{"id":39663,"date":"2025-11-26T07:00:00","date_gmt":"2025-11-26T00:00:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=39663"},"modified":"2025-11-26T07:00:00","modified_gmt":"2025-11-26T00:00:00","slug":"hy-launches-seventeen-special-package-chewy-tteokbokki-exclusively-at-7000-7-eleven-stores-across-taiwan","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=39663","title":{"rendered":"hy Launches &#8216;SEVENTEEN Special Package Chewy Tteokbokki&#8217; Exclusively at 7,000+ 7-Eleven Stores Across Taiwan"},"content":{"rendered":"<ul type=\"disc\">\n<li><b>Korea&#8217;s iconic street-food dish Tteokbokki debuts in a SEVENTEEN-themed special package<\/b><\/li>\n<li><b>A unique fusion of K-FOOD and K-POP targeting <span class=\"xn-location\">Taiwan&#8217;s<\/span> MZ consumers<\/b><\/li>\n<li><b>Two flavors\u2014Fire and Cheese Rose\u2014available as convenient 3-minute microwave meals<\/b><\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">TAIPEI<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Nov. 26, 2025<\/span><\/span> \/PRNewswire\/ &#8212; <b>hy<\/b> announced that it will launch the <b>&#8220;eats ON SEVENTEEN Special Package Chewy Tteokbokki&#8221;<\/b> on <b><span class=\"xn-chron\">November 26<\/span><\/b>, exclusively at <b>over 7,000 7-Eleven stores across <span class=\"xn-location\">Taiwan<\/span><\/b>, introducing one of Korea&#8217;s most beloved street foods to local consumers in a new K-culture\u2013infused format.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2831723\/image.html\" target=\"_blank\" rel=\"nofollow\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2831723\/image.jpg?p=medium600\" title=\"hy Launches \u2018SEVENTEEN Special Package Chewy Tteokbokki\u2019 Exclusively at 7,000+ 7-Eleven Stores Across Taiwan\" alt=\"hy Launches \u2018SEVENTEEN Special Package Chewy Tteokbokki\u2019 Exclusively at 7,000+ 7-Eleven Stores Across Taiwan\" \/> <\/a> <br \/><span>hy Launches \u2018SEVENTEEN Special Package Chewy Tteokbokki\u2019 Exclusively at 7,000+ 7-Eleven Stores Across Taiwan<\/span><\/p>\n<\/div>\n<p>This special edition combines Korea&#8217;s national comfort food, <b>tteokbokki<\/b>, with a unique K-FOOD IP package design featuring the individual images of all <b>13 members of SEVENTEEN<\/b>. More than just a ready-to-eat meal, the product is positioned as a fun, collectible, fandom-driven experience\u2014<i>a food you enjoy, remember, and share<\/i>.<\/p>\n<p>The visually distinctive packaging is designed for natural <b>UGC (User-Generated Content) activation<\/b>, encouraging <b>SNS photo sharing, unboxing challenges, mukbang content<\/b>, and more. Each package serves as an entertainment element, allowing the product to function as content on its own.<\/p>\n<p>The lineup features <b>two flavors<\/b>:<\/p>\n<ul type=\"disc\">\n<li><b>Fire Flavor<\/b> \u2013 Inspired by Korea&#8217;s signature spicy broth-style tteokbokki, delivering a bold, clean heat<\/li>\n<li><b>Cheese Rose Flavor<\/b> \u2013 A creamy rose-style blend of cheese and cream formulated to match the preferences of Taiwanese consumers<\/li>\n<\/ul>\n<p>Both products are designed as <b>3-minute microwaveable meals<\/b>, making them accessible for convenience-store shoppers and newcomers to K-FOOD.<\/p>\n<p>To celebrate the launch, hy will introduce a series of consumer-participation promotions\u2014including <b>photo-verification events<\/b>, <b>unboxing challenges<\/b>, and other interactive campaigns\u2014through its official social media\u00a0account <span><a href=\"https:\/\/www.instagram.com\/will.hy.taiwan\/\" target=\"_blank\" rel=\"nofollow\"><b>@<\/b>will.hy.taiwan<\/a>.<\/span><\/p>\n<p><span class=\"xn-person\">Myungsoo Kim<\/span>, Head of Global Business at hy, said, <i>&#8220;This SEVENTEEN Tteokbokki is more than a simple meal\u2014it is a K-FOOD content product infused with fandom culture and lifestyle value. By offering it through convenience stores, <span class=\"xn-location\">Taiwan&#8217;s<\/span> most familiar retail channel, we aim to make Korea&#8217;s iconic snack both accessible and enjoyable, while delivering the unique charm of K-food culture.&#8221;<\/i><\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<ul type=\"disc\">\n<li><b>Korea&#8217;s iconic street-food dish Tteokbokki debuts in a SEVENTEEN-themed special package<\/b><\/li>\n<li><b>A unique fusion of K-FOOD and K-POP targeting <span class=\"xn-location\">Taiwan&#8217;s<\/span> MZ consumers<\/b><\/li>\n<li><b>Two flavors\u2014Fire and Cheese Rose\u2014available as convenient 3-minute microwave meals<\/b><\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">TAIPEI<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Nov. 26, 2025<\/span><\/span> \/PRNewswire\/ &#8212; <b>hy<\/b> announced that it will launch the <b>&#8220;eats ON SEVENTEEN Special Package Chewy Tteokbokki&#8221;<\/b> on <b><span class=\"xn-chron\">November 26<\/span><\/b>, exclusively at <b>over 7,000 7-Eleven stores across <span class=\"xn-location\">Taiwan<\/span><\/b>, introducing one of Korea&#8217;s most beloved street foods to local consumers in a new K-culture\u2013infused format.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2831723\/image.html\" target=\"_blank\" rel=\"nofollow\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2831723\/image.jpg?p=medium600\" title=\"hy Launches \u2018SEVENTEEN Special Package Chewy Tteokbokki\u2019 Exclusively at 7,000+ 7-Eleven Stores Across Taiwan\" alt=\"hy Launches \u2018SEVENTEEN Special Package Chewy Tteokbokki\u2019 Exclusively at 7,000+ 7-Eleven Stores Across Taiwan\" \/> <\/a> <br \/><span>hy Launches \u2018SEVENTEEN Special Package Chewy Tteokbokki\u2019 Exclusively at 7,000+ 7-Eleven Stores Across Taiwan<\/span><\/p>\n<\/div>\n<p>This special edition combines Korea&#8217;s national comfort food, <b>tteokbokki<\/b>, with a unique K-FOOD IP package design featuring the individual images of all <b>13 members of SEVENTEEN<\/b>. More than just a ready-to-eat meal, the product is positioned as a fun, collectible, fandom-driven experience\u2014<i>a food you enjoy, remember, and share<\/i>.<\/p>\n<p>The visually distinctive packaging is designed for natural <b>UGC (User-Generated Content) activation<\/b>, encouraging <b>SNS photo sharing, unboxing challenges, mukbang content<\/b>, and more. Each package serves as an entertainment element, allowing the product to function as content on its own.<\/p>\n<p>The lineup features <b>two flavors<\/b>:<\/p>\n<ul type=\"disc\">\n<li><b>Fire Flavor<\/b> \u2013 Inspired by Korea&#8217;s signature spicy broth-style tteokbokki, delivering a bold, clean heat<\/li>\n<li><b>Cheese Rose Flavor<\/b> \u2013 A creamy rose-style blend of cheese and cream formulated to match the preferences of Taiwanese consumers<\/li>\n<\/ul>\n<p>Both products are designed as <b>3-minute microwaveable meals<\/b>, making them accessible for convenience-store shoppers and newcomers to K-FOOD.<\/p>\n<p>To celebrate the launch, hy will introduce a series of consumer-participation promotions\u2014including <b>photo-verification events<\/b>, <b>unboxing challenges<\/b>, and other interactive campaigns\u2014through its official social media\u00a0account <span><a href=\"https:\/\/www.instagram.com\/will.hy.taiwan\/\" target=\"_blank\" rel=\"nofollow\"><b>@<\/b>will.hy.taiwan<\/a>.<\/span><\/p>\n<p><span class=\"xn-person\">Myungsoo Kim<\/span>, Head of Global Business at hy, said, <i>&#8220;This SEVENTEEN Tteokbokki is more than a simple meal\u2014it is a K-FOOD content product infused with fandom culture and lifestyle value. By offering it through convenience stores, <span class=\"xn-location\">Taiwan&#8217;s<\/span> most familiar retail channel, we aim to make Korea&#8217;s iconic snack both accessible and enjoyable, while delivering the unique charm of K-food culture.&#8221;<\/i><\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-39663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/39663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=39663"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/39663\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=39663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=39663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=39663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}