible way for Korean players to buy in-game content. Itemmania’s newly launched ‘Game Top-Up Service’<\/a><\/u> is now powered by Coda, giving players better value, wider payment choice, and instant access to credits and top-ups for leading international game titles.<\/p>\n

\n

\"\" <\/a>
<\/span><\/p>\n<\/div>\n

This partnership is a significant step in Coda’s global expansion, anchored by a trusted market leader with deep roots in South Korea’s<\/span> gaming ecosystem. It deepens Coda’s presence in one of the world’s most influential gaming markets, reinforcing our commitment to being a driving force for growth across Asia’s<\/span> fastest-growing digital economies.<\/p>\n

Through this partnership, Coda will supply a wide range of international titles for sale on Itemmania’s ‘Game Top-Up Service<\/i>‘. Korean players will be able to purchase top-ups with the payment methods they use every day, supported by Coda’s global infrastructure and Itemmania’s trusted local platform. For publishers, it provides a clear and dependable route into a market defined by high engagement, strong spending power, and global cultural impact.<\/p>\n

“South Korea<\/span> is a pivotal market for global publishers, and Itemmania has built a level of trust and reach that is unmatched. We are proud to partner with a company that understands its gamers so well, and we are excited about the impact this collaboration will have for gamers, publishers, and the wider industry,” said Zac Liew<\/span>, Chief Commercial Officer at Coda.<\/p>\n

Coda will continue to invest in partnerships that broaden access to games and create sustainable growth opportunities for publishers. Working with Itemmania marks a strong step forward and sets the foundation for what comes next.<\/p>\n

About Coda
<\/b>Coda<\/a><\/u>\u00a0is a global leader in digital content monetization and distribution. We’re trusted by 300+ publishers and brands\u2014including Activision, Electronic Arts, and Riot Games\u2014to grow their audiences and revenue worldwide. Our out-of-app solutions include Custom Commerce, a fully customizable web store; Codapay, which enables seamless direct payments through a single API integration on publishers’ websites; Codashop, the go-to marketplace for millions of gamers to purchase in-game content; and Distribution, which extends content reach through a network of trusted commerce partners. Founded in 2011, Coda is headquartered in Singapore<\/span> with a team of 620+ Codans around the globe. Coda recently acquired\u00a0Recharge<\/a><\/u>, Europe’s<\/span> leading prepaid payments platform. Coda is backed by Apis Partners, Insight Partners, and Smash Capital, and has been named an APAC High Growth Company<\/a><\/u> (2023) by Financial Times, one of Granite Asia’s NextGenTech 30<\/a><\/u> (2024), a payments leader on Fortune’s Fintech Innovation Asia<\/a><\/u> list (2024), and listed among The Straits Times Fastest Growing Fintechs<\/u><\/a> (2024). For more on Coda, visit\u00a0coda.co<\/u><\/a>.<\/p>\n

About\u00a0Itemmania
<\/b>Itemmania is Korea’s largest digital C2C(consumer-to-consumer) trade marketplace for in-game items and virtual goods, operated by IMI, a leading Korean digital entertainment and platform company. Trusted by millions of gamers, Itemmania connects players through a secure and reliable C2C trading platform, offering instant transactions for game items, accounts, and top-ups. Its flagship marketplace offers C2C and B2C item-exchange, a unified payment infrastructure supporting multiple currencies and payment methods, and a robust escrow & verification layer dedicated to building trust in the secondary market. Founded in 2002 and headquartered in Jeonju, South Korea<\/span>, IMI supports broad monetization and user-engagement for game publishers, service providers and gamers alike. With a vision of “Beyond the Game,” IMI is steadily expanding the game item trade platform and expanding into new business models and geographies. For more information, visit imicorp.co.kr<\/a><\/u>.<\/p>\n

<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-39994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/39994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=39994"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/39994\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=39994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=39994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=39994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}