{"id":39682,"date":"2025-11-26T14:42:00","date_gmt":"2025-11-26T07:42:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=39682"},"modified":"2025-11-26T14:42:00","modified_gmt":"2025-11-26T07:42:00","slug":"mixue-vietnam-continues-steady-growth-with-record-franchise-signings","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=39682","title":{"rendered":"Mixue Vietnam Continues Steady Growth with Record Franchise Signings"},"content":{"rendered":"\n\n\n
\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

93 new stores locked in at national conference as chain pivots to larger, experience-focused format in third-biggest market<\/i><\/b><\/p>\n

HO CHI MINH CITY, Vietnam<\/span><\/span>, Nov. 26, 2025<\/span><\/span> \/PRNewswire\/ — Mixue\u00a0Vietnam, the regional branch of MIXUE\u00a0Group\u00a0(02097.HK), the world’s leading global freshly-made drinks company, concluded its highly successful 2025 Vietnam National Franchisee Conference on November 18<\/span> in Ho Chi Minh City<\/span> and November 22<\/span> in Hanoi<\/span>. The two events attracted nearly 700\u00a0franchisee candidates from provinces and cities across the country, resulting in 93 new store contracts signed on-site<\/b> \u2014 a significant increase compared to the same period last year. Mixue Vietnam continues to see robust interest, with the pipeline of prospective franchisee candidates actively engaging in consultations and expressing intent to join, showing sustained growth.<\/p>\n

\n

\"93<\/a>
93 new stores locked in at national conference<\/span><\/p>\n<\/div>\n

Vietnam<\/span> remains Mixue<\/i>‘s third-largest market worldwide and a key driver of the brand’s global growth. At the conference, Mixue\u00a0Vietnam presented its latest operating results, product strategy, and supply-chain capabilities while unveiling a proactive strategic upgrade that shifts the brand from rapid density-focused expansion to a “<\/b>mature expansion phase<\/b>“<\/b>\u00a0centered on refined operations, enhanced consumer experience, and sustainable profitability.<\/p>\n

\n

\"The<\/a>
The upgraded image of the MIXUE store in Bac Ninh<\/span><\/p>\n<\/div>\n

A cornerstone of this transformation is the accelerated transition from the traditional “small-store model”\u00a0to a new “<\/b>large-store model.<\/b>“<\/b>\u00a0New and renovated stores feature spacious open bar counters, clearer customer flow, modern urban fa\u00e7ades, and significantly larger floor areas. In major cities such as Hanoi<\/span>, Bac Ninh<\/span>, Hai Phong<\/span>, and Da Nang<\/span>, these upgraded flagship stores have quickly become social media hotspots among young Vietnamese consumers, reinforcing the company’s positioning as a trendy yet affordable lifestyle brand.<\/p>\n

\n

\"Consumers<\/a>
Consumers have a better experience in the upgraded store<\/span><\/p>\n<\/div>\n

Furthermore, Mixue<\/i> is pursuing proactive structural upgrades aimed at cementing the brand’s long-term foundation in the Vietnamese market. The company is strategically reallocating resources toward prime locations and more efficient store formats. This approach not only enhances the sustained profitability of its franchise investors and partners but also establishes a more resilient platform for future growth. By relocating stores to high-potential areas, Mixue<\/i> has enabled 125 stores to achieve daily sales increases exceeding 50%, a clear testament to the effectiveness of this strategy.<\/p>\n

\n

\"The<\/a>
The two events attracted nearly 700 franchisee candidates from provinces and cities across the country<\/span><\/p>\n<\/div>\n

From Hanoi<\/span> to Ho Chi Minh City<\/span>, Vietnamese investors and franchisees have wholeheartedly embraced the brand’s sharpened strategic vision. Despite intense competition in the market, franchisee candidates\u00a0enthusiasm remains strong. The 93 new stores signed during the two conferences will cover northern, central, and southern Vietnam<\/span>, demonstrating that franchisees continue to place high confidence in Mixue<\/i>‘s controllable investment costs, transparent return cycles, and proven brand stability.<\/p>\n

Through store image renewal, elevated in-store experiences, and accelerated operational standardization, Mixue Vietnam will enter a new stage of high-quality development in Vietnam<\/span>, creating greater long-term value for franchise partners, employees, and millions of Vietnamese consumers.<\/p>\n

Since entering Vietnam<\/span>, Mixue<\/i> has introduced high-quality fresh-made fruit drinks, tea, ice cream, and coffee at an average price of only VND 10<\/span>,000\u201330,000, winning widespread love from Vietnamese consumers. Backed by the group’s globally integrated end-to-end supply chain, encompassing procurement, production, logistics, R&D, and quality control, Mixue Vietnam will provide consistent product quality and cost advantages even during rapid international expansion.<\/p>\n

\n

\"Consumers<\/a>
Consumers queuing in a MIXUE store<\/span><\/p>\n<\/div>\n

As of June\u00a02025, MIXUE Group\u00a0operates more than\u00a053,000 stores worldwide across China<\/span> and 12 international markets, representing a net addition of 9,796 stores year-over-year. MIXUE Group continues to deepen its presence in Southeast Asia<\/span>, supporting sustainable and stable operations for existing stores while selectively entering new markets at the appropriate time. International store numbers reached 4,733 in the first half of the year, an increase of 128 locations compared with the same period in 2024. In a further milestone, MIXUE Group was recently named to the 2025 TIME100 Most Influential Companies list by TIME magazine, becoming the only restaurant chain to earn a place on this global ranking.<\/p>\n

For more information about Mixue Vietnam, please visit https:\/\/vn.mixue.com\/<\/a>\u00a0or follow the official Facebook page at https:\/\/www.facebook.com\/Mixue.Vietnam<\/a>.<\/p>\n

About<\/b>\u00a0MIXUE Group<\/b><\/p>\n

Founded in China<\/span>, MIXUE Group\u00a0is\u00a0the world’s leading global freshly-made drinks company. Operating the\u00a0freshly-made tea drinks brand Mixue and freshly-made coffee brand Lucky Cup, Mixue has\u00a0built a comprehensive end-to-end supply chain at the largest scale in China’s<\/span>\u00a0freshly-made drinks industry, encompassing essential aspects covering procurement, production, logistics, R&D and quality control. The company is committed to delivering high-quality, affordable fresh beverages to consumers worldwide through its extreme-efficiency global supply chain and franchise model.<\/p>","protected":false},"excerpt":{"rendered":"

<\/p>\n\n\n\n
\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

93 new stores locked in at national conference as chain pivots to larger, experience-focused format in third-biggest market<\/i><\/b><\/p>\n

HO CHI MINH CITY, Vietnam<\/span><\/span>, Nov. 26, 2025<\/span><\/span> \/PRNewswire\/ — Mixue\u00a0Vietnam, the regional branch of MIXUE\u00a0Group\u00a0(02097.HK), the world’s leading global freshly-made drinks company, concluded its highly successful 2025 Vietnam National Franchisee Conference on November 18<\/span> in Ho Chi Minh City<\/span> and November 22<\/span> in Hanoi<\/span>. The two events attracted nearly 700\u00a0franchisee candidates from provinces and cities across the country, resulting in 93 new store contracts signed on-site<\/b> \u2014 a significant increase compared to the same period last year. Mixue Vietnam continues to see robust interest, with the pipeline of prospective franchisee candidates actively engaging in consultations and expressing intent to join, showing sustained growth.<\/p>\n

\n

\"93<\/a>
93 new stores locked in at national conference<\/span><\/p>\n<\/div>\n

Vietnam<\/span> remains Mixue<\/i>‘s third-largest market worldwide and a key driver of the brand’s global growth. At the conference, Mixue\u00a0Vietnam presented its latest operating results, product strategy, and supply-chain capabilities while unveiling a proactive strategic upgrade that shifts the brand from rapid density-focused expansion to a “<\/b>mature expansion phase<\/b>“<\/b>\u00a0centered on refined operations, enhanced consumer experience, and sustainable profitability.<\/p>\n

\n

\"The<\/a>
The upgraded image of the MIXUE store in Bac Ninh<\/span><\/p>\n<\/div>\n

A cornerstone of this transformation is the accelerated transition from the traditional “small-store model”\u00a0to a new “<\/b>large-store model.<\/b>“<\/b>\u00a0New and renovated stores feature spacious open bar counters, clearer customer flow, modern urban fa\u00e7ades, and significantly larger floor areas. In major cities such as Hanoi<\/span>, Bac Ninh<\/span>, Hai Phong<\/span>, and Da Nang<\/span>, these upgraded flagship stores have quickly become social media hotspots among young Vietnamese consumers, reinforcing the company’s positioning as a trendy yet affordable lifestyle brand.<\/p>\n

\n

\"Consumers<\/a>
Consumers have a better experience in the upgraded store<\/span><\/p>\n<\/div>\n

Furthermore, Mixue<\/i> is pursuing proactive structural upgrades aimed at cementing the brand’s long-term foundation in the Vietnamese market. The company is strategically reallocating resources toward prime locations and more efficient store formats. This approach not only enhances the sustained profitability of its franchise investors and partners but also establishes a more resilient platform for future growth. By relocating stores to high-potential areas, Mixue<\/i> has enabled 125 stores to achieve daily sales increases exceeding 50%, a clear testament to the effectiveness of this strategy.<\/p>\n

\n

\"The<\/a>
The two events attracted nearly 700 franchisee candidates from provinces and cities across the country<\/span><\/p>\n<\/div>\n

From Hanoi<\/span> to Ho Chi Minh City<\/span>, Vietnamese investors and franchisees have wholeheartedly embraced the brand’s sharpened strategic vision. Despite intense competition in the market, franchisee candidates\u00a0enthusiasm remains strong. The 93 new stores signed during the two conferences will cover northern, central, and southern Vietnam<\/span>, demonstrating that franchisees continue to place high confidence in Mixue<\/i>‘s controllable investment costs, transparent return cycles, and proven brand stability.<\/p>\n

Through store image renewal, elevated in-store experiences, and accelerated operational standardization, Mixue Vietnam will enter a new stage of high-quality development in Vietnam<\/span>, creating greater long-term value for franchise partners, employees, and millions of Vietnamese consumers.<\/p>\n

Since entering Vietnam<\/span>, Mixue<\/i> has introduced high-quality fresh-made fruit drinks, tea, ice cream, and coffee at an average price of only VND 10<\/span>,000\u201330,000, winning widespread love from Vietnamese consumers. Backed by the group’s globally integrated end-to-end supply chain, encompassing procurement, production, logistics, R&D, and quality control, Mixue Vietnam will provide consistent product quality and cost advantages even during rapid international expansion.<\/p>\n

\n

\"Consumers<\/a>
Consumers queuing in a MIXUE store<\/span><\/p>\n<\/div>\n

As of June\u00a02025, MIXUE Group\u00a0operates more than\u00a053,000 stores worldwide across China<\/span> and 12 international markets, representing a net addition of 9,796 stores year-over-year. MIXUE Group continues to deepen its presence in Southeast Asia<\/span>, supporting sustainable and stable operations for existing stores while selectively entering new markets at the appropriate time. International store numbers reached 4,733 in the first half of the year, an increase of 128 locations compared with the same period in 2024. In a further milestone, MIXUE Group was recently named to the 2025 TIME100 Most Influential Companies list by TIME magazine, becoming the only restaurant chain to earn a place on this global ranking.<\/p>\n

For more information about Mixue Vietnam, please visit https:\/\/vn.mixue.com\/<\/a>\u00a0or follow the official Facebook page at https:\/\/www.facebook.com\/Mixue.Vietnam<\/a>.<\/p>\n

About<\/b>\u00a0MIXUE Group<\/b><\/p>\n

Founded in China<\/span>, MIXUE Group\u00a0is\u00a0the world’s leading global freshly-made drinks company. Operating the\u00a0freshly-made tea drinks brand Mixue and freshly-made coffee brand Lucky Cup, Mixue has\u00a0built a comprehensive end-to-end supply chain at the largest scale in China’s<\/span>\u00a0freshly-made drinks industry, encompassing essential aspects covering procurement, production, logistics, R&D and quality control. The company is committed to delivering high-quality, affordable fresh beverages to consumers worldwide through its extreme-efficiency global supply chain and franchise model.<\/p>\n

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