{"id":39755,"date":"2025-11-27T07:00:00","date_gmt":"2025-11-27T00:00:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=39755"},"modified":"2025-11-27T07:00:00","modified_gmt":"2025-11-27T00:00:00","slug":"dunhuang-elevates-its-silk-road-tourism-appeal-with-digital-innovation-and-cultural-immersion","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=39755","title":{"rendered":"Dunhuang Elevates Its Silk Road Tourism Appeal with Digital Innovation and Cultural Immersion"},"content":{"rendered":"\n\n\n
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DUNHUANG, China<\/span><\/span>, Nov. 27, 2025<\/span><\/span> \/PRNewswire\/ — This year, Dunhuang in China’s<\/span> northwest Gansu<\/span> province has intensified its drive to enhance the international visitor experience, introducing a series of digital upgrades and cultural engagement initiatives in partnership with Trip.com Group. These efforts form part of a broader push to enhance inbound tourism to the city, which sits along China’s<\/span> historic Silk Road.<\/p>\n

\n

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<\/span><\/p>\n<\/div>\n

A key milestone this year was Dunhuang’s participation in the “NIHAO! CHINA<\/span>” 2025 Asian Tour Operators’ China Trip, a flagship programme hosted by the Ministry of Culture and Tourism’s Bureau of International Exchange and Cooperation and co-organised by Shenyang<\/span>, Changchun<\/span>, Zhangjiajie, Dunhuang and Trip.com Group.<\/p>\n

Over 100 leading travel delegates from across Asia<\/span>, including South Korea<\/span>, Singapore<\/span>, Malaysia<\/span>, Vietnam<\/span>, Indonesia<\/span>, and Sri Lanka<\/span>, visited China’s<\/span> cities, including Dunhuang, to deepen their understanding of China’s<\/span> cultural resources, robust service systems, and tourism cooperation potential. As the anchor destination of the tour’s “Colourful Silk Road Tour” segment, Dunhuang embodies the ethos: “Dunhuang, a place that appeals to all hearts.”<\/p>\n

\n

\"\"<\/a>
<\/span><\/p>\n<\/div>\n

The curated itinerary immersed delegates in Dunhuang’s offerings \u2014 a blend of cultural heritage, living traditions and desert landscapes.<\/p>\n

Highlights included exhibitions of the ancient murals from the Mogao Caves, Tang-inspired Ancient Sound of Dunhuang performances, artefacts at the Dunhuang Museum, and hands-on experiences such as seal-carving. The day concluded with the natural beauty of Mingsha Mountain and Crescent Spring, followed by Dunhuang Night Market’s vibrant local food scene.<\/p>\n

To enhance the experience for international travellers, the Mogao Caves collaborated with\u00a0Trip.com<\/a>\u00a0Group to launch an integrated service centre, featuring multilingual ticket vending machines to streamline services for overseas tourists. Meanwhile, the Dunhuang Cultural and Tourism Department has introduced a dedicated Dunhuang travel theme page on the\u00a0Trip.com\u00a0platform, consolidating travel content, recommendations and bookable products into a single one-stop service. These initiatives mark significant progress in enhancing inbound travel services, positioning Dunhuang as a leading example of how digital innovation and cultural storytelling can elevate China’s<\/span> tourism offering. The city’s deepened collaboration with\u00a0Trip.com<\/a>\u00a0Group further supports its long-term ambition to strengthen international connectivity and visitor engagement.<\/p>\n

As a historic gateway on the Silk Road, Dunhuang is poised to welcome a new generation of global travellers, inviting visitors from around the world to rediscover its unique blend of history, culture and natural beauty.<\/p>\n

About\u00a0Trip.com<\/a><\/b>\u00a0Group<\/b><\/p>\n

Trip.com<\/a>\u00a0Group is a leading global travel service provider comprising of\u00a0Trip.com<\/a>, Ctrip, Skyscanner, and Qunar. Across its platforms,\u00a0Trip.com<\/a>\u00a0Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24\/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021,\u00a0Trip.com<\/a>\u00a0Group has become one of the best-known travel groups in the world, with the mission “to pursue the perfect trip for a better world”. Find out more about\u00a0Trip.com<\/a>\u00a0Group here:\u00a0group.trip.com<\/a>.<\/p>\n

Follow us on:\u00a0X<\/a>,\u00a0Facebook<\/a>,\u00a0LinkedIn<\/a>, and\u00a0YouTube<\/a>.<\/p>\n

\n<\/div>","protected":false},"excerpt":{"rendered":"

<\/p>\n\n\n\n
\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

DUNHUANG, China<\/span><\/span>, Nov. 27, 2025<\/span><\/span> \/PRNewswire\/ — This year, Dunhuang in China’s<\/span> northwest Gansu<\/span> province has intensified its drive to enhance the international visitor experience, introducing a series of digital upgrades and cultural engagement initiatives in partnership with Trip.com Group. These efforts form part of a broader push to enhance inbound tourism to the city, which sits along China’s<\/span> historic Silk Road.<\/p>\n

\n

\"\"<\/a>
<\/span><\/p>\n<\/div>\n

A key milestone this year was Dunhuang’s participation in the “NIHAO! CHINA<\/span>” 2025 Asian Tour Operators’ China Trip, a flagship programme hosted by the Ministry of Culture and Tourism’s Bureau of International Exchange and Cooperation and co-organised by Shenyang<\/span>, Changchun<\/span>, Zhangjiajie, Dunhuang and Trip.com Group.<\/p>\n

Over 100 leading travel delegates from across Asia<\/span>, including South Korea<\/span>, Singapore<\/span>, Malaysia<\/span>, Vietnam<\/span>, Indonesia<\/span>, and Sri Lanka<\/span>, visited China’s<\/span> cities, including Dunhuang, to deepen their understanding of China’s<\/span> cultural resources, robust service systems, and tourism cooperation potential. As the anchor destination of the tour’s “Colourful Silk Road Tour” segment, Dunhuang embodies the ethos: “Dunhuang, a place that appeals to all hearts.”<\/p>\n

\n

\"\"<\/a>
<\/span><\/p>\n<\/div>\n

The curated itinerary immersed delegates in Dunhuang’s offerings \u2014 a blend of cultural heritage, living traditions and desert landscapes.<\/p>\n

Highlights included exhibitions of the ancient murals from the Mogao Caves, Tang-inspired Ancient Sound of Dunhuang performances, artefacts at the Dunhuang Museum, and hands-on experiences such as seal-carving. The day concluded with the natural beauty of Mingsha Mountain and Crescent Spring, followed by Dunhuang Night Market’s vibrant local food scene.<\/p>\n

To enhance the experience for international travellers, the Mogao Caves collaborated with\u00a0Trip.com<\/a>\u00a0Group to launch an integrated service centre, featuring multilingual ticket vending machines to streamline services for overseas tourists. Meanwhile, the Dunhuang Cultural and Tourism Department has introduced a dedicated Dunhuang travel theme page on the\u00a0Trip.com\u00a0platform, consolidating travel content, recommendations and bookable products into a single one-stop service. These initiatives mark significant progress in enhancing inbound travel services, positioning Dunhuang as a leading example of how digital innovation and cultural storytelling can elevate China’s<\/span> tourism offering. The city’s deepened collaboration with\u00a0Trip.com<\/a>\u00a0Group further supports its long-term ambition to strengthen international connectivity and visitor engagement.<\/p>\n

As a historic gateway on the Silk Road, Dunhuang is poised to welcome a new generation of global travellers, inviting visitors from around the world to rediscover its unique blend of history, culture and natural beauty.<\/p>\n

About\u00a0Trip.com<\/a><\/b>\u00a0Group<\/b><\/p>\n

Trip.com<\/a>\u00a0Group is a leading global travel service provider comprising of\u00a0Trip.com<\/a>, Ctrip, Skyscanner, and Qunar. Across its platforms,\u00a0Trip.com<\/a>\u00a0Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24\/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021,\u00a0Trip.com<\/a>\u00a0Group has become one of the best-known travel groups in the world, with the mission “to pursue the perfect trip for a better world”. Find out more about\u00a0Trip.com<\/a>\u00a0Group here:\u00a0group.trip.com<\/a>.<\/p>\n

Follow us on:\u00a0X<\/a>,\u00a0Facebook<\/a>,\u00a0LinkedIn<\/a>, and\u00a0YouTube<\/a>.<\/p>\n

\n<\/div>\n

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